The 2015 marketing plan for AthleteTrax outlines strategies to promote their team management software. Key tactics include focusing social media efforts on Facebook, Twitter, and Instagram. The plan also targets college club sports teams, youth sports organizations, and sanctioned youth leagues in cities like Pittsburgh, Cincinnati, Chicago, and Washington D.C. The estimated budget is $5,000-$7,000 with funds allocated across social media, email marketing, Google AdWords, and meetings with potential partners and customers.
With the demands of modern business, today’s recruiters and hiring managers must be as dynamic as the tools they use. Social Media is now playing an enormous role in finding, vetting and securing candidates for today’s recruiter. 92% of them are leveraging social media as part of their candidate search with 87% stating that LinkedIn is their ‘candidate’ social medial platform of choice. Yet it takes them less than 6 seconds on a profile to determine if a prospective candidate is worthy of future consideration. So it’s not enough to have a LinkedIn profile… IT needs to stand out! If a job seeker is to be found, considered relevant and a viable candidate, then a solid LinkedIn profile is a ‘Must Have’.
This ‘LinkedIn from the Top’ workshop is the perfect way to start creating a viable ‘BRAND’ presence you’ll be proud to share. We’ll start from the TOP and hit every component of a LinkedIn profile. So signup today to learn how LinkedIn can become one of your most effective job seeking assets.
What You’ll Learn:
• How to build a COMPLETE and KEYWORD RICH profile
• Reach and maintain ALL STAR profile strength
• Become a Marketable Brand
• Build online referrals
• Expand Your Business network
Grow Your Business on LinkedIn [Enterprise Center @SSU 6-8-16]JP Marketing | NE
Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities and employers. The new economy is all about networking and referrals. We are connected through an ecosystem of networks that, if used correctly, can multiply the effect of your business development or job search. A business “network” isn’t about how many people know your name; it’s about how many will send you opportunities.
Social Media and the Job Seeker Dos and Don'ts 11-16-15JP Marketing | NE
Overview of Social Media’s impact on job seeking
Major Dos and DON’Ts
The “Must Haves”
Best Practices
TAKE AWAYS
Practical Steps that can be implemented NOW to enhance your Online Presence
Reputation Management resources
Build & Nurture a Referral Network
LinkedIn From The TOP - presented to ABLE AgeWorks [UPDATED]JP Marketing | NE
Did you know? It takes less than six seconds for an employer to review a job applicant’s profile and determine if a prospective candidate is worthy of future consideration.
With the demands of modern business, successful professionals, managers and executives must be as dynamic as the tools they use; 92% of employers are leveraging social media as part of their candidate search, and 87% say LinkedIn is the most important tool of choice. [UPDATED 4-14-16]
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7/22/16 - Professional Development Collaborative @CareerSource Cambridge
Savvy professionals use social media platforms to create a referral engine to network, confer with thought leaders, identify business collaborators, and mine for prospects. Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities and employers. The new economy is all about networking and referrals. We are connected through an ecosystem of networks that, if used correctly, can multiply the effect of your business development or job search. A business “network” isn’t about how many people know your name; it’s about how many will send you opportunities.
With the demands of modern business, successful professionals, managers and executives must be as dynamic as the tools they use; 92% of employers are leveraging social media as part of their candidate search. And the majority of prospective clients will ‘GOOGLE’ a business or professional service provider before engaging. So whether you’re a business owner, startup, professional job seeker, or career changer, you’ll leave this workshop with tools and resources that you can implement immediately.
This workshop will cover:
• How to acquire new opportunities through online recommendations and word of mouth
• Keep in touch with people who care most about the services/products or skills you offer
• Build your industry network—online and in person
• Network with peers in your industry for repeat referrals
• Convince potential clients or employers of your expertise by sharing unique content; and
With the demands of modern business, today’s recruiters and hiring managers must be as dynamic as the tools they use. Social Media is now playing an enormous role in finding, vetting and securing candidates for today’s recruiter. 92% of them are leveraging social media as part of their candidate search with 87% stating that LinkedIn is their ‘candidate’ social medial platform of choice. Yet it takes them less than 6 seconds on a profile to determine if a prospective candidate is worthy of future consideration. So it’s not enough to have a LinkedIn profile… IT needs to stand out! If a job seeker is to be found, considered relevant and a viable candidate, then a solid LinkedIn profile is a ‘Must Have’.
This ‘LinkedIn from the Top’ workshop is the perfect way to start creating a viable ‘BRAND’ presence you’ll be proud to share. We’ll start from the TOP and hit every component of a LinkedIn profile. So signup today to learn how LinkedIn can become one of your most effective job seeking assets.
