Day 2: Using Facebook to Power Dynamic On-Site Marketing
* Why and how to treat your Facebook traffic differently
* How to use data from Facebook to power personalization
* How to use your existing audience to drive new leads on Facebook
Optimizing Your Facebook Dynamic Ads to Maximize ConversionsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Are you flying blind when it comes to growing your eCommerce business? Despite the fact that online shopping is infinitely more trackable than brick-and-mortar, we find that most executives and business owners still don't focus on proven metrics to grow their online revenue and valuation. As a result, their business doesn't grow as fast as it should.
In this webinar with AddShoppers and RJMetrics, you'll learn:
•Why emphasizing analytics is crucial for increasing online revenue
•The 6 top metrics growth focused eCommerce marketers should be tracking and improving
•How to integrate data analysis into your workflow
Custom Audiences: From Zero to Hero in 4 stepsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Content Marketing: A discussion about McGladrey's 300% increase in content pr...MarketingSherpa
Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live.
Join Daniel Burstein, Director of Editorial Content, MECLABS, for a 30-minute interview with Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey. You’ll hear how Eric’s his team developed a content creation engine to drive increased thought leadership and lead generation.
They'll cover:
• How McGladrey increased its Web visits per month by 100%
• How Webb’s team created energy around content for subject-matter experts, who in turn, wanted to produce more content
• How writers' productivity tripled
Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live, or view past webinars here: http://www.marketingsherpa.com/webinars
The document outlines a digital marketing plan involving SEO, PPC, SMO, and SMM. It includes an agenda and sections on marketing trends, SEO strategies like on-site and off-site optimization, PPC campaign management activities, SMO measurement metrics and activities for different social media platforms, and SMM campaign planning, setup, and optimization activities.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
Optimizing Your Facebook Dynamic Ads to Maximize ConversionsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Are you flying blind when it comes to growing your eCommerce business? Despite the fact that online shopping is infinitely more trackable than brick-and-mortar, we find that most executives and business owners still don't focus on proven metrics to grow their online revenue and valuation. As a result, their business doesn't grow as fast as it should.
In this webinar with AddShoppers and RJMetrics, you'll learn:
•Why emphasizing analytics is crucial for increasing online revenue
•The 6 top metrics growth focused eCommerce marketers should be tracking and improving
•How to integrate data analysis into your workflow
Custom Audiences: From Zero to Hero in 4 stepsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Content Marketing: A discussion about McGladrey's 300% increase in content pr...MarketingSherpa
Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live.
Join Daniel Burstein, Director of Editorial Content, MECLABS, for a 30-minute interview with Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey. You’ll hear how Eric’s his team developed a content creation engine to drive increased thought leadership and lead generation.
They'll cover:
• How McGladrey increased its Web visits per month by 100%
• How Webb’s team created energy around content for subject-matter experts, who in turn, wanted to produce more content
• How writers' productivity tripled
Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live, or view past webinars here: http://www.marketingsherpa.com/webinars
The document outlines a digital marketing plan involving SEO, PPC, SMO, and SMM. It includes an agenda and sections on marketing trends, SEO strategies like on-site and off-site optimization, PPC campaign management activities, SMO measurement metrics and activities for different social media platforms, and SMM campaign planning, setup, and optimization activities.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
Paid search advertising allows businesses to target high-intent customers searching online. There are three main types of paid ads: search ads on Google, display ads on websites, and video ads on YouTube. An effective paid search campaign involves planning goals and targeting, creating ads and landing pages, setting up the campaign, and continually optimizing performance. The process includes keyword research, grouping keywords into ad groups, setting bids and budgets, tracking conversions, and making adjustments based on results.
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
What Every Content Marketer Needs To Know About Content CurationShana Pilewski
Content curation has become the preferred strategy to attract and build long-term relationships with customers. This crucial and informative white paper demystifies content curation so that more marketers, like you, can save time and resources while leveraging "the noise" to generate meaningful customer engagement.
Join our Content Marketing Newsletter for weekly insights, industry news, best practices and tips: http://eepurl.com/VDUEn
Harnessing the Power of Pinterest Promoted Pins JD Prater
1) Promoted Pins on Pinterest allow businesses to advertise their pins through targeted campaigns on keywords, interests, and audiences.
2) JD Prater discusses how to set up and measure successful Promoted Pin campaigns through keyword and interest targeting, as well as retargeting and lookalike audiences.
