Q magazine is a popular monthly music magazine published in the UK. It was founded in 1986 by Mark Ellen and David Hepworth and was originally published by EMAP. In 2008, EMAP sold Q and other magazine titles to Bauer Media Group, which remains the publisher. Q magazine focuses on indie, rock, and alternative music. In addition to the print magazine, Q also operates a website and previously had a radio station and TV channel dedicated to music content. The magazine aims to provide exclusive news and interviews to readers in an engaging visual format through its use of photos, design elements, and conversational language when addressing readers.

1. OCR –
Level 3 Cambridge Introductory Diploma in Media
Unit 30: UK Media Publishing
Sophie Angus
Candidate Number: 1006

3. Contents for LO1
Title Slide
Relationship between the Distributor and the Consumer 4
Bauer Media Group Publisher 5
Q magazine 6
Format and Style 7
Key People at Q Magazine 8
Production Processes 9-11
Target Audience 12-13
Readership and Circulation 14
Relationship Between Magazine and Audience 15-16
Advertising to Consumers: TV Advert Example 17
Advertising to Consumers: Print Example 18-19
Advertising Pricing 20
Q magazine Website Analysis – Home Page 21
Q magazine Website Analysis – Contact Us 22
Q magazine Website Analysis – Editorial Complaints 23
Front Cover 24
Double Page Spread Analysing 25
Contents Analysis 26
Newspaper 27
Genre 28-30
The History of The Sun 31
New Selection and New Values 32
Title Slide
News Values (Galtung & Ruge) Analysis 33
Front Cover 34-35
Double Page Spread 36-37
Relationship Between the Advertiser and Publisher 38
Advertised Products 39-40
Relationship Between the Advertiser and Publisher 41
Demographics of The Sun 42
Readership and Circulation 43
Relationship Between the Newspaper and the Audience 44-45
Relationship Between the Advertiser and Publisher 46
Advertising to Consumers: TV Advert Example 47
Advertising Pricing: 48
The Sun Website Analysis – Home Page 49
The Sun Website Analysis – Contact Us 50
The Sun Website Analysis – Editorial Complaints 51-52
Conclusion 53

4. Relationship between the Distributor
and the ConsumerQ magazine is a popular music magazine, which means they are very
popular in the shops where someone can buy Q. However, now Q
can be obtained globally by the subscription on their official Q
website. By subscribing to Q online you have a choice of a print copy
of the magazine or a digital version of the magazine. You can also buy
a subscription to both print copy and digital version of Q.
With the subscription, will you ensure that the music magazine will
get their maximum sales of the magazines, so their profits will be
larger. This will also ensure that people around the world can have
access to Q around the world.
You can buy printed
copies of Q in
supermarkets or
newsagents and
bookstores in the UK.
These are locally based
so everyone in the UK can
have access to them. An
example of this is
WHSmith or Sainsbury
supermarket.
This picture was from the Q official
website. This show shows how you
can buy a print copy of the
magazine and also a digital version
of Q magazine.
This also lets the readers know
that you can subscribe to Q
magazine online and you can
choose to subscribe to receive the
paperback or the digital copy.

5. Bauer Media Group Publisher
Bauer’s Product
Today, the Bauer headquarters is in Hambury, Germany.
In addition, Bauer have over 300 magazine in 15 different
country around the world, over 22 million use Bauer media
group in the UK, for online, TV stations as well as 50 radio like
Kiss, Metro Radio or Absolute Radio.
January 2008, Bauer Media join Bauer Media Group, to work
together on magazine. TV, online and 400 digital product.
There are approximately 11, 000 in 17 different countries in
2013. Bauer media group, have won a number of awards in
2015, their radio, magazine and TV station, for instance
“Station of the Year ( 500,00- 2m TSA), Arqiva awards to
Radio Border”
About Bauer Media
Bauer media group is founded in 1875 by Ludoph Bauer which was
for printing of cards in Hamburg, Germany. In 1920, Bauer released
the first radio magazine called Rundfunk-Kritik, the popularity of the
magazine was quickly realise as they have to print more than half a
million. However, the first UK base magazine is launch in 1953,
which is called Angling Times. Today, the Angling Times is the largest
angling newspaper in the UK.Bauer is a family run business and been
in the family for five generation. Today Yvnno Bauer is a publisher
for Bauer Media Group.
Bauer was originally a small printing house in Germany and today
Bauer is Europe’s largest privately own publishing group.
Bauer’s Ideology
“At Bauer Media our people are what make our business
unique, diverse and vibrant. Every day, across the length
and breadth of the UK, our business thrives because of our
talented and passionate employees. Every day we strive
to attract, nurture and develop the best talent in all our
business areas including sales, production, creative,
editorial and support services such as finance and
marketing.”- Bauer Media Group, 2016
This mean that Bauer Media Group have a version of how
they would like to run their business. Therefore make
themselves popular among the user because of their
unique, diverse and vibrant style that they have
introduction into their day to day life. In addition, Bauer
Media Group guide the users to keep with all of the
trends within the current life and therefore help to create
their business to be successful and well know within the
public.
http://www.bauermedia.co.uk/about/equal-
opportunities
The white triangle could
represent that Bauer is
pure and fresh, which
could mean this Bauer
spreading this new
version on the modern
day.
The blue box could
represent the ocean
because the ocean is
big, as Bauer, as they
are speeding their
products around the
world and is a global
company.
In addition, the box
could represent Bauer
as they are a global
company, which mean
the are well known
around and they won’t
stop grow as a
company.
The white triangle could also represent the world
because Bauer is a global company, this could mean as
Bauer is growing and becoming more successful, the
world(which is the audience) is growing small as
everyone have brought a Bauer’s product, which mean
Bauer’ success is making the world smaller as Bauer is
entering us into the new world of entertainment.
“We Think Popular” is Bauer Media Group slogan. This connotes that Bauer is a community.
As Bauer think of popular idea which mean the will become more popular with the audience.
This is important as Bauer Media know what is popular among different people. The word
‘We’ connotes that Bauer is a family business and therefore they have considered their staff
as family as they helped to build up Bauer into a successful publishing institution.

6. Q Magazine
Date of First Publication
Mark Ellen and David Hepworth founded Q, along
with other magazines such as Mojo after the
success . The first issue of Q was in October 1986
with Paul McCartney on the cover. The country of
origin of the magazine is the United Kingdom. The
original of the magazine was Cue, however they
change the name to be Q because the customer
may mistake the music magazine to be a snooker
magazine. Q first was publish by EMAP. Q is a
monthly magazine, which mean the magazine is
sold monthly.
Associated Products
On the 3rd October 2000 to the
3rd July 2012, Q created a
channel called Q TV, which is
based on indie, rock and
alternative. TV was owned by
Bauer Group and Channel 4.
Yearly, Q host an awards
ceremony, which is called Q
awards. The average circulate
of magazine is 64,596 in the
end of June 2012. Q magazine
launches, their own radio
station called Q Radio in June
2008. Some of the presenters
that will be included in Q
Radio are Danielle Perry and
Q the 80s with Matthew Rudd.
Q Radio closed in mid-2013 as
Bauer decided to launch a new
radio station called Kisstory.
Kisstory is a spinoff of the Kiss
brand.
Publisher
Q first was publish by EMAP in 1986. in 2008, EMAP sold Q title to Bauer, along
with other magazines tiles. The first and original editor of Q are Mark Ellen and
David Hepworth as they want to do create a magazine that they are able to relate
to. This is important as they want to create a magazine with high standard of
images and printing within the magazine. They also wanted to create a magazine
that have a monthly production.

7. Format and Style
Format
The length of the magazine is 21.6cm whilst the width is 28.3cm .
You can download Q on the customers’ tablet and phone if they subscribe to Q. For 12 issues before buying another
subscription for the following year. The content of the music magazine is thicker than the other magazine, as this will
pack in more information about the music and the artists.
Language
The Strapline of Q is “The World’s Greatest Music Magazine "suggesting that they are a bold and confident magazine
which means the information will be bold and also give the audience confidence that they are paying for the better
information about music than other magazines like Mojo or Kerrang!.
The verbal code on the front cover of Q is “World Exclusive”, which means no one else in the world has the information
that Q has about U2, also that it is the first time U2 has released the information to the public, which means they must
buy the magazine to know more about U2.
On the editor’s letter, which is a single page spread, they addressing the reader by saying “Your new issue of Q is a
collection of stories about the value of taking your time”, this suggest that Q belong to everyone not to the publishing
company, Bauer Media Group. Moreover, this suggests that the audience is the part of Q and is just as important as
the music itself.
On the double page spread, it was an interviewed with Ellie Goulding, it stated that “it could shatter Goulding’s nice girl
image. This suggests that Goulding doesn’t want to be a pop star and wanted to be taken more seriously as an artist.
So by having an interview with Q, she is being rebellious and shattering her clean image, as she is growing in her music
and fame, which implies that she is an artist that will take over the music world.
Colour Scheme
The main house colour of Q is red as this is the colour of the logo on masthead. In addition, white is another house
colour as the letter Q is in white and also when there is a dark page in the magazine, they would use a white colour
font. Also, they would use a black colour font to be presented on each page.
However, on the front cover of the magazine in the October 2015 issue, they also use the colour yellow because
throughout the magazine there are text boxes on some pages that are yellow, which connotes that they feel yellow is a
bright colour that makes people feel good. In addition, they may use yellow in the magazine because they have an
exclusive interview with U2 as this is the biggest band in the world so Q use the colour yellow to attract the readers to
the magazine. Achieving an exclusive interview with U2 is a big scoop for the magazine as well as a huge selling point.
House Style
The house style of Q magazine is to repeat their mastheads throughout the magazine next to the page number. This is
a type of brand Identity, as they are always branding themselves on each page. Moreover, Q magazines always include
their house colours of red, white and black on each page. Moreover, throughout the music magazine, individual pages
of text are all the size for each box of text and all of the font is in the same style.

