The document promotes the 7th Annual PharmaForce Conference, which takes place from October 29 to 31, 2012, in Princeton, NJ, focusing on marketing and sales strategies for the pharmaceutical and biotech industries. It emphasizes networking opportunities, sessions with industry leaders, and discussions on current issues such as mobile adoption in healthcare, big data analytics, and regulatory changes. Participants can register easily via phone or email, and there is a discount available for attendees from pharmaceutical companies.

1. Pharmaceutical & Biotech Manufacturers: Book early
and save up to $500 off! Visit www.pharmaforceus.com for details
7th Annual
October 29-31, 2012
Westin Princeton At Forrestal
Village, Princeton, NJ
The leading marketing and sales event for the www.PharmaForceUS.com
life sciences industry
Create a 360 Degree Promotional Strategy To Improve The Customer
Experience And Drive Revenue Growth
Meet And Learn From Industry Thought Leaders Including:
Natasha Giordano Sam Chud
President & CEO Senior Director, Business
Operations
Todd Smith
Executive Vice President & Chief Tom Kukla
Commercial Officer, Horizon Pharma Senior Director, Field
Management Development
Frank Dolan
Director, Synergy Sales Force Margaret-Sarah Alexander
Senior Product Manager
Michael Arnold
Senior Director, Commercial Training Eric Pluckhorn
& Leadership Development Director of Marketing
Donna Tinkler Michael Capaldi
Senior Director Corporate AVP, Civic Action
Compliance & Social Networking
Robert Kotzen Timothy Cochran
Director, Incentive Compensation Regional Business Director
Amit Pherwani Kent Rogers
Senior Manager, Marketing VP, Managed Markets
“As the landscape of healthcare and our pharmaceutical business continue to evolve,
the PharmaForce conference provides a great opportunity to gain a broader perspective by better
understanding critical issues and exploring potential future solutions.”
-Tim Ryan, Executive Director, Prescription Medicine Training & Development, Boehringer-Ingeleheim US
®
Sponsors: Organized By: Join the conversation:
3 Easy Ways to Register:
1-888-482-6012 or 646-200-7530 • pharmaforce@wbresearch.com • www.pharmaforceus.com

2. 7th Annual
Made By You For You
A Special Thank You To
The 2012 Advisory Board
The leading marketing and sales event for the
Cal Austin
life sciences industry Team Leader, Sales Information
Solutions & Operations
Pfizer, Inc.
Leave armed with fresh insight into key topics, including:
Philippe Barzin
• Going global—how to create integrated global marketing strategies Director, Strategic Business
• iPad adoption trends and successes for the sales force Planning & Execution, Global
Medical Safety (R&D)
• Leveraging cloud based tools and big data analytics Johnson & Johnson North
• Shifting to a matrix organization model to improve cross-functional collaboration America Pharmaceuticals
• The customer experience for pharma and how to optimize your customer facing
strategy Tom Kukla
Senior Director, Field
• Providing value to your managed care partners Management Development
Purdue Pharma
Why PharmaForce 2012 is the one event you can’t Brett Liner
afford to miss… Associate Director, Field Force
Execution
1. PharmaForce is the only event that focuses on the intersection of sales and Novo Nordisk Inc.
marketing and how to optimize cross-functional communication and partnerships
to improve customer relationships Gregory Pysczcymuka
2. This event has more senior level practitioners from the pharma and biotech Senior Product Manager
industry compared to the competition. Hear their success stories and get best Endo Pharmaceuticals
practices and fresh insight that will help you make an immediate difference upon
returning to your office
Aaron Ricker
3. Multi channel marketing and sales force-specific session streams allow you to Senior Manager, Vendor
customize your agenda and dig deeper into the topics that matter most to your job Management Office
4. Unparalleled content: A diverse, pharma only Advisory Board coupled with Sanofi
months of market research to create a relevant, timely program that has been
designed and approved by the industry Tim Ryan
Executive Director Prescription
5. Nearly 10 hours of structured and unstructured networking to help you meet Medicine Training and
the right people, develop valuable relationships with peers and potential partners. Development
Don’t miss our VP thinks tanks, cocktail receptions, roundtable discussion groups, Boehringer-Ingelheim US
and extended networking breaks
Who Will You Meet At PharmaForce 2012?