3) Optimizing pin format, description, imagery and landing pages can improve pin performance, with long vertical images and compelling product photos performing best. Rotating new pins regularly also helps scale traffic and transactions.
It is no question, Facebook advertising is a prominent channel retailers & brands must be present in. However, different users have different needs and respond better to different advertising messages. With Facebook custom audiences, you can attract highly targeted shoppers, regain lost customers & sell upgrades/new products to existing customers.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: We will go over topics such as understanding coupon API strategies, getting your banners past ad blockers, video media scripting tricks, contextual SEO triggers and more!
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
This marketing plan outlines objectives to sell products online, understand customers and competition, and use promotion strategies like advertising, personal selling, and direct marketing. It analyzes competitors, evaluates past performance, and considers pricing approaches and profit potential to achieve the vision.
Content Marketing: Case Studies and Strategies for SuccessMarketingSherpa
Content created for UNF Social Media Class, presented by Daniel Burstein and Regina Love.
How can content marketing impact your marketing goals?
In this presentation, Daniel and Regina will define content marketing and explore how creating content attracts an audience and earns companies trust in the eyes of the modern customer.
The Most Powerful Facebook Advertising Strategies & Features of 2016Tinuiti
We understand it’s difficult to keep up with all the new iterations which is why we’re bringing in 3 members of CPC Strategy’s Facebook Advertising Team to dive into the most prominent Facebook ad features that you need to be using for 2017.
It is a known fact that you can’t improve what you can’t measure. One of the main advantages of digital marketing over traditional marketing is the power to measure and assign a numerical value on each step of the process…
But what metrics you should measure? Here are 7 top Digital Marketing Metrics that you shouldn't be leaving.
This document discusses growth hacking, which involves continuously experimenting with new marketing ideas to efficiently acquire and retain customers. It explains that growth hackers focus on achieving product-market fit, finding growth hacks that can spread virally in a cost-effective way and at scale. They then work to convert users into repeating customers through retention strategies and referrals. The document provides more details on the AARRR pirate metrics framework that is commonly used in growth marketing to track acquisition, activation, retention, referral, and revenue.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid ThemBrooke Boyle
The document discusses common mistakes made with Google AdWords campaigns and provides solutions. It covers 5 mistakes: 1) Poor metric measurement by not aligning metrics with goals; 2) Not properly considering attribution models; 3) Letting Google make campaign choices instead of the advertiser; 4) Not maximizing remarketing opportunities; 5) Dismissing the importance of mobile. For each mistake, the document provides explanations and recommendations on how to address the issues to improve AdWords performance.
This document outlines a 5-step digital marketing plan: 1) Plan, 2) Reach, 3) Act, 4) Convert, and 5) Engage. The plan details strategies and key performance indicators (KPIs) to build an online audience, encourage brand interactions, increase conversion rates, and improve customer loyalty through content marketing, social media, and other digital channels. The overall goal is to optimize the digital marketing process to boost metrics like sales, customer satisfaction, and advocacy.
In a sea of messages, customers will take notice of messages that are relevant and speak to their unique needs. Learn how a popular clothing brand is leveraging Predictive Intelligence to personalize every single message they send—driving more efficient revenue from their email programs and greater engagement across channels.
Inbound Marketing Vs Outbound Marketingkarthikzinavo
Inbound marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold targets.
Outbound Marketing,also known as traditional marketing, has been the main marketing strategy for the past century.
The document provides an overview of Pitney Bowes' integrated marketing and rebranding effort to reinvent itself as a more relevant provider of business solutions beyond postage meters. It discusses brand research that identified a need to change perceptions, the objectives of elevating relevance and driving growth, and the branding strategy and multi-channel campaign that was implemented, including advertising, events, and evolving messaging over time. The results exceeded objectives with increases in media coverage, awareness, understanding, and perception of the company among senior executives.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
How to Increase Your Facebook Dynamic Product Ads PerformanceTinuiti
This document provides an overview and instructions for setting up and optimizing Facebook Dynamic Product Ads. It discusses implementing a custom audience pixel, creating dynamic product ad campaigns and ad sets, best practices for targeting, testing cross-selling and upselling opportunities, maintaining control over messaging and targeting, and utilizing demographic data to improve targeting. The presentation includes polls, examples, and encourages attendees to submit questions in the chat box.
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social TrafficPeter Messmer
Frustrated by the low conversion rates that you see from social channels like Facebook? In this webinar, I explored exactly WHY Facebook traffic converts much lower than any other channel (hint: there are two driving forces behind it) and then gave a framework that you can use for steadily increasing your conversion rates from social traffic.
