this is just powerpoint of the report on a pharma company this was to present in the class and for the ease to understand the research of principle of marketing in institute of business management IoBM
How Many Types of Marketing Strategies in Pharma Sector? - Ambit Bio Medixambitbiomedix12
If you are looking to many types of Marketing Strategies in Pharma Sector then Ambit Bio Medix is one of best top 10 pharma franchise companies at the best price. Here are the Many Types of Marketing Strategies in Pharma Sector.
Nimalox is a non steroidal anti inflammatory drug with
analgesic and antipyretic properties and cox-2
selective inhibition
it's a study to re-branding Nimalox
MBA Cairo University
Pharmaceutical marketing plan case studyMohamed Magdy
Pharmaceutical Marketing Plan Case Study
I can challenge you will never see such fully fledged Pharmaceutical Marketing Plan Case Study in the internet for FREE as I did in this case study!
Click here to ENJOY it: http://www.guerrillamarketer.com/pharmaceutical-marketing-plan-case-study/
Pre-Launch Planning: Priming Your Pharma Brand For Profit And Success (mini)Eularis
In today’s environment, Pharmaceutical companies find themselves in a bind. Until recently, if drugs made over $500 Million in annual revenue within 3 to 5 years of launch, they were considered hugely successful. They were a support to an extensive company portfolio and a component of greater company profit.
However, things have changed. The standards for a successful drug have become much higher and much more dangerous. With so many revenue-producing drugs going off patent, companies are facing large holes in their balance sheets and sales that are increasingly slow.
Plus, with the stakes high and available funds low, pipelines are drying up. Add to this the closer scrutiny of safety issues, the rise of Generics, slower physician acceptance and adoption of new therapies, and the Pharma Industry is in trouble.
More and more, companies are expecting marketers to be instrumental at the key moment of launch, and marketers are under extreme pressure. To deliver on the high hopes of Pharmaceutical brand launch, companies must engage in comprehensive pre-launch planning.
In this report we analyze why launch is increasingly important, the issues involved in pre-launch planning, including key organizational strategies, marketing tactics, regulatory considerations, global issues, and methods for ensuring the most effective plans.
The essential future topics and memes from my 2015 presentations (Futurist Ke...Gerd Leonhard
These are the slides and images that made the most waves in my 80+ presentations, talks and future advisory sessions. Many of them will become even more important in 2016, especially in the context of my new book which will focus on the increasing overlaps of humanity and technology, see www.techvshuman.com for my short film on the same topic. www.gerdcloud.com is where you can download most of my slides and PDFs from the past 5 years btw, and www.gerdtube.com is my Youtube Channel.
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
How Many Types of Marketing Strategies in Pharma Sector? - Ambit Bio Medixambitbiomedix12
If you are looking to many types of Marketing Strategies in Pharma Sector then Ambit Bio Medix is one of best top 10 pharma franchise companies at the best price. Here are the Many Types of Marketing Strategies in Pharma Sector.
Nimalox is a non steroidal anti inflammatory drug with
analgesic and antipyretic properties and cox-2
selective inhibition
it's a study to re-branding Nimalox
MBA Cairo University
Pharmaceutical marketing plan case studyMohamed Magdy
Pharmaceutical Marketing Plan Case Study
I can challenge you will never see such fully fledged Pharmaceutical Marketing Plan Case Study in the internet for FREE as I did in this case study!
Click here to ENJOY it: http://www.guerrillamarketer.com/pharmaceutical-marketing-plan-case-study/
Pre-Launch Planning: Priming Your Pharma Brand For Profit And Success (mini)Eularis
In today’s environment, Pharmaceutical companies find themselves in a bind. Until recently, if drugs made over $500 Million in annual revenue within 3 to 5 years of launch, they were considered hugely successful. They were a support to an extensive company portfolio and a component of greater company profit.
