This webinar discusses best practices for bringing an idea to implementation, including defining project cycles and audience, assembling a team, setting goals and metrics, developing product requirements, establishing milestones and schedules, engaging communities, and planning for sustainability and revenue generation. Key recommendations include persona building for audiences, using project management tools, conducting user testing, regularly reviewing metrics, and developing multiple revenue strategies. Resources like circuit riders and publications are also suggested for additional guidance.
Teams who work well together deliver better product! Right ?
so…
What makes a team successful?
What make people engaged and excited ?
How can we achieve better collaboration?
How can we improve the success of our digital product?
We will answer those questions and highlight some key Agile principles that improve collaboration, boost team happiness and increase project success.
We will also share some tips to help you thrive within your team and take your career to the next level.
Content Strategy & Methodology (CS Forum 2011)Melissa Rach
Melissa Rach's presentation at the Content Strategy Forum (CS Forum) in London, September 2011. (Please note methodology examples are for a specific project and not comprehensive!)
Practical Tips to Increase SharePoint Adoption Kanwal Khipple
Have you deployed SharePoint but none of your employees are using it? Despite having SharePoint within your organization, end users continue do their work the old fashioned way via email threads, file shares, paper based approval, etc. There is no guarantee that the solution will be adopted. This is the case even if users are involved in every step of your SharePoint solution. Attend this session, to learn techniques I've used to increase adoption of SharePoint solutions that have become slow or stalled.
Practical Strategies to Designing Engaging PortalsKanwal Khipple
No one starts a project with the intent of building an ugly intranet. We always have good intentions to build the best communication and collaboration portal the company has ever seen. We ensure that executives and end users are involved to design and implement from a portal based on their experience. What ends up happening? Portals are built with too many links to content or even stale content, images that take too long to load or are generic. You even had good intentions to leverage many features and perhaps some are even using it. What you typically find is that after the initial buzz of the launch, adoption fails. Why is that? If that sounds like what you recently went through, then attend this session to learn the strategies and implement them tomorrow. Learn the key principles in building innovative solutions that are simple but capture user’s attention and increase adoption.
By the end of the session, you’ll learn
How to get executives engaged early and ensuring they don’t get in the way
How to effectively run requirement gathering workshops that are not IT focused
What UX strategies are effective in delivering intuitive user experiences
And much more
This session will be filled with examples and there will be giveaways to those that share their own journey.
Top 10 Performance Tips for Making your Public Facing SharePoint 2010 Site Fa...Kanwal Khipple
Learn how you can make your sites faster with tips directly from the field. After working on over dozens of projects in the past five (5) years, I'd like to share my favorite 25 best practices for SharePoint 2010 deployments. This session will provide an inside look into server performance, browser performance, development performance, discuss why common best practices are important. We'll then go deep into how to get the most from new SharePoint 2010 capabilities including improving server response time, caching options, reducing page weight, testing methodologies and more.
kanwal@brightstarr.com
Teams who work well together deliver better product! Right ?
so…
What makes a team successful?
What make people engaged and excited ?
How can we achieve better collaboration?
How can we improve the success of our digital product?
We will answer those questions and highlight some key Agile principles that improve collaboration, boost team happiness and increase project success.
We will also share some tips to help you thrive within your team and take your career to the next level.
Content Strategy & Methodology (CS Forum 2011)Melissa Rach
Melissa Rach's presentation at the Content Strategy Forum (CS Forum) in London, September 2011. (Please note methodology examples are for a specific project and not comprehensive!)
Practical Tips to Increase SharePoint Adoption Kanwal Khipple
Have you deployed SharePoint but none of your employees are using it? Despite having SharePoint within your organization, end users continue do their work the old fashioned way via email threads, file shares, paper based approval, etc. There is no guarantee that the solution will be adopted. This is the case even if users are involved in every step of your SharePoint solution. Attend this session, to learn techniques I've used to increase adoption of SharePoint solutions that have become slow or stalled.
Practical Strategies to Designing Engaging PortalsKanwal Khipple
No one starts a project with the intent of building an ugly intranet. We always have good intentions to build the best communication and collaboration portal the company has ever seen. We ensure that executives and end users are involved to design and implement from a portal based on their experience. What ends up happening? Portals are built with too many links to content or even stale content, images that take too long to load or are generic. You even had good intentions to leverage many features and perhaps some are even using it. What you typically find is that after the initial buzz of the launch, adoption fails. Why is that? If that sounds like what you recently went through, then attend this session to learn the strategies and implement them tomorrow. Learn the key principles in building innovative solutions that are simple but capture user’s attention and increase adoption.
