This document provides details on the proposals for two music magazines - Exclusive and Emagazine. For Exclusive, the target audience would be students interested in exploring different music genres. Emagazine's target is also students classified as "Explorers" who seek new music. Both magazines would use similar house styles with bold colors and clear fonts. Sample front covers, article drafts, budgets, and advertising rates are presented to outline the business plans. The goal is for the magazines to appeal equally to male and female readers unlike the competitor Q magazine.

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Helloandwelcome tomypitchtoday.I am goingto be pitchingtoyouabout twoof mymusic
magazine,whichIhave designed.Theyare calledExclusive andEmagazine.Firstly,Iamgoingto be
talkingtoyou aboutExclusive magazine.
Proposals
Thisis the write upof myproposal for Exclusive magazine.Thisisimportantbecause thiswill contain
all of the importantinformationaboutmymagazine andwhatstyle Iamaimingto do. This section in
the proposal isimportantas itwill helptounderstandmore aboutthe style of the magazine and
howto shouldrepresentthattothe audience.
Introduction
Thisis a quickintroductionof mymagazine sothat youwill know the hiddeninformationabout
Exclusive. The reasonwhythe magazine iscalled EXCLUSIVEisbecause thismagazine presents the
mostEXCLUSIVEinformationinthe musicindustry.
The main competitorformymusicmagazine is Q magazine. Thisisbecause Qmagazinehave the
same genre thanmy music.Therefore, EXCLUSIVEandQwill be sharingthe same targetaudience.
Mood Board
I have collectedimagesof differentartistandbandfromdifferentmusicera, toshow that I will
includedall artistfromdifferentmusicerainmy magazine sothat it can appeal toa largermarket,
not a specificgroupof people.
Alsoyouare able to see Imade a collectionof differentfontsandmastheadfromdifferent
magazine,soI wouldgeta clearideawhatI want myfront style tobe like.
Mood Board- Zoom in
I have zoominto6 imageswhichisfrommy moodboard andexplainthe reasonwhyIhave selected
thento be my moodboard and howitwill helpme tocreate Exclusive.The Facebooksymbolis
includedinmymoodboardas I want the target audience tobe contactedto mymagazine. Ialso
thismeanthat the target audience isallowedtocommentonthe magazine site.
Target audience
The Hartley’s7 subjectivitieswhich islookingata personage,gender,class,ethnicity,self-image,
nationand family.
By lookingatdemographicgraphI can determinedthatmytargetaudience will be inthe Esectionof
the chart will be unemployed,students,pensionerorcasual worker.
The target audience will more likelywill be student.
The reasonwhy studentsmaywantto reada musicmagazine isbecause discovermusicandistaking
an interestinthe differentgenre of musichastoofferthem.
• The ABC1 profile is70%, whichmeansthat the demographicprofile.
• The target audience will have ahighincome.Sotheycan afford to buythe musicmagazine
monthly.
• The socio- economicreveal thatmore malesratherthan female read Qmagazine.
• So bylookingat the socio- economicand ABC1 profile thiswill helpme tothinkof ideato
make more femalestoread EXCLUSIVEaswell asmale.
Target audience 2
• The Maslow theory of Q magazine will “survivors”be there evermonth.Astheywill gainthe
knowledge aboutthe musicbythe magazine. Alsobe ‘explorers’astheylike toknow
differentmusicinformationandalsoexplore differentgenreof musicaswell.
• The audience will be determiningtoprove theirqualityof life andtheirstatusinsociety.

