Presentation developed for College Capstone Course and Final assignment. Content developed from group paper. Presentation design and completion done by Melanie Hannasch. Team was awarded Industry Champion for best business management and practices as well as being invited to quarterly invitational as one of the highest ranked teams in a online business simulation scenario with multiple universities globally.

1. B Our Shoe, Inc. Business Analysis Presentation

2. Strategic Vision

3. Slogan: U Can Just B U: In BOS

4. PERFORMANCE TARGETS PAST PERFORMANCE – 2 YEAR PROJECTS

5. Earnings Per Share – Years 18 & 19

6. Return on Equity – Years 18 & 19

7. Credit Rating– Years 18 & 19

8. Stock Price– Years 18 & 19

9. Image Rating– Years 18 & 19

10. Competitive strategy

11. Competitive Strategy B Our Shoe, Inc. has focused on a global low cost leader strategy that targets all four global markets. The company manufactures both branded and private label products for all markets.

12. Competitive Strategy Internet Segment The company has chosen a low-cost strategy for its internet segment, focusing on maintaining competitive quality standards, while minimizing operational cost margins in order to maintain at least a 30% profit margin in all markets.

13. Internet Segment North America Market

14. Internet Segment Europe Africa Market

15. Internet Segment Asia Pacific Market

16. Internet Segment Latin America Market

17. Wholesale Segment The company maintains some of the lowest operational and administrative costs in the industry in all markets. The price point remained one of the lowest in each market, while maintaining quality and sales volume across our operational footprint. This created an ideal situation for the low cost strategy.

18. Wholesale Segment North America Market

19. Wholesale Segment Europe Africa Market

20. Wholesale Segment Asia Pacific Market

21. Wholesale Segment Latin America Market

22. Private-Label Segment All Markets – Same Market Share The company maintains some of the lowest operational and administrative costs in the industry in all markets. The price point remained one of the lowest in each market, while maintaining quality and sales volume across our operational footprint. This created a ideal situation for the low cost strategy and market domination.

23. PRODUCTION STRATEGY

24. PRODUCTION STRATEGY

25. PRODUCTION STRATEGY

26. COMPENSATION & TRAINING

27. FINANCIAL STRATEGY

28. CAPITAL STRUCTURE

29. Competitive analysis

30. Competition Company A closest competition based on market share. The low cost strategy of B Our Shoe, Inc. and Company A’s high pricing allowed B Our Shoe, Inc. to maintain a competitive advantage in market share in most markets throughout the simulation.

31. Low Cost Strategy

32. Competitive Summary

33. Future competitive strategy

34. Future Strategy

35. Lessons learned

36. Conclusions