By the end of the session, you’ll learn
How to get executives engaged early and ensuring they don’t get in the way
How to effectively run requirement gathering workshops that are not IT focused
What UX strategies are effective in delivering intuitive user experiences
And much more
This session will be filled with examples and there will be giveaways to those that share their own journey.
Top 10 Performance Tips for Making your Public Facing SharePoint 2010 Site Fa...Kanwal Khipple
Learn how you can make your sites faster with tips directly from the field. After working on over dozens of projects in the past five (5) years, I'd like to share my favorite 25 best practices for SharePoint 2010 deployments. This session will provide an inside look into server performance, browser performance, development performance, discuss why common best practices are important. We'll then go deep into how to get the most from new SharePoint 2010 capabilities including improving server response time, caching options, reducing page weight, testing methodologies and more.
kanwal@brightstarr.com
We built it, but why won't they come? Practical advice to overcome common use...Susan Hanley
One of biggest struggles with the introduction of new technologies – especially collaboration technologies – is getting people to use them. It doesn’t matter whether you are on prem or in the cloud, you don’t get any value until people use your solution! This presentation is designed to showcase proven examples and strategies to unlock the secrets of user adoption success for SharePoint. Learn what works, what doesn’t work, and how you can build up your toolkit of approaches to address and overcome common adoption challenges.
Breaking down barriers_in_the_land_of_dinosaurs_sp_biz_hanley_june_2015Susan Hanley
You’ve heard the messages: the future of collaboration is all about enterprise social networks. It’s a future where you’d like to be, of course, but what if you work in a land of stodgy dinosaurs? Your dinosaurs might not find it so easy to let go of past paradigms and make the leap of faith to try something new and different. This presentation showcases several powerful social collaboration success stories from which you can draw insights and presents some proven approaches to break down the barriers that you might encounter.
At each stop on our tour, we’ll be giving a lecture presentation about how each of us as designers can work for the greater good. We know, however, that intention only goes so far; we must collectively establish best practices. When we’re designing for homelessness, health, poverty, education, and well-being, the stakes are higher than ever, with little room for half-hearted efforts.
With that in mind, we have compiled a Toolkit for both design students and educators (or really for anyone who wants to apply creative problem solving to social issues) that outlines 13 values and corresponding strategies for not just how to design for the greater good, but how to produce GREAT design for the greater good. (Note: The 13 values are derived from the Designer’s Handshake document included in our book, Design Revolution: 100 Products that Empower People).
How to Introduce Zillable to Your OrganizationAndy Pham
Prove yourself in your organization by introducing an innovation-on-demand platform that increases productivity, enhances creativity, and provides a place to network and communicate globally.
This is a presentation I did at Failcon 2012 in San Francisco, It tells the story of ccLoop, a startup I founded in 2010.
ccLoop was my fourth startup. The first three found large markets and did well, but this one did not.
I discussed a few topics including:
- Getting the right founding team.
- Solving a problem that customers care dearly about.
- Building a product the customer can't live without.
- Knowing when to pivot and when to persevere.
- Not getting wrapped up into PR and worrying about which startups have "social proof" and which don't.
This is the second part of my presentation at the DesignOps Meetup Helsinki on 30th of August 2018.
Read more: https://medium.com/@sonjakrogius/scaling-design-with-a-design-system-89e52efff1c8
Proven Recipes for Designing Highly Adoptive Portals #collab365Kanwal Khipple
No one starts a project with the intent of building an ugly intranet. We always have good intentions to build the best communication and collaboration portal the company has ever seen. We ensure that executives and end users are involved to design and implement from a portal based on their experience. What ends up happening? Portals are built with too many links to content or even stale content, images that take too long to load or are generic. You even had good intentions to leverage many features and perhaps some are even using it. What you typically find is that after the initial buzz of the launch, adoption fails. Why is that? If that sounds like what you recently went through, then attend this session to learn the strategies and implement them tomorrow. Learn the key principles in building innovative solutions that are simple but capture user’s attention and increase adoption.
