The document analyzes how the media product (a teaser trailer, film poster, and magazine) uses and develops conventions from real media products in the horror genre. It discusses analyzing 3 professional horror teaser trailers to understand conventions around locations/atmosphere, characters/costumes, camera shots/angles, sound, and text transitions. The analysis was then applied to creating the media product, such as using dark locations and a building heartbeat to create atmosphere like the professional trailers. While conforming to genre conventions, some conventions were challenged, such as using red text for transitions instead of the typical white. Overall, the document shows how analyzing real media products informed the development of conventions in the

1. Evaluation
Teaser trailer, film poster and film magazine

2. 1.In what ways does your media product use, develop or challenge forms
and conventions of real media products?
By analysing professional products I was able to see form and conventions
used by real media products, which I then used to build my product in a
similar fashion.
The genre of my teaser trailer is ‘horror’, so I chose three professional horror
teaser trailers which I then analysed. The three teaser trailers were from films
such as Saw 3D, Paranormal activity 3 and The Tunnel, by analysing these
three trailers I was hoping to spark ideas for my own teaser trailer. I looked
and the three different teaser trailers and could see what they had done to
establish conventions for the horror genre.

3. My product uses forms and conventions through location, while analysing my
teaser trailer I noticed that most locations in the trailers would have dark
backgrounds I believe this was to build up dark atmosphere’s for the
audience.
Saw 3D
‘The tunnel’
‘Paranormal
Activity 3’

4. So I used dark locations and backgrounds in my product to create a dark atmosphere for
my audience. I had to get the write balance as I wouldn’t my character to be seen but I
wanted the background build atmoshpere at the same time.
Mise en scene was an important aid to the convention, because after watching the
three professional teasers I felt costumes and characters were very important in
creating meaning and importance.
In this screenshot you can tell by the costume,
the character on the right
is more important as he is dressed
Brighter than this passer by. He stands out to
The audience more.

5. When analysing the three professional teaser trailers I realised camera shots and
angles had great importance. They helped to create atmosphere and for a horror
teaser trailer camera shots are important as there is a lot of emotions to be shown,
which different shots help to portray. Also I noticed in the professional teaser trailers
the camera angles and shots helped to show mystery behind some characters (usually
the evil characters) but as a teaser trailer you want to leave a sense of mystery so that
audience is intrigued and want to watch the film itself.
In my teaser trailer I used close ups, medium shots and zoom to show expressions and
like the teaser trailers I analysed I kept my evil character mysterious and the camera
shot was important for this.

6. A convention which I think is very important is the way sound was used, all three of
the professional products had important sounds to them, which had massive effect on
mood ,atmosphere and the arousal of the audience. For example ‘The tunnel’ starts
off slow pace and when its starts to build you get music playing in the background, as
soon as the pace is fast we hear loud diegetic sound and non diegetic sounds which
are linked with the editing to give us a frightening atmosphere.
At the beginning of my teaser trailer I have an emotional (sad) scene so to add massive
affect to this I added a sad piano song, which I believe really helps the audience to
understand the mood in the scene. Just like ‘The Tunnel’ my teaser trailer starts off
slow and picks up pace through the trailer, so I added a heartbeat which starts off slow
and as soon as the editing gets fast so does the heartbeat to show something
important is happening. But the heartbeat also represents the main characters
heartbeat because when he is being chased at the end the heartbeat is beating fast.
Also at the beginning I used a voice over to help the narrative as audience members
will understand the trailer better, Saw3D used a voiceover to help the narrative and
this is where I got this idea.
Here my main character is running and
The heartbeat would be faster than before
As he is running. We don’t know what he is
Running from, so the heartbeat and scene
Is trying to build atmosphere.

7. Text transitions are extremely important when trying to get the narrative across to
your audience, they engage your audience and have clear points. The text transitions
conventionally had black backgrounds with clear and bold text. When I made my text
transitions I used a black back ground just like all the teaser trailers I analysed but
none of the professional teaser trailers had red writing and I thought red was a good
colour as it shows danger and is linked with horror and blood. The teaser trailers I
analysed had white text which was clear , but I decided for my teaser trailer red was a
better colour. So when editing I made the fonts clear and bold, so the audience can
easily read the text.
(question carrys on next slide share)