The document discusses a core team of seasoned marketing professionals that provide marketing services to businesses. Their services include developing a repeatable marketing process, building marketing skills and capabilities within teams, and creating innovative marketing strategies. They have over 30 years of experience working with various large and small companies. Their approach involves understanding a client's business, developing a customized marketing process and tools, and teaching these strategies to clients through workshops that apply the concepts to real business challenges.

1. Grow Your Business
Through Marketing
Our Core Team Contact Our Core Team Excellence
Mary Abbazia
Managing Director
Immediately and Permanently
mabbazia@impactplan.com Provide Your Team with:
(203) 722-0908
• A Repeatable and Disciplined
Mel Ingold Market Planning Process
Managing Director • Powerful Marketing Skills &
mingold@impactplan.com Capabilities
(203) 434-6192 • Innovative, yet Actionable,
Marketing Strategies
Paul DiPrato
Our core team is composed of pdiprato@impactplan.com
seasoned business professionals (201) 873-2030
who have extensive corporate
experience working in a wide range Tom Niehaus
of industries as executives and tniehaus@impactplan.com
educators. (203) 253-6016
We understand that strategic Lori Pfau
processes and skills must be applied lpfau@impactplan.com
to real problems, in a practical (203) 400-1789
manner, to deliver impactful results.
Tom Spitale
tspitale@impactplan.com
(813) 926-8633
Some of Our Clients
Sean Welham
General Electric, Bayer, Columbia Univ.
swelham@impactplan.com
Covidien, Prudential Securities, +44 792 005 2780
Hewlett Packard, Novartis, Pitney Bowes,
Marriott, Monsanto, Boston Scientific,
Medtronic, Cargill, Stryker, Sprint
Over 30 Years Experience in Providing Marketing
Bristol Myers Squibb, Fuel Cell Energy,
BASF, Phillips Electronics, Wyeth, Qiagen, Excellence to Businesses throughout the World
Schlumberger, Pfizer, Analogue Devices,
ConvaTec, CalTech, Syngenta, 11 Grumman Hill Road
Goldman, Sachs & Co, DuPont, Wilton, CT 06897
ExxonMobil Corp, AT&T, Xerox, Siemens Phone: (203)-854-1011
CIBA, Johnson & Johnson www.impactplan.com
.

2. Make Marketing an Investment, Not an Expense
Who We Help so when applied, bring about a
comprehensive actionable
We find that our clients have marketing strategy.
processes in place for many
aspects of their organizations, but
often lack a consistent marketing
process with accompanying skills
and discipline. Frequently, these
companies have individuals in
marketing roles that may not have
traditional marketing backgrounds.
Get Real Work Done, The size and geography of our
While Learning an clients range from under $100M We then prepare workshops that
Effective Marketing specialty businesses to multi-billion illustrate key concepts in
Process dollar corporations. We have marketing principles utilizing our
worked with over 35,000 trademarked Impact Action
What we do is straightforward: We individuals, in over 300 companies, Learning approach. We introduce a
create powerful marketing across 60 countries. concept through a brief lecture and
strategies. We customize
then illustrate it with relatable real
frameworks and tools that we’ve
world examples from within and
developed over the last 30 years
Our Unique Approach outside your industry.
for your organization’s unique
challenges. Then, we teach this A critical starting point for our Participant teams then engage in
system to your marketing staff and work together is to gain an in- breakout sessions where we guide
cross-functional teams, applying it depth understanding of your them in applying the concepts and
directly to the critical issues facing company to ensure we see your tools to their pressing marketing
your business. business challenges as you do. challenges.
Your teams get their real work With this insight in hand, we Finally, as we believe follow-up is
done while learning skills and a develop a customized, repeatable, critical to embedding learning
customized marketing process that marketing process utilizing specific within an organization, we make
can be duplicated indefinitely— tools in a logical and rigorous ourselves available for guidance to
long after our engagement has manner. Our tools are integrated all participants after completion of
ended. the workshops.