SharePoint User Experience: What Can it do for AdoptionMarcy Kellar
This session outlines the fundamental elements of SharePoint User Experience and how these elements impact the expectations of your users and overall user adoption See examples of both good and bad user experience design in SharePoint and the impact to user adoption. This session covers basics of usability, interaction design, and the psychology of users.
A New Toolbox: Artifact Providence 2013Kevin Sharon
Kevin and Sophie reveal Happy Cog’s design process through their experience building a responsive site from beginning to end, including: kicking off the project, the collaborative design process, and the tools they tweaked along the way. Find out what worked and what they learned. In the end, it should be clear that this is a time for experimentation and finding new approaches for new tasks.
Delivered to Causeway Work Centre's Entrepreneurial Opportunity program. An attempt to give participants a sense of what social media can mean in the context of starting and growing a business
Pacific Northwest Drupal Summit 2011 presentation on the value of paid discovery and requirements gathering at the start of Drupal development projects.
Hacking Developer Relations at Yahoo! Developer NetworkChad Dickerson
This presentation was given at the Evans Data Developer Relations Conference in March 2007. In it, I describe how Yahoo's first Open Hack Day took a fresh look at developer relations with some great (and measurable) outcomes.
We built it, but why won't they come? Practical advice to overcome common use...Susan Hanley
One of biggest struggles with the introduction of new technologies – especially collaboration technologies – is getting people to use them. It doesn’t matter whether you are on prem or in the cloud, you don’t get any value until people use your solution! This presentation is designed to showcase proven examples and strategies to unlock the secrets of user adoption success for SharePoint. Learn what works, what doesn’t work, and how you can build up your toolkit of approaches to address and overcome common adoption challenges.
Breaking down barriers_in_the_land_of_dinosaurs_sp_biz_hanley_june_2015Susan Hanley
You’ve heard the messages: the future of collaboration is all about enterprise social networks. It’s a future where you’d like to be, of course, but what if you work in a land of stodgy dinosaurs? Your dinosaurs might not find it so easy to let go of past paradigms and make the leap of faith to try something new and different. This presentation showcases several powerful social collaboration success stories from which you can draw insights and presents some proven approaches to break down the barriers that you might encounter.
At each stop on our tour, we’ll be giving a lecture presentation about how each of us as designers can work for the greater good. We know, however, that intention only goes so far; we must collectively establish best practices. When we’re designing for homelessness, health, poverty, education, and well-being, the stakes are higher than ever, with little room for half-hearted efforts.
With that in mind, we have compiled a Toolkit for both design students and educators (or really for anyone who wants to apply creative problem solving to social issues) that outlines 13 values and corresponding strategies for not just how to design for the greater good, but how to produce GREAT design for the greater good. (Note: The 13 values are derived from the Designer’s Handshake document included in our book, Design Revolution: 100 Products that Empower People).
How to Introduce Zillable to Your OrganizationAndy Pham
Prove yourself in your organization by introducing an innovation-on-demand platform that increases productivity, enhances creativity, and provides a place to network and communicate globally.
This is a presentation I did at Failcon 2012 in San Francisco, It tells the story of ccLoop, a startup I founded in 2010.
ccLoop was my fourth startup. The first three found large markets and did well, but this one did not.
I discussed a few topics including:
- Getting the right founding team.
- Solving a problem that customers care dearly about.
- Building a product the customer can't live without.
- Knowing when to pivot and when to persevere.
- Not getting wrapped up into PR and worrying about which startups have "social proof" and which don't.
This is the second part of my presentation at the DesignOps Meetup Helsinki on 30th of August 2018.
Read more: https://medium.com/@sonjakrogius/scaling-design-with-a-design-system-89e52efff1c8
Proven Recipes for Designing Highly Adoptive Portals #collab365Kanwal Khipple
No one starts a project with the intent of building an ugly intranet. We always have good intentions to build the best communication and collaboration portal the company has ever seen. We ensure that executives and end users are involved to design and implement from a portal based on their experience. What ends up happening? Portals are built with too many links to content or even stale content, images that take too long to load or are generic. You even had good intentions to leverage many features and perhaps some are even using it. What you typically find is that after the initial buzz of the launch, adoption fails. Why is that? If that sounds like what you recently went through, then attend this session to learn the strategies and implement them tomorrow. Learn the key principles in building innovative solutions that are simple but capture user’s attention and increase adoption.
