The document summarizes audience building tools and strategies for social media. It discusses three key tools: 1) Strategic Campaign Research which allows searching influencers and content, 2) Social Network Management which automates tasks on YouTube, and 3) Capturing Your Audience through engaging WordPress plugins. The document also provides recommendations on content formation, knowing your audience, and becoming a thought leader to build an audience. Additional resources and services are listed at the end.

1. SocialMatica’s Social Media Workshop Series
3 AUDIENCE BUILDING TOOLS YOU
MUST HAVE

2. Today’s Agenda
What You’re Going To Learn
1. 3 Audience Building Tools That Speed Up
Time Market
2. Audience Targeting Strategies
3. How To Work Smarter & Not Harder

3. We Identify True Influencers
Identify The
People, Content &
Approach Strategy On
Any Topic – In Minutes

4. We Measure Online Success
1. Know How To Rate Bloggers
2. Know How To Rate You &
Your Competitors
3. Know How To Rate The
Online Locations You’d Like
To Advertise In
4. Keep All Your Data In One
Location!
5. Weekly Performance Reports
That Summarize How The
Needle Moved

5. For The Next 30 Days
• Free Access To VerticalScape
• Free Access To Influencers In
– Hip/Hop/Music
– GOP Election
– Automotive
– Digital Storage
– Fitness/Cycling/Running
– Mobile App Development
– NASCAR

6. Want Free Access?
Sign Up At The End Of The Workshop
We’re Here To Help You
Save Time!
Gain Knowledge!!
Have Proof!!!

7. Couple Of Assumptions
• You have a blog
• You have a youtube channel
• You need to conduct research
• Blogger outreach

8. How To Build An Audience Checklist
• The Politician-Effect
– Identify a community
– Identify community leaders
– Understand the concept of the network, how
visibility is gained
• Are there tools to help visibility en-masse

9. Form Your Content
• The Police Scanner Effect
– Content can be anything
– Content should be somewhat rare
– Content should be innovative

10. Know Your Audience
• The Town-Crier-Effect
– Doesn't Matter If You Get It Right The First Time
– Iterate
– Antagonize The Establishment

11. Become A Thought Leader
• The Thomas Jefferson-Effect
– Be known for your brand identity
• Be quotable
• Build your brand and your image like you would if you
had high-school to do all over again

12. Traffic Sources
• Paid (PPC)
• Earned
• SEO
• Blogs Comments
• Social Media Networks
• Network Traffic
• Authors/Bloggers/Social Identities (Our Focus)

13. The Three Tools
• Strategic Campaign Research
– Search.SocialMatica.com
– VerticalPoint
• Social Network Management (Youtube)
– TubeToolBox
• Capturing Your Audience
– 12 Audience Engaging WP Plugins
– Links Included

14. Search.SocialMatica.com

16. All In One Search Tool
• News
• Social
• Blogs
• General Search
• Business & Financial
• Images
• Videos
• Plus Custom Widgets, Facebook, Etc

17. Helps Us Decide
• What Content We Can Target
• Tells Us What Authors We Can Target
• What Is Performing At The Top

18. What If You Could Build A SandBox
• Full of your influencers & rank them?

19. Now The Influencers
• The Full List
Of influencers
• Access to
their audience
• Concentric
messaging
campaigns

20. 1-20 through…

21. 23,337

22. A Tracking Feature

25. Included The Content

26. Gather some from Current Page
• This feature in Tube Toolbox allows you to pick
and choose certain users from the current
page.

27. Gather all from current Page(s)
• This feature allows you to gather all users
and/videos from the current visible page in
your browser.

28. Gather from Search Results
• This works exactly like 'gather all from current
pages' except you enter the search term into
Tube Toolbox rather than into YouTube.

29. Automate Tasks
• What tasks can Tube Toolbox automate?
• Sending Friend Requests
• Sending Messages
• Sharing Videos
• Posting Comments on Videos
• Posting Comments on Channels
• Subscribing to Channels
• Unsubscribing from Channels
• Accepting Friend Requests

30. Now Capture

31. 12 Must-Have WordPress Plugins
• All In One SEO Pack
• Add To Any Share/Bookmark/Email Button
• Sociable
• Ultimate Google Analytics
• Contact Form 7
• Exclude Page From Navigation
• Redirection
• Advertising Manager
• Twitter Widget Pro
• Google XML Site Maps
• Member Access
• Shockingly Simple Favicon

32. Full Descriptions Attached
• All the links and descriptions will be in the
follow-up email

33. Some Services You Should Know About
• http://TubeToolBox.com
• http://Fiverr.com
• http://Tubemogul.com
• http://Trafficgeyser.com

34. Want Free Access?
Sign Up Now
We’re Here To Help You
Save Time!
Gain Knowledge!!
Have Proof!!!
Questions?