The document outlines a proposed hip hop magazine aimed at 16-18 year olds. It will be called "Sound" and will be available in print and digitally. It will cover the latest hip hop trends through artist interviews, reviews, and a top 40 chart. The target audience spends £1.55-£2.00 on magazines so the cover price will be £2.00. Sketches show plans for the cover, contents pages, spreads, and sample cover lines. The magazine will reveal exclusive new music and interviews each month to keep readers interested issue to issue.