Job Function Breakdown Seniority Breakdown Industry Breakdown
I 35% Sales/Forecasting Director I 35% Senior Directors/ Directors I 45% Pharmaceutical Preparation
I 20% Marketing Director/Manager I 23% Senior Manager/Manager Manufacturing
I 20% Training Director/Manager I 21% C-level Executives I 20% Biological Product Manufacturing
I 11% Sales/Forecasting Director I 10% President/Owner/Partner I 15% Surgical Appliance and
Supplies Manufacturing
I 10% Advertising/Account I 8% Vice President
Executive/ Director/Manager I 10% IT Security Software Solutions
I 3% All Others
Providers
I 4% Other
I 5% Marketing Consulting Services
I 5% Other
2 3 Easy Ways to Register: 1-888-482-6012 or 646-200-7530 • pharmaforce@wbresearch.com • www.pharmaforceus.com

3. Meet The 2012 Speaking Faculty
Margaret-Sarah Alexander Abhiroop Gandhi Peter Pitts
Senior Product Manager Compliance Officer Founder
Boehringer Ingelheim Questcor Pharmaceuticals Center for Medicine In The Public Interest
Michael Arnold Natasha Giordano Eric Pluckhorn
Senior Director, Commercial Training & President & CEO Director of Marketing
Leadership Development Xanodyne Pharmaceuticals Watson Pharmaceuticals
Acorda Therapeutics
Amy Gurowitz Gregory Pysczcymuka
Ann Bartlett Host, Writer, Producer Senior Product Manager
Owner MSLOL Radio Multiple Sclerosis-Unplugged Endo Pharmaceuticals
The Body In Balance Center
Jim Heim Aaron Ricker
Philippe Barzin Director, US Training & Development Senior Manager, Vendor Management Office
Director, Strategic Business Planning & Shire Pharmaceuticals Sanofi US
Execution, Global Medical Safety (R&D)
Johnson & Johnson North America Robert Kotzen Kent Rogers
Pharmaceuticals Director, Incentive Compensation VP, Managed Markets
GlaxoSmithKline Acorda Therapeutics
Eduardo Bryant
Director of Training-Global Tom Kukla Tim Ryan
Apricus Biosciences Senior Director, Field Management Development Executive Director Prescription Medicine Training
Purdue Pharma L.P. and Development
Oliver Cadou Boehringer-Ingelheim US
CEO Michael Leonetti
Kadrige Former Executive Director, Healthcare Partnerships Charlotte Sibley
Boehringer Ingelheim President
Mike Capaldi Sibley & Associates
AVP, Civic Action & Social Networking John Mack AKA Pharmaguy
Sanofi US Publisher and Editor of Todd Smith
Pharma Marketing News Executive Vice President & Chief Commercial Officer
Lori Cavallero Horizon Pharma
Associate Director, Human Resources Joe Martinez
Boehringer Ingelheim HEOR Liaison, Northeast Alicia Staley
Optimer Pharmaceuticals Founding Director
Sam Chud The Staley Foundation
Senior Director Business Operations David Menzies
Shire Pharmaceuticals VP, Global Technology Donna Tinkler
ASI Business Solutions, Inc. Senior Director, Corporate Compliance
Timothy Cochran Biogen Idec
Regional Business Director Mary Ann Noce
Endo Pharmaceuticals Director of Skills Development Sales and Aaron Udyess
Marketing Leadership Associate Director, CRM Strategy & Operations
Frank Dolan Astellas Pharma US Novo Nordisk Inc.
Director, Synergy Sales Force
Amylin Pharmaceuticals Jennifer Pettit Richard Whitehead
Founder, UII COO
Kevin Espinoza Understanding Invisible Illnesses CSL Software Solutions
VP, Commercial Consulting
Compliance Impementation Amit Pherwani Michael Zubey
Services (CIS) Senior Manager, Marketing VP, Life Sciences Sales & Marketing Practice
Bristol-Myers Squibb HighPoint Solutions
A big thank you and warm welcome to our outstanding speaker faculty!
If you are from one of our esteemed speakers’ companies, we would like to extend you a 25%
discount* off the conference price to attend PharmaForce 2012! When registering, please mention
booking code 10406.007XZ525. *Discount applies to pharmaceutical and biotech manufacturers only.
Really good content and takeaways.
– John Sjovall, Executive Director, Sales Training, Daiichi Sankyo
®
Sponsors: 3

4. Conference Day One Monday, October 29, 2012
7:40 Registration And Networking Breakfast 9:35 Keynote Case Study Presented By Campbell
Alliance
8:40 Welcome Remarks
Kristin Paulick 10:10 Panel Discussion: Cost Pressures Abound, How Are
Executive Director Promotional Teams Doing More With Less?
PharmaForce Insight into how leading organizations are managing a tighter
budget environment
8:45 Opening Address By The Conference Chair Moderator:
Richard Whitehead Richard Whitehead
COO COO
CSL Software Solutions CSL Software Solutions
Michael Leonetti
9:00 Keynote Panel: From Pharma Focused To Customer Former Executive Director, Healthcare Partnerships
Focused, An Analysis Of The New Commercial Model Boehringer Ingeleheim
• Hear examples of what’s been tried, what’s working, what’s not
• Best practices for going from concept to execution 10:50 Morning Networking And Refreshment Break
• The added complexity of reform and how it has impacted pharma’s
journey toward a new model 11:20 Keynote Case Study Presented By HighPoint
Moderator: Solutions
Richard Whitehead Michael Zubey
COO VP, Life Sciences Sales & Marketing Practice
CSL Software Solutions HighPoint Solutions
Todd Smith
Executive Vice President & Chief Commercial Officer
Horizon Pharma
11:55 Invite Only Interactive Workshop And Luncheon 11:55 What Does Excellence Look Like?