What You’ll Learn:
• How to build a COMPLETE and KEYWORD RICH profile
• Reach and maintain ALL STAR profile strength
• Become a Marketable Brand
• Build online referrals
• Expand Your Business network
Grow Your Business on LinkedIn [Enterprise Center @SSU 6-8-16]JP Marketing | NE
Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities and employers. The new economy is all about networking and referrals. We are connected through an ecosystem of networks that, if used correctly, can multiply the effect of your business development or job search. A business “network” isn’t about how many people know your name; it’s about how many will send you opportunities.
Social Media and the Job Seeker Dos and Don'ts 11-16-15JP Marketing | NE
Overview of Social Media’s impact on job seeking
Major Dos and DON’Ts
The “Must Haves”
Best Practices
TAKE AWAYS
Practical Steps that can be implemented NOW to enhance your Online Presence
Reputation Management resources
Build & Nurture a Referral Network
LinkedIn From The TOP - presented to ABLE AgeWorks [UPDATED]JP Marketing | NE
Did you know? It takes less than six seconds for an employer to review a job applicant’s profile and determine if a prospective candidate is worthy of future consideration.
With the demands of modern business, successful professionals, managers and executives must be as dynamic as the tools they use; 92% of employers are leveraging social media as part of their candidate search, and 87% say LinkedIn is the most important tool of choice. [UPDATED 4-14-16]
Social Media Marketing: For Your Business, Your Practice, YourselfJP Marketing | NE
7/22/16 - Professional Development Collaborative @CareerSource Cambridge
Savvy professionals use social media platforms to create a referral engine to network, confer with thought leaders, identify business collaborators, and mine for prospects. Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities and employers. The new economy is all about networking and referrals. We are connected through an ecosystem of networks that, if used correctly, can multiply the effect of your business development or job search. A business “network” isn’t about how many people know your name; it’s about how many will send you opportunities.
With the demands of modern business, successful professionals, managers and executives must be as dynamic as the tools they use; 92% of employers are leveraging social media as part of their candidate search. And the majority of prospective clients will ‘GOOGLE’ a business or professional service provider before engaging. So whether you’re a business owner, startup, professional job seeker, or career changer, you’ll leave this workshop with tools and resources that you can implement immediately.
This workshop will cover:
• How to acquire new opportunities through online recommendations and word of mouth
• Keep in touch with people who care most about the services/products or skills you offer
• Build your industry network—online and in person
• Network with peers in your industry for repeat referrals
• Convince potential clients or employers of your expertise by sharing unique content; and
This is class 9 from the campaign builder series. Thisone covers an overview of 1-8 and talk in depth on how to build a successful Social Media Campaign
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Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A consistent, quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
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The objective of this project was to help understand my personal brand and potential ways that I can improve on it. Everyone is unique and this helped to showcase me as a person. I learned that in the sports world I have a long ways to go when it comes to my competitors. I am not very active in social media, but this project helped to show me that putting my name and content out there more can only benefit me in terms of followers and recognition. This project challenged me to dig deep into who I am and where I want to go in life. I can say confidently, now, I have a clearer picture of how I want my time at Full Sail University to go and what I want to do in career in sports media.
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This presentation was developed for the American Public Health Association (APHA) as part of their resources for early career professionals. It was originally delivered in January, 2015 and was updated in May, 2016.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
AAVA ISLE business-model is focused on the niche market. This project will attract the following groups of customers: divers, sportsmen, spectators of theatrical performances and participants of conferences, seminars, etc.
A unique platform is created as a diving center, however, its facilities are also designed for leisure, business meetings, seminars and presentations.
This is class 9 from the campaign builder series. Thisone covers an overview of 1-8 and talk in depth on how to build a successful Social Media Campaign
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...4Good.org
Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.
Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A consistent, quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
From Employee to Advocate: Amplify your talent brand through employee engage...Rebecca Feldman
On average, a company’s employees have 10 times as many connections as a company has followers! So what better way to amplify your talent brand message than through your own employees?
This presentation, from a LinkedIn Talent Brand Workshop, teaches you how to turn your employees into advocates for your talent brand and the impact it can have on your organization. You will learn about promoting your brand internally, boosting referrals, social media advocacy, facilitating employee created content, and more.
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
The objective of this project was to help understand my personal brand and potential ways that I can improve on it. Everyone is unique and this helped to showcase me as a person. I learned that in the sports world I have a long ways to go when it comes to my competitors. I am not very active in social media, but this project helped to show me that putting my name and content out there more can only benefit me in terms of followers and recognition. This project challenged me to dig deep into who I am and where I want to go in life. I can say confidently, now, I have a clearer picture of how I want my time at Full Sail University to go and what I want to do in career in sports media.
Social Networking - Building Your Professional Network Through Social ToolsKemal Brown
Brief presentation delivered at the Networking For Success Seminar at The Mona Visitors Lodge to Business leaders from across various industries. Kemal Brown, Digital Consultant.
