A brief look into brand identity and some of the models involved with its such as the brand identity prism. as well as examples of Nikes Identity prism and Jaguars identity prism.
A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
A brief look into brand identity and some of the models involved with its such as the brand identity prism. as well as examples of Nikes Identity prism and Jaguars identity prism.
A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
Domino's Pizza India Digital Marketing Campaign Idea 2019 presentationAnil Poonia
This PPT includes the Digital marketing Campaign Idea for Domino's Pizza Brand, It covers
1.Introduction to the Brand
2.360° Marketing
3.Mood Board
4.Competitors Analysis
5. In-depth Survey
6.Target Audience and Buyer Persona
7.Customer Journey(For a New and Existing Customer)
8.Campaign Ideas (On Facebook and Instagram, Google Platforms, TikTok, Traditional Idea for increasing app downloads)
9.Email Marketing for the Campaign
10.Media Plan
11. Remarketing
12.Blog Ideas
Business Branding Proposal PowerPoint Presentation SlidesSlideTeam
Are you preparing to give a PPT on business branding using best graphics and diagrams? Take a sigh of relief. We have come up with a business branding proposal PowerPoint presentation slides. Our corporate promotion proposal PPT templates act as a foundation stone to give your organization a value, identity, and awareness among customers. In addition to this, our brand marketing PowerPoint visuals will help you to establish a long-term relationship with your customers. These brand equity presentation slides include all the necessary stuff such as business focus, corporate product and services, competitive analysis, trade strategy framework, brand integrity, market competitiveness and execution roadmap. Our corporate awareness plan PowerPoint presentation templates can also be used as other templates such as corporate trademark, product proposal, brand communication, product awareness, company advertising plan, brand awareness, business to business quality management, brand awareness, branding strategy, product positioning, and many more. Simply download, edit your text and present!. Our Business Branding Proposal PowerPoint Presentation Slides are a binding force. They create a cohesive environment.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
How to do Under Armour's SWOT Analysis? Strengths, Weaknesses, Opportunities ...SWOT & PESTLE.com
Check out our latest publication on Under Armour, Inc. which is an American sports equipment company that manufactures and produces footwear, sports and casual apparel.
Check out the SWOT and PESTLE analysis on Under Armour- https://www.swotandpestle.com/under-armour/
The analysis covers the business strategy of Under Armour.
We appreciate Siddhesh Suhas Salkar 's contribution towards this research report.
Follow us @swotandpestle to know more and visit our website - https://www.swotandpestle.com/
NEED HELP WITH YOUR RESEARCH?
Apart from SWOT and PESTLE analysis we also do Value chain analysis, Porter's five forces, BCG Analysis, Segment-Target and Positioning Analysis and other models and analyses to suit customised needs. Place your inquiry here
https://www.swotandpestle.com/solutions/
#UnderArmour #SWOTAnalysisUnderArmour #PESTLEAnalysisUnderArmour #MarketResearchUnderArmour #CustomisedResearchUnderArmour #StrategyUnderArmour #BusinessCasestudyUnderArmour #BusinessStrategyUnderArmour
#SWOTandPESTLEUnderArmour #SWOT #PESTLE #ConsultingUnderArmour
How to design a Media Plan Project? It is easy to do it just with having a look at this Advertising Media Plan for Axe deodorant. It is a class project so feel free to share and download it. Just for educational purpose! Fall 2012. Coautors: Al CF, Leslie Montalbano, Clemence Paul and Jerron Granberry. University of North Florida
Today global branding is important for B2B and B2C products and services. This presentation gives a comprehensive insight into brand management with examples of power brands.
Integrated Marketing
Every year we talk about it, add it to our strategic road map and tell our peers we will become much better at it, but does it really happen? Hear one leading expert's successes in multi-channel marketing and integrated strategies, as well as the steps taken to get off the bench and into the game.
* Susan Prater, Director of Marketing, Masco Cabinetry (@susanprater)
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
Domino's Pizza India Digital Marketing Campaign Idea 2019 presentationAnil Poonia
This PPT includes the Digital marketing Campaign Idea for Domino's Pizza Brand, It covers
1.Introduction to the Brand
2.360° Marketing
3.Mood Board
4.Competitors Analysis
5. In-depth Survey
6.Target Audience and Buyer Persona
7.Customer Journey(For a New and Existing Customer)
8.Campaign Ideas (On Facebook and Instagram, Google Platforms, TikTok, Traditional Idea for increasing app downloads)
9.Email Marketing for the Campaign
10.Media Plan
11. Remarketing
12.Blog Ideas
Business Branding Proposal PowerPoint Presentation SlidesSlideTeam
Are you preparing to give a PPT on business branding using best graphics and diagrams? Take a sigh of relief. We have come up with a business branding proposal PowerPoint presentation slides. Our corporate promotion proposal PPT templates act as a foundation stone to give your organization a value, identity, and awareness among customers. In addition to this, our brand marketing PowerPoint visuals will help you to establish a long-term relationship with your customers. These brand equity presentation slides include all the necessary stuff such as business focus, corporate product and services, competitive analysis, trade strategy framework, brand integrity, market competitiveness and execution roadmap. Our corporate awareness plan PowerPoint presentation templates can also be used as other templates such as corporate trademark, product proposal, brand communication, product awareness, company advertising plan, brand awareness, business to business quality management, brand awareness, branding strategy, product positioning, and many more. Simply download, edit your text and present!. Our Business Branding Proposal PowerPoint Presentation Slides are a binding force. They create a cohesive environment.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
How to do Under Armour's SWOT Analysis? Strengths, Weaknesses, Opportunities ...SWOT & PESTLE.com
Check out our latest publication on Under Armour, Inc. which is an American sports equipment company that manufactures and produces footwear, sports and casual apparel.
