Hear about Iron Mountain's process journey in the uncharted waters of sales and marketing, including:
Insight into typical sales and marketing processes that are commonly in need of improvement
The challenge of applying process concepts into functions that traditionally resist formal process design
Ways in which the organization was able to make process improvements stick
Andy singleton continuous delivery-fcb - nov 2014Brad Power
Software is an important tool for improving the speed, reliability, and quality of existing processes in every corner of a modern enterprise. Now revolutionary software development practices adopted by online leaders like Amazon, Facebook, and Google have achieved new levels of speed and flexibility. New software is broken into smaller pieces: big 'waterfall' releases are replaced by smaller 'agile sprints', and then into a continuous flow of smaller components - each optimized with specific points of measurement and feedback.
From Measurement to Insight: Putting DevOps Metrics To WorkDevOps.com
The heart of DevOps and Agile is fast feedback. Measuring your pipeline and collecting information about performance and quality is great but is time consuming, which means longer cycle times and slower response. The magic happens when you can turn that telemetry into actionable insights in order to optimize end-to-end flow. Join Dr. Nicole Forsgren, CEO and Chief Scientist of DORA as well as Anders Wallgren, CTO of Electric Cloud as we discuss
Why DevOps and Agile are important to any technology-driven organization
Key metrics to track and how they relate to the business
How data-driven decisions can guide continuous improvement efforts
Register for this webinar today. Hurry, space is limited. All registrants will receive the Gartner Magic Quadrant for Application Release Automation (A $1995 value!).
Background of measuring and metric usage is traditional waterfall projects, psychology of measuring, agile response to traditional metrics, and suggested agile metrics.
Andy singleton continuous delivery-fcb - nov 2014Brad Power
Software is an important tool for improving the speed, reliability, and quality of existing processes in every corner of a modern enterprise. Now revolutionary software development practices adopted by online leaders like Amazon, Facebook, and Google have achieved new levels of speed and flexibility. New software is broken into smaller pieces: big 'waterfall' releases are replaced by smaller 'agile sprints', and then into a continuous flow of smaller components - each optimized with specific points of measurement and feedback.
From Measurement to Insight: Putting DevOps Metrics To WorkDevOps.com
The heart of DevOps and Agile is fast feedback. Measuring your pipeline and collecting information about performance and quality is great but is time consuming, which means longer cycle times and slower response. The magic happens when you can turn that telemetry into actionable insights in order to optimize end-to-end flow. Join Dr. Nicole Forsgren, CEO and Chief Scientist of DORA as well as Anders Wallgren, CTO of Electric Cloud as we discuss
Why DevOps and Agile are important to any technology-driven organization
Key metrics to track and how they relate to the business
How data-driven decisions can guide continuous improvement efforts
Register for this webinar today. Hurry, space is limited. All registrants will receive the Gartner Magic Quadrant for Application Release Automation (A $1995 value!).
Background of measuring and metric usage is traditional waterfall projects, psychology of measuring, agile response to traditional metrics, and suggested agile metrics.
Metrics - You are what you measure (DevOps Perth)Rob Crowley
DevOps is no longer just the concern of cutting edge start-ups in Silicon Valley and is gaining wide scale adoption within established industries. This session focuses on the Metrics pillar of DevOps and explores how we can leverage metrics to drive the software delivery process based on data rather than gut feel and opinions.
This presentation outlines how Suncorp has adopted Agile scrum and Lean kanban to effectively and efficiently deliver IT Service Management. This presentation was given at the BMC Remedy User Group forums in Sydney & Melbourne, Australia in November 2013.
Rapid Deployment of ERP solutions using Lean & Agile MethodsHusni Roukbi
Cloud and Agile has changed the business model for implementing ERP Solutions.Implementing ERP solutions in the traditional waterfall way that takes up to 18 months before a customer can see the value of it is no longer acceptable.
ADDO19 - Automate or not from the beginning that is the questionEnrique Carbonell
ALLDAYDEVOPS 2019
Track: Cultural Transformation
Title: Automate or NOT from the beginning, that is the question...