However, things have changed. The standards for a successful drug have become much higher and much more dangerous. With so many revenue-producing drugs going off patent, companies are facing large holes in their balance sheets and sales that are increasingly slow.
Plus, with the stakes high and available funds low, pipelines are drying up. Add to this the closer scrutiny of safety issues, the rise of Generics, slower physician acceptance and adoption of new therapies, and the Pharma Industry is in trouble.
More and more, companies are expecting marketers to be instrumental at the key moment of launch, and marketers are under extreme pressure. To deliver on the high hopes of Pharmaceutical brand launch, companies must engage in comprehensive pre-launch planning.
In this report we analyze why launch is increasingly important, the issues involved in pre-launch planning, including key organizational strategies, marketing tactics, regulatory considerations, global issues, and methods for ensuring the most effective plans.
The essential future topics and memes from my 2015 presentations (Futurist Ke...Gerd Leonhard
These are the slides and images that made the most waves in my 80+ presentations, talks and future advisory sessions. Many of them will become even more important in 2016, especially in the context of my new book which will focus on the increasing overlaps of humanity and technology, see www.techvshuman.com for my short film on the same topic. www.gerdcloud.com is where you can download most of my slides and PDFs from the past 5 years btw, and www.gerdtube.com is my Youtube Channel.
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
Across Health Multichannel Maturometer 2016Across Health
We are pleased to present you with the 8th Across Health Multichannel Maturometer in Life Sciences, which covers the 4 key dimensions of digital maturity: strategy & organization, business processes & technology, multichannel integration and measurement.
If you only look at the averages, the 2016 results are very much a copy-paste of the previous years. At 13%, average satisfaction levels remain at all-time-low levels, while average digital marketing budgets (15.7%) are status-quo for the 4th year running. Skill levels continue to be low, key channels are very similar, etc etc.
However, if you look beyond these averages, some early leaders can be identified. Indeed, 15% states that digital transformation is happening fast. In other words, while most of the eggs in the hatchery are still closed, some “chickens” have already hatched.
We saw the same trend in 2015, where the top 10% is outperforming the average company significantly (http://bit.ly/29qk2lg), except for key “pain points” like mix optimization, campaign management and KPIs.
And if you look at the 2015-2016 comparison (p26), you can again infer that there is some activity in the other eggs too…Indeed, customer databases are increasingly crosschannel, while the pain related to execution (mix planning and campaign management platforms) – and the lack of training - are felt much harder than in 2015…in other words, the other eggs could hatch soon…and MCM will never be the same again!
Happy reading & holidays!
Fonny
The digital transformation of society and business: 2020. Futurist keynote sp...Gerd Leonhard
This is a selection of my best slides from the past 6 months, on the timely topics of digital transformation, exponential technological change, and technology vs humanity.
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
Technology vs Humanity: key themes from Futurist Gerd Leonhard's new bookGerd Leonhard
More at www.techvshuman.com -- which side you on? Do we need an EPA for humanity ? Technology vs. Humanity is a last-minute wake up call to take part in the most important conversation humanity may ever have. Will we blindly outsource and abdicate big chunks of our lives to the global technology companies – or will we take back our autonomy and demand a sustainable balance between technology and humanity? By supplying a Socratic and humanistic critique of the Megashifts currently recasting our world, Gerd Leonhard provides the prologue for this great debate. Now is the time to join the dots between big data and digital ethics, to start discussing the moral framework required to steer the evolution of digital life – and to finally articulate the difference between our unique humanity and the rapidly evolving robotic versions. In 1949 George Orwell released Nineteen Eighty-Four – offering us a stark warning of a world dominated by technology and those who own and control it. Nearly seventy years after its publication, Gerd Leonhard investigates how we preserve our humanity in a world that is rapidly beginning to resemble that science fiction.