Check out the SWOT and PESTLE analysis on Under Armour- https://www.swotandpestle.com/under-armour/
The analysis covers the business strategy of Under Armour.
We appreciate Siddhesh Suhas Salkar 's contribution towards this research report.
Follow us @swotandpestle to know more and visit our website - https://www.swotandpestle.com/
NEED HELP WITH YOUR RESEARCH?
Apart from SWOT and PESTLE analysis we also do Value chain analysis, Porter's five forces, BCG Analysis, Segment-Target and Positioning Analysis and other models and analyses to suit customised needs. Place your inquiry here
https://www.swotandpestle.com/solutions/
#UnderArmour #SWOTAnalysisUnderArmour #PESTLEAnalysisUnderArmour #MarketResearchUnderArmour #CustomisedResearchUnderArmour #StrategyUnderArmour #BusinessCasestudyUnderArmour #BusinessStrategyUnderArmour
#SWOTandPESTLEUnderArmour #SWOT #PESTLE #ConsultingUnderArmour
How to design a Media Plan Project? It is easy to do it just with having a look at this Advertising Media Plan for Axe deodorant. It is a class project so feel free to share and download it. Just for educational purpose! Fall 2012. Coautors: Al CF, Leslie Montalbano, Clemence Paul and Jerron Granberry. University of North Florida
Today global branding is important for B2B and B2C products and services. This presentation gives a comprehensive insight into brand management with examples of power brands.
Integrated Marketing
Every year we talk about it, add it to our strategic road map and tell our peers we will become much better at it, but does it really happen? Hear one leading expert's successes in multi-channel marketing and integrated strategies, as well as the steps taken to get off the bench and into the game.
* Susan Prater, Director of Marketing, Masco Cabinetry (@susanprater)
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
4-Step Marketing Formula to Startup Success - Pure Design SolutionPure Design Solution
Are you prepared to get a free access to the formula that will kickstart your business’s marketing and skyrocket your startup? These 4 Step marketing formula to startup success.
Digitalise your SME business: Digital marketing for the Covid/post-Covid eraClark Boyd
SMEs contribute a huge amount to overall GDP in the European Union. Although 2020 has brought challenges, it has also brought opportunities for these businesses to accelerate digital transformation for 2021. Consumers will continue to buy products and services from small and medium-sized enterprises, but their behaviours and demands have changed and SMEs must adapt.
This workshop will discuss the impact of Covid on e-commerce, before providing digital marketing tips for small business in search and social media.
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
THE FUNDAMENTALS OF DIGITAL MARKETING saanu digital [Autosaved].pdfSaanuDigital
Digital marketing has become an integral part of every business’s success strategy in the modern era. As the world continues to evolve and technology advances, the need for effective digital marketing services has grown exponentially. In Bhiwani, a city known for its thriving business environment, one company stands out from the rest – Saanu digital. With its exceptional expertise and a proven track record, Saanu digital has emerged as the best digital marketing company in Bhiwani, helping businesses achieve remarkable growth and online visibility. In this article, we will explore the reasons why Saanu digital is the go-to choice for businesses in Bhiwani seeking digital marketing solutions.
Today’s consumers are always connected. This enables them to research products and purchase them anywhere, anytime towards fulfilling their needs. This presents a challenge for brands as they need to be present to serve individual consumer needs. Consumers influence and are influenced by shared opinions. Brands need to monitor and positively influence consumers’ opinions towards their benefit. This can be achieved by developing a better understanding of consumers’ needs and proactively attending these needs to avoid negative surprises. Value conscious consumers are not consumers looking for the cheapest prices. They are consumers that understand the value of a product or service and choose to adopt the one that offers the best of both worlds based on individual needs. Brands need to be transparent and educate people about the benefits their offerings give to them so that people are in a position to make informed decisions. As consumers can find what they want at the time and place they want it, their expectations become higher and higher. This creates a pressure for brands to deliver faster based on an on-demand model which is fueled by rising consumers’ expectations. As a result brands need to evolve to meet consumer expectations and deliver what consumers want at the pace they want it. Brands need to device new ways of promoting their offerings to their target audiences as people are increasingly ignoring ads. As a result, money spend on ads do not return the expected outcomes. Advertising needs to be deployed in native and creative ways that is interesting to a brand’s audiences and can trigger measurable responses that can prove efficiency. Today’s consumers seek experiences not products. They chose to buy offerings that make them better persons. So brands need to emphasise how their offerings can benefit people and not what are the features of their offerings. Most of consumers’ decisions on purchasing an offering are guided by positive reviews from other consumers. Reviews are a very important consideration of consumers when deciding on proceeding with a particular purchase. A positive reputation is one of the most powerful marketing assets a brand has to convince new customers to contact them. The social proof contained within reviews and star ratings helps consumers short cut their research and make decisions faster and with greater confidence than ever before.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Mission
“To bring inspiration and innovation to every athlete* in
the world.”
