This document is a summary of a webinar about how service projects can impact membership engagement, attraction, and public image for Rotary clubs. The webinar discusses identifying community needs, choosing impactful and sustainable projects that utilize member skills, recruiting volunteers, implementing project plans, publicizing projects, and following up with surveys and lessons learned. Tips include starting with past successes and challenges, knowing club strengths, and utilizing online volunteer recruitment platforms. Resources mentioned include district leadership, Rotary.org, and using service to engage different groups.

1. 1
WELCOME TO THE WEBINAR. TO CONNECT TO AUDIO:
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2. THE ROLE OF
SERVICE IN
MEMBERSHIP
ENGAGEMENT,
ATTRACTION, &
PUBLIC IMAGE
Grow Rotary Online Workshop
District 5890 Houston Membership & Marketing Pilot
February 2020

3. 3
TODAY WE WILL:
Discuss the ways service projects can impact
engagement, attraction, and public image.
Share impactful projects as well as challenges &
solutions.
Learn tips to planning & executing successful projects.

4. 4
Your Host:
Emily Tucker
Regional Membership
Officer, Zones 29 & 25B
IN CONVERSATION WITH:
Lee Ann Searight
Membership
Resources
Specialist
Courtney Drew
Community
Engagement
Specialist

5. 5
HOW TO PARTICIPATE IN THE WEBINAR
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control panel.
If you can’t hear the audio,
select a different speaker option
on your computer.

6. 6
HOW TO PARTICIPATE IN THE WEBINAR
Use the question pod to type in your
name and location. It may appear
differently depending on your device.
Instant Join App
Desktop application

7. 7
REMINDER
All attendees will receive a link
to the slides and a recording
of today’s session via email by
the end of the week.

8. 8
What is your club’s most
impactful service project
and why?
QUESTION

9. 9
Service and Engagement

10. 1 0
Other than making a positive
impact, what else do our clubs
and members get from
doing service?
QUESTION

11. 1 1
Service and Attraction

12. 1 2

13. 1 3
QUESTION
What are some of the
challenges your club faces in
doing hands-on
service projects?

14. 1 4
VOLUNTEER TRENDS, 2020
1. Donating a specific skill set
2. Virtual volunteering
3. Generational service
4. Volunteer training
5. Recruiting platforms
(Volunteer Match, Create the
Good, Idealist, Network for Good)
6. Mobile friendly

15. 1 5
TIPS FOR SUCCESSFUL SERVICE
IDENTIFY THE NEED
LEARN FROM THE PAST
KNOW YOUR
STRENGTHS
CHOOSE PROJECTS WISELY
RECRUIT
VOLUNTEERS
IMPLEMENT THE PLAN

16. 1 6
TAKE STOCK OF PAST & PRESENT (SWOT)
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS

17. 1 7
IDENTIFY THE NEED
• Pre-project survey –
CHALLENGE OUR ASSUMPTIONS
• Club brainstorm
• Community discussion boards
(Nextdoor App), local news, etc
• Consult other non-profits, local
government, police

18. 1 8
KNOW YOUR STRENGTHS
• What skills and talents do your
members have?
• What resources & materials do
you have or know can be
donated?
• How can we engage members
with physical limitations?

19. 1 9
CHOOSE PROJECTS WISELY
• List and rank ideas
• Prioritize sustainability
• Assess value of project & potential for harm
• Consider the needs and abilities of your
group
• Any legalities that need to be
considered?

20. 2 0
POLL

21. 2 1
RECRUIT VOLUNTEERS
• How many pre-project, day-of,
and post-project volunteers do
you need?
• Reach out to un-engaged
members
• Potential for monthly member
“team lead”?
• Utilize recruiting platforms

22. 2 2
IMPLEMENT PROJECT PLAN
• Create schedule
• Coordinate equipment & supplies
• Confirm:
–Facilities & other resources
–Speakers/entertainment
–Food and beverage
–Transportation
• Support virtual planning

23. 2 3
PUBLICIZE STRATEGICALLY
• Create & utilize list of contacts for local blogs,
podcasts, TV stations, papers, magazines,
radio
• Communicate the why in a compelling way
• Club social media, website, word of mouth
• Day-of signage, club brochures, etc

24. 2 4
FOLLOW UP
• Post-project survey to both volunteers
& project recipients
• “Thank you” to volunteers, partners, etc
• De-brief of lessons learned

25. IF YOU THINK IT, INK IT

26. RESOURCES
RESOURCES
Essi Kwabi
District Community
Service Chair
Bob Gebhard
District International
Service Chair

27. 2 7
RESOURCES
Rotary.org/Learn
• Engage:
• Rotaractors and
Interactors
• Rotary alumni
• Rotary Community Corps
Members
• Other clubs
• Online resources
• Rotary Ideas & Showcase
• Rotary Service
Connections blog
• Project Lifecycle
Resources

28. Q & A

29. THANK YOU!
Questions and feedback?
Email GrowRotary@rotary.org