SharePoint User Experience: What Can it do for AdoptionMarcy Kellar
This session outlines the fundamental elements of SharePoint User Experience and how these elements impact the expectations of your users and overall user adoption See examples of both good and bad user experience design in SharePoint and the impact to user adoption. This session covers basics of usability, interaction design, and the psychology of users.
A New Toolbox: Artifact Providence 2013Kevin Sharon
Kevin and Sophie reveal Happy Cog’s design process through their experience building a responsive site from beginning to end, including: kicking off the project, the collaborative design process, and the tools they tweaked along the way. Find out what worked and what they learned. In the end, it should be clear that this is a time for experimentation and finding new approaches for new tasks.
Delivered to Causeway Work Centre's Entrepreneurial Opportunity program. An attempt to give participants a sense of what social media can mean in the context of starting and growing a business
Pacific Northwest Drupal Summit 2011 presentation on the value of paid discovery and requirements gathering at the start of Drupal development projects.
Hacking Developer Relations at Yahoo! Developer NetworkChad Dickerson
This presentation was given at the Evans Data Developer Relations Conference in March 2007. In it, I describe how Yahoo's first Open Hack Day took a fresh look at developer relations with some great (and measurable) outcomes.
Reinvention=Survival may be one of the watchwords of our time. This slide show accompanied Susan Mernit's keynote address at the Online news Association Career day event on October 1, 2009.
Using the CMMI-SVC to Transform an Organization into a High-Functioning, Cust...Henry Schneider
As a company grows and matures from a startup entrepreneurial venture to a sustainable corporation, the departments and company services that begin as good ideas expand and evolve to support the company’s growing business. Many times these services simply develop without any strategic vision resulting in institutionalized behaviors that are incompatible with the company’s business goals and objectives. Consequently, the transition to a larger corporation becomes a challenge. A notable example is a company’s Engineering Services Department.
When people think of Engineering Services, the Customer Support or Help Desk team is what first comes to mind. However, other services such as Product Training, Field Services (product installation and troubleshooting), and Engineering Sales Support may be provided as well.
As a product development company begins selling product, the Customer Support function becomes one of its first service offerings whether or not it recognizes it as such. In addition, it is natural for the focus of the Customer Support function to be on pleasing their customer base, as many sales are contingent upon repeat business and word of mouth until the company and its product line become established in the marketplace. Nevertheless, without a clear idea of its charter and strategic direction to support business growth and identify new markets and service offerings, the Customer Support Specialists focus instead on supporting their customer base on non-company and non-product issues and questions that consume internal resources without any tangible benefit to the company. Once a company starts banging its head on the “glass ceiling” as it attempts to grow, the leadership may recognize that its current Engineering Services approach does not support its strategic business goals and objectives.
In these circumstances, the company is not necessarily interested in implementing the CMMI for Services (CMMI-SVC) and becoming appraised to either Maturity Level 2 or Maturity Level 3. However, by using the Continuous Representation, the CMMI-SVC can provide the needed guidance to help a company restructure and reorganize its Engineering Services approach in order to become a profit center or revenue generating function.
In this presentation, we will present a case study for OMNI Flow Computers, Inc., a company that specializes in the design, development, and manufacture of panel-mount multi-run, multi-tasking liquid and gas flow computers, and field-mount, hazardous area controllers/RTUs for liquid and gas custody transfer metering systems. The challenge facing OMNI was to develop its Engineering Services Department into a high-functioning, customer-driven profit center. OMNI’s Engineering Services Department consists of three groups: Customer Support, Training, and Engineering Field Services. Customer Support handles customer questions, concerns, and issues. The Training group provides training on the OMNI product line to its customers and users. Engineering Field Services provides on-site troubleshooting services on an as-needed basis.
As the Training and Engineering Field Services groups were recent additional capabilities, Customer Support presented the biggest obstacle to overcome. Noted management consultant Peter Drucker declared several years ago that Quality in a service or product is not what you put into it. It is what the client or customer gets out of it. Moreover, an obstacle to achieving this objective was one of the core challenges faced by the department: developing an appropriate customer focus and developing new service offerings. A major reason for these challenges is the nature of OMNI products. OMNI's customers integrate their products into custody transfer systems that involve a wide variety of large-scale hardware and electronic equipment from other manufacturers. OMNI’s customers usually develop and commission these systems for their clients and end users. Therefore,
The "Coach Is In" is a series of webinars focused on practical strategies for revenue growth. Feeling stuck and need new ways to grow your business? The Coach Is In is just for you. Always on the first Friday of the month from 2-3pm CT and no cost to participate. We use the first 25 min to present and the remaining 35 minutes the Coach Is In to answer your questions. Visit http://www.what-matters.com/home/the-coach-is-in/ to sign up now. Limited spaces.
