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The combination of the main product and ancillary texts is effective according to feedback. A consistent color scheme of black, purple, and blue is used across the teaser trailer, poster, and magazine to relate the horror and comedy genres. The word "zombie" is styled differently in each but always in red to act as a branding link. Additionally, the same key image from the teaser trailer is featured on the poster and magazine to strengthen the bond between the three pieces. Red eyes were added to the image in both ancillary texts, making it a memorable visual cue that connects the products.
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Evalution
The document discusses the creation of promotional materials for a film as part of a class project, including a teaser trailer, film poster, and film magazine. It emphasizes the importance of ensuring the materials are interconnected and recognizable as being from the same creator. Key elements like title, fonts, colors, imagery, and genre cues were deliberately chosen and applied consistently across all pieces to clearly brand them as promoting the same film and to help the target audience easily identify the related works.
Double Take
The combination of the main product (trailer) and ancillary tasks (magazine and film poster) is effective because they use consistent elements. Specifically, all three products use the same "Canela Bark Bold" font to maintain coherence. Additionally, the target audience of teenage girls and fans of chick flicks is the same across all products. Elements of the dialogue and characters from the poster also appear in the trailer, linking the two. Costuming from the trailer also matches what is depicted on the magazine cover. An overall black and white color scheme ties the magazine and poster together.
Question 2
The document discusses using synergy across marketing platforms like magazines, trailers, and posters to promote a film. Consistent branding and color schemes were used to make the advertising look more professional and help audiences recognize they were connected. Ancillary texts like magazines were also designed to not confuse audiences and adhere to genre conventions to further promote the film.
Evaluation q2
The student created ancillary tasks of a poster and magazine cover to promote their main product of a film trailer. They researched conventions of the chosen products and found similarities and differences between them. The ancillary tasks complement the main product well and work together to create an effective promotional package. The student used conventions from dance films and the products themselves to make the ancillary tasks look realistic and clearly related to the main product.
evaluation question
This document discusses a marketing campaign created for a horror film that focused on consistency across three media products: a movie poster, magazine cover, and trailer. Key elements like location, characters, and typography were emphasized synergistically. The woods location was prominently featured in all products using similar backgrounds. While the killer's identity was kept mysterious, the same character appeared in the magazine cover and trailer. Identical font styles and taglines linked the products. Taken together, the campaign was intended to intrigue audiences and promote the film in a coherent way across different media.
Evaluation: Q2
The combination of the film trailer, poster, and magazine cover effectively advertise the same crime thriller film. Key elements like dark colors, prominent characters, and consistent use of the film title coherently link the three products and clearly portray the same narrative. Feedback confirmed the products work well together through their shared color scheme and clear communication of the film title across all pieces. The ancillary texts of the poster and magazine cover successfully support the main product of the trailer by attracting audiences with familiar images and reinforcing the crime thriller genre.
Evaluation q2
The document discusses the creation of a promotional package for a horror film consisting of a trailer, poster, and magazine cover. It emphasizes ensuring cohesion across the three items through consistent use of typography, imagery, color scheme, and social media tags. The same fonts, a bleeding title treatment and slasher-style font, are used. The main image is a close-up of the butcher from the trailer's final shot. Red, black, and white are the primary colors, which reference horror tropes. The #MeetTheButcher tag is included to generate social media buzz.
Evaluation
The document discusses how three products - a poster, trailer, and magazine - were combined to promote a horror film. A consistent color scheme of black, white, and red was used across all products to create branding recognition. The film's title font and a key quote from the trailer were also repeated in the magazine and poster. Additionally, variations of a character's face with a vacant expression appeared throughout the products to intrigue audiences and leave interpretation open. In summary, the combination of these design elements across the different promotional materials was believed to effectively generate interest and anticipation for the film as a unified marketing campaign.
Recommended
Evalution
The document discusses the creation of promotional materials for a film as part of a class project, including a teaser trailer, film poster, and film magazine. It emphasizes the importance of ensuring the materials are interconnected and recognizable as being from the same creator. Key elements like title, fonts, colors, imagery, and genre cues were deliberately chosen and applied consistently across all pieces to clearly brand them as promoting the same film and to help the target audience easily identify the related works.
Double Take
The combination of the main product (trailer) and ancillary tasks (magazine and film poster) is effective because they use consistent elements. Specifically, all three products use the same "Canela Bark Bold" font to maintain coherence. Additionally, the target audience of teenage girls and fans of chick flicks is the same across all products. Elements of the dialogue and characters from the poster also appear in the trailer, linking the two. Costuming from the trailer also matches what is depicted on the magazine cover. An overall black and white color scheme ties the magazine and poster together.
Question 2
The document discusses using synergy across marketing platforms like magazines, trailers, and posters to promote a film. Consistent branding and color schemes were used to make the advertising look more professional and help audiences recognize they were connected. Ancillary texts like magazines were also designed to not confuse audiences and adhere to genre conventions to further promote the film.
