Social Media & Personal Branding: You are always on the job market Personal branding tips & tools What we will cover: - SoMe landscape - Current state of job seeking & industry trends - Personal brand check - Strategies & tactics for success - More tools

1. Social Media & Personal Branding:
You are always on the job market
Ike Brunner & Russ Shirley
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2. • SoMe landscape
!
• Current state of job seeking & industry trends
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• Personal brand check
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• Personal branding tips & tools
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• Strategies & tactics for success
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• More tools
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Overview
What we will cover

3. Level-setting:
Let’s define our scope
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4. Social Media Landscape
‣ What 2014 brings:
• Social TV
• More visual
• Unbundling – niche
networks
• Mobile-first planning &
social discovery apps
• Anonymity/privacy issues
• Data/media access (cloud)
• Group/video messaging
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5. Let’s get some clarity
What the heck is the difference?!
Adapted from original on teachthought.com
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6. Which are hot topics and/or popular in the App Stores?
HQ time lapse videos
made by Instagram
Share secrets
“anonymously”
Let’s get savvy
SnapChat Pinterest tumblr Hyperlapse
Photo messaging service
with a self-destruct
Virtual pin-board, lets you
organize and share
Allows users to post text,
images, videos, links,
quotes and audio
Yik Yak Twitter Cuddlr Whisper
Local bulletin board –
popular on college
campuses
Online social networking
service and microblogging
service
Location-based social app
for setting up a cuddle
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7. Current state of job
seeking:
Both sides have gone social
!
See: http://www.forbes.com/sites/jeannemeister/2014/01/06/2014-the-year-social-hr-matters/
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8. Setting the Stage
Job seeking in 2014
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Source: Jobvite, 2014 Job Seeker Nation Report http://web.jobvite.com/FY14_Website_JobseekerSurvey_LP.html

9. Setting the Stage
Job seeking in 2014
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Source: Undercover Recruiter: http://theundercoverrecruiter.com/hire-perfect-grad/

10. Video recruiting tools
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Good resources to know for video interviews

11. 11
SoMe in Job Seeking
How important is it?
Source: Reppler, http://theundercoverrecruiter.com/infographic-how-recruiters-use-social-media-screen-applicants/

12. 12
SoMe in Job Seeking
How important is it?
Source: Reppler, http://theundercoverrecruiter.com/infographic-how-recruiters-use-social-media-screen-applicants/

13. 13
SoMe in the Workplace
Starting to see the importance…
Source: Xpert HR, http://theundercoverrecruiter.com/social-media-trends-workplace/

14. SoMe in the Workplace
Starting to see the importance…
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Source: Xpert HR, http://theundercoverrecruiter.com/social-media-trends-workplace/

15. SoMe in the Workplace
Starting to see the importance…
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Source: Xpert HR, http://theundercoverrecruiter.com/social-media-trends-workplace/

16. SoMe has become increasingly important in the job
searching, recruiting & placement processes
• Transparency
• Referrals
• Proactive vs. reactive
• Ongoing monitoring
• Reduced timelines
• Establish credibility, authority, network
• Beyond the résumé: showcase fuller profile
See: http://open.bufferapp.com/introducing-open-salaries-at-buffer-including-our-transparent-formula-and-all-individual-salaries/
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Review
In summary

17. Beyond the résumé
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Tools to visualize content & better connect w/employers

18. So…you better check
yourself
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19. What does search say about you?
Google yourself, including name variations
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See: https://www.backgroundcheck.org/the-google-yourself-challenge/

20. What does SoMe say about you?
Scan for negatives
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Tool: Reppler

21. What does SoMe say about you?
Scan for negatives
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Tool: Reppler

22. What does SoMe say about you?
Scan for negatives
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Tool: SimpleWash

23. What does SoMe say about you?
Scan for negatives
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Tool: SimpleWash

24. What does SoMe say about you?
Scan for negatives
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Tool: SimpleWash

25. What does SoMe say about you?
Scan for negatives
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Tool: SimpleWash