• Unleashing the desire to succeed
Hosted By Cognizant • Increasing your productivity
• Getting more done in less time
New this year, a workshop created by you, for you. Join your senior • Performing at a level of excellence
level peers for an in-depth, hands on workshop where you contribute
Eduardo Bryant
topic ideas and help to structure the agenda. to Take advantage of this
Director of Training-Global
opportunity to get your most pressing sales and marketing issues
Apricus Biosciences
answered. Walk away with strategies you can implement immediately
upon returning to your office.
If you are interested in participating or if you have a challenge that you
would like to address, please contact Anamika Gupta at
anamika.gupta@cognizant.com or the PharmaForce team at
pharmaforce@wbresearch.com
12:30 Private Luncheon 12:30 Luncheon
Concurrent track sessions begin, feel free to alternate between tracks to customize your agenda
Track A: Multi Channel Marketing Track B: Sales Force Innovation
1:40 Opening Remarks By The Track Chair Opening Remarks By The Track Chair
1:50 Panel Discussion: Capitalize On HCP Mobile Adoption A Look At The Evolving Sales Force Structure And The
82% of physicians now have smart phones and 64% have tablets. How Latest Detailing Models
is pharma leveraging this exponential adoption rate? • Keep ahead of shifting market dynamics
• Which apps and tools have actually proven useful to health care providers • Get up to speed with the latest sales force and detailing strategies
• Reach doctors where they are—insights into new mobile engagement • Improve cross-functional communication to ensure clear alignment of
opportunities promotional initiatives
• How to best track and monitor your mobile initiatives
• Integrate mobile efforts seamlessly into the marketing mix
Michael Leonetti
Former Executive Director, Healthcare Partnerships
Amit Pherwani Boehringer Ingelheim
Senior Manager, Marketing
Bristol Myers Squibb
4 3 Easy Ways to Register: 1-888-482-6012 or 646-200-7530 • pharmaforce@wbresearch.com • www.pharmaforceus.com

5. Track A: Multi Channel Marketing Track B: Sales Force Innovation
2:25 The Evolution Of The HCP Contact Model. What's In It Case Study Presented By ASI Business Solutions
For You And Your Company?
David Menzies
Oliver Cadou Vice President of Global Technology
CEO ASI Business Solutions, Inc.
Kadrige
3:00 Networking And Refreshment Break
3:30 Update On Regulatory Guidance & Enforcement Incentive Compensation—The Rationale Behind Switching
Trends From The OPDP From Sales Based To Value Based IC
• An overview of recent enforcement trends • Why is pharma starting to shift to this new IC model?
• How to interpret policies from the FDA regarding off label requests • Examine issues with overall rep compensation in light of recent law suits
• Social media do’s and don’ts • The role of physician panels in determining rep compensation
• Compliance training tips for your promotional team • Case studies demonstrating the new model in action
Peter Pitts Robert Kotzen
Founder Director, Incentive Compensation
Center for Medicine In The Public Interest GlaxoSmithKline
4:05 How To Leverage Big Data Analytics For Commercial Panel: Shedding Some Light On The Physician
Users Sunshine Payment Act
• How to integrate various data sources from multiple devices • A timeline update
• Best practices for combining data sets to get a clear picture of • A review of the reporting requirements
physicians and consumers • Discuss the variance between state and federal requirements
• What will pharma do with all the data in the future? • The impact on sales, marketing and the physician relationship
• What steps are being taken to make data sources more granular, cost • How to prepare to manage the questions, concerns and business
effective and compatible with multiple devices model changes that occur from the public data disclosure
• How to tap into social networking data
Donna Tinkler
Sam Chud Senior Director, Corporate Compliance
Senior Director Business Operations Biogen Idec
Shire Pharmaceuticals
Abhiroop Gandhi
Compliance Officer
Questcor Pharmaceuticals
Kevin Espinoza ®
Vice President, Commercial Consulting
Compliance Impementation Services (CIS)
4:45 PharmaForce Kick Off Cocktail Reception In The Solutions Zone
After a busy day of solution focused sessions, relax with fellow speakers and attendees.
Take advantage of the opportunity to network and share ideas off-line!
