Jennifer Jones and Paul Hydzik presented at the 2013 RI Convention on strengthening Rotary. Their research found that while Rotary is known for its good works, much of the public is unfamiliar with it or what it does. Research also found that Rotarians join and stay for the opportunities to positively impact their community and the world through friendship, fellowship and service. The presentation outlined ways to strengthen clubs by finding leadership roles for new members, using service projects to connect with potential members, and looking beyond titles to a person's mindset and potential. The presenters urged attendees to share what they learned, live the Rotary brand to inspire their clubs, and improve member engagement.
PETS 2015 public image presentation (club's pr plan)Tanya F Wolff
This document outlines the steps for an effective public relations plan for a Rotary club:
1. Establish a PR committee to develop and implement the plan.
2. Evaluate the club's current PR efforts such as its website and materials to see how they can be improved.
3. Build a PR campaign by identifying goals, target audiences, key messages, and compelling stories to share through various media.
4. Include a call to action in communications to encourage community involvement.
5. Secure necessary funding and resources from the club budget and partnerships.
6. Implement specific PR tactics and tools like news articles, social media, and a branded website.
7. Develop an annual PR calendar to schedule projects
NOTES FOR THE PRESENTER:
Update slides as appropriate for your clubs and districts. Slides 3 and 22 require you to insert local examples. You can use video or audience participation.
Encourage participants to use the #whatisrotary throughout the presentation to share ideas and join the larger conversation.
The worksheet for the interactive activity can be found here: https://www.dropbox.com/s/57qahlavantqecw/What%20is%20Rotary%20handout.pdf
This document provides guidance on developing an effective public relations plan for a Rotary club. It outlines a 7-step process: 1) form a PR committee, 2) evaluate current PR efforts, 3) build a PR campaign with goals and target audiences, 4) include a call to action, 5) secure funding and resources, 6) use various PR tactics and tools, and 7) develop a PR calendar. The benefits of an effective PR plan are enhancing the club's image, gaining support, attracting members, and correcting misconceptions. Resources mentioned include the Club PR manual, PR newsletter, Rotary's brand and media centers, and voice and visual identity guidelines.
ReThinking Membership - Telling The Rotary StoryRBRotary
This document discusses strategies for improving Rotary club membership based on a survey. The survey found that members join for local community impact, friends, networking, and leadership opportunities. They stay for the same reasons with a greater emphasis on community impact and friends. The document provides tips for clubs to make themselves more attractive to potential members by focusing on local impact, personal connections, respecting members' vocations, and leadership roles. It recommends assessing club readiness and improving the website, member engagement, guest treatment, and onboarding of new members.
Rotary International is a global network of 1.2 million business and community leaders. It has nearly 33,000 clubs across more than 200 countries that carry out service projects in their communities and worldwide. The organization is structured with clubs, districts, and an international board and secretariat. Clubs focus on fellowship, vocational service, community service, and international service. The Rotary Foundation supports Rotary's educational and humanitarian programs and projects.
The document outlines Rotary's strategy to strengthen its brand and messaging. It discusses research conducted through surveys and interviews that showed many people are unfamiliar with Rotary or only recognize the name. The strategy involves defining Rotary's core message of joining leaders and taking action, developing a distinct voice, updating its visual identity, and implementing the changes across all of Rotary's communications and programs. The goal is to increase understanding of Rotary, membership, community impact, donor support, and partnerships.
The document provides guidelines for Rotary's new visual identity and voice. It defines Rotary's essence as joining leaders from around the world, exchanging ideas to solve problems, and taking action to create lasting change. The guidelines establish Rotary's values, voice, organizing principles, and visual identity system. This includes logos, color palette, typography, imagery, and information graphic styles to bring Rotary's story to life in a compelling, consistent way across all communications.
PETS 2015 public image presentation (club's pr plan)Tanya F Wolff
This document outlines the steps for an effective public relations plan for a Rotary club:
1. Establish a PR committee to develop and implement the plan.
2. Evaluate the club's current PR efforts such as its website and materials to see how they can be improved.
3. Build a PR campaign by identifying goals, target audiences, key messages, and compelling stories to share through various media.
4. Include a call to action in communications to encourage community involvement.
5. Secure necessary funding and resources from the club budget and partnerships.
6. Implement specific PR tactics and tools like news articles, social media, and a branded website.
7. Develop an annual PR calendar to schedule projects
NOTES FOR THE PRESENTER:
Update slides as appropriate for your clubs and districts. Slides 3 and 22 require you to insert local examples. You can use video or audience participation.
Encourage participants to use the #whatisrotary throughout the presentation to share ideas and join the larger conversation.
The worksheet for the interactive activity can be found here: https://www.dropbox.com/s/57qahlavantqecw/What%20is%20Rotary%20handout.pdf
This document provides guidance on developing an effective public relations plan for a Rotary club. It outlines a 7-step process: 1) form a PR committee, 2) evaluate current PR efforts, 3) build a PR campaign with goals and target audiences, 4) include a call to action, 5) secure funding and resources, 6) use various PR tactics and tools, and 7) develop a PR calendar. The benefits of an effective PR plan are enhancing the club's image, gaining support, attracting members, and correcting misconceptions. Resources mentioned include the Club PR manual, PR newsletter, Rotary's brand and media centers, and voice and visual identity guidelines.
ReThinking Membership - Telling The Rotary StoryRBRotary
This document discusses strategies for improving Rotary club membership based on a survey. The survey found that members join for local community impact, friends, networking, and leadership opportunities. They stay for the same reasons with a greater emphasis on community impact and friends. The document provides tips for clubs to make themselves more attractive to potential members by focusing on local impact, personal connections, respecting members' vocations, and leadership roles. It recommends assessing club readiness and improving the website, member engagement, guest treatment, and onboarding of new members.
Rotary International is a global network of 1.2 million business and community leaders. It has nearly 33,000 clubs across more than 200 countries that carry out service projects in their communities and worldwide. The organization is structured with clubs, districts, and an international board and secretariat. Clubs focus on fellowship, vocational service, community service, and international service. The Rotary Foundation supports Rotary's educational and humanitarian programs and projects.