26. Building your personal brand
Establish credibility, authority & networks
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Your Best Tool: LinkedIn

27. Building your personal brand
Remember, there is a trail…so know what it looks like
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28. Professional networking tools
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Apps to help build your business network

29. Personal Branding Key Elements
Items to consider when planning & executing
➢ Strategy/Positioning: Your strategic plan and how you will
position yourself
➢ Goals & objectives: What you want to achieve short- & long-term
➢ Similar examples/inspiration: Other individuals from whom you
are taking cues
➢ Channels: Quality & quantity of channels/platforms/tools you
plan to use
➢ Branding consistency/content optimization/integration: How
well your presence is coordinated across channels (e.g., photo,
personal statement, area of expertise)
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30. Personal Branding Key Elements
Items to consider when planning & executing
➢ Content Calendar: Long-term plan to fill your channels with
relevant & engaging content; should be at least weekly & differ
by channel
➢ Measurement & monitoring: How you will monitor & measure
your activity & adapt over time based on results
➢ Google results, reputation MGMT: Current Google results &
where you want them to be; how you will manage your
reputation while executing
➢ Defined opportunities & shortcomings: What you see as the
opportunities to make an impact in your field and limitations
you envision impacting your execution
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31. Portfolio tools
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Good resources for building portfolios

32. Portfolio Tools
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Good resources for building portfolios

33. Personal Branding Tips
Dos for building your personal brand
• Write: blog, guest-publish, tweet, contribute to
groups
o Wordpress, Tumblr, Medium, Svbtle, Ghost
o Join & contribute to groups on LI, FB, G+, Twitter
o Additional credibility: Google Authorship & Klout
• Connect: In person first, online second
o LI, FB, G+, Twitter, Meetup, Eventbrite
o Get endorsements & recommendations on LI
• Help: contribute to others any way you can
o Connect others, share information, comment on
posts 34

34. Personal Branding Tips
Dos for building your personal brand
• Listen: answer questions, take advice, be available
o SoMe monitoring: HootSuite, Tweetdeck
• Stay up-to-date & informed: industry news
o SoMe influencers, companies, colleagues
o Flipboard, Buffer, Prismatic, Pocket, Swayy
o Become an editor: Flipboard, Facebook Paper, own
blog
• Show personality: not 100% professional all the
time
o Connect others, share information, give advice/
expertise
• Have targets/goals: connections, jobs, interviews
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35. Personal Branding:
Let’s talk strategy & tactics
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http://www.youtube.com/
watch?
v=zGxwbhkDjZM#t=25