6:00 Reception Concludes
PharmaForce 2011 was a great forum for sales force effectiveness professionals. It
generated good interest from sales, sales administration and sales IT and analysts coming
from large and small pharma and from top consulting vendors. The conference provided us
with quality presentations and with good opportunities to network and discuss recent
pharma and sales trends.
– Vladimir Velednitsk, Director, Vendor Management, Pfizer, Inc.
®
Sponsors: 5

6. Conference Day Two Tuesday, October 30, 2012
7:45 Registration And Networking Breakfast 9:45 Panel: Shifting To A Matrix Organization For
Increased Cross-Functional Collaboration
8:40 Welcome Address Pharma companies large and small are shifting to a matrix model to
Kristin Paulick break down internal silos and increase cross-functional
Executive Director collaboration. This panel will explore:
• What is meant by this model and how are companies implementing it
PharmaForce
• Key matrix metrics
• Best practices and lessons learned from organizations who have
8:45 Recap Of Conference Day One By The Conference Chair
made this switch
• Thoughts around how the matrix model improves the customer
9:00 Panel: Leadership Requirements To Excel In The New
Pharma Environment experience
• Highlight the top sales and marketing leadership competencies for
2013 and beyond 10:30 Networking And Refreshment Break
• Analyze the key pitfalls or obstacles inhibiting success
• Determine which development investments will provide the 11:00 Back By Popular Demand: HCP Interviews,
greatest long term benefit to your sales and marketing leaders What Are They Doing To Survive And Thrive
In Today’s Challenging Healthcare
Tom Kukla Charlotte Sibley Environment?
Senior Director, Field President A cross-specialty group of health care professionals will
Management Development Sibley & Associates
answer your questions about how they are handling
Purdue Pharma Mary Ann Noce changes to US health care system. Find out what they are doing
Eduardo Bryant Director of Skills differently to adapt to this new environment, get insight into the
Director of Training-Global Development Sales and HCP-patient relationship and how they prefer to receive medical
Apricus Biosciences Marketing Leadership
information and tools to help them improve their practice.
Astellas Pharma US
Natasha Giordano
President & CEO
Xanodyne Pharmaceuticals
11:50 Invitation Only VP Think Tank & Private Luncheon 11:50 Interactive Roundtable Discussion Groups
After a busy morning of active listening, keynotes and networking,
No One Knows The Challenges You Face Better Than Your Peers take control of your own event experience. Don’t be shy! Ask
questions (or answer them!) of other conference attendees who
As the head of a sales or marketing team, your job is complex and are dealing with the same challenges as you.
constantly evolving. Find out how other industry leaders are handling • Network with industry peers with very similar challenges, interests
some of your most pressing issues with in-depth tactical benchmarking and responsibilities
• Take a deep dive into a niche topic in an intimate and informal
BUT YOU’RE NOT ALONE! setting moderated by a subject matter expert
Join your VP level peers at the PharmaForce VP Think Tank. Gain honest • Don’t miss out on any discussions or learnings by staying for the
feedback, debate strategic ideas and share high level insights in an roundtable wrap ups at the end of the sessions
intimate, closed door forum. Take advantage of this rare opportunity to • Bonus - Leave PharmaForce with 10 key take-aways you can put
learn how your counterparts are increasing commercial profitability into action as soon as you return to the office
through innovative sales and marketing strategies.
Discussion Topics Include:
This is an invitation only session. If you wish to participate or would like
1. Optimizing Your Mobile Strategy Around Concrete Metrics
to nominate your VP-level sales or marketing colleague, please contact
Moderator: Gregory Pysczcymuka
Kristin Paulick, Program Director at kristin.paulick@wbresearch.com
Senior Product Manager
Endo Pharmaceuticals
2. New Rep Competencies
Moderator: Lori Cavallero
Associate Director, Human Resources
Boehringer Ingelheim
3. Flexible Resourcing Strategies
Moderator: Aaron Ricker
Senior Manager, Vendor Management Office
Sanofi US
4. Innovations in IC models
5. Leveraging Cloud Based Tools
6. Global Sales And Marketing Opportunities For Pharma
And Biotech
12:35 Private Luncheon For VP Think Tank Attendees 12:35 Luncheon
6 3 Easy Ways to Register: 1-888-482-6012 or 646-200-7530 • pharmaforce@wbresearch.com • www.pharmaforceus.com

7. Track A: Multi Channel Marketing Track B: Sales Force Innovation
1:40 Chairperson’s Opening Address Chairperson’s Opening Address
1:45 Panel: Achieve The Ideal Promotional Mix For Increased Industry Case Study Presented By Pharmaceutical Institute
Customer Engagement
Pharmaceutical Institute with an Industry Client
• How to assess which combination of marketing channels are most impactful
• How can you measure effectiveness across channels
• Incorporate the “e” channel more seamlessly into your existing channels
• Analytical tools to help determine the ideal promotional mix
• How are companies properly measuring the overall ROI from their multi
channel efforts
• Case examples of successful multi channel campaigns over the past year
Margaret-Sarah Alexander
Senior Product Manager
Boehringer-Ingelheim
2:20 Success Factors For Non-Personal Promotion Panel: Weighing Out The Pros And Cons Of A CSO Strategy
How can marketing work closely with sales to achieve an effective blend of non- • Explore the reasons why leading pharma companies are turning to a contract
personal and personal promotion? sales force strategy
• A discussion of the efficiencies of this combined approach • Examine the best instances for using a CSO (stage in life cycle, type of
• How to combine attitudinal, behavioral, geographic and other critical data sets product, etc)
to create targeted promotions • Identify the potential pitfalls of employing a CSO strategy
• Identify which initiatives are proving to be the most successful among HCPs • What has been the impact of CSO’s on the existing full time sales force?