The document outlines Rotary's strategy to strengthen its brand and messaging. It discusses research conducted through surveys and interviews that showed many people are unfamiliar with Rotary or only recognize the name. The strategy involves defining Rotary's core message of joining leaders and taking action, developing a distinct voice, updating its visual identity, and implementing the changes across all of Rotary's communications and programs. The goal is to increase understanding of Rotary, membership, community impact, donor support, and partnerships.
The document provides guidelines for Rotary's new visual identity and voice. It defines Rotary's essence as joining leaders from around the world, exchanging ideas to solve problems, and taking action to create lasting change. The guidelines establish Rotary's values, voice, organizing principles, and visual identity system. This includes logos, color palette, typography, imagery, and information graphic styles to bring Rotary's story to life in a compelling, consistent way across all communications.
New Club Flexibility: How Can It Attact and Keep MembersElizabeth Toms
How can your club be more attractive to prospective
members, and what can you do to keep your members? How
can Rotary remain a priority when everyone has limited
time? This session will explore club successes and consider
what “flexibility” means. You’ll learn how your club might
benefit from increased flexibility and get ideas for the
coming year. You’ll also hear about changes you may need to
make to your bylaws to accommodate your innovations.
A presentation outlining Rotary's impact on Health & Wellbeing given by Kevin Walsh in from Rotary Cumbria & Lancashire provided under the auspices of the national Forum for Health & Wellbeing.
Every Rotarian is an ambassador of Rotary's values and mission. However, the Rotary clubs must continue strengthen Rotary's public image as world's largest voluntary service organisation committed to peace and better understanding in the world through humanitarian service projects. This requires telling your story and sharing it with the community and other stakeholders on regular basis using various communication tools, like website, club bulletin, etc. At the same time the story must be shared with the media, to win better understanding as well as engage them to reach out to the needy. For further information or clarification, you can contact seejaysingh@gmail.com
What is the story of Rotary? What do you tell someone
who asks, “What does Rotary do?” Rotary’s story is your
story! Learn how to discover and refine your stories, and
understand why connecting with others on a personal level
through storytelling can be one of the best ways to introduce
people to Rotary.
Leading Your Club to Greatness: 2017-18 Club PresidentsElizabeth Toms
What’s your path to success? Join your fellow presidents-elect and Rotary leaders as we exchange experiences and
ideas to help accelerate clubs toward a successful year. Scale
up to greatness as we share a common vision and motivation
for the coming year and beyond.
Rotary is an international organization with over 1.2 million members worldwide focused on translating passions into social causes that change lives. Members work on six areas of focus: peace, disease prevention, water and sanitation, maternal and child health, basic education, and economic development. Clubs focus on community service, vocational service, international service, and developing youth leadership while upholding ethical standards and the motto of Service Above Self.
The document discusses enhancing Rotary's brand and public image through various strategies. It covers working with the media to tell Rotary's story, campaigns like Humanity in Motion and This Close, and resources available for public relations efforts including grants, creative materials, and human resources from Rotary International. The panelists are public image coordinators from Rotary clubs in Taiwan and Canada who will discuss working with the media and Rotary's branding.
This document outlines strategies for promoting Rotary within local communities. It discusses running a "People of Action" campaign to highlight how Rotarians solve community problems. The campaign would share stories of Rotarians working with community partners and experts to develop and implement lasting solutions. The strategy also aims to narrow the gap between awareness and understanding of Rotary by defining what Rotary is and its impact, and allowing clubs to localize advertising to make it more relevant locally. It concludes by providing information on how to access additional Rotary convention presentations.
Is your club membership a revolving door, with new
members leaving within the first year? Learn strategies from
other clubs that will help you engage members, keep them
active and enthusiastic, and enhance club retention.
Presentation prepared by James Martin, District 1010 MPRC Chairman on the challenges faced by Rotary in changing the way the undertake Club and District PR
First Impressions Matter: Talking to Prospective and New MembersRotary International
First impressions are important for meeting new people, and
for Rotary clubs. Looking to improve the experience your
club provides for prospective and new members? We’ve got
some best practices and resources to help you impress and
engage.
A Rotary Community Corps (RCC) is a group of people who share our commitment to changing the world through service projects. More than 8,500 corps are working in over 90 countries, in urban and rural areas, and in both developed and developing regions. Discover how you can organize an RCC and make an extraordinary impact in your community.
Rotary has stipulated branding guidelines for all Rotary Clubs in the world to follow. The presentation was used as a part of presentation to the club leadership in the District Training Assembly at Mussoorie in May 2015.
It is imperative for every Club and Rotarians in charge of various humanitarian projects to follow the guidelines.
Consistent use of the visual identity of any organisation by its diverse units across its geographical expanse, help in building trust and confidence in its values and vision.
This document discusses Rotary International's state of membership as of October 2019. It notes that total membership has declined slightly over the past 5 years to just under 1.2 million members in 2019. Most members are aged 50-69, and women and younger members make up smaller percentages. The document considers why people leave Rotary clubs and how to increase satisfaction levels. It promotes diversifying clubs and focusing on community service, professional development, leadership opportunities, and flexibility to attract new members.
This document outlines an agenda for a Rotary Club meeting on June 13, 2017 in Cincinnati focused on ways to make large clubs more welcoming. The meeting will include small group discussions on how clubs welcome members, examples of best meetings, and successful events, followed by groups sharing their top ideas. Presenters will discuss general organization issues, meetings, fellowship opportunities, and the roles and challenges of leading a large club.
This document summarizes a webinar about advancing women as leaders in Rotary International. It explores barriers to women's leadership in Rotary and discusses the benefits of diversity. Some key points made include that organizational health and results are stronger when there are 3 or more women in top leadership positions. It also notes that Rotary's current path to leadership is outdated according to many members. The webinar recommends actions like updating policies and procedures, educating members on diversity and inclusion, and elevating the visibility of underrepresented groups to advance women's leadership in Rotary.