Paid search advertising allows businesses to target high-intent customers searching online. There are three main types of paid ads: search ads on Google, display ads on websites, and video ads on YouTube. An effective paid search campaign involves planning goals and targeting, creating ads and landing pages, setting up the campaign, and continually optimizing performance. The process includes keyword research, grouping keywords into ad groups, setting bids and budgets, tracking conversions, and making adjustments based on results.
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
What Every Content Marketer Needs To Know About Content CurationShana Pilewski
Content curation has become the preferred strategy to attract and build long-term relationships with customers. This crucial and informative white paper demystifies content curation so that more marketers, like you, can save time and resources while leveraging "the noise" to generate meaningful customer engagement.
Join our Content Marketing Newsletter for weekly insights, industry news, best practices and tips: http://eepurl.com/VDUEn
Harnessing the Power of Pinterest Promoted Pins JD Prater
1) Promoted Pins on Pinterest allow businesses to advertise their pins through targeted campaigns on keywords, interests, and audiences.
2) JD Prater discusses how to set up and measure successful Promoted Pin campaigns through keyword and interest targeting, as well as retargeting and lookalike audiences.
3) Optimizing pin format, description, imagery and landing pages can improve pin performance, with long vertical images and compelling product photos performing best. Rotating new pins regularly also helps scale traffic and transactions.
It is no question, Facebook advertising is a prominent channel retailers & brands must be present in. However, different users have different needs and respond better to different advertising messages. With Facebook custom audiences, you can attract highly targeted shoppers, regain lost customers & sell upgrades/new products to existing customers.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: We will go over topics such as understanding coupon API strategies, getting your banners past ad blockers, video media scripting tricks, contextual SEO triggers and more!
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
This marketing plan outlines objectives to sell products online, understand customers and competition, and use promotion strategies like advertising, personal selling, and direct marketing. It analyzes competitors, evaluates past performance, and considers pricing approaches and profit potential to achieve the vision.
Content Marketing: Case Studies and Strategies for SuccessMarketingSherpa
Content created for UNF Social Media Class, presented by Daniel Burstein and Regina Love.
How can content marketing impact your marketing goals?
In this presentation, Daniel and Regina will define content marketing and explore how creating content attracts an audience and earns companies trust in the eyes of the modern customer.
The Most Powerful Facebook Advertising Strategies & Features of 2016Tinuiti
We understand it’s difficult to keep up with all the new iterations which is why we’re bringing in 3 members of CPC Strategy’s Facebook Advertising Team to dive into the most prominent Facebook ad features that you need to be using for 2017.
It is a known fact that you can’t improve what you can’t measure. One of the main advantages of digital marketing over traditional marketing is the power to measure and assign a numerical value on each step of the process…
But what metrics you should measure? Here are 7 top Digital Marketing Metrics that you shouldn't be leaving.
This document discusses growth hacking, which involves continuously experimenting with new marketing ideas to efficiently acquire and retain customers. It explains that growth hackers focus on achieving product-market fit, finding growth hacks that can spread virally in a cost-effective way and at scale. They then work to convert users into repeating customers through retention strategies and referrals. The document provides more details on the AARRR pirate metrics framework that is commonly used in growth marketing to track acquisition, activation, retention, referral, and revenue.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid ThemBrooke Boyle
The document discusses common mistakes made with Google AdWords campaigns and provides solutions. It covers 5 mistakes: 1) Poor metric measurement by not aligning metrics with goals; 2) Not properly considering attribution models; 3) Letting Google make campaign choices instead of the advertiser; 4) Not maximizing remarketing opportunities; 5) Dismissing the importance of mobile. For each mistake, the document provides explanations and recommendations on how to address the issues to improve AdWords performance.
This document outlines a 5-step digital marketing plan: 1) Plan, 2) Reach, 3) Act, 4) Convert, and 5) Engage. The plan details strategies and key performance indicators (KPIs) to build an online audience, encourage brand interactions, increase conversion rates, and improve customer loyalty through content marketing, social media, and other digital channels. The overall goal is to optimize the digital marketing process to boost metrics like sales, customer satisfaction, and advocacy.
In a sea of messages, customers will take notice of messages that are relevant and speak to their unique needs. Learn how a popular clothing brand is leveraging Predictive Intelligence to personalize every single message they send—driving more efficient revenue from their email programs and greater engagement across channels.