• Examples of targeted, multi-channel approaches • How do you get the most ROI from your CSO execution
Aaron Udyess Timothy Cochran Frank Dolan
Associate Director, CRM Strategy & Operations Regional Business Director Director, Synergy Sales Force
Novo Nordisk Endo Pharmaceuticals Amylin Pharmaceuticals
Tim Ryan
Executive Director Prescription Medicine
Training and Development
Boehringer-Ingelheim US
3:00 Networking And Refreshment Break
3:30 Panel: Effectively Building Your Social Business Panel: Rethinking The Sales Training Model For Improved
• Tap into social media data to reveal customer behavior Effectiveness
• Understand the power of influence and influence mapping • A look at the tools and internal resources needed to implement an effective
• How to best balance the risk and rewards of social sales force training program
• Who owns your social media initiatives • A discussion around the competency model for the rep of the future
• Determine the desired outcomes of your social media strategy • A look at the shifting hiring and recruitment criteria for today’s rep
• Align sm activites to your strategy • Examine the types of selling skills, product knowledge and business acumen
John Mack AKA Pharmaguy required
Publisher and Editor of • Trends in e-learning and distance learning
Pharma Marketing News Jim Heim
Director, US Training & Development
Shire Pharmaceuticals
Michael Arnold
Senior Director, Commercial Training & Leadership Development
Acorda Therapeutics
Tim Ryan
Executive Director Prescription Medicine
Training and Development
Boehringer-Ingelheim US
4:05 iPad Adoption — 2012 Results & What’s In Store For The Year Ahead
• An update on the adoption curve and insight into 2012 successes
• The pros and cons of tablets and their impact on detailing moving forward
• Which ipad tools can you leverage to make in office visits more meaningful for the HCP
Eric Pluckhorn
Director of Marketing
Watson Pharmaceuticals
4:45 PharmaForce Cocktail Reception
6:00 End Of Conference Day Two ®
Sponsors: 7

8. Conference Day Three Wednesday, October 31, 2012
8:00 Interactive Networking Breakfast 11:15 Stakeholders Are Shifting: A Closer Look At The
Coordinated Care Model And Pharma’s Role
8:40 Welcome Remarks • The current state of integrated care in the US and the impact of
Kristin Paulick reform on their growth
Executive Director
• The relationship between pharma and ACOs and who is heading
PharmaForce up this relationship?
• What does the emergence of ACOs mean for today’s patient and
8:45 Recap Of Conference Day Two By The Conference health outcomes?
Chair • How does this payer/provider model impact reimbursement and
market access?
8:55 Panel: Healthcare Reform Update And The Impact
Of The Upcoming Election On Pharma 11:45 Optimizing Your Customer Facing Strategy
• Customer experience for pharma—who are the industry leaders?
Mike Capaldi • Discuss the industry-wide shift toward customer-centric
AVP, Civic Action & Social Networking marketing and sales
Sanofi US • Tips for improving customer engagement across all channels
9:35 Adverse Event Patient Outcome Analyses – 12:20 The Patient Perspective Panel—What Do They
Untapped Potential For Enhanced Patient Safety & Really Think About Their Healthcare Experience?