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The best way to use social media for professional networking is to use it effectively in your day-to-day life. Learn how to: create a professional digital profile; find your voice and create fresh social media content; use LinkedIn and Twitter effectively for networking; create meaningful connections; and build lasting professional relationships.
This presentation was developed for the American Public Health Association (APHA) as part of their resources for early career professionals. It was originally delivered in January, 2015 and was updated in May, 2016.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
AAVA ISLE business-model is focused on the niche market. This project will attract the following groups of customers: divers, sportsmen, spectators of theatrical performances and participants of conferences, seminars, etc.
A unique platform is created as a diving center, however, its facilities are also designed for leisure, business meetings, seminars and presentations.
A business plan overview for the Sports Fan Development Institute powered by Game Day Communications prepared for Mark Cuban in response to his "Stimulus" Business Plan Challenge.
Building the foundation and promoting passion through your university. Tips on how Sports Information Directors at smaller universities can attain big results. Focuses on Technology/Media, Advertising/Sponsorships, Coaches/Staff, Social Media & Creating Content, Alumni Relations, and ways to leverage resources available to you to be successful.
A marketing guide for beginners to promote a sport club both online and locally.
Contains topics such as:
- general introduction
- online visibility on social media
- how to attract more people
- the website
- creating content
- resources
This guide resulted from the project "Volleyball is not rocket science. We are!" funded by the European Commission, through the programme Erasmus+, Sport action.
Portfolio Project One. Christopher Lo Presti Personal Brand Exploration. I discuss Identity, profession, target audience, goals, skills, and many more. I hope you enjoy it!
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Joe Mueller, Principal of Mueller Communications, presented on building a communications committee at the Community Service Public Relations Council's 2013 Spectrum Conference on May 7, 2013. Get more information on improving your organizations communications at muellercommunications-stl.com
Similar to 2015 marketing plan for athlete trax-kari kowalski (20)
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
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Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
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Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
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2. AthleteTrax
Software as a Service (SaaS) introduced in 2012
Team cloud based management solutionthat includes the following features:
Team Scheduling –personal calendar, email reminders and to-do list managers
Team Based Communication –mass two way text messaging, custom or group notifications along with league and team message boards
Team Training and Improvements –centralized team video, workout tracking, 100% free fundraising solution and member deals on hotels
Mobile and Table Friendly –calendar on the go, upload practice or game video in real-time and post workout results from the gym
3. SWOT Analysis
Strengths
•Strongstart-up company that has a great starting base with over 300 teams
•All in one program –all the features are in one site
•Keeps everyone connected year round
•Multiple features
•Mobile and Tablet friendly
Weaknesses
•Hard to use the system if the whole team isn’t onboard
•If a team already has a system in place it might be hard to get them to break away to a new system
•Associated with the word “athlete” –could be hard to branch out
Opportunities
•Have a hugeaudience to target with sport in general being big marketing point
•Partnering with bigger companies
•Potential in have subscription packages down the line
•Develop new program features
Threats
•Competitionis all very similar –making quite a profit with subscription plans
•The software could potentially be too high tech for some users
4. Main Focuses
Stick with focusing on all sports
All teams are on some sort of schedule and everyone can use communication
Track and Field, Basketball, Baseball, Soccer, Football, Softball, etc.
Create long term customer Relationships
Should want to start early –club sports are becoming a bigger deal so starting from the beginning of their career to their end will mean something
Keep good customer service –chat button on website, customer support e-mails, responding to social media services
Use CRM strategy
Looking at teams profiles and send customized message to them
“Congratulations on the league championship win”
“Good luck in the Florida tournament”
5. Who are we targeting?
1.
College Club Sports
Men/Women ages 18-23
Colleges worldwide –sports are not a full time job
U.S. Census Site: There are 22,795,438 estimated people in the age range of 19-24
Biggest age range
2.
Youth Sports
Kids 6-14
Time crunched –parents working professionals
Games on evenings and weekends
U.S. Census Site: 20,570,581 estimated people in the age range of 5 to 9
U.S. Census Site: 20,650,454 estimated people in the age range of 10 to 14
3.
Sanctioned Youth Sports
Kids 14 to 18
Coach as job vs hobby
U.S. Census Sit: 21,158,964 estimated people in the age range of 15 to 19
6. City Target Markets
Branching out to new cities to create a strong customer relationship elsewhere
Spreading West should be an ultimate goal but could become costly this early
Pittsburgh-
•Officein South Side
•Century United
Cincinnati-
•4.5 hours away–originally from here so know quite a bit about sports there
•Tri-State FutbolAcademy
Chicago-
•Verypopulated
•Chicago City Soccer Club
•Associated with Nike
Washington D.C-
•Heavilypopulated
•D.C. United
7. Competition
AthleteTrax:
•AthleteTraxprovides a cloud based team management solution to reduce headaches and hassle of running an athletic team at any level
•For team managers of all ages, AthleteTraxis a software service manager that delivers team scheduling, team based communication and the opitionto pay team fees and fundraise all in one place
•Communicate Faster. Schedule Smarter. Fundraise More. Pay Smoothly.