This document discusses ways to improve Rotary club meetings and membership through increased flexibility and innovation. It notes that the top reasons people join and stay in Rotary are for community impact, friendship, and professional networking. However, personality conflicts, feeling unwanted, and inflexible meetings are top reasons people leave clubs. The document advocates diversifying membership types like associate, corporate, and family memberships. It also suggests meeting format changes like varying locations, activities, and leadership. Communicating value to members and bringing flexibility to meeting purposes, frequencies, and attendance policies can help engage members and resist decline.
When you charter a new club, you increase Rotary’s capacity to improve lives in communities around the world. Chartering new clubs allows you to attract a more diverse membership, explore new ways to incorporate flexibility, pursue new project possibilities, hear ideas from new leaders, and grow Rotary.
Join us to learn:
• How to determine when a new club is needed
• Ideas for recruiting charter members
• The importance of celebrating every achievement
• Why new club development requires a strong team
During this 60-minute webinar hosted by your Regional Membership Officers, we’ll show a live demo on how to manage and admit membership leads, share best practices in communicating with prospective members through the Manage Membership Leads page on My Rotary, and answer your questions.
The document discusses the 2013 Rotary International Convention and ways to strengthen Rotary. It notes that surveys show many people have little familiarity with Rotary. It challenges Rotarians to do more to earn full credit for their good works and reach their full potential. Charts show the primary reasons people join and stay in Rotary are to positively impact their community and for friendship/fellowship opportunities. The conclusion encourages Rotarians to define themselves as responsible leaders who create global community impact through connecting locally.
New Club Flexibility: How Can It Attact and Keep MembersElizabeth Toms
How can your club be more attractive to prospective
members, and what can you do to keep your members? How
can Rotary remain a priority when everyone has limited
time? This session will explore club successes and consider
what “flexibility” means. You’ll learn how your club might
benefit from increased flexibility and get ideas for the
coming year. You’ll also hear about changes you may need to
make to your bylaws to accommodate your innovations.
A presentation outlining Rotary's impact on Health & Wellbeing given by Kevin Walsh in from Rotary Cumbria & Lancashire provided under the auspices of the national Forum for Health & Wellbeing.
Every Rotarian is an ambassador of Rotary's values and mission. However, the Rotary clubs must continue strengthen Rotary's public image as world's largest voluntary service organisation committed to peace and better understanding in the world through humanitarian service projects. This requires telling your story and sharing it with the community and other stakeholders on regular basis using various communication tools, like website, club bulletin, etc. At the same time the story must be shared with the media, to win better understanding as well as engage them to reach out to the needy. For further information or clarification, you can contact seejaysingh@gmail.com
What is the story of Rotary? What do you tell someone
who asks, “What does Rotary do?” Rotary’s story is your
story! Learn how to discover and refine your stories, and
understand why connecting with others on a personal level
through storytelling can be one of the best ways to introduce
people to Rotary.
Leading Your Club to Greatness: 2017-18 Club PresidentsElizabeth Toms
What’s your path to success? Join your fellow presidents-elect and Rotary leaders as we exchange experiences and
ideas to help accelerate clubs toward a successful year. Scale
up to greatness as we share a common vision and motivation
for the coming year and beyond.
Rotary is an international organization with over 1.2 million members worldwide focused on translating passions into social causes that change lives. Members work on six areas of focus: peace, disease prevention, water and sanitation, maternal and child health, basic education, and economic development. Clubs focus on community service, vocational service, international service, and developing youth leadership while upholding ethical standards and the motto of Service Above Self.
The document discusses enhancing Rotary's brand and public image through various strategies. It covers working with the media to tell Rotary's story, campaigns like Humanity in Motion and This Close, and resources available for public relations efforts including grants, creative materials, and human resources from Rotary International. The panelists are public image coordinators from Rotary clubs in Taiwan and Canada who will discuss working with the media and Rotary's branding.
This document outlines strategies for promoting Rotary within local communities. It discusses running a "People of Action" campaign to highlight how Rotarians solve community problems. The campaign would share stories of Rotarians working with community partners and experts to develop and implement lasting solutions. The strategy also aims to narrow the gap between awareness and understanding of Rotary by defining what Rotary is and its impact, and allowing clubs to localize advertising to make it more relevant locally. It concludes by providing information on how to access additional Rotary convention presentations.
Is your club membership a revolving door, with new
members leaving within the first year? Learn strategies from
other clubs that will help you engage members, keep them
active and enthusiastic, and enhance club retention.
Presentation prepared by James Martin, District 1010 MPRC Chairman on the challenges faced by Rotary in changing the way the undertake Club and District PR
First Impressions Matter: Talking to Prospective and New MembersRotary International
First impressions are important for meeting new people, and
for Rotary clubs. Looking to improve the experience your
club provides for prospective and new members? We’ve got
some best practices and resources to help you impress and
engage.
A Rotary Community Corps (RCC) is a group of people who share our commitment to changing the world through service projects. More than 8,500 corps are working in over 90 countries, in urban and rural areas, and in both developed and developing regions. Discover how you can organize an RCC and make an extraordinary impact in your community.
Rotary has stipulated branding guidelines for all Rotary Clubs in the world to follow. The presentation was used as a part of presentation to the club leadership in the District Training Assembly at Mussoorie in May 2015.
It is imperative for every Club and Rotarians in charge of various humanitarian projects to follow the guidelines.
Consistent use of the visual identity of any organisation by its diverse units across its geographical expanse, help in building trust and confidence in its values and vision.
This document discusses Rotary International's state of membership as of October 2019. It notes that total membership has declined slightly over the past 5 years to just under 1.2 million members in 2019. Most members are aged 50-69, and women and younger members make up smaller percentages. The document considers why people leave Rotary clubs and how to increase satisfaction levels. It promotes diversifying clubs and focusing on community service, professional development, leadership opportunities, and flexibility to attract new members.
This document outlines an agenda for a Rotary Club meeting on June 13, 2017 in Cincinnati focused on ways to make large clubs more welcoming. The meeting will include small group discussions on how clubs welcome members, examples of best meetings, and successful events, followed by groups sharing their top ideas. Presenters will discuss general organization issues, meetings, fellowship opportunities, and the roles and challenges of leading a large club.