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
Artificial Intelligence, Thinking Machines and the Future of Humanity: Futuri...Gerd Leonhard
A collection of memes and key messages from my last 5 talks on this topic see more at http://www.futuristgerd.com/2017/04/15/shared-keynote-presentation-ai-thinking-machines-and-the-future-of-humanity-futurist-speaker-gerd-leonhard/
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
It is all about the Digital and Social Media in Pharma industry with special reference to India. In this described physicians preference with the key digital indicator of India. In this also given the list of top 10 companies in Indian pharma sector. At the end, Case-study of Pfizer is also described...
Top generic pharma companies in india pptAditiMehra14
I have provided the analyzed list of Top Generic Pharma Companies in India. Check blog and choose right generic pharma companies franchise for PCD business. For more information visit http://www.pharmaadda.in/top-generic-pharma-companies-in-india
RECENT GROWTH OF NUTRACEUTICAL IN REGIONAL MARKETShruti Motwani
The presentation highlights the results of a market survey conducted in Nagpur region of Maharashtra to estimate the growth of nutraceutical market in the region. This survey was conducted as a part of curricular project for completion of B.Pharm. The following presentation may help the viewer to get an idea about the growth trends of nutraceutical market in urban regions of the country(nagpur region here). The importance of such surveys has been clearly mentioned and the details regarding survey procedures and results may guide students in conducting such small scale surveys in future.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 . Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission
“To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer’s aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 . Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission
“To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer’s aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world
Subjects/Areas We Cover
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 . Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission
“To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
• Analyzing every customer’s aims, objectives and purpose of research
• Using advanced and latest tools and technique of research and analysis
• Coordinating and including their own ideas and knowledge
• Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 . Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Writekraft Research & Publications LLP
(Regd. No. AAI-1261)
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Research Paper Writing
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 . Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission
“To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer’s aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 . Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
ERP implementation at a Pharma company in PakistanArsalan Humayun
The document contain the ERP implementation and benefits attained by implementing an ERP system in a pharmaceutical company like Sanofi. Specially in Pakistani market.
This report was made under the course of IS(Information System) Audit and Management learned in Institute of Business Management which teaches us how to Audit a company
This course was about business ethics... here we discuss about ethics of technology that what are the ethics used for implementing technology... I learned it from Institute of Business Management IoBM...
this was done for the course of Organizational behavior in university Institute of Business Management IoBM. We did Gap analysis which is GAP between book and actual practices....
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
3. Remember
Pharmaceutical marketing is different from the other companies
marketing because the customer of pharmaceutical company is
doctors not the general public.
6. Latest market standing
• In the last quarter means in the months of July, August and
September the market has:
Total business of: 257777 million rupees.
Growth: 9.4
%
7. Top 10 pharmaceutical companies in
Pakistan.
NAME OF COMPANY RANK MARKET SHARE % MARKET GROWTH %
GSK 1 10.18 5
ABBOT 2 6.5 10.3
GETZ 3 5.7 18
SAMI 4 4.9 19.3
NOVARTIS 5 3.9 2.8
SANOFI-AVENTIS 6 3.5 4.2
PFIZER 7 3.5 -1
SEARLE 8 3.47 23.6
HILTON 9 2.79 12.5
MERCK 10 2.62 7.9
8. Top 10 pharmaceutical companies of
Pakistan.
