Telling your marketing stories
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This document discusses marketing strategies for telling the Rotary Youth Exchange story. It emphasizes that Rotary Youth Exchange is Rotary's best kept secret and outlines three key audiences to reach: Rotarians, potential outbound students, and potential host families. The most effective strategies for each audience are discussed, including developing a public relations plan, using social media platforms, and recruiting ambassadors to tell their exchange stories. The presentation stresses that storytelling is key to inspiring others and growing the Rotary Youth Exchange program.
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Telling your marketing stories
- 1. 2016 ROTARY INTERNATIONAL CONVENTION Telling your Story Marketing Strategies! Sue Goldsen, DGE, D-6400
- 2. • We are the premier worldwide service organization • Do clubs in your district/area have a public image plan • Do you have Public Image person on your district or club YE committees SO WHY IS TELLING OUR STORY SO IMPORTANT?
- 3. ROTARY YOUTH EXCHANGE – OUR BEST KEPT SECRET!
- 4. TELL THE ROTARY YOUTH EXCHANGE STORY
- 5. 3 AUDIENCES TO TRY TO REACH • Rotarians and their clubs • Potential Outbound Students • Potential Host families
- 6. MOST EFFECTIVE STRATEGIES TO REACH ROTARIANS Foster club participation and then Gain Enthusiastic support How? • Train and develop Rotarians • Develop and leverage a Public Relations Plan This will help fuel the fire of Rotary Youth Exchange!
- 7. IMPORTANT THING TO REMEMBER TODAY…
- 8. THINK NEW – IT WILL BE OKAY!
- 9. SO HOW DO YOU REACH THIS GROUP?
- 10. MOST EFFECTIVE WAYS TO REACH POTENTIAL OUTBOUNDS So how do we reach Young people today: • Facebook • Instagram • LinkedIn • Twitter • Videos
- 12. RECRUITING OUTBOUND VIDEO STUDENTS TELLING THEIR STORY
- 13. MOST EFFECTIVE WAYS TO REACH POTENTIAL HOST FAMILIES • Network • Stay in Touch • Get Help • Communicate • Utilize Local Media
- 14. The most effective ways to reach people is by Telling your Rotary Story So once you have a marketing plan and you know who you need to target How do you tell your Rotary Story? People love to hear stories—what are the important components of a story?
- 15. Telling Your StorY… The key to story-telling is understanding that values inspire action through emotion.
- 16. OUR LIVES CHANGED FOREVER FOR THE BETTER Family Forever!
- 17. Tell the Rotary Youth Exchange Story Together we can change the world, and grow Rotary Youth Exchange!
- 18. Rate this session! Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store. This presentation and others from throughout the convention are available through the convention mobile app and on SlideShare at www.SlideShare.net/Rotary_International.
Editor's Notes
- Rotary Youth Exchange offers students Exposure to different cultures. Rotary Youth Exchange ranks as one of the most powerful ways to promote international understanding and peace. The Rotary Youth Exchange program provides thousands of young students with the opportunity to meet people from other countries and to experience new cultures, planting the seeds for a lifetime of international understanding.