8. Key People at Q Magazine
Source
• http://www.bbc.co.uk/program
mes/articles/40sw6s8LLJXh8Kx6
0hDFhHx/the-pundits
• http://www.vuelio.com/uk/blog
/phil-alexander-appointed-
editor-in-chief-of-q-mag/
• http://www.bauermedia.co.uk/
newsroom/spokespeople
• https://play.spotify.com/user/q
magazine/playlist/3zaWverZLTX
d7vPX2eWuz1?play=true&utm_
source=open.spotify.com&utm_
medium=open
• http://www.bbc.co.uk/music/so
undof/2012/pundits/categories.
mp
• http://www.slideshare.net/jack
breary/q-media-pack-27921574
• https://twitter.com/simonmcew
en1
• http://www.rocksbackpages.co
m/Library/Writer/ted-kessler
• http://www.thedrum.com/news
/2014/06/03/bauer-media-
establishes-senior-content-
team-phil-alexander-adds-q-
magazine-his
Live Reviews Editor-
Camilla Pia
Editor-in-Chief- Phil Alexander
Senior Editor-Matt Mason
Executive Content Director-Jane Johnson
Publisher
David Bostock.
Editor- Andrews Harrison
Brand Director- Rob Walsh
Music Manager-
Martin Bojtos
Associate Editor
(Digital) – Paul
Stokes
Associate Editor
(Production)-
Simon McEwen
Associate Editor
(Features) -Ted
Kessler
Live Music and Media
Planner
Joel Hopkins
These are the key people at Q magazine. I
have matched the jobs roles to the people
from previous articles. This important as this
could be outdated information, which means
in the present day these people do not work
at Q.

9. Production Processes
2) Managing the
Schedule
This step is to make the
deadline, so the staff can
aim for that date so they
can meet the deadline and
move on to the next task.
Also, if anything has to
change from the first plan,
there must be an
alternative plan, which the
staff must use. This means
the staff will be properly
managed to the magazine’s
schedule and also will have
to meet any deadline if they
want the magazine to be
finished by the publication
date.
3) Editorial and
Budgetary
This step of the magazine
production is where the
editorial decision is
made as to who should
be on the front of this
issue and what artist,
photograph, illustrations
or any ideas for the
article should be
included in the music
magazine. Also, this
need to fit in with their
budget and schedule.
4) Content Acquisition
This is one of the most
important stages of the
magazine’s production as
the editors of the magazine
have to chose between in-
house writer or the external
writers to write about a
specific topic, so the
content of the magazine will
be decided. In addition, the
illustrations will also be
created, whilst the editor is
deciding about the in-house
writers versus the external
writers.
1) Date of
Publication
This step is to set a
date of the
publication. This is the
date that the
magazine must be
released to the
general public. Once
the date has been
decided, you can start
working on the
magazine and start to
plan what to do.
http://hosbeg.com/the-magazine-production-process/

10. Production Processes
5) Sub- editing
This step is about the
quality checks of the
magazine. This means
the magazine staff
will have to check if
all of the facts in the
magazine are all true,
make sure the
magazine text has the
right spelling,
grammar and the
punctuation. Also
they need to make
sure the magazine has
all the same house-
style and lastly check
the page layout.
6) Page- Layout
This step of the
magazine focuses on the
layout of the magazine.
They use a piece of
powerful desktop
publishing software to
enable the staff to sort
out the magazine layout.
They need to make sure
they fit the
advertisement in the
magazine as the
advertisement company
pay the magazine to
mention them in the
magazine. They also
have to make sure the
text is readable for the
target audience.
7) Proofreading
This step on the
magazine production
is when the editorial
department print out
the first hard copy of
the magazine. Then
they will check for
mistakes in the
magazine before the
magazine is released
to the general public.
They will do this until
everyone in the
editorial team is
happy with the
magazine as there will
be not mistakes in the
magazine.
8) File emailed to
printer
This step follows
proofreading of the
magazine. The
magazine is sent to
the printer again.
When the editorial
team is happy with
the magazine, they
will start to print
mass copies of the
magazine
9) Distribution
This is the last step of
the magazine
production. The
printing company has
finished printing the
issue of the magazine.
The magazine is
packed and sorted out
and then sent to the
warehouse for
distribution. The
warehouse is
organised to send
copies of the
magazine to the
general public for
purchase in different
shops.
http://hosbeg.com/the-magazine-production-process/

11. Production Processes
I have emailed the publisher about the production process of their music magazine.
The reason I have emailed the publisher is because the information given to me will
help me use the same production for my magazine as Q magazine. Q magazine has no
contacts on their official website or on their magazine, so this is why I have emailed
the publisher and not the magazine itself. However, Bauer have not responded to my
email and therefore I have no answer about the production process of Q magazine.

12. Target Audience
The target audience of Q is aimed at people between the ages 15-
24. However, more males read Q magazine than female as the
percentage of readership is 68.3 for males and 31.7% for females
between 15-24 is 35.3%. This suggests that more males between
15-24 read Q magazine. This could be because there is a different
eclectic mix of music, so this is why Q is so popular with different
people. Q magazine matches people’s different music styles, for
instance, people who may like 50 Cent’s style or Sam Smith.
However, some people may like the old style of music like U2 or
David Bowie, which the Q mention in the magazine. This music
magazine also helps people to explore their interest of music by
using different artist or genre of music, which is included in the
magazine.
By referring to the ‘Hartley’s 7 Subjectivities’ they would be
considering the age, gender, class, ethnicity, self-image, nationality
and family when analysing the reasons why different groups may
like the same thing. Q magazine appeals to the age range between
15-24 as they will most likely be in the social group of E, D and
maybe C2.
https://ncrafts.files.wordpress.com/2013/05/socio-economic-needs.png
https://brianinsua6055.wordpress.com/unit-13-planning-pitching-uk-print-
product/unit-13-lo1/
The readership of the socio-economic perspective is categorised in the
ABC1 profile in a percentage. The ABC1 profile for Q magazine is 70% ,
which is quite high. The demographic profile suggests that they are more
interested in the music than the other age range, therefore, maybe they
are interested in working in the music industry as this is the age when
people start to decide what they want to do or decide working for the
first time.
The psychographics looked at personality, values, opinions, attitudes,
interests, and lifestyles. Q magazine is aimed at the lower ABC1 profile
readership as this is aimed at 15-24 year olds , as this is a younger age
range on the socio-economic chart. As the magazine is cheap for a
monthly issue they are able to afford it and get the most for their money.

13. Target Audience
According to the Katz theory of ‘diversion’ the audience can escape from reality by reading the
music magazine because then they don’t have to think about their real life like work and do
something that they are interested in themselves by reading their favourite music magazine.
Furthermore, the audience can be ‘informed’ and ‘educated’ because they can learn more about
the artists/bands, the music industry.
By referring to the Maslow’s Hierarchy of Needs theory, the audience would be ‘survivors’ as this
connotes they like to know that the magazine will be there every month. They will gain the
knowledge about the music through the magazine. In addition, they would be ‘explorers’ as they
like to know different music information and also explore different genre of music as well.
According to the Psychographic theory they would be ‘explorers’ as they are searching for new
information about the music through the magazines and therefore they maybe interested in the
music industry. The ‘explorers’ would normally be the younger demographic like students or
young adults. ‘Reformers’ are also included in psychographic theory as now they have a new
sense of freedom and want to know what music they like and what music they don’t like and they
seek help within the music magazine. As now as ‘reformers’ they would start to be more socially
aware of information.
https://ncrafts.wordpress.com/ctec-level-3-introductory-diploma-in-media-candidates/unit-30-uk-media-publishing/

