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Improving
Nonprofit
Impact
Using
Technology
Webinar 3 – Nonprofit Development Series
GTCC Small Business Center
Greensboro, NC
June 2, 2020
WELCOME
● Ask your questions in the chat box
• Mute your device to block background noises
• Do not put your phone on “hold”
• Be respectful to the presenter & attendees
Disclaimer: This presentation is provided for educational and informational
purposes only and should not be construed as legal advice or as an offer to
perform legal services on any subject matter.
Services are delivered using technology through:
● individualized coaching/mentoring
● group trainings
● workshops
● public speaking
● seminars
Our primary services focus on nonprofit
start-up and formation. We offer planning,
training & technology services that help our
clients build internal capacity after
formation.
ABOUT
STC CONSULTING, LLC
CONTACT &
FOLLOW US
Facebook: STCConsultingLLC
Instagram: stcconsultingllc
LinkedIn: stcconsultingllc
Twitter: stconsultingllc
STC CONSULTING, LLC
Greensboro, NC 27410
(336) 252-4891
https://stcconsultingllc.org
Dr. Kathryn Addo Julius E. Rainey, Jr.
President Director of Technology Services
MEET
OUR
TEAM
• Non-Profit Formation
• Nonprofit Governance
• Board Development & Training
• Philanthropy Planning
• Website Development
• Digital Marketing
• Project Management
• IT Analysis & Planning
• Testing, Rollout & Training Support
Community Inspirations with Dr. K shares
information that inspires & music that
soothes the soul!
The weekly 30-minute program
promotes philanthropy & nonprofits as
forms of community engagement &
empowerment.
FRIDAYS @ 10:00 AM
www.WDRBmedia.com
www.soundcloud.com
SERVING OUR
COMMUNITY
NONPROFIT
RESOURCES
GTCC SMALL
BUSINESS CENTER
The GTCC Small Business Center (SBC) is part of the statewide
Small Business Center Network (SBCN), a community college-
funded initiative with a vision to foster and support
entrepreneurship, small business, and economic development in
local communities with an emphasis on assisting start-ups, early
stage, and at-risk enterprises.
Our goal is to increase the number of viable businesses across the
state by providing high quality, accessible assistance to small
business owners, leading to job creation and retention. We do this
through free programs/seminars and confidential counseling.
In Greensboro, the SBC is located in the Nussbaum Center for
Entrepreneurship, Suite 1201, located at 1451 S. Elm Eugene
Street. The SBC also has an office in the High Point Chamber of
Commerce, where counseling is available.
Mark Hagenbuch, Director
mthagenbuch@gtcc.edu
Wendy Brockman, Admin. Assistant
wlbrockman@gtcc.edu
GTCC NONPROFIT
DEVELOPMENT SERIES
3/3/20 Nonprofit Organization Formation
3/10/20 Developing Nonprofit Programs
6/2/20 Improving Nonprofit Impact Through
Technology
6/9/20 Nonprofit Financial Basics
Tuesdays 3 PM- 5 PM
Register at https://bit.ly/2UwUZzz
LIBRARY RESOURCES FOR YOUR
NONPROFIT!
● We are a Foundation Information Network Partner- we
provide specialized access and knowledge to a suite of
resources and solutions provided by Candid.
● Free access to Foundation Directory Online, a premiere
funding research tool for nonprofits.
● Special collections of print and virtual materials for
nonprofits- topics include starting a nonprofit, board
governance, grant writing, and more.
● Free access to specialized databases that can help with
research for your nonprofit, including demographic and
issue research,.
● Dedicated Librarian to help you learn about resources
for your nonprofit.
Morgan Ritchie-Baum, Business &
Nonprofit Librarian
E: morgan.ritchiebaum@greensboro-nc.gov
P: 336-373-4559
Questions? Contact Me!
LET’S BEGIN!
This presentation discusses:
1. The connection between NPO
mission & impact
2. The benefits of using technology
to advance NPO Mission
3. Technology tools that help
increase NPO effectiveness
4. COVID-19 NPO Resources
MISSION
MATTERS!
The Nonprofit’s Mission describes the
reason the organization exists!
