This Final Project on Marketing Plan for mobile app (TravelAndEarn) is made during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).

1. Marketing Planfor Android App
TravelAndEarn

2. OVERVIEW
TravelAndEarn is person to person platform to connect travelers, buyers and
senders in very fast manner.

4. EXECUTIVE SUMMARY
TravelAndEarn app connects travellers, buyers and senders.It is for those who want faster
delivery options instead of slow postal services which usually takes 2-3 days for delivery of
product.
The proposed method is via an easy to use app, to get in touch with other people with similar
needs and to then get the demand fulfilled.

7. • innovative concept, easy
and intuititive
• There are merely no
Indian competitors.
• Product Requirement
• Initial budget may be low
• No prior marketing result
• The Market is open.
• Students, office workers,
elders etc. require this app
• If executed correctly, this
app could be leading in
India
● New concept
● Requires huge marketing

11. STRATEGY
Consumers Needs
•For those who are irritated by slow postal services.
•For students who want to have home cooked food items.
•For those who want to buy an item from far overseas.

12. Consumer Wants
•A faster delivery option than those time taking delivery options like courier or posts.
•Faster delivery option at a lower price.
•Earn money while delivering some other person product.

13. COMPETITION

14. Positioning
PODs –
•Small size and user friendly app.
•Tracking service which helps you to keep track of your package.
•Compare prices charged by travellers for carrying their package and choose accordingly.
POPs -
•User friendly and easy to use.
•Advertisement by social networking sites.
•Contact information of traveler and receiver are available.
•Fast delivery option of their goods.

15. 4 P’s OF MARKETING
PRODUCT PRICE PROMOTIONPLACE

20. TACTICS
TACTICS

21. TACTICS
An fellow flyer can utilize the unused baggage space and also earn some money by bringing
some stuff for other person who is there at the destination point.
TravelAndEarn can bring those mouth-watering home cooked food items, that important
document a person forgot at home or for those who want to buy an item from far overseas.

22. IMPLEMENTATION
•The app will be first launched in colleges among students ,who will form a community.
•Seeing the profits and reviews , it will be introduced in other markets as well.
•Other marketing steps and promotion tactics will be taken in the process.

23. SUMMARY
•Overview
•Index
•Executive summary
•Situation analysis
•Goal
•Strategy
•Positioning
•4 P’s of Marketing
•Costing & Pricing
•Tactics
•Implementation

25. Disclaimer
This presentation has been
created by Hemant Kumar,
IIT Guwahati, during a
marketing internship under
the guidance of Prof.
Sameer Mathur, IIM Lucknow.