14. Readership and Circulation
When I conducted my research into the readership and
circulation, I found the latest statistics that were released to
the public. It has been revealed in the last 4 years there has
been a decrease of circulation for Q magazine. This is
important as less people are reading Q magazine. In 2011 Q
magazine had a circulation of 80,418 however in 2015 Q
magazine had a circulation of 44,050.
Circulation 44,050 (Jan- Jun 2015)
Readership 473,000
Statistics about Users
Unique Users 329,888
Page Impressions 569,659
Newsletter Subscribers 15,886
Year ( Jan-Jun) Circulation Statistics
2011 80,418
2012 64,596
2013 58,980
2014 48,353
2015 44,050
http://www.pressgazette.co.uk/full-2015-mag-abcs-breakdown-cosmopolitan-bucks-trend-uk-
magazines-decline-average-4-cent/
https://benastwood.files.wordpress.com/2015/11/q-mediapack-2011.pdf
Source: http://www.pressgazette.co.uk/customer-publishing
http://www.slideshare.net/jackbreary/q-media-pack-27921102
However, when looking at the statistics for the
circulation and the readership of Q magazine, I
discovered that there has been an on going increase of
unique users. As per month Q magazine has stated
that 26 million are unique users. This statistic is from
‘www.qthemusic.com’ . Also, there is digital version of
the magazine online so iPad users or electronic users
are able to have access to Q magazine online.
0
20,000
40,000
60,000
80,000
100,000
Circulation Statistics
Circulation Statistics

15. Relationship Between Magazine and
Audience
Q Competition
On the official website for Q, there is a link to
“Win”, where an audience can enter a
competition and can win a lot of luxury item or
gifts. By clicking on the competition, you would
like to enter, this gives you more information
about the competition, the term and the
condition. This also tells you how much the
presents are worth and when the competition.
Q Awards
Once a year, Q host an award
ceremony. This is for best artist,
band, radio and video. The award
ceremony for 2016 hasn’t started
yet so the public will have the
opportunity to vote. They can fill
out a form on their official website.
The award ceremony started in
1990, and is normally hosted in the
Abbey Road Studio and more
recently The Park Lane Ballroom.
Q Subscription
On their official website, you can
subscript to Q magazine and buy a
printed or digital copy. This allows the
audience to enjoy reading without
going to the shop and buying them as
the magazine could be delivered to your
home or can be done digitally
downloaded on your phone or your
tablet. This subscription only lasts for
12 issues, which means this lasts for 1
year. This allows the audience of Q to
have a relationship with Q as they
would be continuously reading them.

16. Relationship Between The Magazine
and AudienceQ magazine, through cross media convergence, has an array of synergy with social media.
The social media outlet lets the audience and the producer come closer. This is called
prosumerism so the audience contact Q directly . In addition, social media helps Q to
advertise their products. Some of the social media outlets include YouTube Subscribers,
Facebook and Instagram followers. This will enable readers of Q magazine to stay connected
with Q magazine and the events they advertise via social media. This is a way for Q
magazine to advertise themselves and the different concerts to their target audience
Q magazine have a YouTube channel to advertise themselves as they will talk or interview
popular music artists such as Noel Gallagher, James Bay and Tom Hones at the Q Awards. The
reason why these videos are being featured is because the Q award is coming soon.
Therefore they want to create excitement for the event as it is a popular event for the music
industry. The viewers are able to re-watch the videos from the YouTube channel and
therefore they can watch the newest videos once it has been uploaded.
Social Media Statistics from September 2015
YouTube Subscribers
https://www.youtube.com/user/Q4music
3,915
Instagram Followers
https://instagram.com/qmagazineuk/?hl=en
115K
Twitter Followers
https://twitter.com/QMagazine?ref_src=twsrc%5Egoogle%7Ctwcamp%5Ese
rp%7Ctwgr%5Eauthor
4,856
Facebook Fans
https://www.facebook.com/QMagazine
103,483
A twitter, which Q released ,is advertising an artist ‘s concert, to
let the followers know the location and the date of the concert.
This is a tweet Q magazine released to the public.
This is about a concerts that were happening on the 22nd
September. The users will know the details of the concerts such
as the location and the date. This will advertise the concerts to
the users as this could make some users go to the concerts
because of the tweet. Therefore, the tweet is a way to connect
Q magazine to the users as they are ‘inform’ (Katz) about the
different fun events that will be going to so that the user are
able to get involved and have a good experience as well.

17. Advertising to Consumers-TV Advert
ExampleWhen I was conducting my research about Q magazine advertising, I found an advert that could have been aired on
television. This is important as the Q magazine advert would be a type of E-media platform. When the advert starts,
there was the Q magazine displayed as it will attract the viewers’ attention and therefore it will it will spark the
viewers’ interest to watch the advert. There was a female voice speaking all of the words featured on the advert. All of
the font and the sound featured on the adverts were appropriate because it was done in the way that Q magazine will
want to be presented to the public. Also, the advert has gained ‘star appeal’ (Richard Dyer) as it matches well known
people during the averts such as The Sugababes, Oliver Stone and President Barack Obama, everyone will know who
they are and therefore readers will want to know why they have been featured in Q. The magazine will feature a wide
range of topics such as music, films and even politics features. At the last moment of the advert, it features the front
cover of Q magazine whilst the female voice states “Q a different take on music”. It will appeal to a wide range of target
audience and therefore increase the sales and readership for Q magazine.
https://www.youtube.com/watch?v=78UV
EVzPeX4
After watching the advert, this was the next
advert recommending to the viewers to watch
once they have finish watching this advert.
This was the time lapse of
how long the video will runs
for. This video run for 30
seconds.
This reveals how many
people viewed the video
and therefore watched the
Q magazine advert. 195
have watched the video in
July 2016. This advert was
not from Q magazines’
official YouTube account
but another account.

18. Advertising to Consumers-
Print Example
This advertisement is half a page, trying to convince people to buy a
Samsung Galaxy S6 and S6 edge and also Google play music. This is a
type of print media advertising in October 2015 of Q magazine.
This type of advertisement displays verbal codes in a simple way and
also it is a way for the magazine to make a profit as well. The
advertisement for Samsung Galaxy phone relates to music and therefore
the overall theme of the magazine. This is important as the headline of
“Free Music Streaming For 6 Months With Google Play Music. Why
Wait?” will tempt the reader to use Google Play Music. Therefore if they
like using Google Play Music, they may sign up and buy the Google Play
Music to find the music they want to listen to.
Another way that this advertisement tries to sell the product within the
advertisement is by using a slogan or caption “Simply tap Play Music On
Your Galaxy S6/S6 edge”. This will appeal to the audience it indicates
that Google Play Music is easy to use and therefore appeal to reader,
they will also be able to receive good quality music.
However, this advertisement also features visual codes as on the advert,
there is an images of a black Samsung Galaxy S6, the readers can see the
camera on the phone. Also there is the second gold Samsung Galaxy S6
,which is displayed with the Google Play Music on the screen. You can
see what type of artists will be featured on the Google Play Music app. In
addition, on the items of “Play Music” there is a large headphone on top
of the items that state “Play Music” .
October 2015 Issue 351
This advertisement has a technical code as the
image is close up so the reader is able to see the
phones clearly. The reader is able to directly find
what product the adverts are selling to the
public. Therefore the people will have to resize
and edit the image so that it will look glossy and
visually appealing to the audience. This is
important as they will need to get the right angle
and lighting so that it looks professional.

19. Advertising to Consumers- Print
Example
These images of a page of advertisement within the magazine of when the
two bands, Foo Fighters with special guest Iggy Pop and Stereophonics were
going on tour within the UK.
Advertisement of Foo Fighters with special guest Iggy Pop
This advertisement uses a visual code in the pages as it shows the band Foo
Fighters on the page. This will add ‘star appeal’ (Richard Dyer) because the
readers or fans of the Foo Fighters will see the image and therefore the
interested in what this page is about. This image is of a medium shot as it is
only showing them above the waist upward. They are looking straight at the
readers, which mean they have something important to say and therefore
the readers must take the time and read what the advertisement is about.
In addition, when using Iggy Pop’s name, this will also gain ‘star appeal’
(Richard Dyer) because he is a well known artist within the music industry
and therefore people will more likely go to the Foo Fighters’ concerts as
they can to listen to two well known and liked artists and band.
Advertisement of Stereophonics
The advertisement of Stereophonics also use s a visual code of one of the
band members playing their guitar, it reveal s that they are passionate and
serious about their music. On the page it has a list of all of the events that
Stereophonics will be playing at and this will give their fans and readers of
Q magazine the opportunity to have a chance to hear them live at a
concert. In addition, on this advertisement, it used a verbal code, which
stated “keep the village alive tour”. It is revealing that fans and villages
across the UK want to listen to them live and therefore they are give their
fans that gift to listen to them live.
October 2015 Issue 351
This advertisement includes two bands with
similar genre. This reveals that Q magazine
know their readers well and therefore they
know what music they prefer to listen and read
about.