Evaluation q2
The student created ancillary tasks of a poster and magazine cover to promote their main product of a film trailer. They researched conventions of the chosen products and found similarities and differences between them. The ancillary tasks complement the main product well and work together to create an effective promotional package. The student used conventions from dance films and the products themselves to make the ancillary tasks look realistic and clearly related to the main product.
evaluation question
This document discusses a marketing campaign created for a horror film that focused on consistency across three media products: a movie poster, magazine cover, and trailer. Key elements like location, characters, and typography were emphasized synergistically. The woods location was prominently featured in all products using similar backgrounds. While the killer's identity was kept mysterious, the same character appeared in the magazine cover and trailer. Identical font styles and taglines linked the products. Taken together, the campaign was intended to intrigue audiences and promote the film in a coherent way across different media.
Evaluation: Q2
The combination of the film trailer, poster, and magazine cover effectively advertise the same crime thriller film. Key elements like dark colors, prominent characters, and consistent use of the film title coherently link the three products and clearly portray the same narrative. Feedback confirmed the products work well together through their shared color scheme and clear communication of the film title across all pieces. The ancillary texts of the poster and magazine cover successfully support the main product of the trailer by attracting audiences with familiar images and reinforcing the crime thriller genre.
Evaluation q2
The document discusses the creation of a promotional package for a horror film consisting of a trailer, poster, and magazine cover. It emphasizes ensuring cohesion across the three items through consistent use of typography, imagery, color scheme, and social media tags. The same fonts, a bleeding title treatment and slasher-style font, are used. The main image is a close-up of the butcher from the trailer's final shot. Red, black, and white are the primary colors, which reference horror tropes. The #MeetTheButcher tag is included to generate social media buzz.
Evaluation
The document discusses how three products - a poster, trailer, and magazine - were combined to promote a horror film. A consistent color scheme of black, white, and red was used across all products to create branding recognition. The film's title font and a key quote from the trailer were also repeated in the magazine and poster. Additionally, variations of a character's face with a vacant expression appeared throughout the products to intrigue audiences and leave interpretation open. In summary, the combination of these design elements across the different promotional materials was believed to effectively generate interest and anticipation for the film as a unified marketing campaign.
Annotations for question 2.2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary between independent and larger films.
2) When acquiring films, distributors look for distinguishing features to help sell films to target audiences. They identify audiences, estimate revenue potential, and develop awareness and interest campaigns. Distribution determines a film's success in the competitive film industry.
3) Distributors tailor marketing plans, like film posters, to target audiences based on demographics and interests. Film posters for children use bright colors and characters, while those for teens use darker colors and portray similar-aged characters. Adult films emphasize realism.
Evaluation question 2
The document discusses ensuring that different promotional products for a film called "Fragmented" are effective and well-linked. It emphasizes carrying over important assets, fonts, lighting effects, and details between the poster, trailer, and magazine to create a stronger connection between products. Specific elements like the pistol prop are shown in both the poster and trailer to develop the narrative and intrigue audiences. Continuity is maintained through consistent portrayal of the main character across all promotional materials.
Evaluation question 2 (A2)
The document summarizes the creation and evaluation of promotional materials for a teen drama film, including a teaser trailer, poster, and magazine cover. The key elements that linked the materials together included consistent fonts, color schemes, characters, and slogans. Audience feedback indicated the poster was most effective at promoting the film due to its bold design and appeal to the target genre, while the magazine cover was less successful and could be improved by incorporating consistent colors and links to drive online engagement. Overall, the typography and color schemes best conveyed the connection between the promotional pieces, according to feedback.
Question 2
The document discusses the links and similarities between the main product and ancillary texts created by the author. There are similarities in posing of actresses, use of costumes to hide faces and create mystery, and use of the same font for the title in the poster and film trailer. Color schemes and use of logos are also linked between the products to consistently brand them and tie them together visually.
2. How effective is the combination of your main product and ancillary texts?
This document discusses the production of a promotional package for a film as part of a media course assignment. It includes a film trailer, magazine cover, and poster. The author conducted research on codes and conventions to effectively promote the film across different media platforms. Key characters, costumes, logos, and other iconic elements were consistently featured in each product to clearly link them and create synergy in advertising the same film. The use of multiple media helps target different audiences.
Question 2
The student created a poster, trailer, and magazine article to promote a new TV soap called Memory Lane. They aimed to make the products consistent and recognizable as related by using similar typography, color grading, characters, and scenes across all three. Specifically, the student used the same font, pale color scheme, and shots of the character Jamie to tie the products together. The magazine article promotes the trailer and poster by featuring an exclusive interview with the character Jamie to generate interest in the new soap.
Question 2
This document discusses the importance of continuity between a media product and accompanying ancillary tasks to effectively promote the same film. The author created a teen thriller film trailer, magazine cover, and poster that maintained continuity through similar colors, filters, and clothing worn by main characters. Real-world examples from film promotions were also analyzed to replicate conventions and create a cohesive promotional package where it is evident all pieces represent the same film.
