“YOUR VIRTUAL MAKEUP
Flawless! is your very own real time makeover
app where the camera becomes your mirror.
With this app, you can try out all the latest
looks without ever stepping foot in the salon!
From prepping your skin to applying makeup;
eye shadows to lipsticks, this app allows you
to check how different beauty products look
on your skin.
Still confused ??.....
The app also provides a
plethora of Beauty Tips*
from noted professionals,
experts and your favorite
celebs….ALL ON YOUR
* - subscribe for the paid Premium packs
How to use the app?
Experience real time feed with
your front camera, click a
picture of yourself or choose a
photo from your phone’s
gallery. Then, pick and
experiment with your favourite
makeup products from our
huge database. Once you
Now that we have a product
idea….we need to make it to
serve the RIGHT
…….and earn revenue, of
So, we need a MARKETING
Smartphone – The Ideal Platform
For new business
Smartphone – The Ideal Platform
#1 Mobile Apps Offer Better Personalization
Personalization is about offering tailored communication
to users based on their interests, location, usage
behaviour, and more.
#2 Ease of Sending Notifications
Include push and in-app notifications. They both are
exciting alternatives for communicating with app users in
a less intrusive manner.
#3 Making Use of Mobile Device Features
Mobile apps have the advantage of utilizing features of a
mobile device like camera, contact list, GPS, phone
calls, accelerometer, compass, etc.
#4 Ability to Work Offline
Even though mobile websites can use caching to load
#5 Freedom in Designing
Even with all the technological advancements in web
designing, mobile websites have to rely a lot
on browsers to perform even the most elementary
functions. Mobile websites depend on browser features
like ‘back button,’ ‘refresh button,’ and ‘address bar’ to
work. A mobile app can be designed with a lot of
elaborate functions, based on advanced gestures like
‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and more.#6 Users Spend More Time
Mobile users spend 86% of
their time on mobile apps and
just 14% of the time on mobile
The appwill belaunchedas a freetrialversionfor a
with limitedproduct database.
Aftertrial expires,users willhavean option to
subscribeto a paidpremiumversionfor extended
- Providesaccessto dedicatedarticles,blogs and
professionalsand fashion icons.
- Full productdatabasecoveringeveryexisting and
newly launcheditemin the market.
provideinformationaboutthe app,its purpose,
featuresand other benefits. The websitecan also
providedirectlinks toother resourcesonline.
A SignUppromotion onthe app websiteis ideal.
Later, sendingpersonalized,interactiveand informative emails
to customers from the SignUppromotionfor better user
(withdirectionsto app website)
Probably the best place to find your
‘First’ and other users.
Post Live App Demos to give users
better knowledge about its working.
Buildcollaborations with other popular
channelsfor app promotion and
Use YouTube’s free analytics tools
to discover more about app
popularity, viewer reactions and
(short, crispand grippingads)
“doesn’t even costa penny”
Another cheap medium to promote
and make the appvisible to the target
A possiblerevenue source based on
Also contributesto WORD-OF-
Crucial for getting our ‘first’customers.
You must use
this app called
Use free analytics tools to discover more about app popularity, viewer
reactions and impressions.
How to trackthe BUZZ we’vecreated?
Marketing afterapp launch is like the AFTER-SALES service.
Its important to avoid losing focus on customer retentionand
engagement. Buildingcustomer loyalty early on goes a long way.
It is thetestof a product by actual users in real lifesituations.It is the
most accurate way to understandhow interestedusers are in theactual
product and its features.Not allfeaturesmay be desirable to the
consumer. In addition, it is vital to use this informationto understand
whetherthe user willactuallybe willing to upgrade to premium.
Reach 100+ downloads by end of first monthof launch.
1000+ downloads by thesemi-annual.
10000+ by the year end.
5-10% conversion rate to premium version.
YouTube subscribers 50 at least before product launch.
The app’s premiumdownloadswill bethe main sources
Prior to launchthe app is expected to earn from its
viewership onYouTube,Facebook,Twitter and
Earnings can also come from brand collaborationsand
related advertising throughSEO.