The Presentation is regarding the marketing plan of a hypothetical android app THE BASKET , created during an internship under Sameer Mathur, IIM Lucknoe

1. MARKETING PLAN FOR ANDROID APP

2. THE BASKET

4. 1. EXECUTIVE SUMMARY
2.SITUATION ANALYSIS
3.GOAL
4.STRATEGY
5.TACTICS
6.IMPLEMENTATION

5. EXECUTIVE SUMMARY

6. OVERVIEW
1. The internet is loaded with tons of shopping sites and the
competition is tough among them. One should have to go
through many of them to buy a product at reasonable price.
But, is it easy?
2. Keeping track of all of your orders now a days has become a
great challenge for memory. You need a place to collect all of
your orders and organise them.
3. Buy from your favourite site and manage with us.

7. GOALS
1. TO PROVIDE AUTHENTIC PLACE TO MANAGE THE PURCHASE
2. USER FRIENDLY APP
3. TO INCREASE THE PUPULARITY OF OUR APP

8. COURSE OF ACTION
PREPARE DISTINCTIVE , INNOVATIVE AND ORGANISED
MARKETING PLAN FOR THE APP
THE BASKET

10. SITUATION
ANALYSIS
Platform
Overview
Market
Overview
Target
Customer

11. People are spending a lot of their time on android app
PLATFORM OVERVIEW

12. PEOPLE ARE BUYING ALMOST EACH AND EVERY THINGS ONLINE NOW A
DAYS
MARKET OVERVIEW – ONLINE SHOPPING

13. MARKET OVERVIEW - DEMOGRAPHI

15. FREE VERSION
1. The first goal would be to reach 50k
downloads for the free version of
app within a period of 4 months.
2. To build collaboration with different
online shopping sites.
3. To teach the targeted customer
especially students the authenticity
and usefulness of app by organising
events in schools and colleges.
IF THE ABOVE GOALS ARE NOT ACHIEVED CHANGES
WILL BE MADE IN APP BY TAKING SURVEY.

16. PREMIUM VERSION
1. After reaching the targeted downloads of
the free version, advertisement will be
increased in the free version of app and
facility of Ad blocker will be introduced in
the premium version.
2. Revenue generated from premium app will
be used in further innovation of both app
and in endorsing some popular face for the
brand.
3. Premium version will cover educational and
entertainment sites along with general
fashion, electronics and grocery shopping
sites.

17. Target
customer
competitors
collaboratorscompany
Overall
context

18. TARGET CUSTOMER
1.TEENAGERS : They are the ones who need app for everything to make
their life simpler and systematic.
2.FAMILY HEADS : They generally make orders for whole family and need
the app to organise all the orders in the manner they desire.
3.HOUSEWIVES : They generally have to purchase things related to grocery
and kitchen and the app will help them to keep track of all the items.

19. COMPETITORS

21. COMPETETIVE OFFERINGS
• EDUCATIONAL AND ENTERTAINMENT
INCLUDED
• REAL TIME SHIPMENT TRACK
• DATE-WISE ORGANISING OPTION
• SURPRISE OFFERS
• 24/7 CUSTOMER HELP

22. COLLABORATORS
1.App Developers
2.Advertising Partners
3.Collaborations With Online Sites
4.Collaboration With Courier Services

23. COMPANY KEY STAKE HOLDER
1. APP DEVELOPMENT TEAM
2. MARKETING TEAM
3. ADVERTISING TEAM
4. MANAGING TEAM

24. CUSTOMER VALUES
• CUSTOMER
SATISFACTION
• 24/7 CUSTOMER SERVICE
COMPANY VALUES
• AUTHENTICITY
• TEAM WORK
• ORGANISED WORK
• COMMITMENT FOR
EXCELLENCE

25. TACTICS

26. MAKE
YOUR
ONLINE
SHOPPING
ORGANISE
D

27. FREE VERSION FEATURES
• COVERS SITE LIKE AMAZON , FLIPKART ,
SNAPDEAL , EBAY , MYNTRA , JABONG
• ALERT FOR OFFERS AND SALES
• TRACK BALANCE OF YOUR DTH ,
RECHARGE
• REAL TIME SHIPMENT TRACK
• DATE-WISE ORDER ORGANISED
• 15 DAYS FREE TRIAL OF PREMIUM
VERSION

28. PREMIUM VERSION FEATURES
• KEEP TRACK OF YOUR OREDR ON
EDUCATIONAL SITE LIKE UDEMY ,
KHAN ACADEMY , SCRIBD , SLADER
TOPRR
• KEEP TRACK OF YOUR ACCOUNT
ENTERTAINMENT SITE LIKE NETFLIX ,
AMAZON PRIME VIDEO , HOTSTAR
• Ad FREE INTERFACE
• SURPRISE OFFERS
• REMINDER SET OPTION

29. THE FREE VERSION WILL BE ABSOLUTELY FREE
PREMIUM VERSION WILL BE AVAILABLE FOR 1 US$ PER
MONTH
15 DAYS FREE TRIAL FOR PREMIUM VERSION ALSO
AVAILABLE

30. PROMOTION AND
COMMUNICATION WILL BE
DONE THROUGH VARIOUS
SOCIAL MEDIA
PLATFORMS…

31. INCENTIVES
AND OFFERS
WILL BE
PROVIDED TO
THE USERS ON
THEIR
BIRTHDAY AND
OTHER SPECIAL
OCASSIONS

32. GET THE
BASKET
ON

33. SUMMAR
Y

34. Created By Vinit Vaibhav Of NIT Jamshedpur During
A Marketing Internship Under Prof. Sameer Mathur
Of IIM Lucknow