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Presentation1
The document discusses how brand identity is effectively established through a film's marketing campaign. It analyzes the Warm Bodies marketing campaign, noting how the teaser trailer and poster use similar color schemes and prominently feature the main character. It then discusses how the document's film marketing campaign effectively builds brand identity by using consistent fonts, color schemes, main character imagery, and taglines across the poster, magazine cover, and teaser trailer. Maintaining visual and tonal consistency across ancillary products helps audiences connect them to the film.
Question 1 & 2
In which ways does your media product use, develop or challenge forms & conventions of media products?
How effective is the combination of your main product and ancillary tasks?
Question 2 of evaluation
The document discusses the effectiveness of combining a film's main product (poster, trailer, etc.) with ancillary texts (magazine). It analyzes the consistency across a promotional package for a horror film, including:
1) Using the same font across the poster, trailer, and magazine to maintain brand recognition and continuity.
2) Featuring the film's mask icon on the poster and in the trailer to convey the genre and narrative.
3) Focusing the magazine cover on the lead actor to attract the target audience and provide more context inside.
4) Concluding the package is consistent in linking the materials through visuals and font to clearly represent the film's brand identity.
Evaluation question 2resentation1
The document discusses how the marketing campaign for a horror film focused on consistency across three media products: a movie poster, magazine cover, and trailer. Key elements like location, characters, and typography/titles were reflected in all pieces to create synergy and intrigue audiences about the film. The woods setting was prominently featured. While the killer's identity was kept mysterious, the same character appeared in the magazine and trailer. Font styles and taglines were also kept consistent to make the campaign iconic and help audiences recognize what franchise they were engaging with.
Evaluation task 2
- The document discusses creating an effective brand identity that is recognizable across a company's main product and ancillary texts like marketing materials.
- It analyzes the marketing campaign for the movie Paranormal Activity: The Marked Ones, noting how it builds on the existing franchise identity while differentiating the new film.
- The response document then outlines the brand identity elements used in marketing for the fictional film "Let Me In", including use of a pig mask icon, location, colors, title treatment, and production company logo for consistency across a teaser trailer, poster, and magazine cover.
How we intend to use cohesive marketing in our final piece
The document discusses how cohesive marketing will be used in various products. It will use the same typography in the trailer and other materials to link the products together and make them more recognizable. The same color scheme will also be used throughout media products to draw attention. Additionally, the same main characters will be featured across all film marketing to help audiences recognize the characters and actors.
Scream media
The document discusses the consistency in visual elements across promotional materials for the Scream film franchise, including posters, DVD covers, merchandise, and the official website. Key elements like color scheme, font, layout, and use of the main character's eyes remain largely the same. This continuity in visual design creates intertextual links that reinforce the brand identity and build anticipation for the upcoming fourth installment. Minor changes, like expanding the group shot for Scream 3, are intended to reflect plot elements while still maintaining visual coherence across the series.
Combination evalution part 2
The student created a package for a film trailer using consistent images and colors across their poster, magazine, and trailer. This unified package helps market the film as more than just a movie by building recognition across different media. The trailer, magazine, and poster each have the potential to reach wide audiences in their respective spaces like cinemas, stores, and public places, working together to expose a broad audience to the film.
Branding in film and television
Branding across all media sources for a film or TV show is important to be coherent and send a consistent message. All sources need to use the same styling, themes, and tone to clearly target the intended audience without confusion. The Joker film is used as an example of excellent branding, with the poster, website, and social media all employing a dark color scheme and 'clown' imagery that coherently targets a 15+ audience. Understanding the importance of consistency in branding will help the author create an effective poster and website for their own final production project that appeals to the target audience.
Question 2
The group created a promotional package for their film that included a recognizable poster and film magazine cover to effectively promote the film. The ancillary texts of the poster and magazine cover supported the main trailer product by being relevant to the narrative and story presented in the trailer. Key elements like the film title, font, location, genre, and cast were consistently presented across all three products to clearly identify the film and extend brand recognition.
EVALUATION: 1
The document discusses the design choices made for a movie poster and magazine cover. For the movie poster, the key decisions were to not include characters and instead feature a teddy bear with a knife through its head to attract attention. Text elements like the title, director name, and credits were included to look professional. External reviews and mentions of the production company and release date were also included. Three main colors of white, black, and red were used in line with thriller genre conventions. For the magazine cover, the largest text is the title, followed by the featured film. Other movies are shown smaller. An iconic character image represents the film. Barcode, price and date are included to look professional, and a slogan emphasizes the scare
Q2 Evaluation
The document discusses how a film marketing campaign used consistency across different products to effectively promote a film called "Two Tacos One Sausage". The same distinctive font and titles were used on the film poster, movie trailer, and magazine cover. Key details like the main character, taglines, and company logo also appeared on each product to reinforce brand recognition. Bold colors and quirky elements carried through each product reflected the comedic and unique theme of the film. The consistent branding elements helped make the products cohesive and effectively promoted the film.