NAME OF COMPANY RANK MARKET SHARE % MARKET GROWTH %
GETZ 1 5.7 18
SAMI 2 4.9 19.3
HILTON 3 2.79 12.5
BOSCH 4 2.3 6.6
HIGH Q 5 1.89 33.9
BARRETT BODGSON 6 1.86 15.5
ATCO 7 1.62 23.9
MARTIN DOW 8 1.53 2
FEROZSONS 9 1.5 48.9
INDUS 10 1.41 14.9
9. Top 10 best selling medicines:
NAME OF MEDICINE RANK GENERIC NAME COMPANY NAME SHARE% GROWTH %
AUGMENTIN 1 COAMOXICLAVE GSK 1.46 6.5
SOVALDI 2 SOFOBUVIR FEROZSONS 1.24 -----
RISEK 3 OMEPRAZOLE GETZ 0.9 18.8
BRUFEN 4 IBUPROFEN ABBOTT 0.8 9.2
NOVIDAT 5 CIPROFLOXACIN SAMI 0.8 14.4
PANADOL 6 ANALGESIC GSK 0.73 17.1
OXIDIL 7 CEFTRIXONE SAMI 0.71 14.1
VELOSEF 8 CEPHRADINE GSK 0.7 2.4
HUMULIN 9 HORMONE ELI LILLY 0.61 10.5
CAC-1000 PLUS 10 CALCIUM NOVARTIS 0.61 -0.9
10. Top 10 best selling OTCs
Medicine name Rank Company Name Sale in Million
PANADOL 1 GSK 1,970
CAC1000 PLUS 2 NOVARTIS 1,628
MEIJI FM-T 3 MEIJI 1,238
PONSTAN 4 PFIZER 1,223
LACTOGEN 1 5 NESTLE 1,156
SURBEX Z 6 ABBOT 1,141
ENSURE 7 ABBOT 1,114
MORINAGA BF-1 8 MORINAGA 1,042
NIDO 9 NESTLE 712
NIDO 1+ 10 NESTLE 688
11. Latest trends in the market
Currently the pharmaceutical market has two trends:
1. Nutraceutical.
2. Many medicine to one.
12. Nutraceutical
• The term comes from nutrient and pharmaceutical.
Any product derived from food sources with extra health benefits
in addition to the basic nutritional value found in foods.
• The nutraceuticals don’t have any side effect.
Example:
• Jucain 120 ml syrup.
• Maxzyme 120 ml syrup.
13. Many medicines to one.
What happens in this is:
• If, for a treatment 2 or more medicines are required to cure a
disease than they are joined to one in such a way that a single
medicine will be enough.
• This is more trending in India.
15. Introduction
• Tabros pharma was founded in 1971.
• The founder was “ Late Muhammed Essa Usman”.
• Currently company ranked 32nd in the latest ranking given by
IMS.
• The company is ranked in to 20 when local companies are
considered.
• The company is affiliated with 2 foreign companies:
• InterHealth(USA).
• Mayoly Sindler(FRANCE).
16. Introduction Cont.
• The country exports its medicines to:
• Kenya.
• Turkmenistan.
• Sir Lanka.
• Myanmar.
• Afghanistan.
• The company has a production facility in Karachi where they
produce the medicines under strict cGMP
17. Introduction Cont.
• The company is facing following
potential competitors:
• Getz Pharma
• Sami Pharma
• Hilton Pharma
• Indus Pharma
• Ferozsons Pharma etc.
• The company is ISO 9001-2008
certified.
18. Vision of Tabros Pharma
Tabros Pharma vision is to become a top Pakistani
pharmaceutical company by providing constant flow of medicine
nationally and internationally, and in time manufacturing &
availability of new and even better generic brands.
19. Mission of Tabros Pharma
• Tabros Pharma’s mission is to improve patient’s health through
manufacturing & marketing high quality healthcare generic
brands that are economically viable for our customers.
• The prime focus of all our activities is patients & in all activities
we are committed to highest ethical & moral values.
20. Unique Selling Point (USP)
• Good quality
• Affordable prices
• Good taste of syrups (which improves patients compliance)
21. Top 10 best-selling Tabros Pharma
medicines
NAME OF MEDICINE RANK GENERIC NAME SALE IN
MILLION
SPADIX 1 PHLOROGLUCINAL 236
FIXITIL 2 CEFIXIME 216
DURAGESIC 3 ORPHENADRINE CITRATE + PARACETAMOL 127
FOCIN 4 FOSFOMYCIN 123
E-CLAR 5 CLARITHROMYCIN 112
VALTEC AM 6 VALSARTAN + AMLODIPINE 108
CO VALTEC 7 VALSARTAN + HYDROCHLOROTHIAZID 98
RAST 8 ROSUVASTATIN 84
PROGREL AP 9 CLOPIDOGREL 75MG + ASPIRIN 75MG 84
FLYTRO 10 TRETINOIN + HYDROQUINONE + FLUCINOLONE 78
22. SWOT analysis of Tabros Pharma
SWOT analysis is the technique or a tool which helps the
company to identify their strengths, weaknesses, what opportunity
they have to cash in and what are the threats the company is
facing.
