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Tips for a Social Media Strategy
This document provides tips for developing an effective social media strategy. It recommends aligning the strategy with the organization's business plan, thoroughly understanding the target audience, and setting clear and measurable goals. The strategy should source engaging stories and media to share on social media platforms and integrate efforts across departments. It also stresses the importance of maintaining a consistent brand identity or "look and feel" across all online presences. Regular measurement and analysis of key performance indicators is key to assessing impact and adapting the strategy over time. The top ten tips highlighted include aligning social media with the business, knowing the audience, setting goals and metrics, integrating efforts, maintaining branding, and continually measuring and improving performance.
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Tips for a Social Media Strategy
- 1. Tips forTips for SocialMediaSocial Media StrategyStrategy Sue BlanternSue Blantern Circuit RiderCircuit Rider Communities 2.0Communities 2.0
- 3. Introductions 1. Name 2. Organisation 3.Job Role 4. Key thing your Social MediaM MUST do
- 4. What we’ll cover 1.Overview of Social Media 2. Things your Strategy Needs 3. Examples 4. Branding 5. Monitoring
- 5. Social Media is…. Socialmedia is social software which mediate human communication. Social media is ubiquitously accessible, and enabled by scalable communication techniques. In 2012, social media became one of the most powerful sources for news updates. http://en.wikipedia.org/wiki/Social_media
- 6. Or… It’s YOU talkingto PEOPLE about YOU - Marketing It’s PEOPLE talking to YOU about YOU – Members/Volunteers/Funders It’s PEOPLE talking to PEOPLE about YOU – Raising profile
- 7. Does Social Mediamatter?
- 8. Your Organisation –Reality check • What’s your attitude to technology? • What is your technology role? • Who will drive any changes? • Who will implement any changes? • What support will you need?
- 9. Improve Your OnlinePresence 1. Your website is 1 in 630m 2. Communicate more efficiently 3. Reach more people by ‘going to where they are’ 4. Drive relevant traffic to your website 5. Increase numbers of enquiries/members/volunteers
- 10. Considerations 1. Branding 2. Content 3.Time 4. Capacity 5. Interactions 6. Commitment
- 12. Plan Your Strategy 5Things Your Strategy Needs 1. Aligned to your business plan 2. Knowledge of your audience 3. Clear goals and measurements 4. Great stories & lightweight media 5. Integration
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- 14. 5 Things YourStrategy Needs Align to Your Business Plan • What is your mission • What is your core business aim • What are your core business objectives • Communications plan?
- 15. 5 Things YourStrategy Needs Know Your Audience • Where are they online • What motivates them • What do they like • Learn from them/crowd source new ideas
- 16. 5 Things YourStrategy Needs Set Goals and Measurements • What KPI’s are important to you • SMART objectives • Realistic and manageable targets • Monitor progress Measure, Measure, Measure
- 17. 5 Things YourStrategy Needs Source Stories and Lightweight Media • Who are your best story tellers • What engaging photos can you use • What great videos can you create • What multimedia do you have • What can your clients/customers bring to the table?
- 18. 5 Things YourStrategy Needs Integrate Your Efforts • Cut across all departments • Interlinking between all online presence • Link back to your website • Consistent look & feel
- 19. Also think about… •What should your online presence achieve? • What information is most important? • Who is your audience and where are they? • What are competitors / similar organisations doing? Over to you Go through YOUR Strategy Basics
- 20. Aim Talk to people Makeconnections Improve your business
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- 23. The World ofSocial Media
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- 25. Brand It AllUp • Integrate your efforts • It’s your organisation, not YouTube’s! • Align look & feel across all tools • Simple changes = large impact
- 26. Brand It AllUp St David’s Penknife Club - Local Fundraisers
- 28. Measure, Measure, Measure MeaningfulMetrics • Set realistic goals • Create a Metrics spreadsheet • Gather, analyse, act – perpetual loop Metric Measurement Grow Supporters List # Newsletter subs Increase FB comments Average # comments/posts Better attendance at events Attendee numbers year on year Increased action # petition signatures
- 29. Measure, Measure, Measure MeaningfulMetrics • Use Google Analytics keep track of traffic referrers • Discover the big influencers who drive traffic to you • Track them and bring them closer in • Facebook Insights for FB activity and measuring audience • TweetReach shows the, erm, reach of your tweets (!)
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- 37. So, Top 10Tips 1. Align SocMed strategy to Business Plan 2. Know your audience 3. Set Goals and Measurement Metrics 4. Source stories & lightweight media 5. Integrate your efforts 6. Unify your look & feel 7. Track and target referrers 8. Measure your impact 9. Gather, analyse, act 10. Adapt and be flexible
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