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• The Katz theory of Q magazinewill be personalidentification,sothe audience canrelate to
the singersandbandssituationandlifestyle.
• The audience will formaclose bondto thissingersandbandsafterhearingabouta
situation.Thisiscalledapersonalrelationship.
• The psychographic of Q magazinewouldbe “explorers”.Theywouldbe findingdifferent
typesof musicthat theyhaven’theardbefore andalsothiswouldbe foundinthe younger
House style
Thisis the house style formymagazine.Youcan see the colourscheme forExclusive is goldto
representacelebrationforreadingExclusive.Redrepresents rebellious, asmymagazine will include
exclusiveinformation. Iwill use Blackandwhite asthese colourare boldand easyto read.
I use 2 mainfrontsthroughmy magazines.One of the frontsiscalledLemonMilkasitisusedforall
of mytilespages.Ialsouse manbowfor mymasthead.Bothof the frontsare fromdefront.Theyare
fun,boldandeasy toread.
I will use the mastheadoneverypage of Exclusive tohave brandawarenesstothe brandidentity.
Thiswill helptoself-promote mymusicmagazine.
Hand Draw draft
Thisis myhand draw draftfor the frontcover of Exclusive.Youcansee where Iam goingto place all
of mymagazine conversion.Forinstance Iamplacingmymastheadacross the top of the magazine
because,itwill standoutfrontshopshelf.
Anotherhanddrawdraft of Exclusive isthe doublepage spread.Youcansee where Iam placingmy
entire magazine converseonthe double page spread.Youcansee where Iam placing the main
image of the lefthandconcern.You can see that I have addedto extradropcaps on thispage such
as extrainformationaboutthe albumandinformationaboutdifferentmusicartist.Thisison the
righthand concernof the page.
FlatPlan
Thisis myflatplan of Exclusive,youcansee thatmy musicmagazine have the frequencyof monthly
as it’shave 60 page whichismore than the pageson the weeklyandmonthlymagazine.The red
numberonthe flatplans show,which pageshave designed.Inmymagazine Ihave includ3edpages
such as albumsreview.
Exclusive images
Thiswill be the firstissue of Exclusive.Thisisthe firstfrontcoverandthe firstdouble page spread.
The firstissue of EXCLUSIVE magazine isthe June 2015 and it will cost£3.40.
Social Media
My Musicmagazine “EXCLUSIVE”will promotethemselvesonsocial Media,astheycan update their
fansof the latesteventinforthe magazine.Thisisa type of Below the Line promotionasit is target
to the smallerspecifictargetaudience rather thanthe massgeneralizedaudience.
One way thatmy musicmagazine will dothisisbyhave theirownTwitterpage online,sothatthey
will be able toreach to theirspecifictargetaudience atanytime of the day.
SpendingPower
I predictthat EXCLUSIVEmagazine’sreadershipandthe spendingpowersof formytarget audience.
I have to publishthe correctdate,whichisbasedonthe statisticthatI predictedforfromthe
statisticforQ magazine,whichis, publishonline.
The reasonwhy I have chosenQmagazine’sstatisticto analyses isbecause bothof the magazines
featuressimilarcontents,which isproduce.

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• Therefore Ipredictthatpeople betweenthe agesof 15-24 will read EXCLUSIVEmagazineasboth
of the magazineswill feature differentgenre of artistsandbandsinboth of the magazines.
• The Hartley’ssevensubjectiveandage,gender,class, self-image,nationality,familyand
ethnicityisreference whenlookingatthe statisticof the age range of the readershipof the
magazinesandthe spendpower. Thisreveals thatthe readershipof amagazine wouldhave earn
highincome andtherefore canaffordbuying Qmagazinemonths.
• However,the statisticsforthe genderratiofor Q magazineisthata higherpercentage of males
readQ magazineratherthanfemales.Thiswouldbe the differenceboth Qmagazineandmy
predictionasthe statisticof EXCLUSIVEmagazine,asQmagazineisa male dominatedmagazine.
• Thisis way EXCLUSIVEmagazinefeaturesequal amountof femaleandmale artistsandbands,so
my magazine will be equal genderbalance andwon’tappeal toone gender.
Proposal
Thisis the write upof myproposal for E magazine. The proposal will helptodesignandcreate my
magazine.Thiswill helpme tounderstandwhatstyle mymagazine willbe like andalsoIwill know
the colourtheme that will be includedwithinmypicture,the frontanf the double page spreadof E
magazine.
Introduction
Thisis mysecondmagazine design.ItiscalledEmagazine.
The E stands for Explore.The reasonwhyit iscalled Exploreisbecause mytarget audience willbe
exploringtheirmusicinterest.Therefore mytargetaudiencewillbe ‘Explorer’.Thiswill linkwiththe
theorypsychographic,asthe term‘Explorers’means‘SEEKDISCOVERY.Energy,individualismand
experience.Valuesdifference andadventure.Typicallyayoungerdemographic(students)’ .
The main competitorof E magazineisQmagazine.Thisis important;bothof the magazines are
similartoeach other,whichmeanthattheywill share the same type of readershiptothe magazine.
Mood Board
Thisis the selectionof image fromthe Internetof whatstyle andtheme Emagazine shouldhave.
You can see one half of the page have imagesof artistand bandsfromdifferentera.
Mood Board- Zoom in
Thisis the image of the rollingstone.The oldertargetaudience can readan artistfrommusicfrom
theirchildhoodandalsoenjoyreadingit.
Target audience
• By referringtothe Hartley’s7 subjectivities,which are lookingata personage,gender,class,
ethnicity,self-image,nationandfamily.
• Studentsare inthe sectionof the E sectionof the Hartley’s7 subjectivitieschart. The reason
whystudentswill be mostlikelybuyamusicmagazine because will be interestedinmusic.
Want to see whatdifferentmusicoffers them.
• So byreferringtothe Hartley’s7 subjectivities,somymagazine will be targetedatthe E,D
and maybe C2 sectionof the chart.
• The ABC1 profile is70%, whichmeansthat the demographicprofilerevealsthatthe
readership,thisreveal thattheyhave ahighincome andtherefore theycanaffordto buythe
musicmagazine monthly.
• The socio- economicreveal thatmore malesratherthan female read Qmagazine.
• Q magazine isa male dominatedmagazine.Tomake more femalestoread E magazine. It
will featuremorefemales’ artist and band sin the magazine.
Target audience 2