Task maps. Customer journeys. Cognitive walk-throughs. All are artifacts of our process of seeking understanding about our users that we likely create on a regular basis. But how can we better connect that work to the process of web site data collection and analysis?
Learn how we can adapt our existing process and artifacts to drive the definition of what user data we need to collect, as well as how to better analyze and validate what we do, including:
- Using existing site analytics to set a behavioral baseline.
- Defining what we want to measure based on task maps and other UX artifacts.
The result? Consensus on user behavior as expressed through data that can be used to tell the evolving story about our users and create better products for them.
New York Bestseller Jake Knapp’s book, Sprint, explores how companies and teams can replicate Google’s sprint process to solve a problem within five days.
So how does a design sprint actually work, and how can you use a sprint to devise effective solutions in such a short period of time?
Enhance your productivity through design sprints, you’ll learn:
- What is a Design Sprint
- Design sprint case studies and success stories
- How you can run a design sprint effectively
Infusionsoft Socially Enabled Internal Communication ProposalKimberle Morrison
We're growing and needed a more effective and scalable way to communicate internally. This presentation outlines our process and the rationale behind how and why we decided to go with a socially enabled system for communication and collaboration
Do you call yourself a web designer, developer or simply a pixel pusher? Think you can’t be replaced? You’re dead wrong. With the advent of DIY design tools and drag and drop themes, it’s easier than ever for businesses to get online. What are you doing now to make yourself indispensable to your clients? What else are you bringing to the table? Tired of hustling from one project to the next? Stop calling yourself a pixel pusher. Focus on how your work brings increased value to your clients. It’s not just design. It’s not just making it work. It’s making digital strategy matter to you and your clients. In this presentation, we’ll review techniques for building (and maintaining) long-term client relationships, different compensation strategies and how to reframe your offerings to build sustainable, profitable businesses.
Setting Course: Design Research to Experience RoadmapJason Ulaszek
Presented by Jason Ulaszek and Brian Winters at Interactions '13 on January 28th, 2013.
Have you ever been enlisted by your company or client to create a consumer “vision” for the evolution of their product or service? As design-thinking principles and activities continue to become centerstage in transforming business models, creating new products and services to meet consumer and market demand, we'll be counted on to leverage our skill to help inform business direction.
So, how do you do it?
Design research is critical. Creating foundational, living documentation about the needs, beliefs and behaviors of your customer is of the utmost importance. And, being able to identify needs, opportunities and the future direction for the business, based on both sound process and analytical thought, will be your keys to short and long-term success.
In this session you'll learn how to turn design research activities into a mental model, identify potential new business opportunities and derive business and experience direction from your newly found consumer insight. And, you'll look like a freakin' rockstar in your company doing it.
In this pitch, I talk about my path as a social entrepreneur and what I see as the key factors for succeeding as a social entrepreneur, or as a social enterprise
IIBA 2020 November - The Project Lab Masterclass: Shapeshifter BA in a Digita...AustraliaChapterIIBA
Ben Cashman from The Project Lab to discuss the skills & approaches needed as a new age business analyst in our changing digital world
About this Event
Overview:
You've heard a lot over the years of organisations moving from 'waterfall' ways of working to 'agile', with value expected to be delivered faster, through iterations of work rather than one fell swoop.
While the seasoned among us understand there is a place for both delivery methods, what does it really mean for a digital product world? A world that has proven recently that we can work effectively from home, and that many of the services we use as consumers can (and likely will) pivot to a digital product world. And more importantly how will this impact you, the business analyst expected to adapt and shapeshift your skills and approach in this fast changing world?
Presentation Value/Learning Points:
The Business Analysis Role - Do you have the skills to adapt?
How do I know which delivery approach works best for my organisation or project or client?
