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Brand identity connects local products through shared character
1.
2. Brand Identity
How the 3 of my products, Radio Trailer, Newspaper
and Billboard poster all link together.
3. Brand Identity
My billboard poster has a male on the front cover
called Mr.Trotter, this is the same male’s voice which I
used in the Radio Trailer as I wanted to create a local
feel having a local footballer people know and also
hearing his voice on the radio trailer.
4. Brand Identity
I linked in my story of my Leicester
footballer being in a bar brawl and
the Leicester footballer promoting
my newspaper with the billboard
poster and audio trailer.
These link together well and bring
the newspaper home to Leicester
making it feel more local and
personal to the readers.
5. Brand Identity
My first page of my
newspaper keeps the sense
of everyone being local in
Leicester, with protesters all
together and the Leicester
MP confronting them. My
C1-C2 income bracket target
market would
stereotypically be
concerned about the local
people/area and want to
know what is going on.