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• The Maslow theory of E magazinewill be the same as E magazine,butmy audience will alsobe
• “Social Climbers”asthe audience willbe determinetoprove theirqualityof lifeandtheirstatus
insociety.
• The Katz theory of E magazinewill be personalidentification,sothe audience canrelate tothe
singersandbandssituationandlifestyle.
• The audience will formaclose bondto thissingersandbandsafterhearingabouta situation.
• Thisis calledapersonalrelationship.
• The psychographic of Q magazinewouldbe “explorers”
• There are differenttypesof music thattheyhaven’theardbefore andalsothiswouldbe found
inthe youngerdemographic(students) whichwill be foundonthe demographictable.
House style
Thisis the house style formymagazine.Youcan see the colourscheme forE magazine isgold,red,
and white andblackthe same as the colourscheme of EXCLUSIVEmagazine.All of the coloursIhave
chosento be includedinmymusicmagazine isbecause theyare boldsimpleandeasytostand out
on a shelf.
I use 2 mainfrontsthroughmy magazines.One of the frontsiscalledLemonMilkasitisusedforall
of mytilespages.Thisisbecause itisclearto read and itwill standoutwhenreadingthe article’s
title.Ialsouse manbowfor mymastheadbecause itisstylishandalsoeasyto read.
I will use the mastheadoneverypage of Exclusive tohave brandawarenesstothe brandidentity.
Thiswill helptoself-promote mymusicmagazinewhenthe targetaudienceisreadingit.
Hand Draw draft
Thisis myhand draw draftfor the frontcover of E magazine. Youcan see onthe leftside of the
magazine,justlike QWmagazine.Ialsoplace the strapline underthe masthead.Thisisasign as
brand identity.
Anotherhanddrawdraft of Exclusive isthe doublepage spread.Youcansee where Iam placingmy
entire magazine converseonthe double page spread.Youcansee that I have twoimagesonthis
double page spread.The mainimage coveredanentire page andthe othersmallerimagesare
includedinthe interview.ThisiswhatinI am planningmydouble page spread tolooklike whenI
designitonPhotoshop.
FlatPlan
Thisis the flatplanof mysecond magazine. The redletterswill represent,whichof the pagesIwill
create on Photoshop.The blue box representpicture will be feature inmymusicmagazine,forthe
advertto the picturesof musicartist andbands.You are able to see thatI have done 60 pagesfor
thismagazine,sothismeanthe frequency of the magazine ismonthly.Thisisbecause if the
magazine has the frequencyof weeklyand fortnightly itwill containfewerpages.
E magazine images
Thisis the firstfrontcoverand the double page spreadforthe firstissue of E magazine.Thisisthe
June issue of E magazine anditwill cost£3.40.
Social Media
My musicmagazine Ewill have aTwitterpage to promote themas a seriousmusicmagazine.Thisis
importantbecause the targetaudience of the musicmagazine isalwaysincontactwiththe
magazine,therefore thattheyare alwaysupdatedwiththe latesteventsof Emagazine.
Thisis a type of belowthe line advertisement,astheyare targetedat a smallerspecifictarget
audience nota masstarget audience likesabove the lineadvertisement
SpendingPower