*If you have a body, you are an athlete.
US$68B Market Capitalization
January 25, 1964 Founded
Phil Knight Founders
Bill Bowerman
Key Market US
Notable Campaigns
“Make It Count”
“Find Your Greatness”
Brand Endorsers LeBron James
Maria Sharapova
Cristiano Ronaldo
4. •
•
•
•
•
Strengths
Weaknesses
•
Older and younger consumers perceive brand differently
Opportunities
Threats
Robust market position
Strong brand equity
Strong product innovation
Extensive distribution network
Strong marketing communication
•
•
•
Move into wearable technology
Endorsement Scandals
Pressure for better corporate citizenship
5. From hero-selling to storytelling
NIKE’S
From traditional to digital marketing
MARKETING
REVOLUTION
From product innovation to customer centric ecosystems
7. Stage 4: Financial & Strategic Integration
Use of data to drive strategic planning such as product offerings
Stage 3: Application of IT
Collection of behavioral data and customer preference data
Stage 2: Redefining scope of marketing communication
Matrix organizational structure
Code of Conduct for all business partners
Stage 1: Tactical Coordination
Brand level: Brand
elements are consistent
Campaign level: Integration
across all brand contact points
Between campaigns: No
campaign is at odds with another
8. #8
Guiding Principle
Y/N
Justification
#1 Become a customer-centric organization
✓
Customization of shoes in NikeiD store
#2 Use outside-in planning
✓
Consumer data drives corporate strategy e.g. Nike+
#3 Focus on the Total Customer Experience
✓
Integration is achieved across all brand contact points and stakeholders in the value chain
#4 Align consumer goals with corporate objectives
✓
Focus on digital to pursue younger consumers
#5 Set customer behavior objectives
✓
Target segments and goals are established for each campaign
#6 Treat customers as assets
✓
US$2.7B marketing budget; 15% of revenues spent on endorsements
#7 Streamline the functional activities
✘
Divided into Sports Marketing, Events Marketing, Branding etc.
#8 Converge marcom activities
✘
Digital marketing department is separated from traditional marketing
*Tie compensation to IMC goals
✘
No evidence
9. Guiding Principle
Y/N
#8
Justification
#1 Become a customer-centric organization
✓
Customization of shoes in NikeiD store
#2 Use outside-in planning
✓
Consumer data drives corporate strategy e.g. Nike+
#3 Focus on the Total Customer Experience
✓
Integration is achieved across all brand contact points and stakeholders in the value chain
#4 Align consumer goals with corporate objectives
✓
Focus on digital to pursue younger consumers
#5 Set customer behavior objectives
✓
Target segments and goals are established for each campaign
#6 Treat customers as assets
Guiding Principle
✓
Y/N US$2.7B marketing budget; 15 of revenues spent on endorsements
Justification
#1 Streamline the functional activities
#7 Become a customer-centric organization
✓
✘
Customization of shoes in NikeiD store
Divided into Sports Marketing, Events Marketing, Branding etc.
#2 Use outside-in planning
#8 Converge marcom activities
✓
✘
Consumer data drives corporate strategy from traditional marketing
Digital marketing department is separatede.g. Nike+
#3 compensation to Customer
*TieFocus on the Total IMC goals Experience
✓
✘
Integration
No evidenceis achieved across all brand contact points and stakeholders in the value chain
#4 Align consumer goals with corporate objectives
✓
Focus on digital to pursue younger consumers
#5 Set customer behavior objectives
✓
Target segments and goals are established for each campaign
#6 Treat customers as assets
✓
US$2.7B marketing budget; 15 of revenues spent on endorsements
#7 Streamline the functional activities
✘
Divided into Sports Marketing, Events Marketing, Branding etc.
#8 Converge marcom activities
✘
Digital marketing department is separated from traditional marketing
*Tie compensation to IMC goals
✘
No evidence
10. Out-of-Home Advertising
Social Media
Print & TV Advertising
Supply Chain
Management
Endorsements
CSR
Word-of-Mouth
The
Products
Experience
Corporate Culture
Events
Point-of-Sale
Compensation/Incentive Policies
Media Relations
Employee Communications
Mobile
Web
17. Most shared
campaign on the
planet in 2010
CAMPAIGN
HIGHLIGHTS
Twice as much brand
buzz as official
sponsor Adidas at
the World Cup
Global sales
growth of 7%
following the
campaign
37. Meaningful Brands Study
Financial Value
Connect human well-being with brands
Meaningful brands beat stock market by 120%
Nike ranks 7th on the list