I personally researched Nike+ marketing communications strategy in 2012 (UK & US only).
Nike + Fuelband, won the titanium Grand Prix at the Cannes Lions festival.
Integrated Marketing plan for new product launch of Nike Fuel Bar. In- depth market analysis with go-to-marketin positioning statement. Complete 4P marketing strategy and tactics.
Integrated Marketing plan for new product launch of Nike Fuel Bar. In- depth market analysis with go-to-marketin positioning statement. Complete 4P marketing strategy and tactics.
Nike - Social Media Strategies (Digital Marketing Today: F16)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: NIKE
Project Director: Julian Gamboa
Project Manager: Jaskirat Gaelan
Project Team: Mikuto Murayama, Arah Go, Richard Mashiko, Rafaela Marone
Complete marketing strategy for Digster's TikTok presented to VP, Director, and Manager of Global Streaming Marketing department. Collaborated with co-intern to research and develop this plan.
How to do Under Armour's SWOT Analysis? Strengths, Weaknesses, Opportunities ...SWOT & PESTLE.com
Check out our latest publication on Under Armour, Inc. which is an American sports equipment company that manufactures and produces footwear, sports and casual apparel.
Check out the SWOT and PESTLE analysis on Under Armour- https://www.swotandpestle.com/under-armour/
The analysis covers the business strategy of Under Armour.
We appreciate Siddhesh Suhas Salkar 's contribution towards this research report.
Follow us @swotandpestle to know more and visit our website - https://www.swotandpestle.com/
NEED HELP WITH YOUR RESEARCH?
Apart from SWOT and PESTLE analysis we also do Value chain analysis, Porter's five forces, BCG Analysis, Segment-Target and Positioning Analysis and other models and analyses to suit customised needs. Place your inquiry here
https://www.swotandpestle.com/solutions/
#UnderArmour #SWOTAnalysisUnderArmour #PESTLEAnalysisUnderArmour #MarketResearchUnderArmour #CustomisedResearchUnderArmour #StrategyUnderArmour #BusinessCasestudyUnderArmour #BusinessStrategyUnderArmour
#SWOTandPESTLEUnderArmour #SWOT #PESTLE #ConsultingUnderArmour
How should Adidas use social media efficiently and what changed need to be made to their current strategy. This presentation analyzes various platforms and the do's and dont's for the company's social strategy.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
My group created an Integrated marketing strategy plan for Nike athletic shoes, based on the data collected from Nike 10K report, Statista, IBISWorld, and etc. in 2018. This slides include but not limited to industry analysis, market analysis, competition analysis, business analysis, recommendations for 2019.
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
Integrated Marketing Communication Strategies of Nike PedometerLeinel Ng
Integrated Marketing Communication Strategies of Nike Pedometer. Printed ads, social media, tv commercials and message strategies to market the next-gen of running shoes.
Nike - Social Media Strategies (Digital Marketing Today: F16)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: NIKE
Project Director: Julian Gamboa
Project Manager: Jaskirat Gaelan
Project Team: Mikuto Murayama, Arah Go, Richard Mashiko, Rafaela Marone
Complete marketing strategy for Digster's TikTok presented to VP, Director, and Manager of Global Streaming Marketing department. Collaborated with co-intern to research and develop this plan.
How to do Under Armour's SWOT Analysis? Strengths, Weaknesses, Opportunities ...SWOT & PESTLE.com
Check out our latest publication on Under Armour, Inc. which is an American sports equipment company that manufactures and produces footwear, sports and casual apparel.
Check out the SWOT and PESTLE analysis on Under Armour- https://www.swotandpestle.com/under-armour/
The analysis covers the business strategy of Under Armour.
We appreciate Siddhesh Suhas Salkar 's contribution towards this research report.
Follow us @swotandpestle to know more and visit our website - https://www.swotandpestle.com/
NEED HELP WITH YOUR RESEARCH?