The Mission statement should be:
• Clear – easy to understand
• Concise – short & to the point
• Useful – Inform. Focus. Guide
MISSION
MATTERS!
The Mission Statement has 3 primary
audiences:
• External – informs others what the
Nonprofit is doing
• Staff & Volunteers – helps to focus &
motivate your team
• Leadership – guides strategic planning
& decisions
Your Name
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Your Name
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libero vivamus
Your Name
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Your Name
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WHAT IS
NONPROFIT IMPACT?
Nonprofit impact = Nonprofit effectiveness
• Requires measurable actions that
influence, change, alter, modify, or
transform
• The goal of every Nonprofit must be to
implement its Mission in a way that
positively influences the people &
communities it serves
• Nonprofit Impact video:
https://youtu.be/J9yUKxeEHeA
TECHNOLOGY IMPROVES
Marketing
Strategic
Planning
Constituent
Management
Service
Delivery
Reporting
Day-to-Day
Operations
Training &
Education
FundraisingCommunications
Technology positively improves organizational effectiveness
in these 9 areas:
Source: http://www.guidestar.org/ViewEdoc.aspx?eDocId=1685934&approved=True
TECHNOLOGY
CONNECTS
Using technology helps Nonprofits connect
with important stakeholders
• Clients
• Board members
• Staff
• Potential clients
• Potential donors
• Potential funders
• Diverse populations – age, race, class,
gender, religion, ability, socio-economic
status
TECHNOLOGY
ASSISTS
Technology helps
Nonprofits…
• Document social & economic impact on
the people it serves
• Increase engagement by stakeholders
both inside & outside of the Nonprofit
• Increase funding
• Meet reporting requirements to funders
and regulators
TAKE A
QUICK
COMFORT
BREAK!
TECHNOLOGY
TOOLBOX
What’s in your Nonprofit’s toolbox?
• Website Builders
• Content Management System
• Email Communications
• Cloud-based Storage
• Mobile & Social Media
• Video Conferencing
• Online Fundraising
WEBSITES
A “win” for a Nonprofit’s website is to
deepen an engagement with a set of
stakeholders that leads to the long term
outcomes of the organization.
GRAPHIC DESIGN
Make a type specimen book unknown
printer took a galley of type and scrambled it
to make a type specimen book
Software that allows the creation of a
well-designed website
• requires minimal technical knowledge
• Wix
https://www.wix.com/
• Squarespace
https://www.squarespace.com/
Website Builders
WEBSITES, CONT’D
• software used to create a website for
marketing & informational purposes
• requires a deeper technical knowledge
• allows expansion of the website to
provide additional features (e.g.
customer relationship management
system (CRM), membership login…)
• WordPress https://wordpress.org/
Content Management Systems(CMS)
EMAIL | Productivity
• Google for Nonprofits – Gmail
• Microsoft Office 365 for Nonprofits –
Outlook
These resources are FREE for most
Nonprofits (depends on your Nonprofits’
eligibility and other criteria)!
EMAIL | Marketing
• MailChimp
• Constant Contact
• Emma
These resources are FREE for most
Nonprofits (depends on your Nonprofits’
eligibility and other criteria)!
CLOUD-BASED
STORAGE/APPS
Cloud storage allows data to be stored on remote
servers accessed from the internet, or "cloud." It is
maintained, operated and managed by a cloud
storage service provider on virtual storage servers.
Google for Nonprofits
Google for Nonprofits: Make a Change (1:37)
https://www.youtube.com/watch?v=pHEyxJZ8KcM
Microsoft Office 365 for Nonprofits
Nonprofit Changes Lives with Help from Office 365
(2:54)
https://www.youtube.com/watch?v=1Y6p7Y3_1Yk
SOCIAL MEDIA
Forms of electronic communication (such as
websites for social networking and
microblogging) through which users create
online communities to share information,
ideas, personal messages, and other
content (such as videos)
• Facebook
• Twitter
• Instagram
• LinkedIn
• Hootsuite – Social Media
Scheduler
https://hootsuite.com/
• Bitly – creates a short .url to
determine the analytics
https://bitly.com/
Nonprofits use social media platforms daily to connect
with constituents, raise awareness for causes, and
collect donations. With engaged followers on one or
more of the major social networks, organizations can
effectively spread the word about fundraising
campaigns, new initiatives, and advocacy work.