Inbound Marketing Vs Outbound Marketingkarthikzinavo
Inbound marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold targets.
Outbound Marketing,also known as traditional marketing, has been the main marketing strategy for the past century.
The document provides an overview of Pitney Bowes' integrated marketing and rebranding effort to reinvent itself as a more relevant provider of business solutions beyond postage meters. It discusses brand research that identified a need to change perceptions, the objectives of elevating relevance and driving growth, and the branding strategy and multi-channel campaign that was implemented, including advertising, events, and evolving messaging over time. The results exceeded objectives with increases in media coverage, awareness, understanding, and perception of the company among senior executives.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
How to Increase Your Facebook Dynamic Product Ads PerformanceTinuiti
This document provides an overview and instructions for setting up and optimizing Facebook Dynamic Product Ads. It discusses implementing a custom audience pixel, creating dynamic product ad campaigns and ad sets, best practices for targeting, testing cross-selling and upselling opportunities, maintaining control over messaging and targeting, and utilizing demographic data to improve targeting. The presentation includes polls, examples, and encourages attendees to submit questions in the chat box.
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social TrafficPeter Messmer
Frustrated by the low conversion rates that you see from social channels like Facebook? In this webinar, I explored exactly WHY Facebook traffic converts much lower than any other channel (hint: there are two driving forces behind it) and then gave a framework that you can use for steadily increasing your conversion rates from social traffic.
Digital Marketing 101 for Small Business by Donna GillilandDonna Gilliland
Slide deck from my 30 minute presentation for the New American Chamber of Commerce of Birmingham, AL.
The learning objectives in this presentation focused on marketing fundamentals in a digital world. It was geared to new and existing businesses.
Topics covered included: the importance of customer demographics, Web sites, web forms, strategies for increasing email subscribers, branding assets, social media channel overviews, the importance of video and the strategies and benefits of using Facebook Live.
The document provides step-by-step instructions for creating Facebook ads. It explains how to define a target audience by location, age, gender, language and interests. It also outlines how to set a budget and timeline for ads. The process includes selecting an ad format, adding images and headlines, reviewing the order and paying before ads are submitted for approval. The goal is to help users promote their Facebook page and grow their business.
Facebook For Authors - Book launch marketing Bret Gregory
This document promotes a Facebook marketing course for authors to launch new books. It outlines strategies like using a "photo album stack" on Facebook to increase reach. It encourages growing an email list from Facebook using Leadpages. The course teaches cost-effective social proof techniques and getting reviews to drive sales. Bonuses include live coaching, templates, and help with profitable Facebook ads. It heavily promotes signing up within the next few days at a 97% discount.
In the age of Web 2.0, driving traffic to your website is not all about search engine optimization (SEO). Part and parcel of an effective Internet marketing strategy is to ensure that your website is also present in the realm of social networks and media sharing. Visitors do not only arrive at websites only through search results, but also through links that their peers share through these social networks. What social networking platform could be more important than Facebook, the world's largest? With over 800 million active users, your website stands to reach a wide variety of audience through Facebook, and sometimes all it takes is one "Like" button in your webpages.
Facebook Marketing Workshop - Become a social media manager - for Queensland residents you may be eligible to receive government funding, to become a social media manager.
Facebook Marketing Masterclass including lots of tips on live broadcastingThe Digiterati
The document provides information about The Digiterati, a team of experienced digital marketing practitioners. It discusses their background and services, which include building in-house digital marketing capabilities for clients. It also covers tips and best practices for advanced Facebook marketing, including recent algorithm changes, video strategies, competitions and promotions, image dimensions, and advertising.
Facebook Advertising: From Content to ConversionsMiva
What if all of your future customers were in one place, clamoring for information about your brand and products? They are. We’ll explore how to open up a true dialogue with your social media audience, creating great content and putting it to work with Facebook Power Editor and Ads Manager to drive clicks and conversions.
MivaCon 2016, Thursday session 3.
Intro to Social Media Content for Creative EntrepreneursMelanie Hilliard
The document provides an introduction to social media content strategies. It discusses that (1) content should appeal to audiences and focus on more than just self-promotion, (2) different types of visual and engaging content that audiences want to see and share like events, inspiration, and behind-the-scenes posts, and (3) that maintaining a Facebook page requires regular posting and targeting to get people to engage rather than assuming it is a free platform.
