Product launch

1. PRODUCT LAUNCH
By
Wineeth Wilson
MBA 8001/2015

3. INDEX
 Market overview
 Sales forecasts of accessories
 Product working
 Specifications
 STP Analysis
 Marketing mix
 Competitors Analysis
 SWOT Analysis
 Future Plans
 Conclusion

4. Market Overview
 New innovative product.
 Focussed mainly between mobile,watch and wallet/purse
connection.

5. SALES FORECASTS OF
ACCESSORIES

8. WHO DOESN’T USE A
WALLET/PURSE

9. PRODUCT WORKING

10. Working of WINS
 Works on Apple iOS and Android devices with Bluetooth
4.0.
 A software needs to be installed in mob and watch
 Beeps after one item goes 10ft away from the other.
 Also enables the gps tracker to locate the lost item.
 VIDEO.

11. COMPONENTS
 Sensors
 Batteries
 Chip
 Bluetooth 4.0
 Gps tracker

12. PRODUCT LAUNCH

13. SPECIFICATIONS
 Item Weight: 1.3 ounces.
 Product Size: 37mm x 37mm x 5.3mm
 Battery: CR2 Battery included, Product Battery Life: 8765
Hours
 Bluetooth 4.0
 GPS Tracker.

14. COLOURS AVAILABLE

15. STP ANALYSIS
SEGMENTATION
TARGETTING
POSITIONING

16.  Any age group.
 Upper middle class and rich.
 Anyone who owns a smart watch,smart phones and
wallet/purse.
SEGMENTATION

17.  Mainly youth.
 Anyone who has the forgetting habit.
TARGETTING

18.  Basically aims at securing the accessories as such that it
can never be lost.
POSITIONING

19. MARKETING MIX

20. PRODUCT
 It helps in such a way that the theft becomes
impossible.
 helps to stay calm and carefree.

21. PRICE
 Will start at 20$-35$,i.e 75-125dhs with additional
services.
 Best price would enable anyone to buy this product.

22. PLACE
 Will start with all over UAE.
 Will make it available at all electronic outlets,mobile
shops and online websites.

23.  Best offers like first 100 buyers getting a discount rate.
 Newspapers
 social medias:facebook,youtube and popups etc.
 Radio shows.

24. PACKAGING
 Will provide excellent packing.
 An excellent user manual; making it easy to install and
use to all age groups.

25. PEOPLE
 Hiring skilled people-with good electronics knowledge.
 People who can understand various languages.

26. Competitors Analysis
BASIS WINS TILE
Price 75-125dhs 130 & above
Availability Very easy Hard to find
working Will start
beeping once
away from
10ft
Will beep
only when
near

27. SWOT ANALYSIS

28. SWOT ANALYSIS
Strength
 Price.
 Quality.
 Easy to use.
Weakness
 Can’t provide to
everyone.
 Investment required.

29. SWOT ANALYSIS
Opportunities
 Not many competitors.
 Collaborations with
various big brands.
Threat
 Govt rules and
regulations.
 Price increase of the
components.

30. FUTURE PLANS
 To collaborate with major smart watch, wallet and mobile
manufacturers.
 Make it available all over world with many service
centres.

31. CONCLUSION
 Aims at customer satisfaction with best service, best
quality and guarantee etc.