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Annotations for question 2.2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary between independent and larger films.
2) When acquiring films, distributors look for distinguishing features to help sell films to target audiences. They identify audiences, estimate revenue potential, and develop awareness and interest campaigns. Distribution determines a film's success in the competitive film industry.
3) Distributors tailor marketing plans, like film posters, to target audiences based on demographics and interests. Film posters for children use bright colors and characters, while those for teens use darker colors and portray similar-aged characters. Adult films emphasize realism.
Evaluation question 2
The document discusses ensuring that different promotional products for a film called "Fragmented" are effective and well-linked. It emphasizes carrying over important assets, fonts, lighting effects, and details between the poster, trailer, and magazine to create a stronger connection between products. Specific elements like the pistol prop are shown in both the poster and trailer to develop the narrative and intrigue audiences. Continuity is maintained through consistent portrayal of the main character across all promotional materials.
Evaluation question 2 (A2)
The document summarizes the creation and evaluation of promotional materials for a teen drama film, including a teaser trailer, poster, and magazine cover. The key elements that linked the materials together included consistent fonts, color schemes, characters, and slogans. Audience feedback indicated the poster was most effective at promoting the film due to its bold design and appeal to the target genre, while the magazine cover was less successful and could be improved by incorporating consistent colors and links to drive online engagement. Overall, the typography and color schemes best conveyed the connection between the promotional pieces, according to feedback.
Question 2
The document discusses the links and similarities between the main product and ancillary texts created by the author. There are similarities in posing of actresses, use of costumes to hide faces and create mystery, and use of the same font for the title in the poster and film trailer. Color schemes and use of logos are also linked between the products to consistently brand them and tie them together visually.
2. How effective is the combination of your main product and ancillary texts?
This document discusses the production of a promotional package for a film as part of a media course assignment. It includes a film trailer, magazine cover, and poster. The author conducted research on codes and conventions to effectively promote the film across different media platforms. Key characters, costumes, logos, and other iconic elements were consistently featured in each product to clearly link them and create synergy in advertising the same film. The use of multiple media helps target different audiences.
Question 2
The student created a poster, trailer, and magazine article to promote a new TV soap called Memory Lane. They aimed to make the products consistent and recognizable as related by using similar typography, color grading, characters, and scenes across all three. Specifically, the student used the same font, pale color scheme, and shots of the character Jamie to tie the products together. The magazine article promotes the trailer and poster by featuring an exclusive interview with the character Jamie to generate interest in the new soap.
Question 2
This document discusses the importance of continuity between a media product and accompanying ancillary tasks to effectively promote the same film. The author created a teen thriller film trailer, magazine cover, and poster that maintained continuity through similar colors, filters, and clothing worn by main characters. Real-world examples from film promotions were also analyzed to replicate conventions and create a cohesive promotional package where it is evident all pieces represent the same film.
Bullying research anaysle
This document discusses anti-bullying campaigns and logos. It analyzes three logos that use visual techniques like reverse text, scissors, and varied colors to convey strong anti-bullying messages. It also discusses anti-bullying t-shirts, noting that one logo uses only two colors but employs the reverse technique so the message stands out clearly. Wearing such apparel can help promote an anti-bullying message anywhere.
Presentation1
The document discusses how brand identity is effectively established through a film's marketing campaign. It analyzes the Warm Bodies marketing campaign, noting how the teaser trailer and poster use similar color schemes and prominently feature the main character. It then discusses how the document's film marketing campaign effectively builds brand identity by using consistent fonts, color schemes, main character imagery, and taglines across the poster, magazine cover, and teaser trailer. Maintaining visual and tonal consistency across ancillary products helps audiences connect them to the film.
Question 1 & 2
In which ways does your media product use, develop or challenge forms & conventions of media products?
How effective is the combination of your main product and ancillary tasks?
Question 2 of evaluation
The document discusses the effectiveness of combining a film's main product (poster, trailer, etc.) with ancillary texts (magazine). It analyzes the consistency across a promotional package for a horror film, including:
1) Using the same font across the poster, trailer, and magazine to maintain brand recognition and continuity.
2) Featuring the film's mask icon on the poster and in the trailer to convey the genre and narrative.
3) Focusing the magazine cover on the lead actor to attract the target audience and provide more context inside.
4) Concluding the package is consistent in linking the materials through visuals and font to clearly represent the film's brand identity.
Evaluation question 2resentation1
The document discusses how the marketing campaign for a horror film focused on consistency across three media products: a movie poster, magazine cover, and trailer. Key elements like location, characters, and typography/titles were reflected in all pieces to create synergy and intrigue audiences about the film. The woods setting was prominently featured. While the killer's identity was kept mysterious, the same character appeared in the magazine and trailer. Font styles and taglines were also kept consistent to make the campaign iconic and help audiences recognize what franchise they were engaging with.
