The target audience for the media product is 16-21 year olds living in urban areas who enjoy indie rock music. Both male and female genders are targeted. The audience is middle class to allow affordability. The creators consulted the target audience on design choices like colors and fonts. They attracted the audience through a bright cover, free giveaways, an appealing band photo, and chatty interviews that potential readers could relate to. The magazine content and style aimed to match the interests of the target demographic.

1. Who would be the audience
for your media product?
QUESTION 4

2. Our target audience
 We decided to use a younger target audience specifically 16-21 because we thought we would know
what would attract that age group to our magazine. Also we used young artists as our main band to
attract our young target audience as a younger band will be more appealing for young adults.
 We also set our target audience as mixed gender to accommodate with both genders as we feel both
genders would be attracted to our magazine as we used boys and girls within it and did not use a specific
colour for only one gender. We decided to do this because NME and Q do not have a set gender and
they attract a wide range of readers so we aimed to do the same thing. Also this fits with publishing our
magazine with Bauer magazine as they don’t have a set gender to sell their magazines too.
 We set our target audience in the middle class region as we set it as a cheaper, informal magazine that
young adults can afford instead of an expensive, formal magazine which would interest the older richer
generation. This would also fit with Bauer media again as they sell their magazines at a cheaper price to
attract a younger middle class audience as they will be able to afford the magazine.

3. Our target audience
 We also aimed our magazine at people living in urban areas like Manchester,
Liverpool or Birmingham. As they are big cities that have always had a big music
background so would be interested in a new indie rock magazine.
 We think our magazine would attract music enthusiasts that enjoy traveling
around the country to listen to live bands as our magazine includes a lot of articles
about different bands touring.

4. How did you attract/address
your audience?
QUESTION 5

5. Consulting the audience
 We consulted our audience with all of our
major decisions like colours, fonts and
interests. This made sure we included
things our target audience wanted from a
magazine.
 However, the colour scheme they wanted
was black and white but we decided
against this as we wanted to break some
conventions and not stick to common
colour schemes like black and white.

6. Consulting the audience
 This is the email to show we
consulted our audience with what
fonts they wanted to use, this
shows that we used what they
wanted within our magazines.
 We tried to pitch our audience by
using fonts and titles they wanted.
After we produced our magazine
we sent out our final product to our
target audience to make sure it fit
their needs and if they wanted
anything changing to add to what
they wanted from our magazine.

7. Attracting the audience
 We attracted our audience to our
front cover by using a bright colour
as it would stand out on a shelf of
different magazines.
 Also we gave away free posters and
giveaways to make our audience
want to buy our magazine as they
would want the freebies and would
be attracted by the different things
we have offered.
 We tried to attract our audience by
manipulating our photo to make
our band look attractive and appeal
to our audience by making them
look like a good looking band
which would appeal to a younger
target audience.
 We tried to put the band in a
position which would show off their
main assets to draw the audience
into the image and want to learn
more about the band.

8. Pitching our audience
 We decided to use quite chatty
language during the interview to
attract our audience. We decided to
do this as the audience we feel more
friendly with the band and make the
band seem like everyday people and
not famous celebrities.
 We based the questions we asked the
bands on what the audience would
want to ask them. We used quite
commonly used questions to allow
our audience to get to known our
band as they are a new, fresh band
who have only recently made it in the
music world.
 We used the house style
throughout the whole
magazine. The use of yellow
and black throughout the
magazine attracted our
audience as it made the whole
magazine lively which makes
the audience want to read on.
 We asked our audience what
type of questions they would
want to ask the band and
these are the questions we
used so we stuck to our
audience’s needs.