Description:
The DevOps cultural movement, from its definition, has emphasized the importance of preserving order among the 3 pillars: "people → processes → technologies"; But is it feasible to follow this sequence and how can we put it into practice? Where to start the transformation of the ways of doing and generating value in the organization? Is there a golden rule to transform and achieve the adoption of DevOps in organizations? These are recurring questions when you start to implement something that everyone wants, but not everyone knows how achieve it.
Many bet to include tools, others for the organizational vision of the processes; but "where we want to go" is the key. The focus of this presentation is to begin with the definition of the business objectives and refine and correct them under the continuous feedback supported by the tasks of collaboration and automation. Some cases of our experiences will be shared about the DevOps services that are usually requested by clients and some of the points of failure of customer requirements that demonstrate that with measurement and continuous experimentation we can improve business metrics.
Evidence-based Management with Agility Pathebitteker
Evidence-based management of software organizations systematically uses information about outcomes, organizational patterns and trends to maximize performance and enterprise value. See http://ebmgt.org for more detail.
Agility Path implements evidence-based management through expert consultants, data visualization and a framework for managing change. See agility-path.com for more detail.
Agile Metrics for Senior Managers and ExecutivesVersionOne
In this webinar, find out about agile appropriate metrics at the customer, portfolio and project levels. Presented by LitheSpeed, LLC.
Want to check out the full webinar? Visit http://pm.versionone.com/Webinar_MetricsExecs.html
How to measure a product development organization? Lean/Agile provides a fresh view on this. Kanban goes further and makes it VERY easy to measure. Learn what to look at and how.
The Business Case for DevOps - Justifying the JourneyXebiaLabs
Ting Cosper, IT Director at Freedom Mortgage, gives his presentation on building the case for DevOps within your organization at the DevOps Leaderships Summit in Boston MA.
Big Apple Scrum Day 2015 - Advanced Scrum Metrics Reference SheetJason Tice
Reference sheet for presentation given at Big Apple Scrum Day 2015 on advanced metrics for agile and scrum teams. It is recommended that teams track a few metrics for each of the 5 categories outlined in the presentation to be able to assess the impact of activities supportive of continuous improvement. This reference sheet includes over 30 metrics to give teams ideas on what they can measure. There isn’t a requirement to track 30 metrics on a scrum or agile team but rather teams should track just enough metrics to be able to understand their performance.
Brief Intro to Agile, Benefits & TransitionMichael Sahota
This presentation was given to a client at the start of an assessment phase to explain to the staff why Agile is of value and briefly explain how it works. We also explained the typical approach to transition and what would happen during the assessment. The presentation was given to Engineering and related groups. This was prepared and delivered jointly with Gerry Kirk.
Please email us if you would like a download.
Metrics - You are what you measure (DevOps Perth)Rob Crowley
DevOps is no longer just the concern of cutting edge start-ups in Silicon Valley and is gaining wide scale adoption within established industries. This session focuses on the Metrics pillar of DevOps and explores how we can leverage metrics to drive the software delivery process based on data rather than gut feel and opinions.
This presentation outlines how Suncorp has adopted Agile scrum and Lean kanban to effectively and efficiently deliver IT Service Management. This presentation was given at the BMC Remedy User Group forums in Sydney & Melbourne, Australia in November 2013.
Rapid Deployment of ERP solutions using Lean & Agile MethodsHusni Roukbi
Cloud and Agile has changed the business model for implementing ERP Solutions.Implementing ERP solutions in the traditional waterfall way that takes up to 18 months before a customer can see the value of it is no longer acceptable.
ADDO19 - Automate or not from the beginning that is the questionEnrique Carbonell
ALLDAYDEVOPS 2019
Track: Cultural Transformation
Title: Automate or NOT from the beginning, that is the question...
Description:
The DevOps cultural movement, from its definition, has emphasized the importance of preserving order among the 3 pillars: "people → processes → technologies"; But is it feasible to follow this sequence and how can we put it into practice? Where to start the transformation of the ways of doing and generating value in the organization? Is there a golden rule to transform and achieve the adoption of DevOps in organizations? These are recurring questions when you start to implement something that everyone wants, but not everyone knows how achieve it.
Many bet to include tools, others for the organizational vision of the processes; but "where we want to go" is the key. The focus of this presentation is to begin with the definition of the business objectives and refine and correct them under the continuous feedback supported by the tasks of collaboration and automation. Some cases of our experiences will be shared about the DevOps services that are usually requested by clients and some of the points of failure of customer requirements that demonstrate that with measurement and continuous experimentation we can improve business metrics.