Apart from SWOT and PESTLE analysis we also do Value chain analysis, Porter's five forces, BCG Analysis, Segment-Target and Positioning Analysis and other models and analyses to suit customised needs. Place your inquiry here
https://www.swotandpestle.com/solutions/
#UnderArmour #SWOTAnalysisUnderArmour #PESTLEAnalysisUnderArmour #MarketResearchUnderArmour #CustomisedResearchUnderArmour #StrategyUnderArmour #BusinessCasestudyUnderArmour #BusinessStrategyUnderArmour
#SWOTandPESTLEUnderArmour #SWOT #PESTLE #ConsultingUnderArmour
How should Adidas use social media efficiently and what changed need to be made to their current strategy. This presentation analyzes various platforms and the do's and dont's for the company's social strategy.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
My group created an Integrated marketing strategy plan for Nike athletic shoes, based on the data collected from Nike 10K report, Statista, IBISWorld, and etc. in 2018. This slides include but not limited to industry analysis, market analysis, competition analysis, business analysis, recommendations for 2019.
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
Integrated Marketing Communication Strategies of Nike PedometerLeinel Ng
Integrated Marketing Communication Strategies of Nike Pedometer. Printed ads, social media, tv commercials and message strategies to market the next-gen of running shoes.
De La Salle University Master of Marketing Communications students created an integrated marketing communications plan for Pampers Philippines as a requirement to complete the subject: Introduction to IMC.
IMC 610 Integrated Marketing Communication Plan for KmartStephanie Marchant
Integrated Marketing Communications plan for Kmart. The target audience of female shoppers between the ages of 18 and 45 is the focus of the proposed campaign and a great deal of research has been completed to identify and utilize Kmart’s strengths, weaknesses, opportunities and threats to prepare a plan most beneficial to the organization. Objectives and tactics have been designed to fall in line with Kmart’s mission and values. This detailed plan includes marketing, creative, media, and public relations strategies, as well as direct marketing and sales promotions suggestions. A comprehensive budget and media plan flowchart map out the campaign and the proposed measurement and evaluation plan will assess the campaign upon completion.
Health and Fitness App Use, Evaluation and Opportunitiesctorgan
This tutorial presentation was given by invitation at the annual meeting of the American College of Sports Medicine and World Congress on Exercise is Medicine. We welcome comments, questions, and ideas regarding this fast moving area.
Over the past five years Nike has transformed from a sports equipment company to a digitally-led business that manages online communities, develops software and hardware, and collects and analysis vast amounts of data. This transformation journey has been achieved through an approach that has focused on the customer and connection, through digital, at it's core. This brief case study provides some details on how they achieved their digital transformation.
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
Nike: From Separate Digital Initiatives to Firm-Level TransformationCapgemini
Capgemini Consulting and the MIT Center for Digital Business.
Nike is the world's leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide range of sports and fitness activities.
Nike has traditionally built its business through a combination of strong innovative products, intensive brand-building through multiple media, and efficient operational processes. As the possibilities of new digital media emerged, Nike was fast to capitalize in all three areas.
Case study on Nike's Marketing strategy - Nike is the top athletic apparel and footwear manufacturer in the world. This presentation will give you an insight of how Nike changed the marketing scenario of the sports equipment industry. Started off as a small company which only made running shoes for athletes by athletes, in just a short span of time, it rose to become the leading competitor of the sports industry.
Always On Breakfast Seminar 2nd November 2012fivebyfive
An overview of Always On marketing to be enjoyed with coffee and pastries. Delivered by Tom Chapman, Head of Innovation at Five by Five on 2nd November 2012 as part of of the agency's ongoing program of breakfast seminars.
The ability for consumers to make decisions around their own media is closer than you think, which is great news for both marketers and publishers’
Despite celebrating it’s 21st birthday last month, the banner ad has never been under greater threat. How can we change the traditional banner ad from a necessary annoyance into something that adds real value to consumers, advertisers, and publishers?
This session looks how the consumer’s relationship with digital advertising has evolved over the last 21 years, and the small but important change that’s about to happen which will change digital marketing for the better.
Building an agency fit for the multi-screen world 2012tomchapman
The multi-screen world, where people use a combination of phones, tablets, computers and televisions to consume content, is fast becoming commonplace. Here I explore the benefits of developing digital content for multiple-screens.
Visual content is the centerpiece of your brand's world across online paid, owned, networked and borrowed media.
In this briefing I explored the importance of using visual content to capture user attention, add value to a consumer’s relationship with a brand and drive earned media.