• Classy https://www.classy.org/blog/11-ways-grow-
Nonprofit-social-media-followers/
• Nonprofit Tech for Good http://www.nptechforgood.com/
• Giving Tuesday, December 1, 2020
https://www.givingtuesday.org/
• Instagram for Nonprofits infographic
https://www.mobilecause.com/instagram-for-Nonprofits/
SOCIAL MEDIA
VIDEO
CONFERENCING
Holding meetings without physically travelling saves your
nonprofit money and time. Video conferencing is a great
alternative when communicating with the board, staff, and
community stakeholders.
• Go To Meeting - Citrix web conferencing software
https://www.gotomeeting.com/
• Zoom – Video conferencing https://zoom.us/
• Microsoft Teams - http://microsoft.com/en-us/microsoft-
365/microsoft-teams/free
• Google Meet - https://gsuite.google.com/products/meet/
FUNDRAISING
Fundraising platforms are available that enhance a
Nonprofit’s ability to engage donors in a variety of ways.
• Donate for Good/DonateNow/Network for Good -
provides a secure donation system that powers the
online fundraising efforts of many non-profits. It
provides donation tools to individuals, non-profits,
companies and even software developers.
http://www.networkforgood.org/
• MobileCause - specializes in online donations through
text to give donations https://www.mobilecause.com/
• PayPal -provides a variety of fundraising applications
https://www.paypal.com/us/webapps/mpp/donations
ONLINE COVID-19
RESOURCES
● National Council of Nonprofits: Nonprofits & COVID-19
Resources
● “Coronavirus & Nonprofits: Resources for Responding to
COVID-19”, Wired Impact - Wired Impact Nonprofit Resources
● “Where Can I Find Emergency Financial Resources to Help with
COVID-19 Hardships?”Grantspace by Candid - Nonprofit
Financial Emergency Resources
● “Coronavirus Relief: Everything Your Nonprofit Needs to Know
About the Stimulus Package,” Classy - Classy.org Blog Stimulus
Package for Nonprofits
● United Way of Greater Greensboro Virus Relief Funding: United
Way of Greater Greensboro Virus Relief Fund Info
Thank You

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Improving Nonprofit Impact Through Technology

  • 1. Improving Nonprofit Impact Using Technology Webinar 3 – Nonprofit Development Series GTCC Small Business Center Greensboro, NC June 2, 2020
  • 2. WELCOME ● Ask your questions in the chat box • Mute your device to block background noises • Do not put your phone on “hold” • Be respectful to the presenter & attendees Disclaimer: This presentation is provided for educational and informational purposes only and should not be construed as legal advice or as an offer to perform legal services on any subject matter.
  • 3. Services are delivered using technology through: ● individualized coaching/mentoring ● group trainings ● workshops ● public speaking ● seminars Our primary services focus on nonprofit start-up and formation. We offer planning, training & technology services that help our clients build internal capacity after formation. ABOUT STC CONSULTING, LLC
  • 4. CONTACT & FOLLOW US Facebook: STCConsultingLLC Instagram: stcconsultingllc LinkedIn: stcconsultingllc Twitter: stconsultingllc STC CONSULTING, LLC Greensboro, NC 27410 (336) 252-4891 https://stcconsultingllc.org
  • 5. Dr. Kathryn Addo Julius E. Rainey, Jr. President Director of Technology Services MEET OUR TEAM • Non-Profit Formation • Nonprofit Governance • Board Development & Training • Philanthropy Planning • Website Development • Digital Marketing • Project Management • IT Analysis & Planning • Testing, Rollout & Training Support
  • 6. Community Inspirations with Dr. K shares information that inspires & music that soothes the soul! The weekly 30-minute program promotes philanthropy & nonprofits as forms of community engagement & empowerment. FRIDAYS @ 10:00 AM www.WDRBmedia.com www.soundcloud.com SERVING OUR COMMUNITY
  • 8. GTCC SMALL BUSINESS CENTER The GTCC Small Business Center (SBC) is part of the statewide Small Business Center Network (SBCN), a community college- funded initiative with a vision to foster and support entrepreneurship, small business, and economic development in local communities with an emphasis on assisting start-ups, early stage, and at-risk enterprises. Our goal is to increase the number of viable businesses across the state by providing high quality, accessible assistance to small business owners, leading to job creation and retention. We do this through free programs/seminars and confidential counseling. In Greensboro, the SBC is located in the Nussbaum Center for Entrepreneurship, Suite 1201, located at 1451 S. Elm Eugene Street. The SBC also has an office in the High Point Chamber of Commerce, where counseling is available. Mark Hagenbuch, Director mthagenbuch@gtcc.edu Wendy Brockman, Admin. Assistant wlbrockman@gtcc.edu
