Factor analysis is a technique used to summarize a large set of variables by identifying underlying factors that explain their interrelationships. It involves constructing a correlation matrix between variables and using statistical methods like principal component analysis or common factor analysis to determine the number of factors needed to account for the variance within the data. The factors are then rotated and interpreted based on which original variables have the highest loadings on each factor. Factor analysis can reduce variables, validate scales, and select subsets of important variables.