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MARKETING COMMUNICATION
[object Object],[object Object],[object Object]
Promotion Marketing Communication Platforms Direct Marketing PR & Publicity Events/ experiences Advertising Personal Selling
THE PLANNING PROCESS Identify target audience Determine objectives Design communication Select channels Establish budget Decide on media mix Measure results Manage IMC
Further ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source: Business Marketing Association, USA, 2008 www.businessinfoline.com , May 20, 2009 The division of an average B2B marketing communication spend Activity USA (in billion $) India (in lakhs, INR)  Trade Shows/ Events 17.3 803 Internet 5.5 124 Magazines 10.8 277 Publicity/ PR 10.5 270 Direct Mail 9.4 110 Dealer/ Distributor Material 5.2 186
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PERSONAL SELLING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPECIFICALLY, INDUSTRIAL SALESMEN… ,[object Object],[object Object],[object Object],[object Object],[object Object]
ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object]
OBJECTIVES OF INDUSTRIAL ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FURTHER OBJECTIVES OF INDUSTRIAL ADVERTISING
DESIGNING THE MESSAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BUDGETS MATTER… ,[object Object],[object Object],[object Object],[object Object],[object Object]
TRADE SHOWS AND EXHIBITIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GIFTS INDIA 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IIJS INDIA
TRANSEC INDIA EXPO ,[object Object],[object Object],[object Object]
Electronica and Productronica India 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object]
ROLE IN IMC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
DIRECT MAILERS ,[object Object],[object Object],[object Object],[object Object],[object Object]
CASE STUDIES
ABOUT SKF ,[object Object],[object Object],[object Object],[object Object],[object Object]
INDUSTRIES THEY SERVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SKF KNOWLEDGE CONFERENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SKF KNOWLEDGE CONFERENCE ,[object Object],[object Object],[object Object],[object Object]
SKF KNOWLEDGE CONFERENCE
SKF KNOWLEDGE CONFERENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SKF KNOWLEDGE CONFERENCE
BLUE STAR ,[object Object],[object Object],[object Object],[object Object]
BLUE STAR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you

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