This document provides an overview of a webinar about cultivating relationships with potential Rotary members from membership leads. It discusses how potential members are identified, including through Rotary's website or events. It emphasizes the importance of qualifying potential members' fit and values, and cultivating relationships over time. The document also stresses appreciating both new and existing members through recognition. Managing the full membership cycle requires skills like communication and focus on members' potential. Resources for working with membership leads are provided.
Rotary hopes to enhance long-term relationships with Rotary Peace Fellows by encouraging partnerships on peacebuilding and conflict prevention projects, including those funded by Rotary global grants. Peace fellows can gain a better sense of how to partner with Rotary clubs and districts by understanding how grant projects are initiated and funded. The purpose is for peace fellows to learn about this topic from Rotary staff and other peace fellows.
Did you know that Rotary has over 300 e-clubs worldwide? If you're a member of an e-club or are thinking about starting one, or if your traditional club wants to incorporate online elements, join us for exciting presentations and discussions about the options. We'll share best practices for e-clubs in communication, fundraising, project development, fellowship, and collaboration with other online clubs.
Rotary hopes to enhance long-term relationships with Rotary Peace Fellows by encouraging partnerships on peacebuilding and conflict prevention projects, including those funded by Rotary global grants. Peace fellows can gain a better sense of how to partner with Rotary clubs and districts by understanding how grant projects are initiated and funded. The purpose is for peace fellows to learn about this topic from Rotary staff and other peace fellows.
Did you know that Rotary has over 300 e-clubs worldwide? If you're a member of an e-club or are thinking about starting one, or if your traditional club wants to incorporate online elements, join us for exciting presentations and discussions about the options. We'll share best practices for e-clubs in communication, fundraising, project development, fellowship, and collaboration with other online clubs.
Transform! How to Lead Clubs and Districts to Be IrresistibleRotary International
Ready to lead your Rotary team in new directions, but not sure how or where to start? Gain a deeper understanding of how to help your club or district transform itself for the future. Using practical tools, you will begin to develop strategies that inspire people to achieve Rotary’s dynamic new priorities.
Leading Your Club to Greatness: 2017-18 Club PresidentsElizabeth Toms
What’s your path to success? Join your fellow presidents-elect and Rotary leaders as we exchange experiences and
ideas to help accelerate clubs toward a successful year. Scale
up to greatness as we share a common vision and motivation
for the coming year and beyond.
First Impressions Matter: Talking to Prospective and New MembersRotary International
First impressions are important for meeting new people, and
for Rotary clubs. Looking to improve the experience your
club provides for prospective and new members? We’ve got
some best practices and resources to help you impress and
engage.
Associate and corporate memberships, passport, satellite, and hybrid clubs — these are just some of the innovative, flexible models that clubs have used recently. Can your club benefit from them too? Our panelists will share highlights and challenges from the process, and provide resources to help make your meetings interactive and engaging.
Get insight into key messaging and new public image resources available to support your efforts to increase awareness of Rotary in your community. Learn how to adapt the People of Action campaign so it resonates locally, and how to use the new materials to support your club's strategic priorities.
Associate and corporate memberships, passport, satellite, and hybrid clubs: These are just some of the innovative, flexible models that clubs have designed recently. Our panelists talk about the challenges, benefits, and lessons of designing a club experience that works for every member.
Join us if you believe your club could benefit from becoming more flexible and you:
• Want to host some meetings online but aren’t sure how
• Have heard about corporate memberships and want to learn more about how they could benefit your club — and community
• Are wondering how a satellite club might allow more prospective members to engage with and expand Rotary
New Club Flexibility: How Can It Attact and Keep MembersElizabeth Toms
How can your club be more attractive to prospective
members, and what can you do to keep your members? How
can Rotary remain a priority when everyone has limited
time? This session will explore club successes and consider
what “flexibility” means. You’ll learn how your club might
benefit from increased flexibility and get ideas for the
coming year. You’ll also hear about changes you may need to
make to your bylaws to accommodate your innovations.