Aanch, a 5 concept dining restaurant in Delhi, hired Blue Pigeon Image Management to increase footfall. Blue Pigeon implemented a strategy of regular social media presence on Facebook highlighting Aanch as a fine dining option and special events and offers around occasions like Valentine's Day and Diwali. This positioning of Aanch as a premier dining experience increased repeat visits from existing guests and attracted many new guests with each special promotion.
Advanced Facebook Marketing: The latest changes, best practice tips, tricks a...The Digiterati
Slides from a presentation at the University of Portsmouth Business School on `6 March 2016.
Download 3 great Facebook resources free of charge:
- The Facebook Ads Toolkit - 66 pages retails at £29
- Study: Boosted vs Promoted Posts - which is best?
(The only study of it's kind in the world)
- Case study: Social media and technology use by UK wellbeing services
https://thedigiterati.com/free-facebook-resources/
Facebook Advertising: strategia, gestione e performanceFederico Oliveri
Come pianificare una campagna su Facebook Advertising: strategia e analisi dello scenario, targeting e bidding, monitoraggio della performance e tracciamento delle conversioni, best practices e case studies.
Le slide della mia presentazione al corso organizzato da Baolab Comunicazione: http://www.baolab.it/portfolio-items/lavorare-con-i-social-network/
Facebook adverts allow businesses to connect with people and grow their business. There are different types of bidding for Facebook ads. Businesses can create ads without needing a website by using Facebook Instant Articles, which allows businesses to be an admin or editor on their Facebook page and publish articles through the Facebook Pages app.
A Different Way of Thinking About Your Amazon Content
Understanding Amazon’s A9 Algorithm – What You Need to Know
Optimizing Your Amazon Product Descriptions & Product Titles
Feature Bullets – How to Optimize for Consumer Search Intent
How Content Directly Relates to Your Sponsored products
LIVE Amazon Product Listing Walk-Through and Q&A
Facebook was launched in 2004 by Mark Zuckerberg and others. Originally limited to Harvard students, it expanded to other colleges and universities. By 2006, anyone over 13 with an email could join. Its initial purpose was to connect people online through profiles, photos, and status updates.
Facebook's marketing strategy involved designing an easy to use interface, targeting college students initially, and engaging users through social features like applications, friend suggestions, and likes. The strategy also focused on localizing content for different regions.
While privacy issues remain a concern, Facebook generates revenue through advertisements, payments, workplace tools, and its other platforms like WhatsApp and Oculus. It faces competition from other social networks and risks from shifting
Amazon Marketing Services – The New Frontier
Optimizing Your Sponsored Product Ads
Leveraging Other People’s Traffic
Creating Promotions that Convert
Live Walk-Through and Open Q&A
Facebook is very largest marketing sector at this era. You have to know perfect technique for facebook marketing. Follow this slide to achieve a good result for your brand.
This document summarizes strategies for optimizing Facebook advertising and social media marketing during the busy Q4 shopping season. It discusses how social traffic has become increasingly important, especially on mobile, but also has lower conversion rates than other traffic sources. The presentation recommends focusing on "micro-moments" by capturing secondary conversions like emails and social logins to increase touchpoints. More advanced strategies include referral targeting, 1:1 personalized offers, and addressing upcoming changes like Google's removal of mobile popups.
This document discusses advanced social media marketing strategies on Facebook. It emphasizes that the quality of fans matters more than the quantity. An organic approach to fan acquisition through solid strategy is recommended over buying fans or relying solely on contests. The value of Facebook fans is explained in terms of increased spending, brand loyalty, recommendations, brand affinity, and earned media value from shares. The document then covers understanding Facebook's functions for branding, special occasions, and developing customer relationships over time. It provides tips for contests and promotions and ways to acquire fans organically through custom content, events, and Facebook advertising. A case study is presented on how one company drove holiday sales through a targeted Facebook advertising campaign, product features, a sweepstakes, and catalog
Pinterest Vs. Facebook? Are You Ready To Sell On Social? Jirafe
Jirafe conducted a study with more than 80,000 brands over a five-month period to determine which channel drove the most revenue across our merchant base. In this presentation, we will present the results, and share best practices learned across our merchant base on how you can optimize your social media strategy!
A Few Things We Cover:
- How social advertising and buy buttons will replace traditional ad strategies.
- Which social channel led traffic and revenue for 80,000 merchants during the first five-months of 2015.
- 5 tips on how your brand can turn followers into buyers.
