Leading high tech companies (such as Amazon and Google) are achieving a new standard of performance, combining operational excellence and innovation simultaneously. Established companies (such as GE and IBM) are introducing innovation into their traditional management approaches to similarly achieve growth and cost reduction. We apply the lens of process management to examine the operating model which makes this possible, and introduce a number of topics covered in our course: What is continuous innovation? How to structure experiments? How to create an environment for innovation?

1. Overview
of
the
“Implemen2ng
Innova2on”
Course
Brad
Power
Kay
Coleman
Steve
Stanton

2. 2
©2015
FCB
Partners.
All
rights
reserved.
What’s
the
Problem?
We’re born
“Nail it”
We grow
“Scale it”
We manage
“MBA it”
Disrup4on!
Fragile

3. 3
©2015
FCB
Partners.
All
rights
reserved.
Is
There
a
Way
Out?
We’re born
“Nail it”
We grow
“Scale it”
We manage
“MBA it”
Con4nuous
Innova4on!
Fragile

4. 4
©2015
FCB
Partners.
All
rights
reserved.
What
Is
Con4nuous
Innova4on?
— Look
for
big
(10x)
challenges
at
the
edge
while
conInuously
improving
the
core
(10%)
— Experiment
everywhere
(let
data
decide)
to
learn
and
have
standard
rouInes
— Tolerate
risk
and
fail
well
while
being
accountable
for
ongoing
performance
— Leverage
others
to
move
fast
and
be
flexible
while
reducing
costs

5. 5
©2015
FCB
Partners.
All
rights
reserved.
What
Are
the
Hot
Innova4on
Topics?
Bank
Mfg.
Telco
Bank
Food
U4lity
Telco
Understand
innova4on
processes
H
H
H
M
H
M
H
How
to
structure
experiments
H
M
M
H
H
H
H
Create
an
environment
for
innova4on
H
H
H
M
H
H
M
Case
for
innova4on
H
L
H
M
M
H
H
Plan
for
breakthroughs
M
H
H
M
H
M
Strategy
and
funding
M
H
H
L
M
M
L
Stories
H
M
H
M
M
M
M
PlaLorms,
ecosystems,
and
communi4es
M
M
M
H
L
M
M
Analyze
opportuni4es
and
allocate
resources
M
M
M
M
L
H
M
Pointers
to
sources
and
reading
M
M
M
M
H
M
L

6. 6
©2015
FCB
Partners.
All
rights
reserved.
Understand
Innova4on
Processes

7. 7
©2015
FCB
Partners.
All
rights
reserved.
How
to
Structure
Experiments
— Many
small
releases
— Test
layering
— Feature
gates
— Architecture:
Small
services
— Small
service
teams
own
development
to
operaIons
— Automated
test
engine
— ConInuous
integraIon
Early Adopters

8. 8
©2015
FCB
Partners.
All
rights
reserved.
Why
You
Should
AQend
this
Course
— Develop
and
communicate
a
compelling
case
for
product,
service,
and
process
innovaIon
— Understand
innovaIon
processes
and
when
to
use
them
— Structure
business
experiments
to
accelerate
innovaIon
and
reduce
risk
— Create
a
business
environment
that
enables
innovaIon
— Develop
a
plan
for
launching
a
steady
stream
of
breakthroughs