Evidence-based Management with Agility Pathebitteker
Evidence-based management of software organizations systematically uses information about outcomes, organizational patterns and trends to maximize performance and enterprise value. See http://ebmgt.org for more detail.
Agility Path implements evidence-based management through expert consultants, data visualization and a framework for managing change. See agility-path.com for more detail.
Agile Metrics for Senior Managers and ExecutivesVersionOne
In this webinar, find out about agile appropriate metrics at the customer, portfolio and project levels. Presented by LitheSpeed, LLC.
Want to check out the full webinar? Visit http://pm.versionone.com/Webinar_MetricsExecs.html
How to measure a product development organization? Lean/Agile provides a fresh view on this. Kanban goes further and makes it VERY easy to measure. Learn what to look at and how.
The Business Case for DevOps - Justifying the JourneyXebiaLabs
Ting Cosper, IT Director at Freedom Mortgage, gives his presentation on building the case for DevOps within your organization at the DevOps Leaderships Summit in Boston MA.
Big Apple Scrum Day 2015 - Advanced Scrum Metrics Reference SheetJason Tice
Reference sheet for presentation given at Big Apple Scrum Day 2015 on advanced metrics for agile and scrum teams. It is recommended that teams track a few metrics for each of the 5 categories outlined in the presentation to be able to assess the impact of activities supportive of continuous improvement. This reference sheet includes over 30 metrics to give teams ideas on what they can measure. There isn’t a requirement to track 30 metrics on a scrum or agile team but rather teams should track just enough metrics to be able to understand their performance.
Brief Intro to Agile, Benefits & TransitionMichael Sahota
This presentation was given to a client at the start of an assessment phase to explain to the staff why Agile is of value and briefly explain how it works. We also explained the typical approach to transition and what would happen during the assessment. The presentation was given to Engineering and related groups. This was prepared and delivered jointly with Gerry Kirk.
Please email us if you would like a download.
Group Presentation - Capstone Course Walden UniversityMelanie Hannasch
Presentation developed for College Capstone Course and Final assignment. Content developed from group paper. Presentation design and completion done by Melanie Hannasch.
Team was awarded Industry Champion for best business management and practices as well as being invited to quarterly invitational as one of the highest ranked teams in a online business simulation scenario with multiple universities globally.
Deze powerpointpresentatie hebben wij gemaakt naar aanleiding van de Wilkinsonijsplaat die aan het smelten is.
Je kan hem gebruiken voor een les rond "het broeikaseffect".
Er zullen misschien wel enkele aanpassingen aan moeten gebeuren als je hem echt up - to - date wil.
Sourcing and Procurement Best Practices During Uncertain TimesWorkday, Inc.
Procurement organizations need the right tools and insights to assess sourcing activities within the supply base and react quickly in the face of supplier disruptions. Watch this webinar replay to hear how Scout RFP has helped Workday ensure continued operation and delivery, supplier stability, and financial resilience.
Your Digital Finance Transformation JourneyWorkday, Inc.
When it comes to navigating digital transformation within finance, no two organizations or industries are alike.
View this slide deck to learn how Workday and Deloitte are partnering to provide customers across industries with a perfect path forward, and can help you set a clear strategy for your journey.
Resource Management Maturity - Does Your Resource Management Practice Work Fo...Unanet
How mature is YOUR resource management practice?
Only 25% of respondents in our most recent GAUGE survey said they have reached a “Very Mature” level of resource management practice.
This means that the vast majority of firms just like yours have a lot of improvements that can be made.
Download the slides to take a look at how Nalas transformed their resource management practice.This is a great presentation, no matter if you think you are managing your resources really well, or if you could make some improvements.
You will learn:
*Where you fall on the resource management maturity scale (level 1-5)
*What a practical deployment of an enterprise resource management practice looks like from Nalas
*How you can move up the maturity scale
To learn more, visit www.unanet.com
CallidusCloud Webinar: 5 Steps to Better Sales Performance ManagementErika Alexander
Recent opinions in leadership articles and blogs have made the statement that you can't necessarily motivate sales people - but you certainly can demotivate them by setting them up for failure. Leaner teams and tighter budgets require sales leaders to deploy coaching and motivation tactics that go beyond basic incentive plans. To stay competitive, best-in-class sales organizations are rolling out data-driven coaching plans paired with gamification. In this webinar, we will cover five areas to ensure your sales reps are set up for success - not failure.