23. Strength of Tabros Pharma
• Stable field force: according to the company the field force i.e. the
sales representatives are stable and they don’t often switch their jobs.
Further adding to it as a person when you make certain connections
like in this case with the Doctor or with KOLs you got an edge as they
recognize you and will listen to you more then to a new one.
24. Strength of Tabros Pharma
• Quality Drugs at cheaper prices: according to the company the
pricing strategy which they uses is the economic strategy. This helps
them to make the affordable medicine but the key is that they don’t
compromise on the quality of the medicine.
• The relevant example is: A medicine named Avelox (moxifloxacin)
is manufactured by other company and is priced Rs150/= but the
same molecular medicine named as Moxifo (moxifloxacin) is
manufactured by Tabros pharma and is priced Rs32/=.
25. Weakness of Tabros Pharma
• Don’t have the affiliation with the foreign pharmaceutical
companies: according to the company they are currently
affiliated with 2 foreign companies. For the company to get
affiliated with the foreign companies is very important as it help
the company have more different generics at low price and have
that competitive advantage against the competitors. In other
words the company will be able to have the original generic
brands.
26. Opportunity to Tabros Pharma
• Foreign currency fluctuation: according to the company,
unstable currency rates are making it difficult for the people to
go to other foreign countries for the medical treatment. So if the
company with the help of foreign companies introduces the
treatment at low cost than this will help company to boost their
status both in the eye of competitors and in the eye of their
consumer.
• Example: Ferozsons Pharma introduces a drug which is used
in a treatment which cost about 10 Lac Pakistani rupees when
go to America. But due to the introduction of this medicine the
treatment cost has been reduced to only 1 Lac rupees.
27. Opportunity to Tabros Pharma
• Nutraceutical trend: according to the company nutraceutical
trend is now growing in the pharmaceutical industry and the
company is now going to adopt this trend and going to launch it
in December.
28. Threat of Tabros Pharma
• Spending on Doctors: according to the company some
companies are spending a lot on doctors in order to get more
revenue. This type of marketing is called unethical marketing
according to the company. More spending on doctor means
more medicines will be sold and more profits will be generated.
• Local competitors: according to the company the local
manufacturers are the other threat in the market. Especially
those who are named as potential competitors.
30. Marketing of Tabros Pharma
• To create value from consumers two types of marketing is done.
As there are some essential differences between the marketing
of pharmaceutical industry and other industries, the value
created is for the doctors but value is captured by the general
public. To create value the companies uses 2 types of
marketing:
• Ethical marketing
• Unethical marketing
31. Marketing Cont.
Ethical marketing Unethical marketing
When companies spend less or null on the doctors. When companies spend most on the doctors.
Example:
Giving doctor a medical allowance or giving them
least which they demanded.
Example:
Giving doctors more than normal like: giving them
full trip to foreign countries or giving them money
to sell their medicines.
32. Product Categories of Tabros Pharma
Tabros pharma offers more than 200 drugs which are divided into 17
categories. The company sell its medicines with its generics (name of
chemical). The medicines produced by the company are of high quality and are
made in strike quality control and strike quality assurance.
The categories are as follows:
• Anti-biotics
• Cardiovascular Drugs.
• Dermatology
• Anti-Spasmodic/IBD
• Anti-Diarrhoeal
• Anti-Cholinesterase
34. Segmentation of Tabros Pharma
• Segmentation is dividing the markets into different segments
which are than targeted to make profit.
