The CMO Survey - Highlights and Insights Report - Spring 2024
27343
1. Mohammed Badawai AL Muro o r St
Abu-Dhabi
+9 7150 9 9 270 4 0 U.AE
m.sherif@gmx.co m Egypt
Natio nality: Egyptian 34 56 7
Marketing & Advertising - Account Manager
Education History
C.P.M ,and B.S.C Business Administration and Marketing with 5 year's
C.I.M The Chartered Institute of Marketing UK Jan 2009
BA Business, Marketing and Public Relations
Certification Professional CPM
Apr 2009
Key Skills
Marketing
no vice expert
C.P.M Content
Management
Customer
BSC . Bachelor of Commerce Jan 2002
Relations
BSc Business
Marketing
May 2006
Business Administration I3.4 Materials
International Strategic 3.00 Management
Management Presentation
Skills
(Major: Business Administration)
(Minor: Strategic Marketing) Process
Management
Sales
Strategic
Headline Summary Marketing
Market
Highly motivated marketing Business professional,Business strategy with more than 5 Research
years experience in marketing and research analysis. Solutions focused, shown facility to Development &
design and implement transformational marketing strategy and in-depth market analysis and
research, at the same time ensuring delivery of quality services at the operational level. Delivery Of
Possess strong analytical and diagnostic skills and proven ability to work in commercialised, Effective
fast paced organization environments with matrix type management.
Strategies
Prepared
Profitability
Career Highlights
Analysis
Strategic
Professional Marketing, research business annalist ,And business Management Over 5 Marketing
year's in Media , Research , Telecommunication with
Management
Analytical skills
Excellent communication skills goal-oriented attitude Languages
Complex problem solving skills
Dynamic team player no vice expert
Cross functional teaming & organizational skills German
Able to secure buy-ins & get things done attitude
Arabic
Business Skills
English
Strong market knowledge and expertise
Problem solving and decision making
Ability to interpret industry information as well as research findings IT Skills
Identify the impacts to the business strategy
Develop new insights into issues and examine them from different angles no vice expert
• Independently structure problem solving approaches C
• Comfortable in refocusing efforts as problems and issues change
Com
2. Com
• Ability to improve productivity and efficiency through process enhancement
Communication
Skills
Competitive
Database
Career History Administration
Microsoft Excel
Barclays Bank Microsoft Office
Jan 2011
Marketing & Business Adviser Microsoft
Present Project
Meet with applicants to obtain information for loan applications Microsoft
and to answer questions about the process Windows 2000
Analyzer applicants' financial status, credit, and property evaluations to determine
Microsoft Word
feasibility of granting loans
Market
Advise customers the different types of loans and credit options that are available, as well
Research
as the terms of those services
Obtain and compile with business process and procedures and update credit and loan Microsoft PPT
files
Review loan agreements to ensure that they are complete and accurate according to
policy
Submit applications to credit analysts for verification and recommendation
Handle customer complaints and take appropriate action to resolve them
Work with clients to identify their financial goals and to find ways of reaching those goals
Market bank products to individuals and firms, promoting bank services that may meet
customers' needs
TSME Dec 2009
Marketing and Business Consultant
Jun 2010
Established & developed marketing plan for TSME
Analyzer the market, including competitors and clients' needs
Developed strategies and deliver excellent sales and after-sales services to maximize
sales, customer satisfaction and retention
Developed client retention and acquisition strategies
Generating leads ( DEWA project worth 1 million AED )
Building rapport with targeted federal ministries & municipalities
Collecting data from HR departments in ministries
Identify current business flow of the processes through workshops or interviews conducted
with process owners
Identify, analyse, and evaluate weakness points and potential improvements in currently
running processes
Analysing balance scorecard using leading and lagging KPI's
Prepared weekly reports to be produced for the project manager showing progress
against outstanding milestones, status, resource requirements, issues, risks and
dependencies
Day to day management of change requests in relation to the project plans to ensure
agreed deadlines are met
Managed the integration & deployment of TSME's process module as & when directed by
the management
Used email, ad-words and other electronic marketing techniques to inform customers of
various services
Developed & designed TSME's marketing & communication materials (brochures,
presentations, company profile etc.)
Monitored and arranging the distribution of promotional materials
Monitored and coordinating the production of promotional materials
Attended and organized sales promotional events and conferences
Xpos Egypt Apr 2008
E-Marketing Business Consultant
Nov 2009
Designed conventional marketing training material
Designed E-Marketing training material (using Google Ad-words as a
promotional tool)
Designed corporate credentials and corporate profile
Participated in designing corporate sales kit (the cost-to-benefit factor)
Designed IDI's (in depth interview) and discussion guide in both English and Arabic
Prepared various reports for market intelligence and data mining
Designed CRM (Customer Relationship Management) program and loyalty program
Designed customer care and call centre (inbound & outbound) (Do's/Don'ts) material
Executed exploratory research and ethnography research
Participated in field (desk) research with senior moderator
Prepared content research analysis
Created a comprehensive list of all the available business networks and all the available
marketplaces websites and trade leads
Communicated with foreign embassies in Egypt and ministry of foreign trade plenipotentiary Minster
for trade leads hub and database
3. Executed SWOT analysis for: www.alibaba.com & www.ebay.com & another top 10 marketplaces
specialized in furniture
Prepare extensive and exclusive market studies involving the historical statistics, forecasting the
market demand analyzing the perception of the consumers and recommend appropriate marketing/
E-Marketing strategies
Etisalat MisrCairo Feb 2007
Customer Care Representative
Mar 2008
Involved with most concerns and suggestions related to the
Egyptian market and customers behaviours
Handled customer inquires effectively based on a high quality of service to reach customer
delight guided by the processes and targets of the customer care canter
Handled internal and external customer inquiries on the telephone providing accurate and
pertinent information according to the call centre guidelines and quality standards
Helped customers fix technology-related problems through following up with them on the
needed steps to trouble-shoot on the spot
Resolved customer complaints and problems, escalates issues to appropriate
persons/teams whenever needed
Made recommendation or propose a solution to a customer's problem
Ensured the implementation of company's policy and procedures
Fulfilled customer's needs and satisfaction
Supported back office team, technical support and adhered to call center rules
Effectively interpreted the needs of the customers, maintained and enhanced standards of
quality for the services offered
Built a customer relationship/ partnership, which added value to the customer leading to a
long term profitable relationship
Showed a broad knowledge of products and services and their competitive advantages
Followed the appropriate guidelines and procedures for any given situation
Performed all duties assigned by the team leader and supervisors within the time-line
Technivance Jan 2005
Marketing Executive
Jan 2007
Handled customer inquires
Handled all client communications from sales to hand over
Ensured that all processes and procedures are completed in a timely manner and that all
quality standards are met
Resolved all conflicts that arise during the life cycle of a project
Pursued new business opportunities with high potential of generating profits
Analyse the market, including competitors and consumers
Monitored and arranged the distribution of promotional materials
Organized sales promotional events and IT exhibitions
Education History
C.P.M ,and B.S.C Business Administration and Marketing with 5 year's
C.I.M The Chartered Institute of Marketing UK Jan 2009
BA Business, Marketing and Public Relations
Apr 2009
Certification Professional CPM
Marketing
C.P.M
BSC . Bachelor of Commerce Jan 2002
BSc Business
May 2006
Business Administration I3.4
International Strategic 3.00
Management
(Major: Business Administration)
(Minor: Strategic Marketing)
Key Achievements
4. Achiever 1,000,000 Sales leads
Big network in different industry
Ability to generate sales target over 2,000,000
Research ,analyst marketing Professional with Media, business startegy