Hear about best practices in:
- On-boarding
- Effective territory & quota planning
- Coaching and appraisals
- Compensation and rewards
- Gamification techniques
Overview
- Organizations must change with the times to remain successful and maintain competitive advantage.
- However, change failure rates currently are above 60%.
- To find out why, we analyzed 6000 business leader comments from 80 countries related to their experience with change management.
- Failure is caused primarily by people-related factors.
- Organizational change can be traumatic and resisted by those involved, and when it is, change fails.
- Leaders need aligned employees that support and trust change to stand any chance of success.
- Once Leaders recognize that change resistance causes stress (and vice-versa) and identify their specific stressors, they can be more effective in reducing it.
- Focusing Change to Win is a change manual for leaders which distills the collective wisdom of over ten thousand years of change-management experience. It outlines how questionnaires and action point checklists can be used to increase the chances of change success as leaders review, navigate and plan change.
- Above all, this book is useful and practical! It provides guidance as you move to reap the benefits of gaining competitive advantage of implementing successful change in your organization.
GPA UK Summit 2019 - The Truth Behind Running a Global Payroll Immedis
This action-packed one day conference led by experts in their field returns to cover all the challenges facing employers from 2019 onwards. The energetic one-day conference breaks new ground in the payroll industry. We will be looking at the latest developments in the UK.
Strategy Deployment: Accelerating Improvement Through Focus and AlignmentTKMG, Inc.
Recorded webinar: http://slidesha.re/18ouqPy
Subscribe: http://www.ksmartin.com/subscribe
Karen’s Books: http://ksmartin.com/books
Businesses routinely attempt to accomplish too much and quickly lose focus when the next fire erupts or a new "shiny ball" appears.
Strategy Deployment (also known as hoshin kanri and policy deployment) is a highly effective means for creating and maintaining focus on the projects and improvement activities that lead to outstanding business performance.
Though Strategy Deployment (SD) was developed in the 1950's, it's experiencing a resurgence due to the growing popularity of Lean practices and SD's vital role in creating the climate for success.
In this webinar, you'll learn how to:
• Prioritize the laundry list of what you COULD focus on as an organization and create a "must do, can't fail" list of what you WILL focus on.
• Gain organization-wide alignment, the key to successful plan execution.
• Manage the plan to keep distractions at bay and generate the level of results all organizations are capable of.
In short, you'll learn how to accomplish meaningful improvement in a way that aligns rather than divides, and puts improvement in its rightful place as an integral part of achieving overarching business goals.
What Does Agile Mean to the Modern PMOMike Otranto
Given that digital business require Agile PPM (bimodal IT), PMO leaders are challenged to adapt governance processes to cover new, agile Mode 2 efforts that are not from the same mold as “traditional” project management structures. The requirement of successfully delivering projects using multiple delivery approaches side-by-side is not just a possibility, it is a high probability.
How has Agile PPM (bimodal IT) impacted the PMO?
How are Agile PPM (bimodal IT) application projects different than traditional projects?
How should project management methods, strategies and techniques change to support digital PMO in bimodal IT organizations?
CRM 101: Session 3: Less is More - How to Plan a Successful CRM RolloutSugarCRM
Most implementations fail because they are too complex. Technology Advisors’ Sam Biardo explains the difference between thorough and complicated and will illustrate ways you can plan for the important parts of a CRM rollout without getting sidetracked by details that aren’t so important. Learn what causes project failures, how to prevent them, and what techniques you can use to make your CRM project successful.
FCB Partners Course Preview: Process Owners in ActionFCBPartners
A Three-day Advanced Certification Class on Business Process Management (BPM)
The role of Process Owner is a challenging one, characterized by significant accountability with limited resources and authority. Because process ownership is relatively new to many organizations, people taking on the role have had little guidance, training, or opportunity to learn from peers. The purpose of this course is to illuminate the role, explore the challenges, offer practical approaches, and enable individuals to successfully navigate opportunities, constraints, and conflicting priorities. This is a course for Process Owners, Managers, and Leaders seeking to improve their effectiveness as well as the staff and consultants supporting them.