Business Analysis Ways of working
Business Analysis and Product Owners
Presenter– Ben Cashman
Managing Director, The Project Lab
With almost two decades of delivery and Information Technology industry experience, Ben has managed a varied project portfolio, spread across the Energy and Utility (E&U), government, healthcare, and private sectors.
Ben has managed projects with upwards of 100 team members and over $10m in value over the years, and while he still leads a number of significantly complex projects (and still consults on projects for key customers), he is now the co-founder and Managing Director of The Project Lab. The Project Lab specialises in providing organisations with advisory and management consulting, helping them link their strategic goals right through to actionable projects and work on the ground.
Ben has seen big changes in the way successful work is done over the years and is investing his energy in challenging the current mindset of the professional services industry. Ben is driven to develop a framework in which the very best Project Managers, Business Analysts and Industry Specialists can collectively deliver more successful projects to organisations around the country, every single day.
Product Strategy - How to figure out a plan for your product?Julie Knibbe
- What is product strategy?
- How do you evaluate your current position and performance (KPIs, metrics, Kano..)
- Can you be agile and have a vision?
- How to master the art of roadmapping when you have to juggle short term gains and longer term projects?
A presentation and talk at the engagelocal conference (engagelocal.org): ournalists work more intimately with their communities to educate and empower residents? Two Oakland-based journalists will share insights from their local experiments, Hack the Hood and Eyes on Oakland, that blur the lines between journalism, art, education and community organizing. They'll offer out-of-the-box tips on how to jumpstart inclusive, on-the-ground initiatives that invite community members to learn, create and share. Susan Mernit | Hack the Hood; Cole Goins, Reveal and CIR
“Hack the Hood: Building Character through Building Competency”
Learn how Hack the Hood uses project-based learning as a strategy to create new behaviors that transform youth, as well as the perceptions of youth by local neighborhoods. Through a curriculum focused on building youth leadership skills, an entrepreneurial mindset, and cultural competency, youth move from being passive consumers of digital tech to being knowledgeable workers and tech producers as they become valued resources to local small businesses. Come hear about character development and SEL in action from the youth themselves and their adult leaders. Workshop will be led by Jackie Shonerd, Susan Mernit, and Damon Packwood.
Social media nonprofit bootcamp preso oct 2 2014Hack the Hood
Keynote: Digital Inclusion & Building a Pipeline to Change the Face of Tech in the Bay
Susan Mernit, Founder & Executive Director, Hack the Hood
Twitter Handle: @SusanMernit
http://socialmedia4nonprofits.org/bootcamp/
As we all know, the tech sector is exploding in the Bay area–but not everyone feels–or is–included–in the growth. How are local grassroots organizations and tech companies addressing these issues, together and seperately? What foundations and local non-profits are staking out career education and inclusion as critical components of their programs?
Join Susan Mernit and the Hack the Hood team, winners of the 2014 Google Bay Area impact Challenge, for a review of Bay area groups addressing these issues–and find out how you can be involved.
Play video:
http://youtu.be/Cjz7TNJqlxw
7 31 open data, open gov and community foundationsHack the Hood
Presentation for KDMC USC Annenberg workshop in Portland OR, July 30, 2014; "Community Engagement for Local Funders" on gov 2.0, open data, open gov and getting involved in your city or region.
Open Government and local community foundations: Getting involvedHack the Hood
What is Open Government and what opportunities does it offer for you as a community foundation? Attend this webinar and learn more about how partnerships between technologists and city, county, state and federal governments can result in greater transparency and accountability, more access to data for citizens, and even cost-savings—and what role local organizations like yours are playing.
http://www.knightdigitalmediacenter.org/learning-module/open-gov-and-what-it-means-community-foundations
March 6 building visibility for yr projectHack the Hood
Want to get more eyeballs on your project or site? Use the 5 best practices in SEO, social media marketing, using metrics and partnering to grow audience--with maximum impact, more minimal effort.
March 13 sxsw news entrepreneurs vs trad journalistsHack the Hood
Back in 2002-2005, we talked bloggers vs journalists and said we got past it, but today, some of the tensions are still there. How can we move forward? Some ideas for partnering.
Discussion starter from a Knight MLS 2012 discussion of sustainability issues. See http://www.knightfoundation.org/press-room/other/breakout-session-7-experiments-sustainability-whos/
1. +
From idea to
implementation
Susan Mernit
KCIC Boot Camp Webinar
August 18, 2011
2. 2
!