Does your Rotary club have more than 125 members? Do you
struggle to keep everyone engaged and appeal to potential
Rotarians? Come share challenges and best practices with
members and leaders from other large clubs.
Is your club membership a revolving door, with new
members leaving within the first year? Learn strategies from
other clubs that will help you engage members, keep them
active and enthusiastic, and enhance club retention.
Webinar slides from webinar recorded on 12 February 2019.
The Paul Harris Society has grown to over 21,000 members in 138 countries worldwide and 16% of donations to The Rotary Foundation come from this special group of members. Are you looking for ways to encourage growth in the society within your district or club? Or, new ways to keep society members engaged? If so, join us for a webinar hosted by the Foundation’s Annual Giving team, including Rotarian panelists, and get tips about how to recognize new Paul Harris Society members, engage them after they join and continually engage them for years to come. In addition, we will include a brief history of the Paul Harris Society along with an overview of updates.
During this webinar, you can expect to hear:
• Ways to promote the PHS in your clubs and districts
• How to recruit members
• Tactics for engaging and thanking PHS members
Rotary clubs are exploring change and flexibility in new and
creative ways. Come get ideas to strengthen and engage your
members. From different meeting designs to nontraditional
venues and schedules, clubs are embracing a new Rotary, and
you can, too.
Rotary has stipulated branding guidelines for all Rotary Clubs in the world to follow. The presentation was used as a part of presentation to the club leadership in the District Training Assembly at Mussoorie in May 2015.
It is imperative for every Club and Rotarians in charge of various humanitarian projects to follow the guidelines.
Consistent use of the visual identity of any organisation by its diverse units across its geographical expanse, help in building trust and confidence in its values and vision.
Do you have a club website or app to keep your members
connected and up to date? Does your club manage member
and officer updates online? Over 14,000 clubs are already
integrated directly with Rotary International’s membership
database using tools provided by our licensed vendors. These
club management systems help you keep your membership
and club officer information up to date, connecting it to RI
in real time. They also provide easy-to-use templates for
your club’s website and tools to facilitate communication
among members. Come meet some of our vendors, see the
possibilities, and let us help you get started.
Finding warm bodies to meet your recruitment goals may be a relatively easy task. But finding the right mentors can be very difficult. Developing an effective recruitment strategy takes creativity, flexibility, innovation, and a good amount of brunt work. This month's webinar will focus on several key practices recommended in the field, including marketing tools, messaging, analyzing data, the importance of partnerships, and the establishment of a sound recruitment plan. Friends for Youth's Mentoring Institute Program Director Sarah Kremer and Recruitment Specialist Jonathan Cowgill will also share some best practices and our own program's recruitment experiences.
Join us as we navigate what works and what doesn't work as you start your fall mentor recruitment campaigns!
At VolunteerMatch we have a unique view into what volunteers are looking for in an opportunity. The age of one-size fits all volunteer engagement is coming to an end. This webinar will start with a review of some of the things that we know about what volunteers are looking for in an opportunity. It will then help you use this information to start designing volunteer opportunities and determining who is the “right” volunteer for your program. You’ll also learn how “word of mouth” plays such a large role in attracting volunteers to your organization and how social media makes this even more important.
This is a great introduction to some of our more advanced webinars including Where do I go from here? Engage Volunteers in New Ways, and Developing a Strategic Plan for Volunteer Engagement
Transform! How to Lead Clubs and Districts to Be IrresistibleRotary International
Ready to lead your Rotary team in new directions, but not sure how or where to start? Gain a deeper understanding of how to help your club or district transform itself for the future. Using practical tools, you will begin to develop strategies that inspire people to achieve Rotary’s dynamic new priorities.
Leading Your Club to Greatness: 2017-18 Club PresidentsElizabeth Toms
What’s your path to success? Join your fellow presidents-elect and Rotary leaders as we exchange experiences and
ideas to help accelerate clubs toward a successful year. Scale
up to greatness as we share a common vision and motivation
for the coming year and beyond.