I also covered off the visual content toolkit for marketers, explored visual storytelling and showed some examples of visual content I've developed with the team.
Understanding Always On Content Marketingtomchapman
This presentation discusses the topic of ‘always on’ and the need for brands to supply constant, relevant content to their communities.
‘Always on’ generates a feeling with the consumer that sparks recognition, and when utilised correctly over time, it begins to create loyalty. Real time marketing content is the latest approach to engaging consumers with an initial impression that resonates with them enough to follow the story to the end. So the ability to ride your marketing wave successfully means you must simply be prepared to be relevant, and ensure that ‘always on’ firmly forms the foundation of your approach.
Interactive Technology & Marketing In 2012tomchapman
We all are well versed with touch screens, and many have annoyed Siri with voice commands, but exciting developments are happening in the areas of gesture recognition, face detection, eye tracking, thought and smell. All of these available interactions will have a profound impact on the way people interact with technology, so much so that in the not too-distant future, we will interact with technology in the same way we interact with each other – naturally!
Converging media means combining two or more channels to tell a brand story. And if your brand story is good enough, people will quite simply spend more time with your brand. A strong converged media strategy means that the end user is interested and wants to get involved.
The complete Building An FMCG Social Brand whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
The complete 'Building A Gaming Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
The complete 'Building A Retail Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
The complete 'Building A Travel Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
If you are responsible for your brand's digital marketing strategy and would like to understand more about social network marketing and the hot topic of engagement marketing, the key findings from this report combined with Tom Chapman's social network marketing concept map will enable you to identify and build a social network marketing strategy for your brand.
Social network marketing, engagement marketing and brandstomchapman
Slide deck of report 'Social network marketing, engagement marketing and brands' presented to London Business School, February 2009. Full report can be downloaded from www.socialnetworkmarketinguk.com
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
1. Nike Digital Sport US & UK
Nike+ Marketing Communications Strategy 2012
@tomchapman
2. Background – Nike Digital Sport
The Nike+ platform was born in 2006 in support of its Nike+ running sensor. The Nike+ platform is a
multi-channel, multi sensory platform (brand utility) allowing for individuals to come together.
Nike Digital Sport division was formed in 2010 with the intention of taking the Nike+ idea for running
across all of Nike’s major sports categories.
Nike Digital Sport’s Marketing Mantra:
• Digital marketing drives the agenda
• Reliance on paid media (big-budget) top down campaigns celebrating a single hit has been removed
• Nike has already perfected the art of big branding, it’s now moving to a world where consumers want
to become a part of the brand story
Sources: http://management.fortune.cnn.com/2012/02/13/nike-digital-marketing/ http://nikeplus.nike.com/plus/
3. Background - Everyone as an athlete
Nike Digital Sport believe that if you have a body you are
an athlete.
No matter who you are or what you’re doing. Walk, run,
dance, skateboard, play basketball, it all counts.
Via the Nike+ platform athletes can set goals, get advice,
track progress, personalize plans, review history, and get
positively reinforced through gamification and sharing.
Sources: http://nikeinc.com/pages/about-nike-inc
4. Audience
Throw out the old advertising audience rules. We cannot homogenise
the product.
The one thing that everyone has in common is love for their body and
digital. Devices that enable digital content.
5. Nike+ capitalising on Key Trends
Quantified Self
Big data
Wearables
Health & Wellness
Multi-screen
Converged media
Internet of Things
6. January February March April May June July August September October November December
19th January
FuelBand
black reveal &
pre-order US
only
22nd February
FuelBand 1st
edition
New York
only
20th February
Basketball /
Training
reveal
19th April
FuelBand
black US pre-
order release
8th June
FuelBand
black official
US release
21th June
Running new
app Global
release
29th June
Hyperdunk+
Lunarglide+
US release
10th July
Lunarglide+
UK ltd release
15th July
FuelBand
black official
UK release
30th July
Hyperdunk+
Lunarglide+
US release
22nd July
FuelBand ICE
reveal
11h August
FuelBand ICE
US ltd
availability
31st Aug
FuelBand ICE
UK ltd
availability
30th August
Kinect
Training
Global release
31st Oct
FuelBand
White & Black
ICE UK & US
availability
4h June
Kinect
Training
reveal
4st April
SportsWatch
Global release
6th June
Sportswatch
New Colours
Global release
Nike+ 2012 Product Release Schedule UK & US
8. Nike Fuel – The LONG idea (brand story)
Fuel is the standard currency that allows you to measure and
quantify your activity easily against others and spans all Nike+
products.