  • 9. GTCC NONPROFIT DEVELOPMENT SERIES 3/3/20 Nonprofit Organization Formation 3/10/20 Developing Nonprofit Programs 6/2/20 Improving Nonprofit Impact Through Technology 6/9/20 Nonprofit Financial Basics Tuesdays 3 PM- 5 PM Register at https://bit.ly/2UwUZzz
  • 10. LIBRARY RESOURCES FOR YOUR NONPROFIT! ● We are a Foundation Information Network Partner- we provide specialized access and knowledge to a suite of resources and solutions provided by Candid. ● Free access to Foundation Directory Online, a premiere funding research tool for nonprofits. ● Special collections of print and virtual materials for nonprofits- topics include starting a nonprofit, board governance, grant writing, and more. ● Free access to specialized databases that can help with research for your nonprofit, including demographic and issue research,. ● Dedicated Librarian to help you learn about resources for your nonprofit. Morgan Ritchie-Baum, Business & Nonprofit Librarian E: morgan.ritchiebaum@greensboro-nc.gov P: 336-373-4559 Questions? Contact Me!
  • 11. LET’S BEGIN! This presentation discusses: 1. The connection between NPO mission & impact 2. The benefits of using technology to advance NPO Mission 3. Technology tools that help increase NPO effectiveness 4. COVID-19 NPO Resources
  • 12. MISSION MATTERS! The Nonprofit’s Mission describes the reason the organization exists! The Mission statement should be: • Clear – easy to understand • Concise – short & to the point • Useful – Inform. Focus. Guide
  • 13. MISSION MATTERS! The Mission Statement has 3 primary audiences: • External – informs others what the Nonprofit is doing • Staff & Volunteers – helps to focus & motivate your team • Leadership – guides strategic planning & decisions
  • 14. Your Name lacus nulla ac netus nibh aliquet, justo libero vivamus Your Name lacus nulla ac netus nibh aliquet, justo libero vivamus Your Name lacus nulla ac netus nibh aliquet, justo libero vivamus Your Name lacus nulla ac netus nibh aliquet, justo libero vivamus WHAT IS NONPROFIT IMPACT? Nonprofit impact = Nonprofit effectiveness • Requires measurable actions that influence, change, alter, modify, or transform • The goal of every Nonprofit must be to implement its Mission in a way that positively influences the people & communities it serves • Nonprofit Impact video: https://youtu.be/J9yUKxeEHeA
  • 15. TECHNOLOGY IMPROVES Marketing Strategic Planning Constituent Management Service Delivery Reporting Day-to-Day Operations Training & Education FundraisingCommunications Technology positively improves organizational effectiveness in these 9 areas: Source: http://www.guidestar.org/ViewEdoc.aspx?eDocId=1685934&approved=True
  • 16. TECHNOLOGY CONNECTS Using technology helps Nonprofits connect with important stakeholders • Clients • Board members • Staff • Potential clients • Potential donors • Potential funders • Diverse populations – age, race, class, gender, religion, ability, socio-economic status
  • 17. TECHNOLOGY ASSISTS Technology helps Nonprofits… • Document social & economic impact on the people it serves • Increase engagement by stakeholders both inside & outside of the Nonprofit • Increase funding • Meet reporting requirements to funders and regulators
  • 19. TECHNOLOGY TOOLBOX What’s in your Nonprofit’s toolbox? • Website Builders • Content Management System • Email Communications • Cloud-based Storage • Mobile & Social Media • Video Conferencing • Online Fundraising
  • 20. WEBSITES A “win” for a Nonprofit’s website is to deepen an engagement with a set of stakeholders that leads to the long term outcomes of the organization. GRAPHIC DESIGN Make a type specimen book unknown printer took a galley of type and scrambled it to make a type specimen book Software that allows the creation of a well-designed website • requires minimal technical knowledge • Wix https://www.wix.com/ • Squarespace https://www.squarespace.com/ Website Builders
  • 21. WEBSITES, CONT’D • software used to create a website for marketing & informational purposes • requires a deeper technical knowledge • allows expansion of the website to provide additional features (e.g. customer relationship management system (CRM), membership login…) • WordPress https://wordpress.org/ Content Management Systems(CMS)
  • 22. EMAIL | Productivity • Google for Nonprofits – Gmail • Microsoft Office 365 for Nonprofits – Outlook These resources are FREE for most Nonprofits (depends on your Nonprofits’ eligibility and other criteria)!