20. Advertising Pricing
The advertisement in the
magazine could range from
lots of different prices. This is
example of when Q
magazine will feature a
brand within the magazine.
This is an example of a full
page (FH) of the October
2015 and issue number 351.
This is advertising a Raymond
Weil Geneve. The prices for
the full page (FH)
advertisement is £10,072.
This is important as Q
magazine will being paid by
other company to advertise
their product within the
magazine.
Magazine such as Q will be gaining money when
advertising other companies products within the
magazine.
This is important as the rate of advertising can be
expensive and therefore the company will have to pay
these figures in order get their product notice. This is
important as Q magazine has a high readership and
therefore a lot of people will notice the product that
have been advertising. Therefore, their product could
be going globally and be receiving global sales because
Q magazine is a global magazine.
http://www.slideshare.net/katepownall/q-media-pack2011-46552627
These are same of
the brand that Q
magazine have
advertise in the
past
http://www.slideshare.net/
katepownall/q-media-
pack2011-46552627

21. Q magazine Website Analysis – Home
Page
Online Q magazine has an official homepage, it is an
online version of Q magazine . The website enables
people to see the updated news about Q magazine
and different ways they are able to get involved. The
headline of Q magazine ‘Q BEST TRACK- VOTE NOW
FOR THE 2016 Q AWARDS’ is a chance for people to
vote for their favourite artists and bands for the Q
awards are coming up soon. This allow people to
voice their opinion about their artists or bands plus
they have a chance of getting a Q award because they
would have deserved it. This means the needs of the
Katz theory of ‘informed’ and ‘educated’ so that the
readers will be able to gain more knowledge about
the music industry and know what is happening
around the world, so they wouldn’t be out of touch
with modern cultural. Therefore, they will be gaining
information about Q magazine and different ways
they bring their readers and the music artists
together.
Source:
http://www.qthemusic.com/
On the official homepage of Q magazine, there are different sections on different topics that could grab the readers’
attention that direct the person to the stories that they will be interested in. The people are able to read articles
that they are interested in because of the different window options. Q magazine are more male dominated as the
pictures used target the males as they will used only males articles and also use darker colours such as black. The
main people that Q magazine try to target at are people who are in the ABC1 socio-economic. The reason why it is
ABC1 is because they are the people that have extra money to spend and therefore they are able to afford to buy
the magazine monthly without it affecting them.

22. Q magazine Website Analysis –
Contact Us
Q magazine didn’t have contact page on their
official page. However, their publisher
company, Bauer Media have contact
information for their users to use. The contact
information are Q magazine email, address and
telephone number.
Q magazine ’s contact page will enable the
readers to email or phone Q magazine if they
want to ask them a question or have an
interesting story. This is a type of ‘citizen
journalist’ (Gillmor - 2004) this allows a person
the freedom to be involved in the Q magazine
process and how they create their magazine.
Their story will be considered for publication if
the story appeals to their target market or if it
is relevant to the publication itself. This creates
a good relationship between the reader and the
magazine as they are allowed to be part of Q
magazine creation and also they are able to
contact the magazine . Some online based
magazines will not allow the reader to contact
the magazines members of staff directly.
Source:
http://www.bauermedia.co.uk/brands/q

23. Q magazine Website Analysis –
Editorial Complaints
On Q magazines official website, there is a
link, which directs the person to the
privacy policy. This enables a person to
know their rights about Q magazine policy
about privacy hassle free without any
judgement.
This will state that Q magazine follows all
regulations that IPSO tries to enforce.
However, they have their own terms about
privacy terms they enforce to protect their
users when they are online or inputting
their personal details. This mean that the
users will be a safe online without any
third party getting involved. Additionally,
they say how they will protect children if
they use them for the campaigns and
therefore ensure their safety. Therefore,
they will guarantee that everyone is safe
online and also ensure their internet
service if they look at Q in a different
country
Source:
http://www.bauerdatapromise.co.uk/
This is all of the 15 links
that Bauer Media have
about privacy
protection to reassure
the readers they can
trust the website with
their personal details as
well.

24. Front Cover
The denotation of the strapline line for Q
magazine is “The World’s Greatest Music
Magazine. This suggests that this magazine has an
eclectic mix of music for all generations to read as
this magazine is made with the best quality for the
reader. The use of the word “World's” convey that
the magazine is a success and is a global magazine.
This could also denote that the magazine is so
popular that it is sold globally. The superlative
“greatest” suggests that the Q magazine is made
to a high quality, it is one of a kind and you can’t
get the same information about music is another
magazine.
The masthead of the magazine is eye-catching, simple and bold. The letter “Q” on the masthead
suggests that this is a mature magazine because of the front of the “Q”. The masthead is bold and
stands out. The red background is eye catching and bright, this could suggest that this is a powerful
magazine because the red symbolises power and this will give you the exclusive information and
you are able to explore different genres of music. In addition, the white contrasts with the red
background, making the white letters bold and easier on the eye for the target audience.
The main image of Amy Winehouse is on the cover of Q magazine. Her
facial expression is neutral, which could convey that this is the end of
her impact of music, a year after she died. This could bring out an
emotion from the audience as she died and therefore stopped creating
music. In addition, the audience can see her tattoos of the two red and
black hearts, the red could represent her love for music and the black
could represent her drug addiction and how her life ended so tragically .
The barcode, issue date and price,
will inform the audience of the
magazine’s price and the issue date
of the magazine.
The headline of the magazine is “exclusive
Amy Winehouse tribute CD” this means the
audience can read and listen to her best
song in her time alive like Rehab or Back and
Black.
The inside features in the red box, is
the exclusive of which articles will be
mentioned in the magazine, this show s
different artist s mentioned in the
magazine and how they attract
different age range of audiences like
Rizzle kicks and Maroon 5 for the
teenagers and Stewart Lee for adults.
Coverlines/Pull-quote is used to attract
the audience. Red and white have been
chosen as the colour theme for this issue
of the magazine. This could be because
the letters are more eye-catching for the
audience, which could contrast against
the dark, dull, grey.
The background of Amy Winehouse could be a white door, where
there is no light which make the door look grey. This could represent
her life ending and also the ending of her music. This could express an
emotion of sadness, loss of someone who have changed the music
industry forever by her voice. The door could represent a talented
young woman walking out of our lives as the alcohol and drug
addiction took over her life. On the other hand, this could convey that
the alcohol and the drugs entered her life and led to her death. The
door could represent the duality of her life, her love of music and
enjoyment of entertaining her fans and the darkness of her addictions
which happened behind closed doors. The main cover of the magazine is “Amy” in capital letters to
emphasise that it’s been a year since she died. This could
attract the audience to buy this magazine as she is still famous
and still well known for her music, even after she died and
people may want to know more about her life and her death.
The name “Amy” is in large white writing so this can contrast
the white and grey so the letter can be more eye catching for
the audience.

25. Double Page Spread Analysing
The drop capital is to attract the audience to read about Elle
Goulding’s albums and learn fun facts about her albums and
rumours about her songs. Also, it named the producers, the
release date, where the albums were recorded and tracks on
the drop capital.
The technical code of the medium
shot on the double page spread
focuses on Ellie Goulding . The
photograph of Ellie Goulding is taken
with a medium shot, as her hands are
over her headphone. This could
suggest that music is really important
to her as in the background, she is in
the recording studio planning one of
her many hits. Her face shows high
concentration, which implies that she
wants to make the best music possible.
She has chosen to wear black clothing
instead of bright coloured clothing
which suggests she could be trying to
rip off her good girl image and become
more rebellious . This implies that as
she is changing, also her music will
change.
On the left of the image there is a pull quote which is in bold
white capital letters. This is accompanied by a specific quote that
was included from the interview. The pull quote from Q “Hear Me
Roar” conveys that we haven’t heard the best of Ellie Goulding
yet. In addition, this could suggest that she was never number
one on the music magazine in the past and is determined to
achieve that position now and she won’t be second best without a
fight, as she is the number one female artist for Q.
The stand first on the double page spread is below the pull quote as
her name is highlighted in yellow to ensure the she actually said that
to Q . It is also eye-catching to the audience so they can quickly read
her threat to the music industry as she will become a global artist. In
addition, the quote is in red with the rest of the interview text in
black. Also the front is bold in colour and eye-catching for the reader
who will be drawn to read this quote.
Having another drop capital
in pale yellow about the next albums of
other artists such as CeeLo Cool, Wilko
Johnson or Deadmaus, suggests that all of
these artists mentioned are her rivals in the
music industry. During the double page
spread the focus is on Ellie Goulding as the
public eye is on her as she is the up and
coming artists and her album will change her
clean image and also the audience will have
high expectations for this album because she
has put all of her energy and power into the
new albums. She has expressed some
emotive phrases that will keep the readers
wondering about her new attitude to her
music.