Like calories, Nike Fuel is a way of gauging your daily activity.
But unlike calories which people burn at different rates
depending on body type, fuel is the only standard that lets
you compare yourself with anyone else.
12. January February March April May June July August September October November December
28th December
2011
17th June
25th July
Nike+ 2012 Global ‘Nike Fuel’ Missions
16th July
5th November
9th August
22nd June
13. January February March April May June July August September October November December
Nike+ 2012 Reveal & Launch Events US & UK22nd February
Reveal Event
Basketball /
Training New York
11th March
FuelBand API
launch
SXSW, Austin
19th January
Reveal Event
FuelBand New
York
29th February
FuelBand &
Nike Training
Club Launch
LA
22nd February
Launch Event
FuelBand
New York
1st May
Launch Event
FuelBand
London
27th June
Launch event
Hyperdunk &
Training + Launch
LA
28th June
Launch Event Hyperdunk+
& Training+ Launch New
York
28th June
Nike+ Summer
of Innovation
London
12th July
Launch Event
FuelBand ICE, San Fran
4th June
Kinect+ Training reveal
event E3 , LA
7h July
Nike+ Training
Club
London
3rd November
Launch Event
Kinect+ Training
Washington
2nd November
Launch Event
Kinect+ Training
London
14. January February March April May June July August September October November December
Nike+ 2012 Key Events & Experiential US & UK
8h July
FuelFest
London
20th January
Make It Count
gallery 1948
London
22nd June
#fuelserena
London
29th February
Leapday Event
London
5th April
Train Super
Natural London
14th October
Nike women’s
Marathon
Session
Chicago
13h July
World Basketball Festival
Washington
8h July
British 10K
London
30h June
World Basketball Festival
London
5th April
Run Super
Natural
London
28th October
Run to the
Beak half
marathon
London
28th August
MusicFest NW
Portland
11th March
SXSW, Austin
23rd October
Met Life Nike
Training
New York
15. January February March April May June July August September October November December
Nike+ 2012 Bespoke Retail UK & US
6th July
House of
Innovation
Selfridges
London
7th March
FuelHouse
SXSW
Austin
30th July
FuelHouse
Clapham
Common
London
13th July
FuelHouse
Chicago
8th March
FuelHouse
BoxPark
London
28th June
Nike Camp
Victory, Tracktown, E
ugene
16. January February March April May June July August September October November December
Nike+ 2012 ABL TV Spots UK & US
19th January 17th June
25th July 31st July
17. January February March April May June July August September October November December
Nike+ 2012 Video Content (featuring key video viral highlights)
FuelBand #makeitcount
Hyperdunk + / Lunarglide+ #gameonworld
#findgreatness
19th January 17th June
25th July 31st July
8th April
18. January February March April May June July August September October November December
Nike+ 2012 ABL Print & Outdoor UK & US
19th January 17th June
25th July29th February
19th January
30th June
31st October
19. January February March April May June July August September October November December
Nike+ 2012 Owned Media UK & US
31st December
19st January
17th June 31st October
www.nike.com/makeitcount www.nike.com/makeitcount www.nike.com/makeitcount
www.nike.com/makeitcount
http://nikeplus.nike.com/plus/
6th June
21st June
https://itunes.apple.com/gb/app/nike+-running
20. January February March April May June July August September October November December
Nike+ 2012 Borrowed Media New Profile Launch UK & US
31st December
http://twitter.com/nike
31st December
http://instagram.com/nike
http://nikesxsw.tumblr.com/
16th March
26th June
http://nike.tumblr.com/
9th April
http://twitter.com/nikeuk
http://facebook.com/nikefuel
October
21. Nike+ 2012 Borrowed Media Stock & Flow Content
Flow content
Exercise tipsNew retail store announcements
Ambassador motivationCross promotion New product information
Exercise inspiration
Community recognition
Stock content
Individual community member recognitionViral videos Sport club photos
Event coverage
Global missions