Learn how Operations Performance Management will clarify your business objectives, focus your employees on the activities that matter, and have tenants singing your praises!
Watch the webinar on-demand: http://be.buildingengines.com/Performance-Management-Webinar-OnDemand-Reg.html
Many organizations struggle with implementing process improvement. A key enabler is the skill of the change agent. This presentation examines the core skills and concepts needed to be an effective change agent.
A Practitioner’s Guide to Successful S&OP and Demand ManagementSteelwedge
Many companies that have become “best-in-class” at S&OP have something in common: they have implemented successful strategies and tactics for building and securing approval for their S&OP technology business case. Learn firsthand from leading experts how to take you and your company to S&OP and integrated business planning (IBP) success.
Register today and hear experienced practitioners who will share with you:
- Why so many S&OP initiatives fail?
- How to get started with S&OP and how to sustain success?
- What’s the power of proven S&OP processes and technology?
- How to remove barriers to S&OP success?
- What works and what doesn’t
Sales & Operations Planning (S&OP): An IntroductionSteelwedge
Do you know the secret to a successful Sales and Operations Planning process?
Your ability to troubleshoot issues, plan for unexpected events, and maintain a reliable, single set of planning numbers is drastically affected by people, process and technology.
Educate your colleagues or refresh your own skills with the new introduction to S&OP presentation.
For more information about S&OP and how Steelwedge can help your business, please visit: http://www.steelwedge.com/resources/sales-and-operations-planning-intro/
Sales & Operations Planning (S&OP) and integrated business planning (IBP) align demand, supply and finance, allowing a holistic view across all departments so that businesses can test the financial impact of different “what if” options and respond to unplanned events--both positive and negative. Visit http://www.steelwedge.com/resources/s-and-op-intro
How to Achieve Measurable Benefits Through Project and Organizational ChangePactera_US
Is your organization realizing expected benefits from projects? Is there a process in place to measure results?
Watch this webinar and learn:
- The financial, technical and process benefits of executing projects correctly
- How to measure benefits from changes
- Critical factors to consider before beginning a project
This webinar is a must view for business leaders and project managers responsible for ensuring the success of projects.
Similar to Breakdowns and Breakthroughs: Handoffs Between Sales and Marketing (20)
Brad Power - Don't Just Improve Work, Innovate ContinuouslyBrad Power
Big companies can win with information technology if they adopt the practices of digital leaders. Operational excellence needs to be updated with product excellence.
Overview of the Implementing Innovation CourseBrad Power
Leading high tech companies (such as Amazon and Google) are achieving a new standard of performance, combining operational excellence and innovation simultaneously. Established companies (such as GE and IBM) are introducing innovation into their traditional management approaches to similarly achieve growth and cost reduction. We apply the lens of process management to examine the operating model which makes this possible, and introduce a number of topics covered in our course:
What is continuous innovation?
How to structure experiments?
How to create an environment for innovation?
Thanks to the broad proliferation of digital channels such as email, text, chat, display ads, paid search ads, social media, ecommerce and website interactions, your customer's buying process has grown to be highly complex. Before making a purchase decision, a prospective customer will engage numerous times with your brand and your people through many different channels - sometimes over many days, weeks, and months. And, after the decision is made, the fun really begins. Empowered with digital media channels of their own, customers can become your greatest advocates or your worst nightmare. So, how are you responding?
Designing for Customer Action - Enhancing Performance Through Positive Behavi...Brad Power
Too many customer-focused product and service innovations create little more than 'better sameness'. Moving beyond better sameness requires targeting innovation in the areas of maximum financial impact, focusing on the essential rather than on the 'nice to haves'.
The lynchpin is focusing innovation on a highly prioritized set of behavioral outcomes. In this webinar, Frank Capek shares a three-step process and case examples that illuminate how to design processes that positively and profitably influence customer behavior.
