The webinar by STC Consulting focuses on utilizing technology to enhance the effectiveness of nonprofit organizations, covering essential tools and strategies for improvement. It emphasizes the importance of a clear mission statement and discusses the connection between nonprofit missions and impact. Attendees are provided with resources and services aimed at supporting nonprofit start-up, training, and capacity building.

1. Improving
Nonprofit
Impact
Using
Technology
Webinar 3 – Nonprofit Development Series
GTCC Small Business Center
Greensboro, NC
June 2, 2020

2. WELCOME
● Ask your questions in the chat box
• Mute your device to block background noises
• Do not put your phone on “hold”
• Be respectful to the presenter & attendees
Disclaimer: This presentation is provided for educational and informational
purposes only and should not be construed as legal advice or as an offer to
perform legal services on any subject matter.

3. Services are delivered using technology through:
● individualized coaching/mentoring
● group trainings
● workshops
● public speaking
● seminars
Our primary services focus on nonprofit
start-up and formation. We offer planning,
training & technology services that help our
clients build internal capacity after
formation.
ABOUT
STC CONSULTING, LLC

4. CONTACT &
FOLLOW US
Facebook: STCConsultingLLC
Instagram: stcconsultingllc
LinkedIn: stcconsultingllc
Twitter: stconsultingllc
STC CONSULTING, LLC
Greensboro, NC 27410
(336) 252-4891
https://stcconsultingllc.org

5. Dr. Kathryn Addo Julius E. Rainey, Jr.
President Director of Technology Services
MEET
OUR
TEAM
• Non-Profit Formation
• Nonprofit Governance
• Board Development & Training
• Philanthropy Planning
• Website Development
• Digital Marketing
• Project Management
• IT Analysis & Planning
• Testing, Rollout & Training Support

6. Community Inspirations with Dr. K shares
information that inspires & music that
soothes the soul!
The weekly 30-minute program
promotes philanthropy & nonprofits as
forms of community engagement &
empowerment.
FRIDAYS @ 10:00 AM
www.WDRBmedia.com
www.soundcloud.com
SERVING OUR
COMMUNITY

7. NONPROFIT
RESOURCES

8. GTCC SMALL
BUSINESS CENTER
The GTCC Small Business Center (SBC) is part of the statewide
Small Business Center Network (SBCN), a community college-
funded initiative with a vision to foster and support
entrepreneurship, small business, and economic development in
local communities with an emphasis on assisting start-ups, early
stage, and at-risk enterprises.
Our goal is to increase the number of viable businesses across the
state by providing high quality, accessible assistance to small
business owners, leading to job creation and retention. We do this
through free programs/seminars and confidential counseling.
In Greensboro, the SBC is located in the Nussbaum Center for
Entrepreneurship, Suite 1201, located at 1451 S. Elm Eugene
Street. The SBC also has an office in the High Point Chamber of
Commerce, where counseling is available.
Mark Hagenbuch, Director
mthagenbuch@gtcc.edu
Wendy Brockman, Admin. Assistant
wlbrockman@gtcc.edu

9. GTCC NONPROFIT
DEVELOPMENT SERIES
3/3/20 Nonprofit Organization Formation
3/10/20 Developing Nonprofit Programs
6/2/20 Improving Nonprofit Impact Through
Technology
6/9/20 Nonprofit Financial Basics
Tuesdays 3 PM- 5 PM
Register at https://bit.ly/2UwUZzz

10. LIBRARY RESOURCES FOR YOUR
NONPROFIT!
● We are a Foundation Information Network Partner- we
provide specialized access and knowledge to a suite of
resources and solutions provided by Candid.
● Free access to Foundation Directory Online, a premiere
funding research tool for nonprofits.
● Special collections of print and virtual materials for
nonprofits- topics include starting a nonprofit, board
governance, grant writing, and more.
● Free access to specialized databases that can help with
research for your nonprofit, including demographic and
issue research,.
● Dedicated Librarian to help you learn about resources
for your nonprofit.
Morgan Ritchie-Baum, Business &
Nonprofit Librarian
E: morgan.ritchiebaum@greensboro-nc.gov
P: 336-373-4559
Questions? Contact Me!

11. LET’S BEGIN!
This presentation discusses:
1. The connection between NPO
mission & impact
2. The benefits of using technology
to advance NPO Mission
3. Technology tools that help
increase NPO effectiveness
4. COVID-19 NPO Resources

12. MISSION
MATTERS!
The Nonprofit’s Mission describes the
reason the organization exists!
The Mission statement should be:
• Clear – easy to understand
• Concise – short & to the point
• Useful – Inform. Focus. Guide

13. MISSION
MATTERS!
The Mission Statement has 3 primary
audiences:
• External – informs others what the
Nonprofit is doing
• Staff & Volunteers – helps to focus &
motivate your team
• Leadership – guides strategic planning
& decisions

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WHAT IS
NONPROFIT IMPACT?
Nonprofit impact = Nonprofit effectiveness
• Requires measurable actions that
influence, change, alter, modify, or
transform
• The goal of every Nonprofit must be to
implement its Mission in a way that
positively influences the people &
communities it serves
• Nonprofit Impact video:
https://youtu.be/J9yUKxeEHeA

15. TECHNOLOGY IMPROVES
Marketing
Strategic
Planning
Constituent
Management
Service
Delivery
Reporting
Day-to-Day
Operations
Training &
Education
FundraisingCommunications
Technology positively improves organizational effectiveness
in these 9 areas:
Source: http://www.guidestar.org/ViewEdoc.aspx?eDocId=1685934&approved=True