Sustainable Competitive Differentiation • How they engage with their health care providers along their
Soon, pharmaceutical companies will not be paid for products but treatment journey
for real-life outcomes. Yet, how much are we commercially • The role that pharma can play in preventing patient-provider
leveraging existing or rapidly developing real-time patient safety communication disconnects
data sources such as • Websites, online communities and other sources used for
• Internal safety signal tracking databases
support, advice and information about their condition
• FDA’s AERS database, the Observational Medical Outcomes
Partnership or WHO’s VigiBase™ Alicia Staley
• Commercially available services like AdverseEvents Founding Director
• Safety observations in Electronic Health Records (EHR) The Staley Foundation
• Safety observations in Social Media
Amy Gurowitz
Philippe Barzin Host, Writer, Producer, MSLOL Radio
Director, Strategic Business Planning & Execution, Multiple Sclerosis-Unplugged
Global Medical Safety (R&D) Ann Bartlett
Johnson & Johnson North America Pharmaceuticals Owner
The Body In Balance Center
10:10 Panel: Achieve Favorable Access By Providing Value
To Your Managed Care Partners Jennifer Pettit
• Better understand the changing needs of your managed care Founder, UII
partners for improved access, pricing and reimbursement Understanding Invisible Illnesses
• Discuss the new skill set needed for your managed markets team
to understand the complicated payer eco-system and the 12:50 Key Take-Aways And Closing Remarks By The
challenges they face Conference Chair
• How are leading pharma companies accessing the resources,
funding and cross-functional support needed to have the best 1:00 Luncheon
possible MCO partnership
2:00 End Of PharmaForce 2012, See You Next Year!
Joe Martinez
HEOR Liaison, Northeast
Optimer Pharmaceuticals
We know some of you have young children
Kent Rogers at home. We are ending early so you
Vice President, Managed Markets
can get home for Trick-or Treat!
Acorda Therapeutics
Have a Happy Halloween!
10:45 Networking And Refreshment Break
“The PharmaForce conference consistently manages to address the most current issues
facing our industry. It is an excellent forum in which to explore and discuss ideas with peers
from other companies.” Cal Austin, Team Leader, Global Commercial Operations, Pfizer, Inc.
8 3 Easy Ways to Register: 1-888-482-6012 or 646-200-7530 • pharmaforce@wbresearch.com • www.pharmaforceus.com

9. About Our Sponsors
For more than 20 years, ASI Business Solutions, Inc. has been CSL Software Solutions
pioneering and delivering the finest sales force automation, collaborative Take your business to a new level of performance
analytics, business intelligence and PDRP systems available to address the CSL specializes in Coaching, ICM (Incentive Compensation
unique needs of the pharmaceutical industry. Our knowledge, experience and devotion Management), and SPM (Sales Performance Management) solutions. Serving the
have kept our customers loyal and ahead of their competition with innovation such as Pharmaceutical/ Biotech, Animal Health and Financial Services Industries, all CSL
ASI’s iPharmaToday™ pharmaceutical analytics for the iPad and iPhone. Whether you are solutions come Cloud ready, offering hosting solutions for every need, and are available
a small, mid-sized or large company, with ASI you can experience the rewards of using for Desktop, Tablet, Smart phone and iPad®.
solutions that work the way you want them to, when you need them to. For more Many of the biggest names in Pharma and Banking are using our solutions to help grow
information on all of our solutions for today’s pharmaceutical industry, please visit us their businesses and assist with their customer acquisition and retention goals.
online at www.asi-solutions.com.
HighPoint Solutions solves the toughest IT challenges facing
Campbell Alliance is the leading companies in the highly regulated life sciences and healthcare
management consulting firm industries by providing our clients with practical IT strategies
specializing in the pharmaceutical and biotechnology industry. The firm's clients include and solution implementations and giving them direct access
most of the world's top-20 pharmaceutical companies, as well as numerous emerging to the people and technology that get things done. Since 2000, our 400 consultants
and midsize firms. Campbell Alliance is organized into practice areas, each specializing have provided business consulting and technology solutions that continue to deliver
in a critical industry function: Brand Management, Business Development, Clinical business value and competitive advantage to more than 140 clients nationwide.
Development, Pricing and Market Access, Medical Affairs, Sales, and Trade and HighPoint Solutions is headquartered in Plymouth Meeting, PA with additional offices in
Distribution. From its locations in Raleigh, NC, Parsippany, NJ, Somerset, NJ, Los New York, New Jersey, Boston, Chicago, and California. For more information, visit
Angeles, San Francisco, Chicago, Boston, Philadelphia, Newtown, PA, New York City, www.highpoint-solutions.com.
and Zug, Switzerland, the firm serves clients throughout North America, Europe, and
Japan. Please visit www.campbellalliance.com. Kadrige is the leader in SaaS remote detailing and remote iPad
conferencing solutions. Kadrige’s deep understanding of the complex
Cognizant (NASDAQ: CTSH) is a leading provider of requirements of the life sciences industry has enabled the development
information technology, consulting, and business process of innovative solutions and services. Kadrige offers software solutions
outsourcing services, dedicated to helping the world's intended for life sciences field users, which enable a smooth transition
leading companies build stronger businesses. Headquartered in Teaneck, New Jersey from a traditional sales model towards a “hybrid” model which brings a much higher
(U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep return on investment. With this “hybrid” model, field users mix face-to-face promotion
industry and business process expertise, and a global, collaborative workforce that of their products and remote live e-detailing visits via telephone and internet or iPad, to
embodies the future of work. With over 50 delivery centers worldwide and approximately deliver high quality, educational sales calls to the HCP target universe. Founded in
140,500 employees as of March 31, 2012, Cognizant is a member of the NASDAQ-100, 2002, Kadrige has more than 60 employees and serves customers in over 23 countries
the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top around the world; many of its customers are among the top 20 life sciences companies
performing and fastest growing companies in the world. Visit us online at in the world. For more information, please visit: www.kadrige.com
www.cognizant.com or follow us on Twitter: Cognizant.