Evaluation task 2
- The document discusses creating an effective brand identity that is recognizable across a company's main product and ancillary texts like marketing materials.
- It analyzes the marketing campaign for the movie Paranormal Activity: The Marked Ones, noting how it builds on the existing franchise identity while differentiating the new film.
- The response document then outlines the brand identity elements used in marketing for the fictional film "Let Me In", including use of a pig mask icon, location, colors, title treatment, and production company logo for consistency across a teaser trailer, poster, and magazine cover.
How we intend to use cohesive marketing in our final piece
The document discusses how cohesive marketing will be used in various products. It will use the same typography in the trailer and other materials to link the products together and make them more recognizable. The same color scheme will also be used throughout media products to draw attention. Additionally, the same main characters will be featured across all film marketing to help audiences recognize the characters and actors.
Scream media
The document discusses the consistency in visual elements across promotional materials for the Scream film franchise, including posters, DVD covers, merchandise, and the official website. Key elements like color scheme, font, layout, and use of the main character's eyes remain largely the same. This continuity in visual design creates intertextual links that reinforce the brand identity and build anticipation for the upcoming fourth installment. Minor changes, like expanding the group shot for Scream 3, are intended to reflect plot elements while still maintaining visual coherence across the series.
Combination evalution part 2
The student created a package for a film trailer using consistent images and colors across their poster, magazine, and trailer. This unified package helps market the film as more than just a movie by building recognition across different media. The trailer, magazine, and poster each have the potential to reach wide audiences in their respective spaces like cinemas, stores, and public places, working together to expose a broad audience to the film.
Branding in film and television
Branding across all media sources for a film or TV show is important to be coherent and send a consistent message. All sources need to use the same styling, themes, and tone to clearly target the intended audience without confusion. The Joker film is used as an example of excellent branding, with the poster, website, and social media all employing a dark color scheme and 'clown' imagery that coherently targets a 15+ audience. Understanding the importance of consistency in branding will help the author create an effective poster and website for their own final production project that appeals to the target audience.
Question 2
The group created a promotional package for their film that included a recognizable poster and film magazine cover to effectively promote the film. The ancillary texts of the poster and magazine cover supported the main trailer product by being relevant to the narrative and story presented in the trailer. Key elements like the film title, font, location, genre, and cast were consistently presented across all three products to clearly identify the film and extend brand recognition.
EVALUATION: 1
The document discusses the design choices made for a movie poster and magazine cover. For the movie poster, the key decisions were to not include characters and instead feature a teddy bear with a knife through its head to attract attention. Text elements like the title, director name, and credits were included to look professional. External reviews and mentions of the production company and release date were also included. Three main colors of white, black, and red were used in line with thriller genre conventions. For the magazine cover, the largest text is the title, followed by the featured film. Other movies are shown smaller. An iconic character image represents the film. Barcode, price and date are included to look professional, and a slogan emphasizes the scare
Q2 Evaluation
The document discusses how a film marketing campaign used consistency across different products to effectively promote a film called "Two Tacos One Sausage". The same distinctive font and titles were used on the film poster, movie trailer, and magazine cover. Key details like the main character, taglines, and company logo also appeared on each product to reinforce brand recognition. Bold colors and quirky elements carried through each product reflected the comedic and unique theme of the film. The consistent branding elements helped make the products cohesive and effectively promoted the film.
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2. How effective is the combination of your main product and ancillary texts?
2. How effective is the combination of your main product and ancillary texts?
How we intend to use cohesive marketing in our final piece
How we intend to use cohesive marketing in our final piece
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Similar to How effective is the
How effective is the combination of your main product and ancillary texts?
The document discusses the effectiveness of combining a magazine product with billboard and radio advertisements. It analyzes how the author linked different elements across the products, such as duplicating the magazine logo on the billboard and incorporating a quote from the magazine article into the radio script. The author believes they were mostly effective by maintaining consistency of elements like fonts and images, while also developing elements for different formats. However, the author notes they could have improved the combination by using a single color scheme throughout all products to better link them visually.
Media Evaluation
The document discusses how the author ensured effective synergy between their main media product and ancillary texts such as a magazine advertisement and CD digipak. Some techniques used included featuring the same actresses across products with consistent costumes and makeup to represent different character types. Imagery, colors, and screenshots were also consistently featured to create continuity. Audience feedback confirmed the synergy was generally good, though some felt the font and colors could better reflect the fun nature of the video, so changes were made.
Media Eval
The document discusses how the author ensured effective synergy between their main media product and ancillary texts such as a magazine advertisement and CD digipak. Some techniques used included featuring the same actresses across products with consistent costumes and makeup to represent different character types. Imagery, colors, and screenshots were also consistently featured to create continuity. Audience feedback confirmed the synergy was generally good, though some felt the font and colors could better reflect the fun nature of the video, so changes were made.