This document summarizes a webinar about advancing women as leaders in Rotary International. It explores barriers to women's leadership in Rotary and discusses the benefits of diversity. Some key points made include that organizational health and results are stronger when there are 3 or more women in top leadership positions. It also notes that Rotary's current path to leadership is outdated according to many members. The webinar recommends actions like updating policies and procedures, educating members on diversity and inclusion, and elevating the visibility of underrepresented groups to advance women's leadership in Rotary.
This document discusses ways to improve Rotary club meetings and membership through increased flexibility and innovation. It notes that the top reasons people join and stay in Rotary are for community impact, friendship, and professional networking. However, personality conflicts, feeling unwanted, and inflexible meetings are top reasons people leave clubs. The document advocates diversifying membership types like associate, corporate, and family memberships. It also suggests meeting format changes like varying locations, activities, and leadership. Communicating value to members and bringing flexibility to meeting purposes, frequencies, and attendance policies can help engage members and resist decline.
When you charter a new club, you increase Rotary’s capacity to improve lives in communities around the world. Chartering new clubs allows you to attract a more diverse membership, explore new ways to incorporate flexibility, pursue new project possibilities, hear ideas from new leaders, and grow Rotary.
Join us to learn:
• How to determine when a new club is needed
• Ideas for recruiting charter members
• The importance of celebrating every achievement
• Why new club development requires a strong team
During this 60-minute webinar hosted by your Regional Membership Officers, we’ll show a live demo on how to manage and admit membership leads, share best practices in communicating with prospective members through the Manage Membership Leads page on My Rotary, and answer your questions.
The document discusses the 2013 Rotary International Convention and ways to strengthen Rotary. It notes that surveys show many people have little familiarity with Rotary. It challenges Rotarians to do more to earn full credit for their good works and reach their full potential. Charts show the primary reasons people join and stay in Rotary are to positively impact their community and for friendship/fellowship opportunities. The conclusion encourages Rotarians to define themselves as responsible leaders who create global community impact through connecting locally.
IC13 - Strengthen Your Membership: Opportunities for the Growth and Future of...Rotary International
The document summarizes a panel discussion from the 2013 Rotary International Convention on strengthening club membership. The panelists discussed strategies for attracting younger professionals, such as discounts for new members and leadership opportunities. Virginia Kirn shared how the Rotary Club of Seattle recruited 75 new members under 35 by offering a young professionals committee and discounts. Haresh Ramchandani discussed how club visioning can help membership development by establishing long-term goals and consensus around the club's focus. The panel provided ideas to make meetings more engaging through themed events and games to promote learning and fellowship.
With the Strengthening Rotary initiative well underway,
Rotarians are still looking for guidance on how to talk about
Rotary to current members, prospective members, donors,
and potential partners. If all members spoke in one voice,
we would have a stronger, more unified message. Together,
let’s learn to speak and write about Rotary with more
consistency, clarity, and confidence.
The document discusses producing better outcomes through well-designed collaborations. It notes that organizations face increasing complexity and challenges. Effective collaboration is important to achieve more while being more productive and efficient. The session aims to help participants successfully engage teams, understand the 10 essential steps to collaboration, and learn how to design projects and assessments to create an evolving culture. It discusses challenges in Rotary collaborations and characteristics of well-designed collaborations. The document provides resources and frameworks to guide collaboration, including a checklist, assessment, and guide to help Rotary projects.
Produce Better Outcomes With Well-Designed Collaborations PresentationRotary International
Leaders are always looking for innovative solutions to optimize skills, teams, and ways of working together. As Rotarians, we must make the most effective use of our volunteers and resources. Using the 10 Essential Steps to Collaboration, you will learn how to design your projects and teams to create an engaging and evolving Rotary community.
This document discusses how to effectively communicate about Rotary. It notes that only 40% of people are aware of Rotary and many do not understand its work. The document recommends focusing on Rotary's core message of joining leaders to exchange ideas and take action locally and globally. It suggests describing Rotary in everyday language, emphasizing why people join and stay for friendship, community impact, and making a difference in the world. The document also discusses Rotary's new visual identity and ways for clubs to live Rotary's values.
This document summarizes a 2013 Rotary International convention session on bringing vocational service to life in Rotary clubs. It describes two panels that were presented: 1) making the Rotary code of conduct relevant to younger Rotarians, and 2) highlighting outstanding vocational service projects. The document then provides details on several vocational service project presentations, including an excellent customer service recognition program, Rotary Camp Enterprise, a dental health project for children, and a Rotary student mentoring program. It concludes with a presentation on the benefits of mentoring students and growing Rotary membership through a student mentoring initiative.
Small Rotary clubs can still have a big impact through focused projects and partnerships. Examples highlighted successful small clubs in Districts 7030 and 7020 that completed large-scale water, sanitation, and wheelchair distribution projects through creative fundraising and grant funding. A Rotary club in Trinidad with only 16 members distributed over 3,500 wheelchairs to multiple countries. Another small club in Trinidad operates a homework center serving over 175 children through funding from corporate sponsors. These stories illustrate how small clubs can execute meaningful projects in their communities through innovative planning and efficient use of resources.
Rotary’s got a new look, so let’s learn how use it! Get an overview of the new visual identity guidelines and see examples of how clubs are already using it to bring our story to life in their communities. You’ll also get a chance to share your own ideas and learn how to use the Brand Center on My Rotary to turn them into reality.
This document outlines a strategy to strengthen the Rotary brand. It discusses research that found many people are unfamiliar with Rotary. The strategy clarifies Rotary's essence as uniting leaders to exchange ideas and take action globally. It defines Rotary's values like diversity and leadership. The strategy establishes guidelines for Rotary's voice to sound knowledgeable, compassionate, persevering and inspiring. It provides examples of how the strengthened brand could be presented visually and implemented globally to inform, inspire and empower Rotarians.
"Rotary Brand Promotion- Club level techniques "Rtn murali3262 district chair...Rtn Murali RC Berhampur
Rotary Brand Promotion- Club level techniques "Rtn R.Murali Krishna 3262 district chairman rotary brand promotion presentation on11th oct'15 at RI District 3262 public image/Relations seminar at Bhubaneswar
Rotary Brand Promotion to Rotary & non rotary groups, Whats a brand? Rotary as a brand, why rotary needs to be promoted? who is Rotary brand ambassador ?
