This one-day certificate workshop will focus on product planning and brand management for pharmaceuticals. It will be held on April 2, 2013 in Karachi and April 4, 2013 in Lahore. The workshop will teach participants how to develop a systematic marketing plan for a new product, including market definition, competitive analysis, marketing mix strategy, product positioning, forecasting, and costs. Participants will apply what they learn to real-world case studies, developing a full marketing plan from clinical trial data through product launch. The workshop aims to provide pharmaceutical marketers and planners with strategies to effectively manage products throughout their lifecycles.

1. One
Day
CERTIFICATE
Workshop
Product
Planning
and
Brand
Management
for
PharmaceuBcals
April
2,
2013,
Karachi
April
4,
2013,
Lahore
This program will focus on product decisions Investment
requiring comprehensive planning and
execution of all the marketing activities. Rs.
19,500
per
par)cipant
The Workshop Enables Participants to: Who
Should
ALend
• Develop a systematic approach to prepare Pharmaceu)cal
a marketing plan for a new product Product/Band
including: Managers
and
– Market definition marke)ng
planners
involved
in
strategic
– Competitive analysis product
life
cycle
– Marketing mix strategy planning.
• Advertising and Sales Promotion
– Product positioning
– Long-term sales forecasting Course
Facilitator
– Profit and loss statement Dr.
Awais
e
Siraj
– Marketing and administrative costs
– Brand contribution analysis
– Tactical Plan
Methodology
Using "real-world" case studies, the
participants will develop a marketing plan
following all the steps from analyzing
medical and clinical trial data through to the
launch of a new product.
Interna)onal
and
Na)onal
Collabora)on
Partners
of
Genzee
Solu)ons:
For
Registra)on
and
Further
Details,
Please
Contact:
Genzee
Solu)ons
Execu)ve
Office,
4th
Floor,
Saeed
Plaza,
Blue
Area,
Islamabad.
Pakistan
Phone:
+92
51
2604331
Cell:
+92
341
5131011
marke)ng@genzeesolu)ons.com
awsiraj@hotmail.com
www.genzeesolu)ons.com

2. ira j
ais
e
S
Dr.
Aw
Which Means
Which Means
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Other “Impacting Bottom-Line” Programs in the Series:
• The
Art
of
Pharmaceu)cal
Selling
• Pharmaceu)cal
Sales
Management
• Pharmaceu)cal
Market
Research
• Product/Brand
Management
and
e
–
marke)ng
of
Pharmaceu)cals
• Basics
of
Medical
Affairs
and
Clinical
Research
• Regulatory
and
Global
Business
Environment
• Media
Rela)ons
for
the
Pharmaceu)cal
Industry
To
run
customized
workshops,
feel
free
to
contact
us
Execu)ve
Office,
4th
Floor,
Saeed
Plaza,
Blue
Area,
Islamabad.
Pakistan
Phone:
+92
51
2604331
Cell:
+92
341
5131011
marke)ng@genzeesolu)ons.com
awsiraj@hotmail.com
www.genzeesolu)ons.com