Driving Growth and Profitability through Customer Experience & Process Trans...Brad Power
A Customer Experience revolution is transforming the business landscape catalyzed by redesigning the 'Process' that connects customers with their channel partners both up- and down-stream. Remarkably, Customer Experience transformation has proven to generate 30-50% revenue and profit improvement for companies, by driving revenues AND reducing expenses. Business Process professionals have a major role to play in this transformation - but new approaches, stakeholders, and technologies are needed to create breakthrough results.
Engaging the Organization in Process Thinking - AnonymousBrad Power
A director of global processes at a multi-national company has a vision of global process management that includes an enterprise process model, process owners, measures, and targets. But, reality at his company is quite different. The company doesn't have strong support at the top for process. They think process means restrictions and costs. How would you advise that he get stronger executive sponsorship?
Process Innovation Capabilities Diagnostic Tool - Working DraftBrad Power
Designed to be simple amd practical, this tool should be relevant to everyone interested in improving process performance. This Process Innovation Capabilities Diagnostic is built upon a comprehensive operating model called the 6 P's. These six dimensions form the structure of the diagnostic:
purpose
process
power
people
platforms
performance
Hallmark's Process Journey and Center of Excellence for IntegrationBrad Power
In 2007, Hallmark embarked on Project Horizon, an implementation of a software package for most core systems (SAP) and Lean. Twenty-five major end-to-end processes were identified, and 'process owners' and other roles were assigned to each process, and a Process Council organized to coordinate activities and prioritize improvement projects. Three years later (in 2010), as the major system deployments were winding down, Tony Marolt brought forward the idea of creating a Center of Excellence to keep these hybrid (business process and technical) experts together.
How Sloan Valve Has Implemented Process Management: A Journey of Process Inte...Brad Power
Tom Coleman, Chief Information Officer and Chief Process Officer at Sloan Global Holdings, shares over a decade of experience and lessons from process management, focusing on the key role of linking everything to a cross-functional strategic planning process.
Process Innovation Capabilities: What's New, and a New Diagnostic?Brad Power
1. What has changed in the last decade in process innovation?
2. What are the biggest and most painful issues and challenges you are facing in process innovation?
3. Would you find an updated process innovation diagnostic tool valuable?
Customer Intimacy, Meet Operational ExcellenceBrad Power
Retailer L.L.Bean and healthcare provider ThedaCare have historically emphasized providing unique solutions for each customer, but they are currently focusing on operational excellence to compete successfully.
Can you do both at the same time?
CoExistence: Today’s Performance Engine and Tomorrow’s Innovation EnergyBrad Power
There are four powerful and competing forces operating in all organizations today: (1) the turbulence of daily work, (2) incremental process improvement, (3) sustaining innovations, and (4) disruptive innovations. All are essential but truly different in most respects. In a perfect environment, with finite resources, an organization would have all operating together in harmony, with the right proportion of resources devoted to each.
How do you get the balance right in your organization between today and tomorrow?
Critical Success Factors of Process RedesignBrad Power
The disciplines for a successful process redesign include having a clear process, roles and organization, and a strategy.
What are the critical success factors for process redesign?
CoExistence: Today’s Performance Engine and Tomorrow’s Innovation EnergyBrad Power
There are four powerful and competing forces operating in all organizations today: (1) the turbulence of daily work, (2) incremental process improvement, (3) sustaining innovations, and (4) disruptive innovations. All are essential but truly different in most respects. In a perfect environment, with finite resources, an organization would have all operating together in harmony, with the right proportion of resources devoted to each. How do you get the balance right in your organization?
TetraPak Develops Change Management SkillsBrad Power
Packaging company TetraPak responded to increasing change by developing one common approach to change management, then rolled out training and deployed transformation experts. How do you build change skills in your organization?
How IBM Enables Its Workers to Innovate: Replace Management Selection with Cr...Brad Power
IBM runs two programs out of their CIO Lab that encourage employees to share ideas and create prototypes, and helps them get their innovative projects in the hands of the crowd to uncover powerful new technology. I Fund IT is an in-house crowdfunding platform, and the Technology Adoption Program (TAP) helps employees create and try experimental software. Can your organization replace management decisions with crowd decisions?
Process Redesign: Critical Success FactorsBrad Power
The disciplines for a successful process redesign include having a clear process, roles and organization, and a strategy. What are the critical success factors in each area?
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.