Q2
The document discusses the effectiveness of combining promotional products for a film. Ancillary texts like posters and magazine covers were created to advertise the film and attract audience attention through different media. Consistent elements like color schemes, fonts, and the main character were used across the products to clearly link them and create recognition. Researching conventions of the horror genre helped design the poster with a red, black, and white color scheme and smoky text. This synergy between the texts is believed to make the promotional package more effective at marketing the film and piquing audience interest before release.
Evaluation Question
The document discusses how the creator effectively linked their main film trailer product to various ancillary tasks (poster, billboard, website, social media). Specifically, the creator used consistent themes, images, fonts, and color schemes across products to tie them together. They featured close-ups of the protagonist's face and ideas of her "falling apart" in the trailer, poster, and billboard. The website gallery directly related to trailer content. Social media used the same black, white, and red theme to correlate with the trailer and other products. Overall, the creator aimed to prominently display the film title and make obvious links between all promotional materials.
Evaluation presentation
The combination of the author's three media products - a poster, magazine cover, and trailer - are effective at promoting a film called "Death Toll" without giving too much of the plot away. Consistency is achieved through using the same main character and props like a knife across all three. Camera shots were chosen deliberately for each format to follow conventions. Only revealing select details in each product piques audience interest and drives them to experience the other media to learn more without spoiling the overall story. Feedback has confirmed the poster and magazine cover successfully balance revealing just enough to intrigue viewers.
Media Coursework Evaluation Question 2
The document discusses the creation of a film package including a trailer, poster, and magazine cover to advertise a romance film called "Just For A While."
The products were designed to have consistent branding through the use of similar fonts, colors, imagery and design techniques. Pink and white were used to represent love and romance. Bokeh effects and shots of the lead character Ellie at a lake were also repeated across products.
The author analyzes how each component conveys different messages while maintaining the overall corporate image and brand. They feel the package successfully teases the film's narrative and genre to attract the target audience.
Task 7 evaluation
The peer feedback results showed both strengths and weaknesses of the author's two domestic violence awareness posters. For the first poster, peers felt the split screen effectively conveyed the impacts of abuse and targeted both women and men. However, some details like the black eye appeared too cartoonish. For the second poster, peers only feedback was to add the campaign logo for website access.
The author agreed some details needed changing in the first poster to look more realistic, like toning down the eye bruising opacity. They also changed the left side text based on peer feedback. For the second poster, they only added the logo as suggested. Overall, the author felt the messages were clear through the images and context, and techniques like the split
Task 7 evaluation
The peer feedback results for the student's two domestic violence awareness posters are summarized. For the first poster, peers said the split screen effectively showed the physical impacts and conveyed the message to both male and female audiences. For the second poster, peers liked how the fading image communicated the message clearly. Some weaknesses noted were the cartoonish depiction of injuries and a lack of logo/branding. The student agreed some techniques could be improved and made changes like toning down injuries, adding a logo, and reworking some text. Peers felt the revised posters more clearly got across the anti-domestic violence message through strong visuals and concise wording.
Evaluation question two
The document discusses how synergy, or connecting different marketing products for a film, makes for a more effective campaign. It describes how the poster, magazine cover, and trailer for a horror film called "The Forgotten Ones" use the same font for the title, color scheme of red, black and grey, and in one case share the same tagline, in order to associate the products and advertise the film through multiple touchpoints that viewers may encounter. Images from the trailer are also used on the poster and magazine cover to further tie the products together through visual similarities recognized by audiences.
Evaluation question two
The document discusses how synergy, or connecting different marketing products for a film, makes for a more effective campaign. It describes how the poster, magazine cover, and trailer for a horror film called "The Forgotten Ones" use the same font for the title, color scheme of red, black and grey, and in one case share the same tagline, in order to associate the products and advertise the film through multiple touchpoints that viewers may encounter. Images from the trailer are also used on the poster and magazine cover to further tie the pieces together through visual similarities.
Evaluation Q2
The document discusses how the author used synergy between their main movie product and ancillary texts like a trailer, poster, and magazine cover. Key elements like consistent fonts, colors, lighting, and inclusion of the two main characters were used across all products to create a cohesive advertising campaign that was greater than the individual elements. This was done to intrigue audiences about the characters and plot, and entice them to watch the movie.
Evaluation Media Studies
The document discusses a student's media project where they created a movie trailer, poster, and magazine cover for a horror film. For each piece, the student aimed to follow conventions of real media products in the genre while also adding some unique and challenging elements. For the movie trailer, they researched what their target audience of teenagers and young adults liked in horror films. For the poster and magazine cover, the student used bold fonts, prominent imagery, and color schemes typical in horror media to draw in viewers, but placed the imagery in an unconventional way on the cover. They took inspiration from real movie marketing while putting their own creative spin on the elements.