Pharmaceutical Institute is the leading provider of
® Compliance Implementation Services (CIS) is a leading life sciences specialized training programs for the pharmaceutical and
consulting firm specializing in compliance and commercial strategies for biotech industry. We partner with subject matter experts rom
pharmaceutical, biotech, and medical device companies, from clinical, our parent company, Campbell Alliance, to develop high-
through manufacturing, commercial contracting, commercial impact distance learning solutions for professionals within all major pharmaceutical
compliance, and Government Programs. CIS provides its clients with a deep company functions including brand management, business development, clinical
understanding of industry laws and regulations, innovative and practical applications, development, managed markets, medical affairs, sales, and trade and distribution.
and custom solutions to guide them to a "Culture of Compliance" that is both Pharmaceutical Institute is based in Raleigh, N.C. For more information, please visit
meaningful and sustainable. www.pharmainstitute.com.
Here are the top 5 reasons why PharmaForce is the leading forum to invest your
marketing and business development dollars:
1 Full exposure to over 250 qualified conference
attendees comprised of senior level executives
3 Tailor-made sponsorship packages enable you to
competitively position your company the way you
responsible for their company’s strategy: you want.
gain direct access to the senior decision
Opportunity to promote your brand and align it
makers leading the way in service and 4 with the other industry leaders participating in the
support.
conference.
Extensive networking opportunities, allowing
2 for face to face customer contact and one to 5
Increased flow of traffic through the solutions zone
one meetings. during breakfast, coffee breaks and receptions.
Sponsorship and exhibiting opportunities are extremely limited! Contact Alexandra Burke at
646-200-7443 or alexandra.burke@wbresearch.com ASAP.
®
Sponsors: 9

10. About Our Media Partners
BioPharm Insight provides the most of the Pharma Marketing Network -- The First Forum for Pharmaceutical
comprehensive information and forward- Marketing Experts -- which brings together pharmaceutical marketing
looking insight to help you easily find the answers you need within the professionals from manufacturers, communications companies, and
Biotechnology and Pharmaceutical industry. It includes the entire drug marketing service providers for wide ranging discussions and education on a
discovery and development pipeline, approved drugs, licensing deals, multitude of current topics. Pharma Marketing Network & Pharma Marketing
pharmaceutical sales/projections, medical devices, management contacts and News provide executive-level content coupled with permission-based e-
more. Visit: www.biopharminsight.com for more information. marketing opportunities.
Cutting Edge Information delivers an innovative PharmaVOICE magazine provides commentary about
approach to comprehensive pharmaceutical and the challenges and trends impacting the life-sciences
biotechnology benchmarking data. CEI offers objective, industry, covering a range of issues from molecule
proprietary primary and secondary research on critical through market. PharmaVOICE's more than 27,000 BPA-qualified subscribers
industry issues. CEI offers customized consulting services are also kept abreast of the latest trends through additional media resources,
and a growing library of targeted and insightful pharmaceutical research including WebSeminars, Podcasts, Videocasts, and White Papers.
reports.
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10 3 Easy Ways to Register: 1-888-482-6012 or 646-200-7530 • pharmaforce@wbresearch.com • www.pharmaforceus.com

11. Registration Information
PharmaForce 2012 Conference Pricing:
Why Should You Send Your
You May Qualify For Our Exclusive Early Bird Discount (up to $500 off the conference price)! Visit Team To PharmaForce 2012?
www.pharmaforceus.com for details.
Because at PharmaForce, two’s company
and three’s definitely not a crowd! Here are
Pharmaceutical & Biotech Manufacturers* Conference Price just a few of the many reasons why
3 Day Conference, October 29-31, 2012 $1999.00 attending with your team is beneficial:
You’re good, but not that good!
Vendors & Solution Providers Conference Price 1 There are so many content packed
sessions at PharmaForce, it’s impossible
3 Day Conference, October 29-31, 2012 $2999.00 for one person to gather all the great
takeaways and nuggets of gold.
This year we are bringing together
Group Discounts For Pharmaceutical & Biotech Manufacturers*
2 people 20% off conference price per person
2 sales and marketing under one roof
to discuss innovative multi channel
3 people 25% off conference price per person strategies for improving consumer
relationships and driving top line
4 people or more 30% off conference price per person growth. This is the perfect opportunity
for you to bring both your marketing
and sales teams to the show!