You’ve got a great idea
and some $$--now what?
3. +
From idea to execution
3
What this webinar will cover
• Project cycles—where are you?
• Who is your audience?
• Who is on your team?
• Kicking off the project
• If you can’t measure it, you have not thought it
through
• Goals, targets, metrics
• Product requirements & product development
• Setting milestones & keeping a schedule
• Community outreach & engagement
• Heading for sustainability--$$
4. + 4
What stage is your product at?
• Pre-launch: Planning, strategy,
building
• Launch: Outreach & operations
• Live: Engagement, metrics,
sustainability, audience
• Mature: Revenue optimization,
metrics reviews, product
extensions
5. + 5
First--Who is your audience?
1. Decide who your audience is for the project
What is their reading level?
Are they on a computer or a mobile platform?
What languages do they speak?
How often will they visit?
What will they DO on your site?
2. Create a brief or persona board about your
audience—and refer to it, share w/ the team,
board, etc.
Validate ideas by asking community members for input
right up front—and be prepared to take it
6. + 6
Who is on your team?
Basic questions:
• What are the roles we need to make this happen?
• What are the skills we need?
• Who is the project lead?
• Who do we have already?
• Whom do we need to hire?
• What are the roles and responsibilities?
Harder questions:
• What skills are we lacking? How do we get them?
• Do we know what we don’t know?
• How will doing this project change our current
workflow?
7. + 7
Kicking off the project
Know before you start
• Who is the lead?
• Does every person have a defined role—and know what it
is?
• What project management tools are you using?
Google docs, Basecamp, Open Atrium
• How will the team know what to work on-- and in what
order?
• How are people accountable for results?
• What kind of communication do you want—and how
often?
Don’t have analysis paralysis—DO have schedules
8. + 8
If you can’t measure it, you haven’t
thought it through
Setting metrics for success is the best focusing
exercise you can do—and the best way to set
expectations
Things you can measure:
• Impact—number of users, change in real world,
engaged partners
• Engagement- Unique visitors, time spent on site,
comments posted, number of partners & posters
• Web impact: Page views, unique visitors,
downloads
• Revenue: Is it making money? Profitable?
• Real world impact—What changed?
9. + 9
Product requirements & product
What you want the product to do?
• for partners
• for the audience
Be able to state requirements
Get assurances TECH parts will work together
Be involved with the planning
• Do rapid paper prototyping user testing
• Tweak the wireframes & designs
• Make sure YOU can explain it--accurately
Would you let someone else manage your whole budget?
No? Then why hand over your web/mobile project?
10. + Process, Milestones & Schedules
10
Suggestions for keeping things on track:
• Post plans, schedules, task lists where team can
access
• Weekly Team meetings
• Weekly and monthly status updates from
everyone
• Empower project manager role
• Flag YELLOW for issues; RED for delays—before
they happen
• MANAGE THAT BUDGET
Use clear, external plans and goals keep everyone
focused
11. + Reach out to community! 11
Oakland Local case study: Local site launched 2009 with $25
New Voices Grant—now 6,045+ Facebook fans, 4,00+
Twitter followers, 50K uniques per month visit site
How did we make that happen?
• Persona-building
• Key partnerships & distribution
• Aggressive social marketing
• Added real value
12. + 12
Measure your work— learn from the
data
Core tools:
• Google analytics
• Facebook insight
• Google search
• Tweetreach
• Bit.ly
Check stats daily, weekly,
monthly
• Compile & discuss
• Use to fine tune
13. + 13
Don’t forget the $$=sustainability
• What are your revenue strategies—you need a
portfolio
• Who are your clients? What value do you offer?
• Why should they spend money with you?
14. + 14
Resources
Circuit riders:
Michele McLellan
• Susan Mernit
• Lisa Williams
Knight white papers
Infoneeds blog
Further reading:
Getting Things Done: The Art of Stress-Free
Productivity by David Allen
The One-Page Project Manager: Communicate
and Manage Any Project With a Single Sheet of
Paper by Clark A. Campbell
The Definitive Guide to Project Management:
The fast track to getting the job done on
time and on budget (2nd Edition) by
Sebastian Nokes
15. Coming to Bootcamp?
+ There’s homework!
We will email you 7 questions about your
project.
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16. +
Questions & Discussions
Let’s talk about questions and ideas
this presentation sparks—it’s your turn!
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