specifically about the product concept

1. Presented by:-
Santosh .G
SUBMITTED
TO:-
NANDISH
SIR

2. • Product
• Classification of
product
• Levels of product
• Product mix
• Product life cycle
• Packaging and labeling
Contents to be discuss

3. What is product?
• Anything that can be offered to a market
for attention,acquisition,use,or
consumption that might satisfy a want or
need is called a product.

4. Classification of product
Consumer
product
Industrial
product

5. Consumer product
 Convenience products
 Shopping products
 specialty products
 Unsought products

6. Industrial Product
 Material and parts
 Capital items
 Supplies and services

7. Specialty Products Unsought Products
Shopping
Products
Buy less frequently
> Gather product information
> Fewer purchase locations
Example :-
furniture,clothes,cars
•
Convenience Products
Special purchase efforts
> Unique characteristics
> Brand identification
> Few purchase locations
>Example:- stereo
component,cars,men’s suits
 Products consumers don’t
demand normally.
Require much advertising &
personal selling
Example:- life insurance,
encyclopedia
Buy frequently & immediately
> Low priced
> Many purchase locations
Example:- softdrink,newspaper
> Includes:
• Staple goods
• Impulse goods
• Emergency goods
Consumer-Goods Classification

10. Product mix of
maruti Suzuki
Maruti 800 zen Esteem Maruti alto
800
DX
800
DUO
800A
C-111
Zen
estilo
Estilo
Vlxi
BS-IV
Estee
m vxi
BS-III
M.S
estee
m LX
Marut
Suzuki
alto
Marut
Suzuki
alto

11. PRODUCT LIFE CYCLE OF
MARUTI 800
Introduction Growth Maturity Decline

12. Strategic Implications
of the Stages
• introductory stage: developing the market, creating
awareness, reaching the innovators
• growth stage: competition begins, sales grow quickly,
profits peak, market penetration
• maturity stage: competition is intense, sales slow down,
differentiated product offerings, customers are brand
loyal, few new entrants
• decline stage: customers move to other options,
competitors leave, profits are low, consider exit

17. Definition of packaging
• Packaging refers to technlogy of enclosing or
protecting products for distribution,storage,sale
and use.
• Packaging reduces the risk of
wastage,spoilage,leakage and evaporation etc in
the process of transportation and storage.

20. Function of packaging
primary function
•Protective function
•Storage function
•Loading function
•Transport function
Secondary
function
•Sales function
•Promotional
function
•Service function
•Guarantee function

21. Definition of labeling
• According to kaelly irwin,
“Label refers to any printed statement
related to merchandise that accompanies the
goods at the point of sale”.

22. Importance of labeling
To communicate brand name of the product.
To give instruction about use of product.
To indicate date of mfg,date of expiry and
batch number.
To give warning against risk if any.
To make unique among the competitors
product.

23. Function of labeling
Labeling indicates brand name of the
product
Label indicates warranties given by the
producer.
It educates the customer.
It makes it possible to use product without
supervisor.
• It enhance the product personality.