*Please note Qualified Pharmaceutical & Biotech Manufacturers are NOT: Any service provider to a manufacturer, including
software vendor, technology vendor, solution provider, 3pl or consultants or companies with primary revenues resulting
There are multiple tracks per
from these other areas. Worldwide Business Research reserves the right to enforce the rate for non-manufacturers. No two
discounts or offers may be combined. Team Discounts do not apply to sponsoring or exhibiting companies. Fee includes 3 session (separate for marketing and
continental breakfast, lunch, cocktail receptions and conference documentation. Please note that Connecticut residents sales!) and you can’t be in both at
must add 6% sales tax to their registration fee. To register, you can call 1-888-482-6012 or 646-200-7530 register online the same time. That means that
at www.pharmaforceus.com inevitably you are going to miss at least
• To secure your team discount, Register Now Online at www.pharmaforceus.com, call Customer Service at 1-888-482-6012 or 5 sessions. What if the answer to your
contact Bill Penney at 1-866-691-7771. most burning challenge was in one of
• Team discounts must be booked and paid for at the same time. Team discounts do not apply to sponsoring or exhibiting those sessions? With your colleagues
companies or non pharmaceutical or biotech companies. scribbling furiously in each track, you
• All discounts are taken off the full conference price. No two discounts or offers can be combined.
are guaranteed not to miss out.
• Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and may be It’s proven: you learn better in
subject to cancellation
4 groups. At the end of the day, at the
cocktail receptions, you can regroup
and sift through all the information
each of you has gathered. You can
Venue and Hotel Information brainstorm and bounce ideas off each
other, and start shortlisting the best
ideas right there and then.
The Westin Princeton at Forrestal Village
201 Village Boulevard With over 250 pharmaceutical and
Princeton, NJ 08540 5 biotech executives in attendance,
you can’t network with everyone.
Phone: 888-627-7036
www.westin.com/Princeton With a group attending from your
company, you’re much more likely to
meet up with the key people that you
Set in a beautiful suburban setting, The Westin Princeton at Forrestal Village is situated in the picturesque want to connect with and evaluate key
Princeton Forrestal Village shopping center. This shopping center features the Koi Spa and Can Do Fitness technologies that you are interested in.
Center as well as restaurants and select retail stores. The hotel’s convenient location on the Route 1
Corridor of Princeton puts it halfway between Philadelphia and New York.
PharmaForce has procured a special group rate of $189 per night (plus tax) for attendees. To book this
6 It’s just more fun being part of a
team! You know that feeling
sometimes when you’re the new kid at
rate, please call the Westin Princeton at 888-627-7036 and identify yourself as a PharmaForce 2012
school? Well, if you have a colleague
attendee. Rooms are limited and are on a first come, first served basis. The rate expires October 9, 2012. If there you won’t be lonely! You’ll have
you have missed this date, please inquire with the hotel as rooms may still be available. someone there who knows your
business, understands your challenges
and is on the same page as you.
WBR CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY: Invaluable.
You may substitute delegates at any time. WBR does not provide refunds for cancellations. Any cancellations received in writing not less than eight (8) days
prior to the conference, you will receive a 90% credit to be used at another WBR conference which must occur within one year from the date of issuance of Pricing: The team discounts to
such credit. An administration fee of 10% of the contract fee will be retained by WBR for all permitted cancellations. No credit will be issued for any
cancellations occurring within seven (7) days (inclusive) of the conference. In the event that WBR cancels an event, delegate payments at the date of
7 attend PharmaForce are fantastic
cancellation will be credited to a future WBR event. This credit will be available for up to one year from the date of issuance. In the event that WBR postpones (up to $600 off the full pricing)! That’s
an event, delegate payments at the postponement date will be credited towards the rescheduled date. If the delegate is unable to attend the rescheduled
event, the delegate will receive a 100% credit representing payments made towards a future WBR event. This credit will be available for up to one year from because I understand the value of
the date of issuance. No refunds will be available for cancellations or postponements. WBR is not responsible for any loss or damage as a result of a attending in a group and I want to
substitution, alteration, cancellation, or postponement of an event. WBR shall assume no liability whatsoever if this event is altered, rescheduled, postponed or encourage you to do so. You will save
cancelled due to a fortuitous event, unforeseen occurrence or any other event that renders performance of this conference inadvisable, illegal, impracticable or
impossible. For purposes of this clause, a fortuitous event shall include, but shall not be limited to: an Act of God; governmental restrictions and/or regulations; hundreds of dollars – A nice side
war or apparent act of war; terrorism or apparent act of terrorism; disaster; civil disorder, disturbance, and/or riots; curtailment, suspension, and/or restriction benefit!
on transportation facilities/means of transportation; or any other emergency.
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