First Impressions Matter: Talking to Prospective and New MembersRotary International
First impressions are important for meeting new people, and
for Rotary clubs. Looking to improve the experience your
club provides for prospective and new members? We’ve got
some best practices and resources to help you impress and
engage.
Associate and corporate memberships, passport, satellite, and hybrid clubs — these are just some of the innovative, flexible models that clubs have used recently. Can your club benefit from them too? Our panelists will share highlights and challenges from the process, and provide resources to help make your meetings interactive and engaging.
Get insight into key messaging and new public image resources available to support your efforts to increase awareness of Rotary in your community. Learn how to adapt the People of Action campaign so it resonates locally, and how to use the new materials to support your club's strategic priorities.
Associate and corporate memberships, passport, satellite, and hybrid clubs: These are just some of the innovative, flexible models that clubs have designed recently. Our panelists talk about the challenges, benefits, and lessons of designing a club experience that works for every member.
Join us if you believe your club could benefit from becoming more flexible and you:
• Want to host some meetings online but aren’t sure how
• Have heard about corporate memberships and want to learn more about how they could benefit your club — and community
• Are wondering how a satellite club might allow more prospective members to engage with and expand Rotary
New Club Flexibility: How Can It Attact and Keep MembersElizabeth Toms
How can your club be more attractive to prospective
members, and what can you do to keep your members? How
can Rotary remain a priority when everyone has limited
time? This session will explore club successes and consider
what “flexibility” means. You’ll learn how your club might
benefit from increased flexibility and get ideas for the
coming year. You’ll also hear about changes you may need to
make to your bylaws to accommodate your innovations.
Does your Rotary club have more than 125 members? Do you
struggle to keep everyone engaged and appeal to potential
Rotarians? Come share challenges and best practices with
members and leaders from other large clubs.
Is your club membership a revolving door, with new
members leaving within the first year? Learn strategies from
other clubs that will help you engage members, keep them
active and enthusiastic, and enhance club retention.
Webinar slides from webinar recorded on 12 February 2019.
The Paul Harris Society has grown to over 21,000 members in 138 countries worldwide and 16% of donations to The Rotary Foundation come from this special group of members. Are you looking for ways to encourage growth in the society within your district or club? Or, new ways to keep society members engaged? If so, join us for a webinar hosted by the Foundation’s Annual Giving team, including Rotarian panelists, and get tips about how to recognize new Paul Harris Society members, engage them after they join and continually engage them for years to come. In addition, we will include a brief history of the Paul Harris Society along with an overview of updates.
During this webinar, you can expect to hear:
• Ways to promote the PHS in your clubs and districts
• How to recruit members
• Tactics for engaging and thanking PHS members
Rotary clubs are exploring change and flexibility in new and
creative ways. Come get ideas to strengthen and engage your
members. From different meeting designs to nontraditional
venues and schedules, clubs are embracing a new Rotary, and
you can, too.
Rotary has stipulated branding guidelines for all Rotary Clubs in the world to follow. The presentation was used as a part of presentation to the club leadership in the District Training Assembly at Mussoorie in May 2015.
It is imperative for every Club and Rotarians in charge of various humanitarian projects to follow the guidelines.
Consistent use of the visual identity of any organisation by its diverse units across its geographical expanse, help in building trust and confidence in its values and vision.
Do you have a club website or app to keep your members
connected and up to date? Does your club manage member
and officer updates online? Over 14,000 clubs are already
integrated directly with Rotary International’s membership
database using tools provided by our licensed vendors. These
club management systems help you keep your membership
and club officer information up to date, connecting it to RI
in real time. They also provide easy-to-use templates for
your club’s website and tools to facilitate communication
among members. Come meet some of our vendors, see the
possibilities, and let us help you get started.
Finding warm bodies to meet your recruitment goals may be a relatively easy task. But finding the right mentors can be very difficult. Developing an effective recruitment strategy takes creativity, flexibility, innovation, and a good amount of brunt work. This month's webinar will focus on several key practices recommended in the field, including marketing tools, messaging, analyzing data, the importance of partnerships, and the establishment of a sound recruitment plan. Friends for Youth's Mentoring Institute Program Director Sarah Kremer and Recruitment Specialist Jonathan Cowgill will also share some best practices and our own program's recruitment experiences.