16. TECHNOLOGY
CONNECTS
Using technology helps Nonprofits connect
with important stakeholders
• Clients
• Board members
• Staff
• Potential clients
• Potential donors
• Potential funders
• Diverse populations – age, race, class,
gender, religion, ability, socio-economic
status

17. TECHNOLOGY
ASSISTS
Technology helps
Nonprofits…
• Document social & economic impact on
the people it serves
• Increase engagement by stakeholders
both inside & outside of the Nonprofit
• Increase funding
• Meet reporting requirements to funders
and regulators

18. TAKE A
QUICK
COMFORT
BREAK!

19. TECHNOLOGY
TOOLBOX
What’s in your Nonprofit’s toolbox?
• Website Builders
• Content Management System
• Email Communications
• Cloud-based Storage
• Mobile & Social Media
• Video Conferencing
• Online Fundraising

20. WEBSITES
A “win” for a Nonprofit’s website is to
deepen an engagement with a set of
stakeholders that leads to the long term
outcomes of the organization.
GRAPHIC DESIGN
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Software that allows the creation of a
well-designed website
• requires minimal technical knowledge
• Wix
https://www.wix.com/
• Squarespace
https://www.squarespace.com/
Website Builders

21. WEBSITES, CONT’D
• software used to create a website for
marketing & informational purposes
• requires a deeper technical knowledge
• allows expansion of the website to
provide additional features (e.g.
customer relationship management
system (CRM), membership login…)
• WordPress https://wordpress.org/
Content Management Systems(CMS)

22. EMAIL | Productivity
• Google for Nonprofits – Gmail
• Microsoft Office 365 for Nonprofits –
Outlook
These resources are FREE for most
Nonprofits (depends on your Nonprofits’
eligibility and other criteria)!

23. EMAIL | Marketing
• MailChimp
• Constant Contact
• Emma
These resources are FREE for most
Nonprofits (depends on your Nonprofits’
eligibility and other criteria)!

24. CLOUD-BASED
STORAGE/APPS
Cloud storage allows data to be stored on remote
servers accessed from the internet, or "cloud." It is
maintained, operated and managed by a cloud
storage service provider on virtual storage servers.
Google for Nonprofits
Google for Nonprofits: Make a Change (1:37)
https://www.youtube.com/watch?v=pHEyxJZ8KcM
Microsoft Office 365 for Nonprofits
Nonprofit Changes Lives with Help from Office 365
(2:54)
https://www.youtube.com/watch?v=1Y6p7Y3_1Yk

25. SOCIAL MEDIA
Forms of electronic communication (such as
websites for social networking and
microblogging) through which users create
online communities to share information,
ideas, personal messages, and other
content (such as videos)
• Facebook
• Twitter
• Instagram
• LinkedIn
• Hootsuite – Social Media
Scheduler
https://hootsuite.com/
• Bitly – creates a short .url to
determine the analytics
https://bitly.com/

26. Nonprofits use social media platforms daily to connect
with constituents, raise awareness for causes, and
collect donations. With engaged followers on one or
more of the major social networks, organizations can
effectively spread the word about fundraising
campaigns, new initiatives, and advocacy work.
• Classy https://www.classy.org/blog/11-ways-grow-
Nonprofit-social-media-followers/
• Nonprofit Tech for Good http://www.nptechforgood.com/
• Giving Tuesday, December 1, 2020
https://www.givingtuesday.org/
• Instagram for Nonprofits infographic
https://www.mobilecause.com/instagram-for-Nonprofits/
SOCIAL MEDIA

27. VIDEO
CONFERENCING
Holding meetings without physically travelling saves your
nonprofit money and time. Video conferencing is a great
alternative when communicating with the board, staff, and
community stakeholders.
• Go To Meeting - Citrix web conferencing software
https://www.gotomeeting.com/
• Zoom – Video conferencing https://zoom.us/
• Microsoft Teams - http://microsoft.com/en-us/microsoft-
365/microsoft-teams/free
• Google Meet - https://gsuite.google.com/products/meet/

28. FUNDRAISING
Fundraising platforms are available that enhance a
Nonprofit’s ability to engage donors in a variety of ways.
• Donate for Good/DonateNow/Network for Good -
provides a secure donation system that powers the
online fundraising efforts of many non-profits. It
provides donation tools to individuals, non-profits,
companies and even software developers.
http://www.networkforgood.org/
• MobileCause - specializes in online donations through
text to give donations https://www.mobilecause.com/
• PayPal -provides a variety of fundraising applications
https://www.paypal.com/us/webapps/mpp/donations

29. ONLINE COVID-19
RESOURCES
● National Council of Nonprofits: Nonprofits & COVID-19
Resources
● “Coronavirus & Nonprofits: Resources for Responding to
COVID-19”, Wired Impact - Wired Impact Nonprofit Resources
● “Where Can I Find Emergency Financial Resources to Help with
COVID-19 Hardships?”Grantspace by Candid - Nonprofit
Financial Emergency Resources
● “Coronavirus Relief: Everything Your Nonprofit Needs to Know
About the Stimulus Package,” Classy - Classy.org Blog Stimulus
Package for Nonprofits
● United Way of Greater Greensboro Virus Relief Funding: United
Way of Greater Greensboro Virus Relief Fund Info

30. Thank You