• The segmentation is done on the following bases:
DEMOGRAPHIC GEOGRAPHIC
BEHAVIORAL PSYCHOGRAPHIC
35. Segmentation of Tabros Pharma Cont.
• The segmentation of the pharmaceutical industry is totally
different which we have learned in the class. In pharmaceutical
industry lot of medicines can be used by the Adults and Children
both.
• Example:
• Tabros Pharma produces FERRY SYRUP AND CAPSULES
(Generic: Iron Polymaltose). This medicines can be used by
both Children and Adults. It totally depends on the choice of an
Adult whether Syrup or Capsule.
• But still the segmentation is done to make it clear which
medicines are for whom. The medicines are segmented as
follows:
36. Geographic Segmentation
• Geographic segmentation is done by a company which operates
in different geographic areas. Geographic like: City, Province,
country etc. As Tabros Pharma exports its medicines to different
countries so its geographic segmentation is done on this behalf.
• Medicines which are distributed within Pakistan are segmented
into according to the cities:
• Big cities
• Small cities
37. Geographic Segmentation Cont.
• Big city and small city segmentation doesn’t have much
difference, just a difference in what are the requirements of the
people means what kind of diseases happens in different cities.
• While the segmentation which is done between different
countries is just the Packaging. Because difference in the
packaging tells for which country this medicine is.
38. Demographic Segmentation
• Demographic segmentation is done by a company on the basis
of the customer’s age, income etc. But as this is very hard and
complex to implement on the pharmaceutical company so, the
demographic segmentation is done on the following basis:
• Doctor.
For example:
• A Pediatric will give the medicines which will only be concerned with the
children, as he is a child specialist. Or a general practitioner will give the
medicines which will give cure from the general diseases.
39. Behavioral Segmentation
• What to buy? When to Buy? And how frequently you buy? This
is a segment which is only applicable on those companies which
manufacture an OTC (over the counter medicine). OTCs are
the medicines which can be bought from the pharmacy directly
without a prescription. This is the medicine in which a Behavioral
segmentation comes. There are the special medicines which
customers are the general public and can be advertised on TVs
and other advertising strategies.
40. Behavioral Segmentation
• For example:
• Panadol is an OTC drug. This medicine you can buy when you need,
upon what is the disease which you have and how frequently you use
whenever you face the same disease.
• Tabros Pharma also has an OTC named: Pectus a cough syrup which
can be bought from the pharmacy without a doctor’s prescription.
41. Psychographic Segmentation
• Lifestyle, Benefits, Opinions and interest are referred in this
segmentation. This is a segment which targets to those who
influences the customer i.e. key opinion leaders (KOL). There
are the senior Professors. They are the trend setters which they
transfer their recommended medicines to their junior doctors.
For example:
• Junior doctors use the help of their seniors/professors to understand the
diseases and to prescribe the medicines to the patients. Tabros Pharma
target the KOLs so that they can recommend the medicine to the juniors.
42. Brand Equity
• In pharmaceutical industry the brand equity do not exist but still there
are some exceptions.
• As the general public don’t have authority of choosing what medicine
they need or which medicine will cure them, so general public don’t
have the brand equity.
• Whereas in doctors brand equity lies but in few doctors. These doctors
only prescribe the medicines of a particular company.
Example:
• If a doctor prescribe Tabros pharma medicine and has in mind that
Tabros medicines are effective, he will prescribe only their medicines
also those who they just introduced.
43. Marketing Mix of Tabros Pharma
• Marketing Mix is a tool which is used to identify the marketing
strategies by a company. This tool has 4 variables which are as
follows:
Product Price
Promotion Place
44. Marketing Mix Cont.
• Marketing of pharmaceutical companies is different from other
industries. Marketing of the pharmaceutical companies are
regulated by health ministry of their respective country. And this
is also to be taken in the consideration that the target costumer
of a pharmaceutical companies are doctors and KOLs.