This document provides an overview of Rotary Africa magazine from May 2018. It includes the following:
- A message from the RI President emphasizing Rotary's global reach and impact while noting the diversity among clubs and members. He stresses the importance of strengthening Rotary's identity and public image.
- Statistics on the size of Rotary International and its programs including Rotaract, Interact, and The Rotary Foundation as of January 2018.
- The Rotary Foundation Trustee Chair asks how Rotary can better engage youth and invites readers to share their thoughts on the topic.
- A list of upcoming stories and sections in the magazine covering Rotary projects, youth programs, club and district news
Bringing Vocational Service to Life: Rotary Code of Conduct Rotary International
The document summarizes a 2013 Rotary International workshop on making the Rotary Code of Conduct more relevant to younger Rotarians. It provides the text of the Rotary Code of Conduct and lists 8 ideas for promoting the Code to younger generations, such as encouraging clubs to create awareness of the Code and deliver business ethics awards to exemplify it. The workshop was aimed at using vocational service to help Rotarians be better people and Rotarians.
This document outlines Rotary's plan to strengthen its brand by clarifying its message and focus. Research found that while Rotary is known for its good works, more can be done to raise awareness and engagement. The strategy involves defining Rotary's essence, values, and voice to better communicate what it stands for and differentiate it. It also provides implementation steps like informing members about the research and brand strategy, inspiring them to live the brand, and empowering clubs with tools and resources. The goal is to motivate current and prospective members and stakeholders and help Rotary reach its full potential for positive impact.
This document outlines Rotary's plan to strengthen its brand by clarifying its message and focus. Research found that while Rotary is known for its good works, more can be done to raise awareness and engagement. The strategy involves defining Rotary's essence, values, and voice to better communicate what it stands for and differentiate it. It also provides implementation steps like informing members about the research and brand strategy, inspiring them to live the brand, and empowering clubs with tools and resources. The goal is to motivate current and prospective members and stakeholders and help Rotary reach its full potential for positive impact.
This document discusses the importance of strengthening Rotary's public image and brand in order to attract more members and increase impact. It notes that many people are unfamiliar with Rotary and outlines the need to clearly explain who Rotary is, what they do, and why they matter through a unified message focused on exchanging ideas, taking action, and joining leaders to improve communities. The document emphasizes that public relations is the responsibility of every Rotarian and that telling Rotary's story in a compelling, consistent way with a humanitarian focus is essential to the organization's future growth and success.
This document outlines an agenda for a District Rotaract Representative (DRR) training session focusing on membership development. The agenda includes reviewing session objectives, discussing background information, a group activity, and conclusion. Session objectives are to understand the relationship between clubs and districts, the process for starting new clubs, and identifying membership opportunities. The document then outlines various membership development opportunities, strategies for starting new clubs, ideas for social events and service projects, and concludes by asking attendees to identify outcomes to improve member recruitment and retention.
This document discusses an upcoming 2022 Rotaract Preconvention and provides examples of events hosted by Multidistrict Information Organizations (MDIOs). It introduces three leaders of the preconvention and defines an MDIO as a regional group of Rotary districts that disseminates information and facilitates communication between Rotaract clubs. It then provides two case studies describing annual events hosted by the Big West Rotaract MDIO in the western US and Canada, and the Rotaract Brasil MDIO which hosts a national conference and public speaking competition. The document concludes with mentions of a 2021 presidential conference hosted by the Ascension Rotaract Network MDIO and a collaborative virtual service project.
The document discusses how to create a winning culture for a Rotaract club. It emphasizes establishing clarity, communication, contribution, consistency and celebration. Key aspects of culture that are highlighted include vision, values, priorities, and measuring outcomes. Specific strategies are presented, such as understanding where the club currently stands, setting goals, identifying problems inhibiting progress, taking action to address problems, and continually measuring results. Overall, the document provides guidance on evaluating a club and implementing practices that foster an engaging, high-performing culture for members.
This document provides information about an upcoming 2022 Rotaract Preconvention. It discusses upcoming training with the District Rotaract Representative and two district service projects - I.C.A.R.E. for natural disaster relief and Mexico Build to help build homes. It also describes an opportunity program where Rotaractors can be mentored by Rotarians in their field of study. Finally, it gives tips for organizing a successful district conference, including making contacts, creating a budget, choosing a venue, developing a presentation theme, doing a sound check, and the conference itself.
IC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptxRotary International
This document outlines a presentation on keys to level up influence as a leader. It discusses the definition of influence and importance of principles of influence in leadership. The principles of influence covered are reciprocity, authority, consistency, liking, consensus and scarcity. The agenda includes defining influence, discussing these principles, a facilitated discussion in groups on applying the principles to Rotary situations, and a question and answer session. The learning objectives are to understand influence's importance in leadership, describe influence principles, and discuss applying them to Rotary clubs.
The document summarizes a presentation given by members of the Rotaract Club of Birmingham on their Service Ambassadors program. It describes the need for the program to increase member engagement in service projects. It outlines the structure of having 3 chair positions divide responsibilities for organizing a monthly service project and partnering with a local non-profit. It shares results from the 2020-21 year that showed increased service hours and events from the monthly projects. The presentation encourages attendees to consider which aspects of the Service Ambassadors program could work for their own clubs.
Phoenix MacLaren, a District Rotaract Representative from 2016-2019 and current District Rotaract Coordinator from 2019 to present in District 5050 Canada, led a session on training Rotaract club officers. The objectives were to discuss how to train club officers within a district, address conflict resolution, and discuss leadership best practices. MacLaren emphasized that district leaders are responsible for providing Rotaract leaders with the knowledge and skills needed to lead clubs and districts confidently through events like district meetings, conferences, and assemblies.
The document summarizes a workshop on burnout management presented at the 2022 Rotaract Preconvention. It includes an agenda for the workshop which covers personal care, boundaries, and signs of burnout both externally and internally. It provides guidance on setting boundaries by identifying the boundary to set, the ideal relationship, what needs to change, and an explicit next step. An example is given of setting an email boundary to not respond after 5pm and communicating this change to others who contact you frequently.