26. Contents Analysis
The sub line of the
magazine summarise
the artist, interviews
and also the page
number of the review,
which is called the Q
Review, suggesting
that writers interview
the artist and what
they have done or
write a review of what
they have done.
On the right side of the
magazine the Q ident can be
found along with the issue
date of the magazine.On the contents page the page number
anchors the main picture of the artist and
directs the audience to read the story about
their favourite artists. In addition, below the
page number there is a summary of what the
artist has achieved or facts about them so the
audience can understand them more as the
person than a celebrity.
On the main picture of U2
on the content page, they
a flash which stated
“Cover Story” this suggests
that they are the main
focus of this issue of Q,
therefore this will attract
the audience to read the
interview of one of the
most famous band in the
world.
The masthead of this issue of Q stated the name of
the content page, the logo of Q and the issue date.
This will inform the reader what page this is so they
can find different sections of the magazine they want
to read. For instance, if they want to read about 50
Cent and his music and business, they can refer to
the content page. This Logo is a type of branding
advertisement to letting the reader know that they
are reading Q magazine. The logo also refers to the
issue number of the magazine because this will let
the audience know if they have read the recent issue
of Q or not, so they can buy the newest Q magazine
if they don’t have the newest issue of Q. In addition,
some people collect magazines so the collector can
buy Q to add to their collection so that they can
prove that they have every single issue of Q.

27. Newspapers

28. GenreFree Sheet:
The free sheet is a type of newspaper that is free to the public. This
means that they will be distributed for free. This is important as the free
sheet newspaper will be based on advertising as their will be sections,
half page, full page and double page spreads that will be based on
advertising. Some of the free sheet newspaper will be released daily and
some will be released weekly. These free sheet newspaper will be
released to the public by a person handing them to the public or a stack
of newspapers within the train station so people will be able to read
them when they are going on the train. The London Underground have a
partnership with the Metro newspaper so people will be able to get the
Metro newspaper in these train stations, Watford, West Ruislip,
Stanmore, Cockfosters, Hainault and High Barnet tube stations.
The first free sheet newspaper was called General-Anzeiger für Lübeck
and Umgebung , which was launched in 1885 in Lübeck, Germany. The
free sheet newspaper was created by Charles Coleman and the
newspaper was distributed twice a week.
One of the biggest free sheet newspapers is the Metro International.
This is important as the Metro International keeps on growing in
popularity and 20% of people from the urban population across Europe's
eleven cities read the Metro. This mean that most of the younger men
and women read Metro International. The Metro International is a
Swedish publication that distributes the Metro Newspaper. The Metro
has the fourth largest daily newspaper after The Sun, Daily Mail and the
Daily Mirror. The Metro will approximately distribute 1.3m copies daily
and therefore they will have a readership of approximately around 3.5
million.
https://en.wikipedia.org/wiki/Free_newspaper
http://mediatel.co.uk/newsline/2004/03/24/free-sheet-newspapers-continue-to-see-readership-rise/

29. Genre
Red Top Tabloid:
When looking at the red top tabloid newspaper, it
would normally have a red masthead to identify the red
top tabloid. The normal measurement of the red top
tabloid are 17 X 11 inches or 432 by 279 mm however
broadsheet newspapers is normally half the sizes.
The writing style of the red top tabloid newspaper
would normally feature or emphasie stories such as
crime stories, astrology, gossip column, life style and
getting into the personal live of celebrities or sports
stars. However, these red top tabloid newspapers do
have a reputation that they won’t be always accurate in
the articles that they have publish. The price of the red
top tabloid newspaper will be around 50p to 80p as
they will be make profit from the advertisements or
promotion pages that will be included in the
newspapers. This is important as companies will pay
large amounts for the red top tabloid newspaper to
feature their product in the newspaper.
https://en.wikipedia.org/wiki/Tabloid_(newspaper_format)#Red_top_tabloids

30. Genre
Broadsheet:
The broadsheet newspapers will normally measure 22 inches
or 560 millimetres and it will contain 6 columns across. the
broadsheet newspapers are normally more serious and also
the journalism in the newspapers will be of a high standard.
The people who normally read the newspaper will generally
be intelligent as the articles will contain stories which go into
depth about important matters such as politics and stories
from around the world.
By comparing the broadsheet newspapers and the tabloids it
will reveal that the tabloid newspapers will normally be half
the size of a broadsheet newspaper. In addition, the
broadsheet newspapers contain less advertising space than
tabloid newspaper. This means that the broadsheet
newspaper will focus on the stories. On the front cover it will
focus on the stories whereas the tabloid newspapers will have
a lot of stories on the front cover.
The first broadsheet newspaper published was called Dutch
Courante uyt Italien, Duytslandt, &c in 1618. In the UK, The
Broadsheet newspaper have to pay a tax, which is based on
the number of pages in the newspaper. This is the reason why
the publishers decided to increase the size of the pages of the
broadsheet newspaper.
The first and original purpose of the broadsheet newspaper
was to notify the public of royal proclamations, acts, and
official notices, which later changed to political activism.
https://en.wikipedia.org/wiki/Broadsheet
https://www.quora.com/What-is-the-difference-between-a-newspaper-and-a-
tabloid

31. The History of The Sun
Before The Sun was a daily tabloid, it was a broadsheet that was founded on the 15th September 1964
and then in 1969 it became a tabloid. The Sun was launched by IPC (International Publishing
Corporation) as a replacement for the Daily Herald when it was failing. The Sun has always had the
largest circulation of daily newspaper however in late 2013 it came second after the Daily Mail beat
them. The first editor of The Sun was Sydney Jacobson, whereby Baron Jacobson was previously the
editor for the Daily Herald. After a year of being editor of The Sun, he have left the job but since then
their have been 11 ( including Larry Lamb who was editor twice. Once between 1969-1972 and again
between 1975-1980). Tony Gallagher is the editor of The Sun and have been since 2015. There are two
other version of The Sun that are made, they are called The Scottish Sun and The Irish Sun. Since March
2015 the circulation of The Sun is 1,858,067 on a daily basis.. One interesting fact about The Sun is that
it always predicts, which political party will come into power during a general election. This happened
in 1992 when The Sun backed the Conservatives to win with John Major becoming Prime Minister. Ever
since The Sun has not lost a general election and always backed the winning party. However, in 1997
after John Major left power, The Sun supported New Labour leader Tony Blair to become Prime
Minister. The Sun also backed Brexit and wanted the UK to leave the EU. The Brexit vote won.
https://en.wikipedia.org/wiki/The_Sun_(United_Kingdom)
http://blogs.channel4.com/factcheck/factcheck-sun-win-elections/20827

32. News Selection and News Values
Red top tabloid news selection display news that is often stereotyped as soft news and they
more likely chose a piece of news that will have most impact on their readership. This is
important as the red top tabloid will over exaggerate the news stories. It will make the story more
exciting and therefore appeal to the target audience who read their newspaper. The red top
tabloid will add ‘personality’(Galtung & Ruge) as the stories will feature famous and important
people that the reader will be interested in.
News Values have guidelines that media outlets such as newspapers have to follow in order to
reveal the important stories to the public. The news value will decide the tone and also the
content that have been produced in the red top tabloid. For example a type of news value used
by red top tabloids are ‘scandal’ (Galtung & Ruge). This is when a story which is featured is of a
scandalous content in the article.
Johan Galtung

33. News Values (Galtung & Ruge)
Analysis
Thursday, April 30 2015
This is one of The Sun when the Conservative Party when David Cameron become Prime
Minster for the second time in the 2015 general election.
Some of the news value will be conflict as
the lead up to the election there were two
main parties in the election. They are the
Conservative Party and Labour Party.
Therefore the readers will take side of
which party they will want to be in power.
Therefore, when they used the ‘IT’S A
TORY’ it mean that the Conservative Party
won the election and the Labour Party lost.
The Sun used an image of when Prince
George was first photograph outside the
hospital and Photoshop an image of David
Cameron’s face onto baby George’s body.
Another news value will be
consequences as The Sun as announced
that the Conservative Party won the
election and they will have control on
the government as we will have to
follow their polices. This mean that this
news will affect the readers as they will
have to follow their polices until the
next general election when they can
vote for a next party. This could be
viewed as negativity as some people
will not want the Conservative Party to
come to power as they don’t believe in
their policy and also don’t like the MPs
that is representing the party/
One of the main news values are mass
appeal. This was an important subject in
2015 general election was a popular
subject across the UK. The 2015 general
election is important as this is when the
UK could be introducing a new party and
prime minister into government. This
will grab the public interest as this will
effect the public’s life.
Visual imperatives is a part of the news
values of this story. This will add humour as
it is of a zoom in image of Kate Middleton
carrying baby George however, they have
Photoshop David Cameron’s face onto the
baby’s body. The Sun are implying that
Conservative Party is in power and
comparing this event to the birth the baby
and our future King. As they have a big
headline, which stating ‘IT’S A TORY’ as it is
announce like if a baby is born and they are
revealing the gender.