Join us as we navigate what works and what doesn't work as you start your fall mentor recruitment campaigns!
At VolunteerMatch we have a unique view into what volunteers are looking for in an opportunity. The age of one-size fits all volunteer engagement is coming to an end. This webinar will start with a review of some of the things that we know about what volunteers are looking for in an opportunity. It will then help you use this information to start designing volunteer opportunities and determining who is the “right” volunteer for your program. You’ll also learn how “word of mouth” plays such a large role in attracting volunteers to your organization and how social media makes this even more important.
This is a great introduction to some of our more advanced webinars including Where do I go from here? Engage Volunteers in New Ways, and Developing a Strategic Plan for Volunteer Engagement
Lori and Sean from The Connected Brand share their expertise on how strong brands are built, why this matters to charitable organizations of all sizes, and the common misconceptions about what brands are. They will also be sharing a donor journey tool that attendees can take away and put into action.
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join Network for Good to learn about trends in corporate-cause partnerships and the 5 must-have components of awesome and effective cross-sector alliances. These tips will help your collaborations drive impact this #GivingTuesday - and all the Tuesdays after that.
Speaker Information:
Kate Olsen is Vice President of Strategic Projects at Network for Good, a leading digital giving platform in the U.S. Kate executes corporate strategy and growth initiatives and spearheads thought leadership for the enterprise team, helping companies extend the reach of their cause-related initiatives and better engage with nonprofits, consumers and employees through charitable giving.
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
Do you wish your members were more active and engaged
in your Rotary club? Have your meetings become stale and
routine? Get some tips for making your meetings feel fun and
refreshed. Come with an open mind and leave with a new bag
of tricks to better engage your club’s members.
The Brain Trust aims to engage experienced and emerging entrepreneurs within a collaboration framework designed to maximize the success rate of new and growing businesses. It provides entrepreneurs the support they need in their journey. This program was created by entrepreneurs to the benefit of entrepreneurs.
Intended for district leaders who are responsible for organizing
grant management seminars, this session will provide tips for
organizing and running a successful event in person or online.
KAVCO VOLUNTEER LEADERSHIP MODULE FOUR RECOGNITIONConnie Piggott
The Volunteer Leadership Training Series is a peer-to-peer program researched, complied and created through an initiative of KAVCO members. This series of training is focused on sharing the vital elements of leading volunteers.
When you charter a new club, you increase Rotary’s capacity to improve lives in communities around the world. Chartering new clubs allows you to attract a more diverse membership, explore new ways to incorporate flexibility, pursue new project possibilities, hear ideas from new leaders, and grow Rotary.
Join us to learn:
• How to determine when a new club is needed
• Ideas for recruiting charter members
• The importance of celebrating every achievement
• Why new club development requires a strong team
Similar to January Managing Membership Leads slideshare (20)
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
January Managing Membership Leads slideshare
1. 1
WELCOME TO THE WEBINAR. TO CONNECT TO AUDIO:
In the Audio section, select:
Telephone
- or -
Mic & Speakers
To improve sound quality,
please close all unnecessary
programs such as email, MS
Office, etc. If you have a
cellular device, please move
it away from your computer.
3. 3
TODAY WE WILL:
Discuss how potential members find their way to our
clubs
Strategize ways to cultivate lasting relationships
with potential, new, and existing members
Champion the Membership Leads tool as a viable
channel to growing Rotary
5. Public Image
Projects &
Programs
GLOBAL LEADS
PROSPECTIVE
MEMBERS
50% have a
personal connection
to Rotary
59%
under 40
37%
women
71% NEVER
CONTACTED 19,500
leads/year
6. OPPORTUNITY COST
Since the program’s inception in 2015, there have
been 68,196 unconverted membership candidates
globally.