This document describes the leadership development program of the Rotaract Club of Birmingham. It provides background on the club's history and membership. The purpose of the leadership development program is to engage future club leaders, develop skills through a speaker series, assessments, professional partners, and a group project. Participants work with a Rotarian partner and new generations chair to bolster leadership skills for the club and their careers. Clubs are encouraged to incorporate aspects of this program into their own leadership development.
RI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptxRotary International
This document is about the 2022 Rotaract Preconvention. It discusses how Rotaractors are at the roots of peacebuilding. It highlights Lebanon as a small, diverse country with pronounced challenges. It describes the UNLEASH innovation process and recognition of Young Champions of Lebanon. It discusses certification in peacebuilding and paying it forward. Finally, it lists hunger projects from the 2021 Rotaract Positive Peace Training that addressed issues like food access, nutrition, and supporting family farms and women.
This document outlines an agenda for a Rotaract district representative training session. The agenda includes an overview of the training, icebreakers to get to know participants, and sessions on understanding the role of district Rotaract representative, the election process, working with Rotary, and a panel discussion. The role of district Rotaract representative involves supporting leadership training, membership growth, service projects, and acting as a liaison between Rotaract clubs and Rotary in the district. Requirements include prior experience and an election process overseen by the district governor.
IC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptxRotary International
This document provides information about Rotary grants and how Rotaract clubs can get involved. It discusses the different types of grants including district grants, global grants, and disaster response grants. It provides details on qualification requirements, the grant application process, areas of focus, and how to conduct community assessments. Rotaract clubs are encouraged to start with district grants and gain experience to later apply for global grants in partnership with Rotary clubs. Attendees will learn ways they can support grant projects through fundraising, implementation, and supporting The Rotary Foundation.
This document outlines strategies for Rotary and Rotaract clubs to be more inclusive of people with disabilities. It discusses using person-first language that emphasizes the person over their disability. It recommends making meetings accessible through universal design principles, both in-person and virtually. Providing mentoring opportunities and building partnerships with disability organizations can help connect people and promote awareness. Following these strategies of empathy, awareness, and action can help clubs advance diversity, equity, and inclusion.
The document announces a 2022 Rotaract Preconvention event that will focus on networking, impactful service projects, and how the three can work together. It introduces two speakers for the event - Taylor Huie, a Rotarian and Rotaractor from Michigan who is the Executive Director of the Ascension Rotaract Network, and Daniel Zavala, a past Rotaract District Representative from Venezuela who is now the President of The Rotaract Foundation. Discussion topics for the event include how networking can create impactful service projects, experiences collaborating through service, and how service projects can help grow one's network.
The document summarizes a presentation given by Jessica Poor and Cameron Shevlin from the Rotaract Club of Birmingham. It provides details about the club's history, current membership statistics, and leadership structure. It then discusses how the club pivoted to engage members virtually during the pandemic through initiatives like a membership engagement challenge on Slack, donut dates, and #SelfieSunday posts. The presentation concludes with a discussion on continuing to engage members, especially younger demographics, through family-friendly events and developing a junior Rotaractors program.
This document discusses best practices for holding hybrid Rotary meetings. It begins with asking participants about their experiences with online, in-person, hybrid, and no meetings during the pandemic. Small groups then discuss how they organized hybrid meetings, what went wrong, and what went well. The groups share a best practice example. The presenters thank participants and provide contact information.
The document discusses partnerships between Rotary and Peace Corps to promote peace. It introduces the president of Partnering for Peace, Kim Dixon, and Rotary Peace Fellow Shannon Carter. It then shares the story of Terrance Stevenson and his experience finding passion through partnerships in Armenia, learning about himself, his community, and enacting change. The importance of partnerships is discussed in terms of the power of diversity, collective action, and creating sustainable systems for positive impact and peace. The document concludes that lasting peace is built on sustainable investments in economic development, institutions, and societal attitudes that foster peace.
The document announces a panel discussion at the 2022 Rotaract Preconvention on Rotary's new area of focus on the environment. The moderator is Doris Grimm from RC Madrid-International in Spain and panelists are Devankar Mukhi from Rotaract Michigan in the USA and Daniel Zavala from Rotaract San Joaquin in Venezuela. It provides details on Rotary's 7 areas of focus, with the new 7th area being supporting and protecting the environment through conservation, sustainability, and fostering harmony between communities and the environment, with a budget of $18.4 million to reduce the effects of climate change and environmental degradation.
The document outlines the agenda and logistics for the 2022 Rotaract Preconvention. It provides information on session rooms, food options, and networking details. It then lists the schedule of events which includes presentations on outstanding Rotaract projects from different regions, as well as international award winners. Finally, it outlines an upcoming workshop on burnout management, detailing the background and signs of burnout, different types of burnout personalities, and introducing the five pillars of burnout management approach.
2. 2013 RI CONVENTION
Why we’re strengthening Rotary
What our research tells us
“What is Rotary?”
3 ways you can strengthen your club
TOGETHER WE EXPLORE
7. 2013 RI CONVENTION
Conducted
160+ interviews
Analyzed 20,162 surveys
Reviewed
400+
documents
Zone
Institutes
Participated in
5
Obtained comprehensive feedback from
Rotarians & prospects in 167 countries
Visited
20 clubs
and attended the
2012
International
Convention
8. 2013 RI CONVENTION
OUR STRENGTHS DIFFERENTIATE US
1. A multidisciplinary perspective
allows us to see challenges in
ways others can’t
2. The ability to apply leadership
and expertise to social issues
3. The passion and perseverance
necessary for lasting change
4. Community impact on
a global scale
See
differently
Think
differently
Act
responsibly
Impact
communities
globally
9. 2013 RI CONVENTION
To positively impact my community
Friendship and fellowship
Professional networking/
business development opportunities
To have a positive impact globally
Potential for personal/professional recognition
Development and training
opportunities
10%
0%
30%
20%
Why did you initially join Rotary?
PRIMARY REASONS PEOPLE JOIN ROTARY…
10. 2013 RI CONVENTION
…ARE THE SAME REASONS THEY STAY ROTARIANS
Why do you stay with Rotary?