Question 2
There are several similarities across the filmmaker's three media products of a poster, magazine cover, and film trailer. The poster and magazine cover both feature actresses in a similar pose looking at the camera. All three products use costume to hide the faces of antagonists and create mystery. The same font was used for the title in the poster and film trailer. The poster and magazine cover also share a common color scheme of red and blue with dark backgrounds to emphasize the horror genre of the film.
Evaluation question 3
The document provides an analysis and self-reflection of the student's multi-media marketing campaign for a makeup line. The campaign included a web pop-up, sponsorship video, and two television advertisements. Though largely satisfied, the student notes some areas for improvement, such as consistently showing the actual products and incorporating a wider variety of colors throughout to better represent the "Impact Colour" theme. Overall, the campaign utilized similar visual styles, models, and a red/black color scheme, but could have been strengthened by addressing some missed opportunities in integrating multiple products.
Evaluation Question 2 Redone
The student created a movie trailer, poster, and magazine cover to promote the same film. To ensure continuity between the materials:
- The same actors were featured in all pieces.
- The same fonts were used throughout.
- A consistent three-color scheme of black, white, and red was applied.
- Logos were identical in the trailer and poster.
The student aimed to professionally market the film and attract their target 16-30 year old audience. They believe the combination of materials would effectively promote the movie.
Eval question 2
The document discusses creating an effective marketing campaign for a film through synergy across promotional materials. It provides the example of Tron Legacy, which used consistent fonts, colors, sounds, and cameo appearances to tie together its film and marketing. For a horror film project, the author used the same font, color scheme of black, grey, white and red, and red glow effect on the title across their teaser trailer, poster, and magazine cover. They also included a recognizable mask and slogan on all pieces to create a cohesive campaign that will effectively promote the film to audiences.
evaluation question
The document discusses creating an effective marketing campaign through synergy across promotional materials. It provides an example of how the film Tron Legacy used synergy in its marketing by maintaining consistent fonts, colors, sounds, and cameo appearances. The author then explains how they created synergy across their own teaser trailer, poster, and magazine cover for a horror film called "The Watched" by using the same font, color scheme, mask imagery, slogans, and red glow effects throughout. Maintaining these visual and textual consistencies allows the materials to be clearly associated and creates a cohesive promotional campaign that will effectively advertise the film and draw in larger audiences.
Eval question 2
The document discusses creating an effective marketing campaign through synergy across promotional materials. It provides an example of how the film Tron Legacy used synergy in its marketing by maintaining consistent fonts, colors, sounds, and cameo appearances. The author then explains how they created synergy across their own teaser trailer, poster, and magazine cover for a horror film called "The Watched" by using the same font, color scheme, mask imagery, slogans, and red glow effects throughout. Maintaining these visual and textual consistencies allows the materials to be clearly associated and creates a cohesive promotional campaign that will effectively advertise the film and draw in larger audiences.
Evaluation
The document discusses how effective the combination of a trailer, poster, and magazine cover are for promoting a film called Violet.
The poster features the two main characters from the trailer to clearly link the two. Basic colors were used to match the tone of the film. The logo and film title are also included on both the poster and trailer to connect them.
The magazine cover features one of the main characters who the audience will recognize from the trailer and poster. The film title is prominently displayed to link all three pieces. Purple was used as the main color to suit a magazine cover while still reflecting the muted colors of the other pieces.
Outtakes were uploaded to YouTube on the same channel as the trailer to
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How effective is the combination of your main product and ancillary texts?
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Final attempt
After receiving negative feedback on their first poster, the author made changes to their design. They edited the image in Photoshop to have a black background and blue tint, and used different fonts from Dafont.com for the text. The text color was adjusted to suit the background, and production credits were added in a white font also found on Dafont.com. A 'Spooky' font from Dafont was used for the date.
First attempt
This document describes the first attempt at creating a poster, where the creator used Dafont.com for text fonts and Photoshop to change the colors of text downloaded from Dafont.com to suit the initial poster design. After receiving audience feedback, the creator went back to modify the first poster attempt.
Magazine
This document summarizes the steps taken to create a magazine cover in Photoshop. The creator used an image of a zombie from their teaser trailer, found the "Empire" masthead on Google Images, selected a "Flesh Wound" text design from Dafont.com to write "zombie", changed the text color to suit the background, and found a random barcode on Google Images to include as a conventional magazine element. Overall, the creator followed their initial plan to design the magazine cover in Photoshop using various online image searches.
Dafont 2
DaFont.com is a website that allows users to search for fonts based on keywords. By searching keywords like "scary" or "zombie", the site will return different font styles related to that word. The document discusses using DaFont.com to find fonts for a poster title, teaser trailer title, and magazine cover for a project related to zombies.
Motion
The document discusses using the Motion program on Mac to create a title and date for a teaser trailer. The author added a behavior to allow the text to move, spin, jump, etc. Specifically, the author used the spin behavior to individually spin each letter to give a cinematic effect.