• Tabros pharma and other pharmaceutical companies in Pakistan
follow the “Drug Regulatory Authority Act 1976”. According to
that all the variables of marketing mix are defined.
45. Product
• The product variable is the product or service which a company
provide. This focuses on the quality, design, features and
packaging etc. The products of Tabros Pharma is lifesaving
drugs or medicines.
• The products of Tabros pharma are regulated by DRAP/Health
ministry of Pakistan which says the following:
• Drugs are manufactured under a strict quality standard called GMP (good
manufacturing practice).
• No product can be marketed/distributed unless registered by ministry of
health, Pakistan.
• Drugs are delivered to the body by oral, nasal or through injections, skins
and rectal etc.
46. Product
• The categories of product which Tabros pharma produces are:
Medicine Category Medicine Name
Anti-biotics Fixitil, E-Clar, Gavel and Focin.
Cardiovascular Drugs. Valtec, CO-Valtec, Valtec-AM, Vadil and Ziscar etc.
Dermatology Fusil, Cutis and Flytro.
General Drugs Hemsamic, Dexy, Duragesic and Arix etc.
Anti-Tussive Pectus etc.
Vitamins Calix, V-Pan and Zeest etc.
Co-Enzyme type vitamin B-12 Flench etc.
Anti-Malarials CO-Misomol and Misomol etc.
Anti-Platelet Progrel and Progrel-AP etc.
Anti-Atheromas Rast etc.
Anti-Anaemic Ferry etc.
Anti-Diabetic Tabrophage etc.
Anti-Asthmatic Spree Chewble etc.
Anti-Peptic Ulcerant Arro etc.
Anti-Spasmodic/IBD Dytra etc.
Anti-Diarrhoeal Zincol etc.
Anti-Cholinesterase Amygra etc.
47. Price
• The pricing variable determines the amount of money a
customer has to pay to get a product or service. Tabros Pharma
provides product which help general public to be cured from a
disease. The pricing is further divided into the strategies which
determine what kind of strategy is used by the company.
According to the DRAP:
• Generic companies can make low cost drugs; not having to invest in
R&D.
• In general, the larger production reduces the cost/price.
48. Price
• Tabros pharma uses Economic pricing strategy, which is that
the price is set according to the economic situation of Pakistan.
You will find most of the medicines of Tabros Pharma to be
economical in price.
• General pricing structure of Tabros Pharma is as follows:
• Cost of raw/packaging materials + cost of production + cost
of distribution + profit
• Cost of distribution = distribution margin + retailer margin.
• The profit margin which the company set is approximately
25% and according to DRAP 15% margin should be given to
pharmacy.
49. Promotion
• Promotion variable determines the act of communicating the
benefits and value of your product to consumer. Doctors are the
customers of the pharmaceutical companies so the promotion
activities target the doctors not the general customers. This type
of promotional activities is also known as in-direct marketing.
• Promotional activities of pharmaceutical companies are
regulated under DRAP by health ministry. The promotion done
by Tabros pharma under DRAP as:
• Visits the doctors by the sales department staff known as sales
representatives to remind them about the medicine or tell them what new
medicine they have.
• Visit the KOLs.
50. Promotion
Example:
• If I am a sales representative. The company will assign me an
area like: Baloch colony. And will tell me that these are your
doctors.
• For promotion, sales representatives are vital, their stability, their
size and structure are important.
• In promotion Tabros pharma also target KOLs (key opinion
leaders) which are also important. KOL can help shape clinical
development and clinical data publication plans for instance,
ultimately advancing patient care.
51. Place
• Place variable determines the place where they will distribute or
provide the right product at right place at right time. This is very
seriously focused by Tabros Pharma. The distribution channel
and distributors also comes under the regulation authority of
ministry of health.
• As medicines are not bought by choice, so the distribution area of a
particular product is somewhat selective.
