This one-day certificate training workshop on pharmaceutical marketing strategy will be held on February 12 in Karachi and February 26 in Lahore. The workshop aims to provide participants grounding in strategic analysis tools for pharmaceutical marketing. Attendees will learn about pharmaceutical marketing strategy, applying the 4 P's, analyzing strengths/weaknesses/opportunities/threats, and developing a long-term marketing plan through scenarios. Successful coordination of marketing requires aligning all activities to patient and physician needs. The workshop will use interactive exercises and cases to help participants contextualize the environment and formulate a coherent marketing strategy.

1. Pharmaceutical Marketing Strategy
One Day CERTIFICATE Training Workshop at
Marriott Hotel, Karachi, Feb 12, 2013
Lahore, Feb 26, 2013
Introduction
The purpose of this program is to provide a grounding in competitive Who Should Attend
marketing strategy and strategic analysis for pharmaceutical
• Product Managers
business and marketing. It will groom the participants with various
• Brand Managers
established tools of strategic analysis.
• Marketing Planning
After completing the program the participants should be able to: Managers
• Understand The basis pharmaceutical marketing strategy and a • BU Managers
‘whole marketing paradigm’ • Marketing Managers
• Realize how 4 P’s are applicable to Pharmaceutical Marketing • Aspirants of career
• Comprehend why an analysis of organizations’ strengths, in Pharma Marketing
weaknesses, opportunities and threats is critical
• Contextualize the Political, Economic, Social, Technological,
Ecological and Legal environment and its implication on the
organization.
• Win ‘mind share’ for a company and its product line for long term Investment
growth and profitability Rs. 9,000 per
• Capitalize on Market research for decision making participant
• Engage in long term thinking and marketing planning through the
use of Scenarios
• Formulate and implement a robust marketing strategy
Course
Course Benefits Facilitator
Successful coordination of all activities of marketing requires ability Dr. Awais e Siraj
and willingness to identify company goals and acceptance of the
need for a coordinated focus of all corporate activities on the
pharmaceutical market. All these activities have to be aligned to the
needs of patients and physicians. This program will enlighten the
participants on how to reach a coherent and integrated marketing
approach involving the interests of all stakeholders.
For Registration and Further
Details, Please Contact:
Methodology:
This course is loaded with exercises, games and cases with less Genzee Solutions
emphasis on ‘teaching’ and more on ‘Interactive and hand – on Executive Office, 4th Floor,
Learning’. Working in groups, participants will analyze different cases Saeed Plaza, Blue Area,
and work towards a coherent marketing strategy taking due Islamabad. Pakistan
Phone: +92 51 2604331
consideration of the environment in which they operate or wish to
Cell: +92 341 5131011
operate. marketing@genzeesolutions.com
awsiraj@hotmail.com
www.genzeesolutions.com
Timing:
0900 to 1730 hrs

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Other Programs in the Series
• The Art of Pharmaceutical Selling
• Pharmaceutical Sales Management
• Pharmaceutical Market Research
• Product/Brand Management and e – marketing of Pharmaceuticals
• Basics of Medical Affairs and Clinical Research
• Regulatory and Global Business Environment
• Media Relations for the Pharmaceutical Industry
To run customized workshops, feel free to contact us
Executive Office, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan Phone: +92 51 2604331
Cell: +92 341 5131011 marketing@genzeesolutions.com awsiraj@hotmail.com www.genzeesolutions.com