Construction
The document discusses creating a teaser trailer using Final Cut Pro. The creator imported music, video clips, images and motion graphics into Final Cut Pro and added an mp3 song to the timeline.
In what ways does your media product use, develop and challenge forms and con...
This document discusses the conventions of opening sequences in media products like films and how the psychological thriller "Torment" follows and challenges some of those conventions. It begins with typical elements like titles/credits and establishing shots but then challenges conventions with its use of sound and shot types versus the normal expected conventions for those elements in opening sequences.
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This document outlines various shots in a scene including a medium close-up point of view shot of a date, close-ups of an actor meeting his best friend's zombie girlfriend and their exchanged looks, close-ups of the actor's shocked reactions, a long shot of the angry actress walking toward the actor, and close-ups of the actress ripping open the actor's head and eating his brains.
Q7
The document discusses lessons learned from a preliminary task to a full product. It describes how teamwork and communication are essential but can be challenging when relying on other people. Planning is also important to coordinate filming schedules, equipment access, and actor availability. The document expresses that organization should have started earlier instead of wasting time after the preliminary task, and that communication was key to staying organized throughout the process.
Q7
The document discusses lessons learned from a preliminary task to a full product. It describes how teamwork and communication are essential but can be challenging when relying on others. Planning is also important to coordinate filming schedules, equipment access, and actor availability. The author notes organization should have started earlier instead of wasting time after the preliminary task. Communication was key to staying organized but props and costumes proved difficult to obtain. Overall, more time could have been used to complete the main task.
Presentation2
The document analyzes several movie posters and identifies common elements and design choices:
- Posters typically feature the movie title in large bold letters at the top, with the main characters' images centered below and taglines. Dominant characters stand out as brighter or larger than others.
- Colors like red are used to convey genre like horror through association with blood. Black text on dark backgrounds makes the text stand out.
- Production credits, release dates, and critic quotes are typically included in smaller text at the bottom.
- Composition and emphasis on certain characters through placement and size suggests their relative importance to the movie's story. Imagery and colors also relate to the intended mood or themes.
Presentation1 [autosaved]
The magazine cover analysis document summarizes key design elements of magazine covers. It notes that mastheads are prominently displayed but sometimes covered by images. Cover lines use bold colors and fonts to attract readers' attention. Images of famous people are the dominant visual element and include quotes or references to entice readers. Additional details like price, website, and barcode are kept small and unobtrusive.
Presentation2
The document analyzes several movie posters. It notes key elements like the central images of main characters, use of dominant colors like red, inclusion of taglines and credits. Specific posters highlighted include ones for "Shaun of the Dead" and a horror movie. Common structures are titles in big bold letters at the top and credits/small text at the bottom. Color, character placement and other visual cues aim to convey information about the genre and hierarchy of importance between characters in the movies.
Presentation1 [autosaved]
This document analyzes magazine covers and identifies common design elements. It notes that mastheads are often covered by images to emphasize established brands. Cover lines use bold, varied fonts and colors to attract attention. Images typically feature dominant signifiers from related content. Additional text and quotes further entice readers to learn more inside. Barcodes and website information are unobtrusively placed to not interfere with the overall design.
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The document discusses several examples of postmodern architecture, art, music, films, television shows and advertisements. It provides details about the Sony Building in New York City, the Parkview Square office building in Singapore, and how the songs "Otis" by Jay-Z and Kanye West and "Freeek!" by George Michael reference and reuse elements of previous works in postmodern ways. It also analyzes how the Lynx Excite advertisement, the Premier Inn TV spot, the films Austin Powers and Scream, and the TV shows True Blood and The Office employ postmodern techniques through their formats, narratives or cultural references.
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How effective is the
- 1. How Effective Is The Combination Of Your Main Product And Ancillary Text?
- 2. Through out my teaser trailer, poster and magazine, I used the same colour scheme of black and a fusion of purple blue, this was done because the colour black is used in horror and the fusion of purple and blue is used for comedy this help put a link between the ancillary texts.
- 3. Another thing I did was to always change the font of the word ‘Zombie’ and differentiate it from the words on each of my media products by doing this I hoped to relate all my media products. Also, even though the word ‘zombie’ is different in each product, the colour Red is seen throughout which also link them as a brand
- 4. The chosen image I used for my magazine and poster came from a scene of my teaser trailer by doing I hoped that it would give my three media products a stronger bond and also making my target audience relate all three products togteher.
- 5. In my magazine and poster you can see that I gave the image both red eyes this give the poster and magazine a link as it a strong effect to do because it really noticeable and is hard for someone to forget the red eyes, so when someone looks at the poster then later on the magazine they can recall the poster having the same eyes and relate them. I gathered this from audience feedback, this make a strong marketing campaign
- 6. I would say the combination of my main product and ancillary text is very effective as you can see a very strong ling between them, according to the feedback , people said they could clearly see that all three product are linked and this would make a very strong marketing campaign