Team Snap:
•Team Snap isthe No. 1 online sports management application for coaches, managers and organizers
•Advertises on school network channels that stream school sporting events
Blue Sombrero:
•Talksabout giving hugs, ants in your pants, snakes in your boots
•Making a website for your team more so on Blue Sombrero
•Very customizable –No communication on the go more of email communication
•Partnered with Dick’s Sporting Goods
Bluefields/Mitoo:
•Alwaysin the know, wherever you are Mitootakes the team information you want and puts it right in your hand.
•More at looking at and picking up teams and players
8. Marketing Plan –Social Media
Facebook
November 6thpost was about deals on member deals
Promotion more of teams –become more personable
Once you are able to get more followers look into asking them questions
Promoted Posts
Instagram
Facebook is Instagram’s parent company –use your likes and dislikes and target that way
Video feature with links to a YouTube channel
Find a creative way to get your point across in a picture of 15 second video
9. Marketing Plan –Social Media
Twitter
Target user following (follow by gender and location)
Hashtags
Increase Photo/Video Usage
Last phone on 8/26/14
Short clips of a feature
Video Interviews with staff
Day “Promotions”
Create a content calendar and set budgets weekly, monthly and even daily
If your goal is to drive awareness for your business, Promoted Tweets can do this in a variety of ways:
Expand the reach of your content like blog posts, white papers, and more
Connect with influencers and brand advocates by ensuring they see your content
Promote awareness around events and product launches
Ask for retweets to gain an even broader audience for your messages
10. Marketing Plan
Google
AdWords Express –light version of AdWords but ad directs user to Google+ page about Athlete- Trax
Daily Budget/Maximum amount to pay
Highly specific key words for the business
E-mail
Very Personal –let them know about new features or discount gear for their child’s sport
$25 to $30 for 500 to 2500 emails
$14-$100
11. Partnerships
College Club Sport Teams:
CollClubSports
Pittsburgh based
5 leagues –Baseball, Basketball, Football, Softball and Track and Field
Point Park connect –Craig Budzik
Youth Sports:
Pittsburgh Youth Hockey –associated with the Pens
PAHL (Pittsburgh Amateur Hockey League) –28 Amateur Hockey Associations within the Greater Pittsburgh Area
250 teams represented
12. Estimated Market Plan Spending
$5,000 to $7,000 Marketing Budget for the first year
Ultimate goal is to get usage up
Then re-evaluate to see how successful new techniques worked
13. Marketing Budget Calendar
AthleteTrax
Task
Expense
January
February
March
April
May
June
July
August
September
October
November
December
University Club Meetings
$1,000
Youth Sport Club Meetings
750
Talk to HS Teams
500
Email Marketing
150
Social Media Marketing
2,000
Google AdWords
1,000
0
0
Total Expense:
$5,400
Total Elapse Time:
12 Months
Dependencies on:
What Marketing techniques really are used
Dependencies for:
Actual Budgets
General comments:
14. JANUARY/AUGUST
Thursday, January 8th
Pitt University Club Meeting
Sunday, August 23rd
OSU Involvement Fair
Thursday, January 15th
Pitt University Club Meeting
Sunday, August 30th
George Washington University
Monday, January 12th
U.C.
Monday, August 23rd
Northwestern
Tuesday, January 13th
Miami of Ohio
FEBRUARY
Club Meeting Dates:
Century United
Tuesday the 3rd
Tri-State Futbol Academy
Tuesday the 10th
Chicago City Soccer Club
Tuesday the 17th
D.C. United
Tuesday the 24th
JUNE/JULY
Talk to HS Athletic Directors
Pittsburgh Public Schools
June
Set up Meetings with athletic directors
Washington D.C. Public Schools
June
Cincinnati Public Schools
July
Set up Meetings with athletic directors
Chicago Public Schools
July
Try and go around the same time of Cin.
APRIL/MAY AND SEPTEMEBEROCTOBER
Focus Heavily on presence on social media
Twitter:
Promoted Tweets
April and September
Continuous Interaction
Facebook:
Upload videos/Reach out to follower base
Continuous Interaction
Instagram:
Promoted Pictures
May and October
Continuous Interaction
March and September
Email Marketing
March:
Start of the season deals
Hotels & Equipment
September:
Start of the season deals
Hotels & Equipment