The document discusses the importance of maintaining a consistent style, or "house style", across multiple promotional products for a film. This includes using similar or identical fonts, color schemes, graphic elements, and themes across a teaser trailer, movie poster, and magazine cover. Maintaining consistency helps audiences instantly recognize that the different products are all promoting the same film and strengthens the film's overall brand identity.

1. How effective is the combination of
your main product and ancillary texts?

3.  Something that I had to consider when creating
my three final products was house style. This
was a main aspect in allowing my target
audience to recognise that all three products
where of the same film. Some examples
included

4.  When choosing a font I had to ensure that the font I
used was very similar or the same. Unfortunately I
couldn’t get the same font that I used in my teaser
trailer on my other two final products but fortunately I
found one which was very similar.

5.  I found from creating my products that it makes a lot
more sense to have the same house styles, colours and
fonts throughout. By having the same styles it allows
for my audience to be aware that the three products are
linked and allows for them to be aware of what to look
for regarding my new released film.
 I choose to go for a colour scheme that would suit my
horror genre of a film and from receiving my target
audience feedback the colours which were coming up
at most popular where black, red and white so these
are the colours that I choose.

6.  Using a Black background with white text
allowed for my title to really stand out from
other elements in my teaser trailer and
therefore on my other products. This then
allowed for my audience to instantly be drawn
to the title.

7.  By making up a film brand for my teaser trailer it
allowed me to carry this then through to my other two
products and this then allowed for my final pieces to
look more professional adding a more realistic
approach to them.

8.  The theme that I incorporated throughout my three
products was to have the main character appear in
them all. Not only this I also wanted to show a relevant
part of the movie which was the noose so this also
appears a lot in my teaser trailer and is on both my
movie poster and movie magazine front cover.

9.  I was able to work in order to link my three
final pieces into one. As I combined these it
made my three products more evident to my
target audience that these where all from the
same film.