34. Front Cover
Saturday, July 9 2016
Display Advert
The denotation of this
advertisement of the Sun are
‘They're back… And Better
Than Ever Hols From £9.50’
this reveal that The Sun are
bringing back the cheap
holiday to the public and
therefore the public are able
to collect tokens so that they
are able to go on holiday. This
is important as this will
become affordable for people
to go on holiday because of
tokens and The Sun deal. This
is a visual code of a family
smiling on the beach with
large letters with a beach ball
of the o in hols.
Masthead
The masthead reveals that ‘The Sun’ is in white letters and it is inside a red box.
This reveals that The Sun is a red top tabloid because it has a red masthead.
The red means that the publication is passionate about the stories and adverts
that they publish to entice their readers to buy the product.
Lead Story
The denotation of the main Story
are ‘Cop Killer Micah X’ revealing
that it is a serious story of a black
ex-army man aiming his attack on
white policemen. This is important
as The Sun is making the Micah into
a human rights activist like
Malcolm X because they The Sun
place the X at the end of Micah

35. Front Cover
Main Image
The Sun are revealing to the public
what Micah X used to look like in his
army uniformed and therefore
respectful to the public and then
showing him killing a white police
officer within CCTV cameras range.
They have circled the moment when
Micah X shoots a police officer in
the back with a red circle
highlighting the tragic moment. This
visual imperative (Galtung & Ruge)
will be of interest to the public
showing what the article is about
and therefore they are more likely
to buy it. This is important as the
public want to read the article
because of the images that are
displayed on the front cover.
The Copy (Summary)
This will allow the reader to know the basics about the main
story in The Sun. This is important as the reader can quickly and
easily understand the story and know more about the sniper as
well.
Secondary Lead
This will be showing other
articles within the newspaper
that the public may find
interesting to them. These
articles are within the
‘masthead’ red box and next to
the ‘The Sun’ ident. Within the
boxes it will reveal the pages
the articles on so this will allow
the reader to look at that the
article straight way without any
hassle. Within these two box
there will be an image with a
small caption which will make
the reader interested in what
the article is about.
Saturday, July 9 2016

36. Double Page Spread
Saturday, July 9 2016
Headline
The headline of the newspaper is ‘Ear To Throne’, which has been used as a
pun and adds humour to the article. This is important as it relates to Prince
George’ day out to the air show. This will correlate to the article as Prince
George is putting his hands on the ear muffs in the image. The headline is
placed on the right hand corners of the article so that the headline wouldn't
lose any ‘star appeal’ (Richard Dyer) from the image of the air show day
out.
Page Number
Top the of corners on
the left and right of the
page, it will have a page
number, The Sun logo
and also the release
date of the newspaper.
Statistic
One other article which
doesn’t relate to the article
reveals short facts about
other stories that have
occurred in the UK that
week. One of these article
mentions a statistic about
hate crime and how it has
increased by 42%. This is
important as since the EU
referendum the UK have
been divided and therefore
foreign people have been
targeted.
Technological
Convergence
Below the interview
about this article, The
Sun reveals the authors
email address as this
will give the public the
opportunity to email
the author about if they
they have a story to
share or if they want to
praise them because of
their good writing skills.
The email address that
The Sun reveals is
emily.andrews@the -
sun.co.uk
News Value
This article display lots of news
value that the reader of the
newspapers are interested of the
young royal family (Kate, Prince
William and Prince George). A type
of news value that has been
featured in this article are
‘personality’ (Galtung & Ruge) it
features important people who are
of interest to the readers and also
the UK as they are the royal family.
As the royal family are making a
public appearance by going to an
air show for a family day out.
The Copy
This is below the the
headline as it is a
sentence long. This will
encourage and engage
the reader to read the
rest of the interview
that is on the double
page spread.

37. Double Page Spread
Saturday, July 9 2016
Caption
On a variety of secondary
images, there will be
captions that will add
humour as they will use
clever puns to relate the
caption to the image.
Example of this is when
Prince George started crying
and his mum Kate picked
him up the caption was
‘Tear of a crown…George's
tantrum on tarmac’
Associated Images
Within the article there are a six
other associated images that
were taken throughout the day
in the air show. This is important
as this will attract the readers
attention to read all of the
article as it will create star
appeal’ (Richard Dyer) as it is
images of the royal family and
most people within the UK like
the royal family.
Facts
This article is based on fact rather
than on opinion as it is tell the
readers about the young royal family’s
day out in the air show. During the
article it uses phrases such as ‘The
youngster looked less than keen when
his mum first set him down”. This
statement is confirmed by a picture of
Prince George is crying.
Opening Invitation
The opening invitation is like a first stand for the newspaper. This is bold and
the font size is larger than the article text so that it will attract the reader’s
attention to read of the rest of the article.
Main Image
The main image is of the young royal family sitting in the plane talking, smiling and having a
good time together. This is important as it is revealing to the public that they are a normal
family who enjoy time with each other even those one day Prince William and George will
reign over the UK. The gestures that the family is showing are calm and normal and the
parents are looking after the toddler. This will attract the readers attention as everyone is
interested about the royal family as they represent our country in a good light.

38. Relationship Between the
Advertiser and Publisher
When buying this issue of The Sun there were two
small booklets and a small poster included. The Sun
has a partnership with Homebase as it had their own
small booklet that would allow the readers to look
through all of the products that Homebase had to
offer the customers. This is important as the
customer are able to see all of the cheap products
that Homebase has to offer to the customers. The
Homebase booklet was featured in The Sun edition
on Saturday, July 9 2016.
This is important as in the Homebase booklet there were 15
pages so that the potential buyers were able to see all of
the products that are available at Homebase. The readers
are able to see all of the products that they can buy from
Homebase. This will allow the readers to know more about
the product that they are thinking to buying for their home
or garden. In addition, the reader of the Homebase booklet
can buy themselves a Homebase gift card as well they are
able to receive better benefit for Homebase because of the
gift card. One way that Homebase booklet attracts the
reader’s attention is by having ‘Always Low Prices’ in a
yellow circle with big letters. This is important as people
will like to feel like when they are buying an items, they will
be receiving exclusive deals.
Saturday, July 9 2016

39. Advertised ProductsASDA’s Pizza
On page 26 in The Sun newspaper, they advertised ASDA by creating a visual code that will allow the
readers to see what product ASDA have for sale. The visual code means that the main product (the
pizza) is in the centre of the advertisement with the largest image of it. During the advertisement
ASDA did keep within the house colour of a light green as the consumers will recognise the brand
without reading what brand it is. In addition, there are three secondary images of the offer products
that are on offer so that the customers will more likely go to ASDA as some of their products are on
offer.
On the advertisement the verbal code is ‘Get ready for kick-off’. This will appeal to the to the
readers as this saying will mean that these pizzas are good all season and it could relate to the final
of the Euro football Portugal vs France as people can eat the ASDA ’s pizza whilst watching the
match. The reason why the advertisement could relate to the Euro is because the ‘Get ready for
kick-off’ connect s to football as everyone is ready for the final Euro match. The visual code of ‘Get
ready for kick-off’ is the font is larger so that it will stand out more and therefore it will catch the
readers’ attention.
All of the images of the products that have been featured in the advertisement will have the arrows
pointing the to image with the reduced price of the products. This is important as the readers are
able to see all of the good quality product s for a lower price. Therefore because of the lower prices,
the reader will be more encourage to shop at ASDA for their food shopping. The arrows is in ASDA’s
light green colour so that the readers are able to recognise the brand. One of the green arrows is
pointing to the ASDA’s pizza, it will reveal the price for one pizza and the price for two pizzas.
On the bottom right corner of the advertisement, it feature s the ASDA logo so that people are able
to recognised the brand and therefore they will feel more conformable to buy product from that
supermarket. In addition it feature s ASDA ’s slogan of ‘Save money. Live better’. This is important
as it reveal that if you buy from ASDA , they will save a lot of money as the items from ASDA are
cheaper than other supermarket and also they will have a happy and healthy life as the product is
good for them.
One the bottom of the headline, there was another statement, which stated ‘New limited edition
Argee Bhaji stonebaked 10”pizza.’ This is important as the readers will have to try the pizza because
it is exclusive and therefore it will encourage the readers to buy the pizza as it is on offer for a
limited amount of time and therefore it could be their last chance to try the pizza again.
There is a white box on the left hand side of the advertisement telling the readers where they are
able to get the pizza. This is important as the readers don’t have to worry about searching for the
pizza as they have given them a simple instruction to follow.
The reason why this advertisement was included in The
Sun is because it will attract ASDA ’s target market of
people who are in the lower socio-economic group. This
is important as The Sun and ASDA both share the same
target audience as people are always look for products,
which are cheaper and therefore ASDA and The Sun are
able to meet those needs.
Saturday, July 9 2016