To positively impact my community
Friendship and fellowship
Professional networking/
business development opportunities
To have a positive impact globally
Potential for personal/professional recognition
Development and training
opportunities
10%
0%
30%
20%
11. 2013 RI CONVENTION
IMPLICATIONS
Rotarians are
responsible leaders
– Define by mindset
Connecting always
will be a driving force
behind Rotary
Rotary creates
community impact
on a global scale
12. 2013 RI CONVENTION
PUT THESE FACTS TO WORK
How do you:
• Find leadership roles
for new members
right from the start?
• Use service to create
opportunities for
prospects to connect?
• Look beyond title to a prospect’s
mindset for membership potential?
JENNIFERThank you for joining us for today’s workshop, Strengthening Rotary.I’m Jennifer Jones [BRIEF INTRO].PAULAnd I’m Paul Hydzik [BRIEF INTRO].Together…we’re going to help you Strengthen your club…and Strengthen Rotary…worldwide.
JENNIFERA little more than two years ago our Board of Directors and Foundation Trustees decided to take advantage of an opportunity to strengthen Rotary. Today we’ll exploreWhy our Boards undertook this effortWhat our research tells usPAULWe’ll also look at the answers we found to the key questions every brand must answer…What we stand for. How we’re different from other nonprofits. And why it matters.We’ll take a look at our communications and how these discoveries impact our message.And finally, Jennifer will share 3 ways to put our learnings to work in your own clubs and districts…to Strengthen Rotary where you live.
PAULLet’s start with why our Boards decided to undertake a initiative to strengthen Rotary in the first place. Jennifer…
JENNIFERThe fact is…people do not know Rotary.Rotary’s own Public Image Surveys* that reached a wide cross section of the globe…we surveyed prospective members in 2006 and again in 2010…people much like you, except they just don’t happen to be Rotarians, yet…and we found:Four in 10 have never heard of us.Another four in 10 have heard of our “name only.”Only two in 10 claim to have “some familiarity” with Rotary. Unfortunately what much of this group knows is often colored by misperceptions and half-truths. Let me ask you this…are enjoying the opportunity here at Convention to connect with other Rotarians?...are your clubs great places to exchange ideas with fellow Rotarians…and take action for your local community? These misperceptions would have you believe otherwise![FOR REFERENCE ONLY.]*Research: Rotary Public Image Surveys completed 2006 and 2010. Responses received from six nations: Argentina, Australia, Germany, Japan, South Africa, United States. Surveyed approximately 1,000 individuals in each of six nations by phone and online. Survey has a +/- 4% margin of error.
JENNIFERAs a result…Rotary is not earning full credit for the good work you do in your home town and in communities around the world. This is important…not because we all want credit. It’s important because it makes it harder for every Rotarian…harder for you…to attract new members and volunteers to your club. It makes harder for Rotary overall to attract partners and major contributors. In short it makes it harder for us all to achieve our full potential. Our combined boards saw this information as an OPPORTUNITY to ASSOCIATE our STRENGTHS and the good works you do WITH ROTARY. In support of the Strategic Plan they launched an initiative to Strengthen Rotary.TODAY WE BEGIN!
JENNIFERThe process OF strengthening Rotary started with research…the most unprecedented ever undertaken…
JENNIFERWe obtained responses from…over 20,000 Rotarians, Rotaractors, prospects and staff in 167 countries on six continents. We reviewed macro trends in social and business sectorsAnd our first-ever research to explore the underlying motivators of giving time…andmoney—globallyConducted 160+ interviews, club visits and visits to Rotary Institutes and our 2012 convention.The findings provide a wealth of practical, actionable information you can put to work starting the day you return to your districts and clubs.
JENNIFERResearch determined that Rotary has four core strengths that truly differentiate us from other nonprofits.First, we see differently. Our multidisciplinary perspective enables us to see challenges in ways others can’t.Second, we think differently because we apply our leadership and expertise to social issues.Third, we act responsibly, with the passion and perseverance necessary for lasting change. There is no better example than polio.Fourth, Rotary is a grass roots organization that impacts communities globally.
JENNIFEROne of the most important findings from our research. We found out the top two reasons people join Rotary…To positively impact our communities.And for the friendships…and connections we enjoy.
JENNIFERWhat makes this even more essential is that these are also the same two reasons people stay with Rotary year after year.For “community” and “connection.”Look at this again…[CLICK BACKWARD ONE SLIDE]We join for community and the friendships and connections we make…[CLICK FORWARD ONE SLIDE]And we stay for community and the friendships and connections we make! Ask me to describe “What is Rotary?” I can do it in two words? Rotary is about community and connection! Simple.
JENNIFERWe have more than 200 pages of research…all of it interesting. Happily, I can distill it down to one slide for you…with three key implications.First, Rotarians are responsible leaders, both socially and ethically.In Rotary we define leadership by mindset, not title. Of course, some of us hold senior titles, CEO…partner…business owner…school principal. Others are leaders because we step forward to tackle some of our communities’ toughest challenges. When people step forward as Rotarians, they ARE leaders. Second. Connecting always will be a driving force behind RotaryWe are a membership organization.Connecting celebrates our membership and the friendships and bonds we form.Third. Rotary is not just about global impact. Rotary creates community impact on a global scale.
JENNIFERWhat can you do with this knowledge? We know the top two reasons people join…and stay Rotarians...1) to give back to your community as responsible leaders…and 2) for the opportunity to connect and develop friendships.While we have you all here…let’s share…tell us…How do you…Create leadership opportunities for new members…right from the start…to recognize the knowledge and leadership skills these new members bring to Rotary…and get them active and involved immediately? Please step up to one of the microphones. [VAMP] I’m certain there are plenty of you who are putting new members right to work…right away in your clubs………………Yes…on the left. How do you engage new leaders right from the start…[ALT., IF NO ONE STEPS FORWARD: JEN TELLS A PERSONAL EXAMPLE FROM HER CLUB.][OPEN THE FLOOR TO AUDIENCE RESPONSES.][END DISCUSSION ON THIS TOPIC AND CLICK TO BUILD]Can anyone tell how they use their service projects as an opportunity to attract prospects to volunteer their time in service…and learn what it is to be a Rotarian? Do your clubs open up their service projects to people outside of Rotary several times a year? Tell us…the microphones are open…[OPEN THE FLOOR TO AUDIENCE RESPONSES.][END DISCUSSION ON THIS TOPIC AND CLICK TO BUILD]Do club members and leaders look beyond a prospect’s title to see if they have the mindset for leadership—and an especially strong desire for community service? Does someone in the audience have a story for us of how they “discovered” a new member with real potential…someone who is a leader, not because of their title, but because they step forward in their community as a Rotarian?[OPEN THE FLOOR TO AUDIENCE RESPONSES.]