  • 23. EMAIL | Marketing • MailChimp • Constant Contact • Emma These resources are FREE for most Nonprofits (depends on your Nonprofits’ eligibility and other criteria)!
  • 24. CLOUD-BASED STORAGE/APPS Cloud storage allows data to be stored on remote servers accessed from the internet, or "cloud." It is maintained, operated and managed by a cloud storage service provider on virtual storage servers. Google for Nonprofits Google for Nonprofits: Make a Change (1:37) https://www.youtube.com/watch?v=pHEyxJZ8KcM Microsoft Office 365 for Nonprofits Nonprofit Changes Lives with Help from Office 365 (2:54) https://www.youtube.com/watch?v=1Y6p7Y3_1Yk
  • 25. SOCIAL MEDIA Forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos) • Facebook • Twitter • Instagram • LinkedIn • Hootsuite – Social Media Scheduler https://hootsuite.com/ • Bitly – creates a short .url to determine the analytics https://bitly.com/
  • 26. Nonprofits use social media platforms daily to connect with constituents, raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. • Classy https://www.classy.org/blog/11-ways-grow- Nonprofit-social-media-followers/ • Nonprofit Tech for Good http://www.nptechforgood.com/ • Giving Tuesday, December 1, 2020 https://www.givingtuesday.org/ • Instagram for Nonprofits infographic https://www.mobilecause.com/instagram-for-Nonprofits/ SOCIAL MEDIA
  • 27. VIDEO CONFERENCING Holding meetings without physically travelling saves your nonprofit money and time. Video conferencing is a great alternative when communicating with the board, staff, and community stakeholders. • Go To Meeting - Citrix web conferencing software https://www.gotomeeting.com/ • Zoom – Video conferencing https://zoom.us/ • Microsoft Teams - http://microsoft.com/en-us/microsoft- 365/microsoft-teams/free • Google Meet - https://gsuite.google.com/products/meet/
  • 28. FUNDRAISING Fundraising platforms are available that enhance a Nonprofit’s ability to engage donors in a variety of ways. • Donate for Good/DonateNow/Network for Good - provides a secure donation system that powers the online fundraising efforts of many non-profits. It provides donation tools to individuals, non-profits, companies and even software developers. http://www.networkforgood.org/ • MobileCause - specializes in online donations through text to give donations https://www.mobilecause.com/ • PayPal -provides a variety of fundraising applications https://www.paypal.com/us/webapps/mpp/donations
  • 29. ONLINE COVID-19 RESOURCES ● National Council of Nonprofits: Nonprofits & COVID-19 Resources ● “Coronavirus & Nonprofits: Resources for Responding to COVID-19”, Wired Impact - Wired Impact Nonprofit Resources ● “Where Can I Find Emergency Financial Resources to Help with COVID-19 Hardships?”Grantspace by Candid - Nonprofit Financial Emergency Resources ● “Coronavirus Relief: Everything Your Nonprofit Needs to Know About the Stimulus Package,” Classy - Classy.org Blog Stimulus Package for Nonprofits ● United Way of Greater Greensboro Virus Relief Funding: United Way of Greater Greensboro Virus Relief Fund Info