Marketing plan for Android app done in a summer internship under Prof. Sameer Mathur , IIM Lucknow.

1. Fit And Fine
your friend to help achieve fitness,
Just one click away..

2. Havinga hardtime in tracking your health?
If yes, then you are not alone ! Fit and Fine
is there to help you .
Do your thoughts trouble you a lot ?

4. All
Health
related
issues
are just
a
click
away..

5. Fit And Fine
extends its helping hand
To help you find
Solutions of every
Physical and Mental
health problems

6. Physical Health Problems
-Excessive weight
-Breathing problems
-Malnutrition
-Daily work out videos
Mental Health problems
-Depression
-Stress
-Loneliness
Multiple
health
Solutions
for

7. Aim
‘ Health is Wealth’
This app will provide you simple and effective
Means to lead a path of happiness ..
Never lose hope …

8. Core Competencies
-Fitness level tracking.
-Trained Psychologists for counseling.
-Everyday motivational text for a fresh
start.
-Be anonymous and ask questions.
-Track your success everyday.

10. -This app has solutions for people of every age.
-People who need help to improve their health
are the main target.
-Health conscious people can also find exercise
videos , diet charts etc to maintain good health.
-People with busy schedule can have 5 minutes
daily workouts
We serve everyone !

12. FREE VERSION

13. PAID VERSION

15. CHARACTERISTICS OF THE
APP
-Users can set the amount of time for which he/she
wants to workout.
-The difficulty level of the exercises can be changed.
-The app will never let the person lack motivation
and will send motivational texts daily.
-People can save their appointment dates and the
app will remind them of the purpose.
-Personal training or guidance is also available.

16. COLLABORATORS
-App developers
-Fitness trainers and psychologists to
have perfect situation analysis
-Advertising Partners
-Mutually benefiting associations
with startups.

17. COMPETITORS
The two major competitors
the app have are
-Total Fitness
It is an app also focusing on complete health
problems and has good ratings on play store.
-Calorie counter
This app is a simplified and good rated apps on
Google play store targeting fitness freaks.

18. CONTEXT
TECHNOLOGICAL- a new
dimension to the use of smart phones.
ECONOMIC- downloading an app
saves the internet usage. Also due to
personal advices on any health issue, it
saves time , fuel and energy.
PHYSICAL- helps people better their
lifestyle by providing easy exercises
every time and every where.

19. VALUE PROPOSITION (FREE)
-Users can set the amount spend on exercises
and videos to be done
-Simple and effective solutions and
instructions to every problem
-Never lack motivation by getting a text
everyday to work on your health issue
-Real time analysis of the exercises like calorie
burnt , heart rate etc.

20. VALUE PROPOSITION(PREMIUM)
-Personalized attention by getting in direct
touch with the experts like psychologists,
dieticians etc according to one’s problem.
-Get rewards like coupons of the nearby gyms
or health stores if you cure your problem
completely.
-People can even choose not to disclose their
identity while asking direct questions with the
experts.

22. PRODUCT

23. SERVICES
-Regular updates in both free and
premium versions
-Website is also available.
-Immediate response on feedbacks
-Bug Removal in app once identified
-Various offers on paid version.

24. BRAND
you are not alone …

25. INCENTIVES
-Incentives to rate and like the app’s
social media page.
-Refer the app to your friends and
family for limited app free version.
-Combo benefits in purchasing for
yearly basis.
-Watch advertising videos to unlock
new features for limited time.

26. COMMUNICATION
-Partnering with mobile marketing experts.
-Promoting paid app via advertising in the
free version of the app.
-Unbiased first-hand feedback from the
target audiences
-Advertisements at gyms.
-Promoting through social networking sites.

27. DISTRIBUTION

29. INFRASTRUCTURE
-A marketing team with sub-groups focusing on
communication channels, distributors &
suppliers, along with techno-savvy research
team.
-Keep upgrading the app and checking on the
bugs
-Constantly find new information that can be
added to the app
-Find more proofs of effective results to display

30. PROCESSES

31. SCHEDULE
-
-Releasing more apps from different
segments and exercises
-Intensive market research to meet the
needs better
-Constant change and innovation
-Brand communication to associated
customers
-Logical difference between free and paid
app

32. DISCLAIMER
This presentation was created by Nandita Arora , Kanoria
College , Jaipur during a marketing internship under Prof.
Sameer Mathur , IIM Lucknow.