This is the equivalent of
-$4,637,260
in lost RI dues
7. 7
Your Host:
Emily Tucker,
Regional Membership
Officer, Zones 29 & 25B
IN CONVERSATION WITH:
Mhari Goldstein,
Product Owner,
New Channels &
Growth
Lee Ann Searight,
Membership
Resources
Specialist
8. 8
HOW TO PARTICIPATE IN THE WEBINAR
Open or close your
control panel.
If you can’t hear the audio,
select a different speaker option
on your computer.
9. 9
HOW TO PARTICIPATE IN THE WEBINAR
Use the question pod to type in your
name and location. It may appear
differently depending on your device.
Instant Join App
Desktop application
10. 1 0
REMINDER
All attendees will receive a link
to the slides and a recording
of today’s session via email by
the end of the week.
13. 1 3
A VIRTUOUS CYCLE FOR MEMBERSHIP
CULTIVATE
SOLICIT
“The Ask”
APPRECIATE/
RECOGNIZE
RETAIN
EDUCATE
INVOLVE
MOTIVATE
INTEREST
IDENTIFY
IF “NO”
OR
“MAYBE”
IF “YES”
14. 1 4
Who are the potential
members in your
community?
IDENTIFY
15. 1 5
YOU FIND THEM
• Open houses
• Friends of Rotary
• Program alumni
• Mentoring program
• Service projects
• “Bring a friend” campaign
• Skills assessments*
• Census data*
*trend spotting
THEY FIND YOU
• Marketing/
advertisements
• Word of mouth
• Club finder
• Competitor
• Rotary.org/join
IDENTIFY
16. 1 6
• Friends of Rotary
• Program alumni
• Service opportunities
• Word of mouth
• Rotary.org/join
WARM & HOT LEADS
18. WHO
Jennifer
Age: 32
Occupation: Marketing manager
Looking for a club near work that
she can attend over lunch time.
Saw a flier for a Rotary club book
drive that would benefit local
schools.
19. Rotary staff screen the
lead to make sure the
prospective member is
not a robot.
Then, based on Jennifer’s
meeting preferences, staff
assigns the lead to a
district.
20. YOU HAVE A LEAD!
District Governor
District Membership
Chair
Assistant Governors
District Executive
Sec/Dir (if one)
REVIEW
RECORD
25. 2 5
QUALIFY & CULTIVATE
What criteria do you use
to decide who would
make a good member?
26. 2 6
CULTIVATION
“Leadership is communicating to people their worth
and potential so clearly that they come
to see it in themselves.”
– Stephen Covey
Does Rotary fit with their:
1. Values
2. Skills & abilities
3. Time & budget
4. Potential
27. 2 7
What if someone is not a
good fit for your club?
29. 2 9
RECOGNITION & APPRECIATION
NEW MEMBERS
• Orientation
• Sponsoring for district
events
• Announcements
• Mentoring/partnering
EXISTING MEMBERS
• Member satisfaction
surveys
• Awards & certificates
• Speaking opportunities
• District recognition
30. 3 0
A VIRTUOUS CYCLE FOR MEMBERSHIP
CULTIVATE
SOLICIT
“The Ask”
APPRECIATE/
RECOGNIZE
RETAIN
EDUCATE
INVOLVE
MOTIVATE
INTEREST
IDENTIFY
IF “NO”
OR
“MAYBE”
IF “YES”
31. 3 1
What skills does someone
need to manage this
cycle effectively?
32. 3 2
THE TAKE-AWAYS
1. Find the right person for the job
2. Focus on cultivation– the payoff will be worth
the investment
3. Consider the potential of everyone interested in
Rotary
4. Don’t forget to check-in with existing members
33. WHEN
The here and now is all we have, and if we play it
right, it’s all we’ll need! – Ann Richards
38. THANK YOU
• Last workshop: Tues, February 18th 4-5pm –
Service Projects
• Tell your friends! All members of D5890
welcome.
• Feb 1st Transform Together – Change
Management Workshop (see district website)
• Questions? Contact GrowRotary@rotary.org