40. Advertised Products
This advertisement is on page 28. This is the first
advertisement that Morrison has featured in
The Sun in this issue.
The visual code of the advertisement is of a box
of Tiger with a bottle of Tiger next to the box.
This is important as the reader will know what
box they are advertising and therefore the
readers will know what product Morrison are
trying to advertise to the reader. The colour of
the Tiger drink is appealing to the target
audience as it is blue and orange. Therefore the
word Tiger is in orange, which means it will
stand out and catch the readers’ attention.
The page is in a very light pink so that it will not
take away any impact away from product as
Morrison want all of the focus to be on the
product and not on the background of the
advertisement.
Page 28 Page 29
The verbal code of the advertisement is just one word, ‘Summer.’ This is
important as it reveal that the Tiger drink if good for the summer as it
can refresh people when it is hot. This means that when people think of
summer they should think of Tiger drink because it is a good quality
drink to have in summer. This means that Morrison want the audience
to relate summer to Tiger. In addition, at the bottom right corner of the
advertisement, there is a link to Morrisons’ website, which is
morrisons.com. This is important as they will direct the readers to go to
their website and therefore find all of the products that they need from
their official website.
The verbal code of the second advertisement is ‘Celebration.” This is
important because it reveals that the alcohol will be suitable for a
celebration. Therefore it should be a celebration to drink the alcohol
from Morrison because of their high quality that they sell to the people
who shop at Morrison. This is important as these bottles should only be
drunk on special occasions so that they are able to enjoy the day
because of the Morrison alcohol. In addition, the Morrison’s slogan
which is featured on the advertisement is ‘Make it’ , which means all of
the products at Morrison's are fresh or freshly made. This is important
as it could mean that people should make the effort and visit Morrison
supermarket as it has good products that will appeal to people
The second advertisement that Morrison's
released is on page 29. This is 25x4
advertisement that Morrison's has created. The
visual code of the advertisement are five bottle
of alcohol with a price pointing at them. This is
important as this will encourage the reader to
buy alcohol from Morrison's as it is cheap and
therefore people are able to buy alcohol for
social events without paying too much. This will
catch the attention of the readers are there is a
wide selection of alcohol that they can buy and
therefore they are able to chose the selection
that they like to drink the best.
The background of the advertisement is a
wooden fence and a wooden table. This is
important as it reveal that these bottles can
used for all occasions such as a wedding and a
lower key occasion such as BBQ.
Saturday, July 9 2016

41. Relationship Between the
Advertiser and Publisher
This advertisement in The Sun is about an ‘All-inclusive Cruise To Florida’. On the top
right corner of the page there is a The Sun logo. This is important as The Sun is
promoting themselves whilst also advertising a cruise ship.
The visual code of the advertisement reveals that in the centre of the page there is a
cruise ship which represents the holiday that they are advertising. The reader will
have a rough idea of how their experience should be like because of the centre image
and also the four secondary images that are showing the different aspects of the
cruise ship. The different images will appeal to the readers as they are be able to
check if they will like the cruise ship or not. In addition, this advertisement features
bright colours such as red when there is a puff promotion next to the image of the
ship. This is important because using bright colour will appeal to the readers as the
colour could reflect the experience that they could have.
However, the verbal code within the advertisement is ‘With FREE 3-night Orlando
hotel stay’ so that the reader will feel like that they are gaining or getting something
for free when they are booking the cruise ship. They will more likely book with them
for the cruise because they will be receiving something back from the travel agent. In
addition, within the puff promotion, it have stated ‘FREE ultimate drink package
worth £2019 per couple’. This means that the readers are receiving an exclusive
package when they book this cruise and therefore they will feel like they are saving
money on the cruise.
This advertisement is targeted at the lower socio-economic group because on the advertisement they reveal the original price of £2019 the cruise
ship and then it revealed the new, cheaper and reduced price of the cruise which is £1099. They are able to witness the cheap price of the
holiday that is offered and therefore they will feel like they have to book the holiday because of the exclusive deal and the different places that
they are able to go.
In addition, on the advertisement on the top of the page, there is the website address to the cruise ship. However at the bottom on the page
there is the telephone number that they can call them up if they want to book a cruise ship holiday for themselves. This is important as they are
able to book their cruise holiday with two different methods via email and telephone.
Saturday, July 9 2016

42. Demographics of The Sun
The Sun have a higher readership for people in the C2DE rather than being in the ABC1. As
people in the C2DE will more likely be manual labourers, unemployed, students or retired.
The Sun is an affordable newspaper that they are able to buy which will feature current
events. The Sun will release stories to the public that the readers are able to relate to and
therefore build a ‘personal relationship’ (Katz) with the person(s) that have been included in
the story. By referring to the Maslow theory the readers will be ‘explorers’ as they want to
gain knowledge and want to keep up with current events around the world. Therefore they
will be exploring in order to find new and fresh information.
The daily readership of The Sun newspaper
based on socio-economic needs
ABC1 1,425,000
C2DE 2,966,000
Source: www.newsworks.org.uk/The-Sun
Source: https://www.themediabriefing.com/article/youth-audiences-newspaper-old-demographics-advertising
Source: https://www.themediabriefing.com/article/youth-
audiences-newspaper-old-demographics-advertising
When I conducted some research into The Sun’s target audience, I found statistics that meet
within the reader’s age, gender and socio-economic needs.
The Sun highest readership among the age range are people 65 and over. This reveals that the
daily readers will made up 22 % of the readership for The Sun. Older people will more likely
be retired and therefore have more time to go to the local shop and buy The Sun. The second
highest readership among the age range are people who are 44-25 and 34-25 they make up
19 % of the readership of The Sun. The reason the 44-25 and 34-25 second highest readership
as they are able to buy The Sun on their way to work and read about current events to pass
the time. The age range that have the least amount of readership are 15-24, they make up
12% of the readership. Younger people will not read the newspaper as they are able to get
their news via social media and therefore The Sun will not be useful for them.
This relates to the Katz theory as the readers are able to build up a personal relationship with
the stories that are featured and relate to the story to their life.
The readership of The Sun have a split gender readership the male is 58% and the female is
42%. Therefore, The Sun will feature articles which will appeal to both the male and female
readership. This will mean that The Sun will feature different fashion trends for the females
and it will update sports for the males. This suggest that The Sun is a not male dominated
newspaper as it includes articles that the females would like to read as well.

43. Readership and Circulation
When I did my research about the readership and
circulation, I found the latest statistics that have been
released to the public in the last 6 years have seen a
decrease of circulation for The Sun. As less people have
be reading The Sun over the six years, which could mean
The Sun is becoming less popular. In 2011 The Sun had a
circulation of 3,001,822 however, in 2016 The Sun have a
circulation of 1,787,096.
Circulation 1,716,768 (20/06/2016)
Readership 4,555,000
Statistics about Users
Unique Users 2,367,137
Page Impressions 7,689,944
Digital subscribers 117k
Year ( Jan-Jan) Circulation Statistics
2011 3,001,822
2012 2,582,301
2013 2,409,811
2014 2,213,659
2015 1,978,702
2016 1,787,096
Source https://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom_by_circulation
Source:
https://www
.journalism.c
o.uk/news/t
he-sun-
reports-
more-than-
117k-digital-
subscribers/s
2/a555340/
www.newsw
orks.org.uk/T
he-Sun
Source: www.newsworks.org.uk/The-Sun
However, when looking at the statistics for the circulation and
the readership of The Sun I have discovered that their has
been an on going increase of unique users. Per month The Sun
has 2,367,137 are unique users, these are statistics from
‘www.newsworks.org.uk/The-Sun’. Also, there is a digital
version of the newspaper online. So that iPad users or
electronic users are able to have access The Sun online. This is
important as digital subscribers for The Sun are 117k.
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000

44. Relationship Between the
Newspaper and the Audience
Competition
On the official website for The Sun, the users are
able to enter a competition so that they may win a
lot of luxury items, entertainment items or events.
By clicking on the competition, you would like to
enter, this will give you more information about the
competition, the terms and the conditions. It will
also tell you how much the prizes are worth and
when the competition closes.
http://perks.thesun.co.uk/#page=1&type=competition
The Sun’s games online and paper
The Sun allows their readers to play a variety of games
online or on hard copy. One of the online games for The Sun,
are normally gambling games such as Guns N Roses slots.
This will target adults within a specific age as anyone
younger than 18 years old are not allow to gamble online or
within public places. However, the paper form games are
more classical games such as Sudoku they are able to play
these games anywhere such as at home or on the train. This
is important as these games are part of The Sun newspaper
so people will expect these types of games.
https://www.thesunplay.co.uk/lobby/nuk/

45. Relationship Between the
Newspaper and the Audience
Subscription
On another website, people are able to
subscribe to The Sun and have it delivered in
paper form to the persons address of choice.
The people have the choice to subscribe to
The Sun for 3 months, which costs £161, 6
months costs £281 and 12 months costs
£536. the paper will be delivered daily
rather than having to go to the local shop
and collect The Sun everyday. .
https://www.ocsmedia.net/the-
sun/subscription
Comments on articles
All articles in The Sun are available to the
public online, the readers can write a
comment about the articles that they have
read and therefore voice their own
opinion about the article. The online users
can make comments about the article and
start discussions with other users
regarding each others opinion. This is a
way for the readers to stay connected to
The Sun as they are able to write anything
about the article appearing in The Sun. In
addition, The Sun is giving them an
opportunity to stay close to the newspaper
and therefore express an opinion about
something that is important to them in an
article that The Sun have released.
Perks
On The Sun official website it allows the users
to see all of the perks that The Sun offers
them. This is important as the users are able
gain discounts off from entertainment, books,
family and films. This mean that the users will
more likely go on The Sun website. Therefore,
they can receive these perks, premium or daily
perks that The Sun has offer them.
http://perks.thesun.co.uk