PAULThank you Jennifer…thank you everyone. I have a question for you…When someone asks you, “What is Rotary?” How do you answer?Are you ready? Can you give your “elevator speech” at a moment’s notice?In our research we found the number 1 response of Rotary members…even those who have been Rotarians for years…is…
PAULUM.There’s a pause. A hesitation. Uncertainty and a bit of unsteadiness. We got answers like, “Rotary is different things to different people.” …“Rotary is what you make of it.” …and “Rotary is really, really great.” …I think you’ll agree that these are all really, really poor answers. So let’s make a commitment today. You and me. Right now. That we are not going to be one of those people who answers…”UM.”…that we’ll respond with confidence. Think about it…an elevator ride between floors lasts only a handful of seconds. So it should be easy to construct a statement that defines how you see Rotary.
PAULAnd our research can help again…because it helped us define three core ideas about Rotary. And they’re perfect for creating our elevator speech. It’s our essence...our core. Rotary…JOINS LEADERS…Rotary is a catalyst for improving our communities.We EXCHANGE IDEAS…bringing our expertise and our diverse perspectives to bear on community problems.Then…because ideas are only the first part of the solution…Rotarians TAKE ACTION.And we do this community-by-community around the world. Let me give you an example of how I constructed my own elevator speech…around the ideas: JOIN LEADERS…EXCHANGE IDEAS…TAKE ACTION. And perhaps I can inspire you to create your own…
PAULWhen someone asks me, “What is Rotary?” here’s what I tell them…“Rotary brings together the kind of people who step forward totake on important issues forlocal communities everywhere.It’s crisp, short and clear. And I can an answer their question quickly and confidently.…”Rotary brings together the kind of people who step forward.” We are a catalyst that JOINS LEADERSWe EXCHANGE IDEAS and TAKE ACTION…”we step forward to take on important issues.And we do this in your community…in my community…”in communities everywhere.”
PAULIf your elevator ride will take you forty stories instead of five, and your new elevator speech has attracted someone’s interest, share your Rotary story…what makes Rotary so important in your life. Jennifer and I have two brief stories…from a Rotarian in Norway…and another from a Rotarian form Uganda. They tell how Rotarians all over create new connections and make new friends. And that has made their communities better places to live…stories of connection and community.Please roll clip.[ROLL VIDEO CLIP]…AMAZING TRUE STORIES! And if you think about it…there are hundreds more just like them in this room alone!
PAULThink for a moment…how will you answer the question, “What is Rotary?” Start today…Remember…our research shows that Rotary is about COMMUNITY…AND CONNECTION. At Rotary…we JOIN LEADERS…EXCHANGE IDEAS…TAKE ACTION. Use those core ideas to construct your answer.
Rotary’s communications materials will be affected as well. These are just rough concepts…but they suggest a direction born out of our research.In the past, Rotary’s materials were often more concerned with the “Hows”…for example, the process and mechanics of becoming a member. As a result of our branding effort we are refocusing our communications on the “Whys”…the benefits of becoming a member…with action-oriented headlines and a compelling benefit story.If we look inside that brochure we might find our story told with infographics—which communicate faster across languages than the long paragraphs of text we use today.
A club service project poster might look like this…with an action-oriented headline:“No one in our community should go hungry. With our help, no one will.” Again, the large Rotary Gold wheel…a proud Mark of Excellence…ensures that the message…”This is Rotary”…comes through.
JENNIFERAt the beginning of the workshop we said we would share three ways you can strengthen Rotary.
JENNIFERFirst. Share what you learned in this workshop with others on your team. With your fellow club members. And your membership chairs. Then ask how these insights impact how you’re going to approach everything from your next club meeting…to your next visit with a new membership prospect…to your club’s next service project.
JENNIFERTwo. Living the Rotary brand means asking the right questions…Begin by taking an honest assessment of your own club…and the clubs in your district. If you were a prospective member today, what would make you want to join? Think about how you make your club vibrant. Fun. Involving. Think about how you might invite your best friend to join? What would you say to them? How would you share your Rotary moment?Think about how your club can be more appealing to younger professionals. How you could involve them more…right from the start.Think about why existing members leave? And what changes or improvements might have kept them?Again, Rotary’s Membership department can help you. Give them a call.
JENNIFERHere’s a question. How many of you asked your spouse to get married on your first date? None.Because that would be silly.But many Rotarians do almost the same every day in Rotary. We ask someone to join our club the first time we meet them. Wouldn’t it be smarter to “date” first before we ask someone to get married? Invite a prospect to a service project. Find out their area of expertise. And connect them with a project for which they would be well suited. Let them see how much fun it is to give back to their community. Experience suggests that clubs and members who try this approach are more often successful.What about your existing members? Are you club presidents doing enough to keep them involved and engaged?
If you remember only two words from our workshop today…remember… COMMUNITY. & CONNECTION.Then you can describe what Rotary is about in two words….”Community” and “Connection.”Because we know this is why you join…and stay with Rotary. Because we know that we CONNECT LEADERS. We EXCHANGE IDEAS. And we TAKE ACTION give back to our communities. And we do this in every COMMUNITY everywhere in the world.
When you get back home…share what you’ve learned with your fellow Rotaractors…and your fellow Rotarians as well. Share it with your friends…people who are not Rotaractors…and do not yet know what you know…how amazing Rotary is…get out there and continue your mission…BE ROTARY CHAMPIONS!Thank you.