• Some medicines require special storage condition, so they are distributed
to some pharmacy, not to every pharmacy.
• Some medicines are only available at the hospitals only.
52. Distribution Channel
• Tabros pharma or by any pharmaceutical company the
distribution is done by the distribution firms. For that the
distribution company must be registered and authorized or
certified by the ministry of health in order to start its operations.
53. Distribution process
• After when the distribution company is recognized then the
process of distribution is simple and is as follows:
• Tabros pharma first signs an agreement with the distribution firm.
• After the agreement the distribution company has the distribution of a
particular city or area.
• The company give the medicines to the distributor.
• Distributor give the medicine to the pharmacies.
• Pharmacies give the medicines to the end consumers which buy the
medicines upon the prescription of the doctors.
• Tabros pharma’s distribution channel has 50 different distributors
which supplies Tabros pharma medicines to different
pharmacies in Pakistan.
54. Tabros Pharma’s Distributors
• Few of the distributors are as follows:
Name of company Distribution area Owner
City Channel Karachi Karman Zeb
Dr. Farid & Co Hyderabad Abdul Hameed Sh
Ali Enterprise Larkana Jawed Memon
Decent Enterprise Lahore Main Amin
Fair suppliers Corporation (Pvt) Lt Faisalabad Aftab Shaikh
Naeel-U-Shifa Sargodha Shaikh Saleem
Zaib Enterprise Rawalpindi Ayaz Chaudri
Supreme Suppliers Peshawar Dr. Hasnain
Burraq Enterprise Quetta Abdul Aziz Lehri
55. Customer Relationship Management by
Tabros Pharma
• In pharmaceutical industry CRM is not related to the common
consumers but is related to doctors and key opinion leaders.
Methodology of the CRM is also different in pharmaceutical
industry.
• Tabros pharma has the following teams for CRM:
• General group
• Special group
56. General Group
• This is a group which target the general physicians.
• The general group to be effective is divided into 4 groups:
• G1
• G2
• G3
• G4
• G1 and G2 focuses on the doctors in the Urban areas of a city
while G3 and G4 focuses on the doctors of rural areas.
57. General Group Cont.
• They market the general medicines like:
Medicine Category Medicine name
General Drugs Hemsamic, Dexy, Duragesic and Arix etc.
Vitamins Calix, V-Pan and Zeest etc.
58. Special Group
• The group is divided into three sub groups:
• Cardiology-1
• Cardiology-2
• Skin
• The special group target the specialist, mainly Cardiologist and
skin. The medicines they market is:
Medicine Category Medicine name
Cardiovascular Drugs. Valtec, CO-Valtec, Valtec-AM, Vadil and Ziscar etc.
Anti-Cholinesterase Amygra etc.
59. Medicine naming strategy
• Medicine of Tabros Pharma are named using the simple
technique:
• The medicines are usually name by the generic of the medicine
i.e. the name of their molecule. Example: Ferry capsule (Iron
Polymaltose).
• The medicines are also named using the purpose for which they
are made. Example: Kidneyol for kidney disease.
60. Gray areas
• Facing difficulty in adopting the new trends.
• Unable to meet the demand some time due to low factory
capacity.
• Administrative management.
• Unable to get affiliated with the foreign pharmaceutical
companies to get original generics.
61. Recommendations
• Company should adopt the new trends proactively in order to get
a competitive advantage from its competitors. Currently
company is working on adopting the trend of nutraceutical, they
were working for almost 4 months and now they are able to
launch it in this month.
• Company should increase its production capacity by getting new
State-of-the-art machinery of production and packaging so that
the demand and supply could meet.
62. Recommendations
• Company should make efforts to get the original generics from
the foreign companies in order to introduce new medicines in the
market before from their competitors. This will give them a
competitive advantage as they will be the first to launch the
medicine in the market and the competitors will have to wait until
they get the same generic to make the medicine.