46. Relationship Between the
Advertiser and PublisherThe Sun has a cross media convergence through social media so that they
are able to stay connected to the readers of The Sun and update on them
with any changes via social media. The readers of The Sun are able to stay
connected with The Sun and they will be able to message them via social
media. This is called ‘citizen journalism’ (Gillmor – 2004) so the audience
directly contact The Sun. In addition, social media helps The Sun to
advertise their products. Some of the social media outlets include YouTube
Subscribers, Facebook and Instagram followers.
The Sun have a YouTube channel advertise the products that were shown
on TV. The viewers are able to re-watch the advert and therefore they can
watch the newest adverts that are available to watch on YouTube. In
addition, the viewers receive the newest information about the current
events, sports, television and celebrities gain the information.
Social Media Statistics from July 2016
YouTube Subscribers
https://www.youtube.com/user/thesunnewspaper
13,527
Instagram Followers
https://www.instagram.com/thesun/
66.5K
Twitter Followers
https://twitter.com/thesun?lang=en-gb
1.16M
Facebook Fans
https://www.facebook.com/thesun
2,294,945
This is a tweet The Sun released to the public. This is about Strictly
and how they signed up identical twins to the show. They also show
an image of the four judges who all display the identical score of 8.
The image relates to the tweet as the score is identical the same as
the twins. On the tweet there is a link, which directs the viewers to
the article in The Sun about Strictly signing up identical twins to the
show.

47. Advertising to Consumers- TV Advert
ExampleThe Sun has made a lots of adverts throughout the years so that they can advertise their brand to the public and sometimes go into partnership with
other brands such as the World Cup or holidays firms. The Sun advertised holidays on TV, therefore widening their audience to a larger capacity than
The Sun readers. This advert started off with a child who had a wobbly tooth and he started to wobble the tooth throughout the day until the football
hit his head, which caused the tooth to fall out. The next day the tooth fairy came and put a £1 under his pillow so he can save up for the £9.50 holiday
from The Sun. The boy put his money in his holiday jar so that he can go on holiday and was looking happy and proud of himself. The music that was
playing during the advert was fun music which will make the viewers realise that the boy is waiting for his tooth to fall out. Towards the end of the
advert the viewers hear an excited man saying to the viewer that the holiday starts at £9.50 this Saturday with The Sun. Then it stated “Big Holidays for
Small Change” , which means they can go on an exciting holiday for a small price. The Sun logo appears on the final stage of the advert and also a
symbol of ‘HOLS from £9.50’ so that they viewers know the price of the holiday from The Sun. In addition, The Sun ‘thesun.co.uk/holidays’ appeared so
the viewers can view the information online for the £9.50 holiday.
These adverts are targeted at the people who are lower in the socio-economic. As the holidays that they have been advertised are a very cheap price
and therefore people can go on holiday for a price that is affordable.
https://www.youtube.com/watch?v=W9
OJZSdvsYY
After, watching the advert, this was the next
advert that was recommended to the viewers to
watch once they finished watching The Sun
advert.
This was the time lap of how long the
video runs for. This video runs for 30
second
This reveals how many people viewed
the video and therefore watched The
Sun magazine advert. 5,604 watched the
video in July 2016. This advert was not
from The Sun’s official YouTube account
but another account. 9 people liked the
video whilst 3 people disliked the video.

48. Advertising Pricing
The Sun allow different companies such as ASDA to advertise their product to the readership of The Sun. The advertisement in the The
Sun will depend on the position, the size and also the area of where the advertisement is on the page.
This is relevant as the company will have to pay The Sun money to sell their product in the newspaper. The price that the company will
pay is depends on how large the advertisement is on the page either half a page or a full page.
Sometimes The Sun will allow for the advertisement to be in colour or allow them to chose what page number they want their
advertisement to be on.
http://www.zintx.com/wp-content/uploads/2014/07/The-Sun.pdf
Full PageHalf Page25x4
Within The Sun I have found three example of the different sizes of advertisement
that are available for The Sun to create. The issue day for the advertisement that
had been released is Saturday, July 9 2016.
I have three different advertisement that The Sun featured within the newspaper.
The all-inclusive cruise to Florida was the most expensive as it is a full page in
colour. They will have to pay £55,502 because The Sun is a national newspaper.
The second advertisement is Halfords, which is a half page in colour. The third
advertisement will have to pay the least as it is a 25x4 for McDonalds new
breakfast wrap.

49. The Sun Website Analysis – Home Page
On the official homepage of The Sun, it is an
online version of The Sun newspaper. The
website will enable to person to receive
updated news of world events such as
‘Theresa May will become the new Prime
Minister by WEDNESDAY after Cameron
reveals he will resign to the Queen’. This keep
people updated to what happing in British
politics. In addition, at the bottom of the main
story, their will be articles that will relate to
the main story so that the readers gain more
knowledge about the new PM. This will mean
the needs of the Katz theory of ‘informed’ and
‘educated’ so that the readers will be able to
gain more knowledge about current events
and know what is happening around the
world, so that they wouldn’t be out of touch
of events around the world.
https://www.thesun.co.uk
On the official homepage of The Sun, I there are sections that direct the person to the stories that they will be interested in. The people
are able to read articles that they are interested in because of the different window options. The Sun appeals to both males and
females because of the window selection, they are able to read up about big events that happen. For instances the males are able to
research about sports and the current events about football such as Portugal winning the Euro so that they can see the scores and
therefore read all of the interviews given to the press. In addition , for the female readership of The Sun website they are able to read
articles about TV and Showbiz and spoilers about their favourite TV program. The main people that The Sun try to target at are people
who are in the C2DE in the socio-economic. This is important as they are able to relate to the stories and therefore build personal
relationships with the people who are involved in the story.

50. The Sun Website Analysis – Contact Us
On The Sun official website when you stroll down to the
bottom of the page, there is a link, which will direct the
person to the contact us page.
This is important as The Sun’s contact page will enable
the readers to email or phone the editor/writer selling
them a story about a person of interest. This is a type of
‘citizen journalist’ (Gillmor - 2004) as this will allow a
person the freedom to sell their story to the paper.
Their story will be considered for publication if the story
appeals to their target market or if it is relevant to the
publication itself. This will create a good relationship
between the reader and the newspaper as they are
allowed to be part of The Sun newspaper creation and
also they are able to contact the newspaper. Some
online based newspaper will not allow the reader to
contact the newspaper members of staff directly.
https://www.thesun.co.uk/contact-us/
There are 11 email addresses or telephone
numbers that feature on the contact us
section so that they are about to contact the
right person that fit their needs.

51. The Sun Website Analysis –
Editorial Complaints
On The Sun’s official website, there is a link, which will direct the person to
the Editorial Complaints. This will enables a person to make a complaint
hassle free without any judgement.
This will state that they follow all of the Editors’ Code of Practice that
regulations of the IPSO tries to enforce, within the page are the full details
about the Editors’ Code of Practice. Also available is the online complaint
form that can be completed and submitted online. In addition there is an
email address displayed on the website so that the person in charge is able
to handle the complaint in the professional manner.
Another way that a person can complain about an article in The Sun is that
they can ,go to the Press Complaint Commission. Which is an independent
organisation that allows a person to make a complaint outside of The Sun .
The Press Complaint Commission will ensure the newspaper follows all of
the correct procedures and handles the situation properly.
https://www.thesun.co.uk/editorial-
complaints/
‘If you would like to make a complaint under the terms
of the Editors’ Code, administered by IPSO, please fill out
the following form.’ This is a statement from The Sun’s
Editorial Complaints department. This gives the person
with a complaint directions how to proceed to the
complaint form to fill in online.

52. The Sun Website Analysis – Editorial
Complaints
This is the complaint form for The Sun.
This will allow the person to write and
submit their complaint directly to The Sun.
The Sun will ask for the person’s contact
details and what code the newspaper has
broken and also asked for a brief
description of the complaint.

53. Conclusion
This learning outcome will focus on magazines and newspapers to compare the differences and
similarities of the print based media products. We will be able to see the differences between the
demographics or the readership of the magazines or the newspapers.
By looking at both of the magazines and newspapers and analysing both of the magazine’s front
cover, content page or double page spread and newspaper’s front cover and or double page
spread, this will help to me gain a wider understanding of both of the print based products so that I
will know what will attract the target audience to the magazine or newspaper. This will help me to
know why these print based products have their readership and the qualities they will have or
what socio-economic needs.
In addition, I also have developed a better understanding of how the print based media products
advertise different brands and products so that they are able to attract the attention of the
readers. This is important as this will create a good and strong relationship between advertisers
and consumers because of the magazines or newspapers. In addition I have researched the
different methods that the magazines and newspapers advertise themselves to the public.