36. Where do you start?
Understand your digital starting point
1st Step 2nd Step 3rd Step 4th Step Final Step
‣ Understand your
positioning, level
of commitment &
digital landscape
options
‣ Outline your goals
& objectives
‣ Define
opportunities &
shortcomings
associated with
your digital plan
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37. Strategize
Understand where you are & develop a plan to get to where
you want to be
‣ Positioning
• Online identity, expertise, resource, connections
‣ Planning
• Time allocation (regular monitoring, activity, responding)
‣ Efficiency
• Identify best tools for your needs, time and goals
‣ Setting objectives
• Define your goals & scope, keeping in mind where you are vs.
where you want to be
‣ Assessing activity
• Measure regularly for success according to plan
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38. What’s next?
Understand your digital next steps
1st Step 2nd Step 3rd Step 4th Step Final Step
‣ Understand your
positioning, level
of commitment &
digital landscape
options
‣ Outline your goals
& objectives
‣ Define
opportunities &
shortcomings
associated with
your digital plan
‣ Consult & review
company policies
‣ Identify any legal
risks
‣ Find related
examples to apply
to your plan
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39. Understand workplace context
Review any employer policies regarding SoMe, identify any
legal risks and possible implications
‣ Limitations
• Tools prohibited, personal vs. professional, content &
engagement lines not to be crossed
‣ Implications
• Any possible legal/professional risks
‣ Contingency plan
• Consult with other experts (in field, other employees,
HR, company counsel) to ask questions and learn from
others’ mistakes
• Course of alternative action (back-up plan, different
tools)
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40. What’s next?
Understand your digital next steps
1st Step 2nd Step 3rd Step 4th Step Final Step
‣ Understand your
positioning, level
of commitment &
digital landscape
options
‣ Outline your goals
& objectives
‣ Define
opportunities &
shortcomings
associated with
your digital plan
‣ Consult & review
company policies
‣ Identify any legal
risks
‣ Find related
examples to apply
to your plan
‣ Create your
personal brand
according to your
plan
‣ Google yourself
‣ Create SoMe
according to your
plan
‣ Make sure your
digital presence is
owned by you
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41. Tactical
Own & monitor your personal brand
‣ Google Alerts, Mention, Social
Fingerprint
• Your name, personal
presentations & publications
‣ Personal Brand Assets
• Your name, photo, expertise,
personal statement
‣ SEO
• Include your name in as many
platform URLs as possible (e.g.,
slideshare.net/ yourname)
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42. Let’s walk through this part
Check your name’s availability in online profiles/URLs
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43. Let’s walk through this part
Create profiles with your brand…
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44. Let’s walk through this part
…even if they are just placeholders
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45. Let’s walk through this part
Use tools to help your branding & improve search results
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46. What’s next?
Understand your digital next steps
1st Step 2nd Step 3rd Step 4th Step Final Step
‣ Understand your
positioning, level
of commitment &
digital landscape
options
‣ Outline your goals
& objectives
‣ Define
opportunities &
shortcomings
associated with
your digital plan
‣ Consult & review
company policies
‣ Identify any legal
risks
‣ Find related
examples to apply
to your plan
‣ Create your
personal brand
according to your
plan
‣ Google yourself
‣ Create SoMe
according to your
plan
‣ Make sure your
digital presence is
owned by you
‣ Devote time to
execute, monitor,
listen & respond
‣ Engagement is
key at this level
‣ Respond to
questions &
interact with your
followers and
those you follow
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47. Tactical
Monitor and schedule your digital and SoMe platforms
Flipboard Flavors Glossi RebelMouse
Social magazine
application design for the
iPad
Magazine style view of your
SoMe platforms
Buffer TweetDeck HootSuite
Automated and places the
focus on the content that
you share
Social listening/scheduling
service that publishes to
platforms
Social listening/scheduling
service that publishes to
platforms
Social monitoring/
scheduling service that
publishes to platforms
Allows you to create an
elegant website using
personal online content
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Swayy
Content discovery & social
sharing tool

48. What’s next?
Understand your digital next steps
1st Step 2nd Step 3rd Step 4th Step Final Step
‣ Understand your
positioning, level
of commitment &
digital landscape
options
‣ Outline your goals
& objectives
‣ Define
opportunities &
shortcomings
associated with
your digital plan
‣ Consult & review
company policies
‣ Identify any legal
risks
‣ Find related
examples to apply
to your plan
‣ Create your
personal brand
according to your
plan
‣ Google yourself
‣ Create SoMe
according to your
plan
‣ Make sure your
digital presence is
owned by you
‣ Devote time to
execute, monitor,
listen & respond
‣ Engagement is
key at this level
‣ Respond to
questions &
interact with your
followers and
those you follow
‣ Assess
successes &
failures
‣ Simple
measurement
‣ Tool effectiveness
‣ Community
responsiveness
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49. Tactical
Measure your activities
‣ Google Analytics
• Measure website & SoMe
‣ HootSuite
• Measure success of tweets
‣ Facebook Insights
• Measure success of posts
‣ TailWind
• Measure reach of Pinterest
‣ Simply Measured
• Measure all SoMe in one place
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50. Resources
Keep up with trends, tools, new platforms, mergers, etc.
eMarketer Mashable re/code Forrester
Google Apple TechCrunch
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TheNextWeb

51. Questions?
‣ What did we miss?
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‣ How much was new to you?
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‣ What do you want to know more about?
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Contact Ike at isaac.brunner@wright.edu
Contact Russ at www.linkedin.com/in/russshirley
Thank You!
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