This document describes a mobile app called "Fit and Fine" that aims to help people improve their physical and mental health. The free app provides health tracking, daily workouts, expert advice and motivation. The paid version offers personalized training and counseling from health professionals. The app targets both individuals seeking health solutions and those wanting to maintain wellness. It provides easy, short exercises that can fit into busy schedules. The document outlines the app's features, competitors, value propositions, and marketing and distribution strategies.

1. Fit And Fine
your friend to help achieve fitness,
Just one click away..

2. Havinga hardtime in tracking your health?
If yes, then you are not alone ! Fit and Fine
is there to help you .
Do your thoughts trouble you a lot ?

4. All
Health
related
issues
are just
a
click
away..

5. Fit And Fine
extends its helping hand
To help you find
Solutions of every
Physical and Mental
health problems

6. Physical Health Problems
-Excessive weight
-Breathing problems
-Malnutrition
-Daily work out videos
Mental Health problems
-Depression
-Stress
-Loneliness
Multiple
health
Solutions
for

7. Aim
‘ Health is Wealth’
This app will provide you simple and effective
Means to lead a path of happiness ..
Never lose hope …

8. Core Competencies
-Fitness level tracking.
-Trained Psychologists for counseling.
-Everyday motivational text for a fresh
start.
-Be anonymous and ask questions.
-Track your success everyday.

10. -This app has solutions for people of every age.
-People who need help to improve their health
are the main target.
-Health conscious people can also find exercise
videos , diet charts etc to maintain good health.
-People with busy schedule can have 5 minutes
daily workouts
We serve everyone !

12. FREE VERSION

13. PAID VERSION

15. CHARACTERISTICS OF THE
APP
-Users can set the amount of time for which he/she
wants to workout.
-The difficulty level of the exercises can be changed.
-The app will never let the person lack motivation
and will send motivational texts daily.
-People can save their appointment dates and the
app will remind them of the purpose.
-Personal training or guidance is also available.

16. COLLABORATORS
-App developers
-Fitness trainers and psychologists to
have perfect situation analysis
-Advertising Partners
-Mutually benefiting associations
with startups.

17. COMPETITORS
The two major competitors
the app have are
-Total Fitness
It is an app also focusing on complete health
problems and has good ratings on play store.
-Calorie counter
This app is a simplified and good rated apps on
Google play store targeting fitness freaks.

18. CONTEXT
TECHNOLOGICAL- a new
dimension to the use of smart phones.
ECONOMIC- downloading an app
saves the internet usage. Also due to
personal advices on any health issue, it
saves time , fuel and energy.
PHYSICAL- helps people better their
lifestyle by providing easy exercises
every time and every where.

19. VALUE PROPOSITION (FREE)
-Users can set the amount spend on exercises
and videos to be done
-Simple and effective solutions and
instructions to every problem
-Never lack motivation by getting a text
everyday to work on your health issue
-Real time analysis of the exercises like calorie
burnt , heart rate etc.

20. VALUE PROPOSITION(PREMIUM)
-Personalized attention by getting in direct
touch with the experts like psychologists,
dieticians etc according to one’s problem.
-Get rewards like coupons of the nearby gyms
or health stores if you cure your problem
completely.
-People can even choose not to disclose their
identity while asking direct questions with the
experts.

22. PRODUCT

23. SERVICES
-Regular updates in both free and
premium versions
-Website is also available.
-Immediate response on feedbacks
-Bug Removal in app once identified
-Various offers on paid version.

24. BRAND
you are not alone …

25. INCENTIVES
-Incentives to rate and like the app’s
social media page.
-Refer the app to your friends and
family for limited app free version.
-Combo benefits in purchasing for
yearly basis.
-Watch advertising videos to unlock
new features for limited time.

26. COMMUNICATION
-Partnering with mobile marketing experts.
-Promoting paid app via advertising in the
free version of the app.
-Unbiased first-hand feedback from the
target audiences
-Advertisements at gyms.
-Promoting through social networking sites.

27. DISTRIBUTION

29. INFRASTRUCTURE
-A marketing team with sub-groups focusing on
communication channels, distributors &
suppliers, along with techno-savvy research
team.
-Keep upgrading the app and checking on the
bugs
-Constantly find new information that can be
added to the app
-Find more proofs of effective results to display

30. PROCESSES

31. SCHEDULE
-
-Releasing more apps from different
segments and exercises
-Intensive market research to meet the
needs better
-Constant change and innovation
-Brand communication to associated
customers
-Logical difference between free and paid
app

32. DISCLAIMER
This presentation was created by Nandita Arora , Kanoria
College , Jaipur during a marketing internship under Prof.
Sameer Mathur , IIM Lucknow.