Kentucky Fried Chicken Holdings (KFC) Malaysia has over 500 restaurants nationwide. It aims to be the leading integrated food services group in Asia Pacific through consistent quality and customer service. KFC evaluates its strategies, including maintaining prices for existing products and using skimming pricing for new products. It assesses product performance through customer feedback and sales analysis. KFC also evaluates the effectiveness of its distribution channels, promotion activities, and pricing strategies. The company seeks to achieve its vision through its product quality, pricing considerations, promotional activities, and restaurant placement.