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I predictthat E magazine’sreadershipandthe spendingpowersof formytargetaudience.
I have to publishthe correctdate,whichisbasedonthe statisticthatI predictedforfromthe
statisticforQ magazine,whichis, publishonline.The reasonwhyIhave chosenQmagazine’s
statistictoanalyse isbecause bothof the magazinesfeaturessimilar contents,which isproduce.
• By the statisticsof the readershipof Qmagazineitsreveal thatage between15-24 isthe age
range that read Q magazinethe most. The ages of 15-24 will read Emagazine, as bothof
the magazineswill featuredifferentgenre of artistsandbandsinbothof the magazines.
• The Hartley’ssevensubjectiveandage,gender,class, self-image,nationality,familyand
ethnicityisreference whenlookingatthe statisticof the age range of the readershipof the
magazinesandthe spendpower.
• The spendingpowerwouldbe similarto Qmagazine,asthe ABC1 is70% of readershipto Q
magazine. Thisrevealsthatthe readershipof amagazine wouldhave earnhighincome and
therefore can affordbuyingQmagazinemonths. SoI couldpredictthatpeople wouldbe
able to buya more expensivemagazine,whichcouldhave ahigherqualitycontentsinthe
magazine.
• Thiswouldbe the differenceboth Qmagazineandmy predictionasthe statisticof E
magazine,asQ magazineisa male dominatedmagazine.
• Thisis way E magazinefeaturesequalamountof femaleandmale artistsandbands,so my
magazine will be equal genderbalance andwon’tappeal toone gender.
Draft Article
Thisis the article that I usedin bothof mymagazine.Iusedthisinterviewforbothof my music
magazine.Thisisimportantbecause thistell the artist,storyandthe reasoningwhythisartist
startedto sing.Thisarticle isdisplayasa questionandanswernotas differentparagraph.
BudgetSummary
Editorwill be paid£20,000- £40,000
Art Directorwill be paid36,061
Picture Editorwill be paid25,339
FeaturesEditorwill be paid£20,000- £40,000
Photographerwill be paid £12,000 and £22,000 in full time employmentwiththe magazine.
Staff Writerwill be paid £12,000 and £22,000.
Printing/Publishingcostswillbe £629.92/£755.90
The distributioncostsformymagazine is£923,883
I do notknowhow muchis cost to marketa magazine.
I have email advertising@bauermedia.co.uk buttheyneverrespond
However,mymagazine use social mediatoadvertise theirmediaandthereforetosetupa social
mediaaccount,it isfor free
Planfor the Magazine
Q magazine have the readershipof £213000 people.
171000 of the readershipare maleswhilst42000 are female.
Q magazine isa male dominatedmagazine.
Thiswill featuresmore males’ artistandbandson the frontcoveror will have female artistandband
showingthemina differentway.
Thisis whyinmy magazine itwill have equal readershipbetweenmalesandfemales,asthe picture
of the male andfemale artistwill be treatedthe same.

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Thisis whymy magazine mayreceive highersalesthanQmagazine because if itwillsahigher
readershipof femalestargetaudience.
AdvertisementRate
Thisis the advertisingrate forcompaniestoadvertise theirproductsinmagazine.Thisisimportant
because thisisone waythat magazine getan incomesapart from salesand subscriptions.
I have email advertising@bauermedia.co.uk buttheyneverrespond
I didask Bauerhow theyadvertise theircompanyandhow itcost to advertise theirmagazine.
ProfitandLoss
Profit
 Estimationonsales -£724200
 Advertisementinmagazine -£102,041.5
 Estimationonsubscriptionsales -£63674
Loss
 JobSalary - £125400
 Printing- £629.92
 Distribution - £923,883
 Buildingtorent-£29400
 Computers - £699.30
I do notknowhow muchis cost to marketa magazine.
I have email advertising@bauermedia.co.uk buttheyneverrespond.
The overall profitis£889915.5
The overall lossis£1080012.22
£889915.5-£1080012.22=-190096.72
Provide Graphs/Chartsdetailingthe growthandplanfor the magazine
Year Profit Loss Total
Year 1 £889915.5 £1080012.22 -£ 190096.72
Year 2 £891915.5 £1079312.92 -£ 187397.42
You can see that will loss -190096.72 inthe firstyear.This isbecause we have tobuy the office
equipment,the office placetorentand the jobsalary.
In the secondyearof mymagazine,itwill make alossof -187397.42. Thisis because we don’thave
to pay forany more equipmentforthe office
ProductionPlan
Thisis the productplan forthe productionof my magazine.Thisshow the all of the tasks thathave
to be done inorder to make mymagazine sothat theycan print andsoldat shops.Thiswill reveal
the personor groupsthat will have todo the tasksand alsothe dayswhenthe taskswill be setor
completedby.Thisisa monthplanof the creationof my magazine forthe firstissue of EXCLUSIVE.
Thisis important,asall of the staffswill know all of the tasksthat have tobe completed.The launch
date of mymusic magazine isonthe 2nd
June 2016. Thisis because the magazine will be able tohave
a full monthof sellingbeforethe nextissueisoutandreleasedtothe general public.The reasonwhy
the magazine ison release onthe 1st
June 2016 is because itneedstime forthe magazine tosend
intoshop.
Conclusion

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I am choosingEXCLUSIVEto be my final magazine.Thisisbecause EXCLUSIVEmagazine looksthe
mostprofessional andahigherqualityof informationinthe magazine.
The reasonwhy I haven’tchosenEmagazine tobe myfinal magazine because itshaven’tsame
impactas EXCLUSIVE and itwouldn’tstandouton a shelf.Therefore,the magazinewouldn’thave
enoughsalestofundthe magazine
SurveyMonkey
The surveymonkeyis a setof questionwhereIhave layoutforyouto answersthem.Thisistestthe
qualityof thispitchand if youwouldpublishmymagazine.
Thank youfor listeningandisthere anyquestionthatanyone needanswering.