- 4 data-driven insights to help you determine which merchandise to sell on social.
This document discusses advanced social media marketing strategies on Facebook. It explains that the number of fans alone is no longer meaningful, and quality of fans matters more. An organic approach to fan acquisition through solid strategy is recommended over contests or buying fans. The value of Facebook fans is outlined based on factors like spending, loyalty, recommendations. The document then covers understanding Facebook's functions, best practices for contests and promotions, fan acquisition methods, and provides a case study on using Facebook advertising and promotions to drive holiday sales.
Famous Footwear uses social media to engage customers and drive sales. Initial challenges included a lack of brand awareness and engaging content. Research showed their key customers were women ages 25-44 who were more budget-conscious. To change behavior, Famous Footwear offered exclusive discounts and contests on Facebook and saw large increases in engagement, sales, and new Facebook likes. Future efforts will focus on fresh campaigns, monitoring, customer service, and integrating social media with other channels.
How Retailers can Grow Leads and Sales with Social MediaMike Gingerich
How can retailers grow leads and sales with Social Media? The key is understanding where you should be present, how you should communicate, and having a strategy for marketing campaigns that flow with the digital funnel process. Learn about the Digital Marketing Funnel and more from Mike Gingerich. Covering Social Media with specific ideas for Facebook, Pinterest, Google+, YouTube, and more.
These days, engagement on Facebook is an essential marketing tool. It helps grow businesses – fast! In fact, 80% of social network users prefer to connect to businesses through Facebook. In this presentation we’ll share examples of successful Facebook marketing, as well as:
- How to create the right content for your business
- Facebook best practices
- Paid Facebook marketing (DIY v. DIFM)
To learn more about social media and Facebook marketing, please visit https://ww.deluxe.com/small-business/social-media/marketing
Linqia 7 tips for influencer marketing in 2019Linqia
2019 plans to be an explosive year for influencer marketing. If executed correctly, an influencer marketing campaign can be an unstoppable force. And like everything else in this industry, influencer marketing is constantly changing. Watch our latest webinar below to learn the 7 Tips for Influencer Marketing in 2019.
Today, it is reported that 81% of consumers make purchase decisions based on what they have seen on social media. So, to capitalize on this market potential and remain competitive in such a fragmented world, it’s good to be aware of new trends in influencer marketing and decide how to integrate these trends into your campaigns – and larger efforts.
In 2019 we expect to see a greater emphasis on micro-influencers, the rise of always-on influencer campaigns, and a demand for greater transparency from influencers as well as much, much more. And with the new year, this presents a whole new opportunity to achieve success through influencer marketing, and to improve campaigns from the year before.
In our inaugural 30-minutes webinar 7 Tips for Influencer Marketing in 2019, hear from Daniel Schotland, digital advertising expert and COO of Linqia, and discover how-to take advantage of this growing space just like a master.
In this webinar, you will learn how to:
• Leverage influencer content beyond the influencer’s own social media feeds
• Ensure your impressions are authentic
• Create a turnkey campaign that delivers the best performing results
The document discusses Digital Sherpa's Campaign Sherpa tool, which helps businesses create social media marketing campaigns to grow their fan and follower base. Specifically, it allows creating campaigns like sweepstakes and contests on platforms like Facebook. It provides case studies of businesses that saw significant increases in likes and engagement after running Campaign Sherpa promotions. The pricing for Campaign Sherpa campaigns is listed as $950 originally, but $795 for existing Digital Sherpa clients.
Use Email Marketing and Social Media Together to Drive RevenueBlueHornet
The document discusses using email marketing and social media together to drive revenue. It provides examples of how leading brands like BikeBandit.com and Bare Escentuals have used tools like Shoutlet and BlueHornet to build social email programs that increase engagement on social platforms and convert that engagement into sales. The key is to identify goals and use a phased approach with social widgets in emails to first grow social followers, then increase their engagement on social media, and finally turn that engagement into revenue for the business.
Use Email Marketing and Social Media Together to Drive RevenueBlueHornet
Top retail marketers are using email to bridge the gap between social media marketing and incremental revenue. Here's your chance to engage leaders in social email and learn how they use email and social media to:
- Identify their brand's most profitable social influencers
- Motivate influencers to spread the word about their brand
- Measure the growth and value of their brand's social presence
- Target influencers and like-minded fans when they're ready to buy
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Earthsite - Digital Media for Sustainable Brands - Services 2012Earthsite
Earthsite is a boutique digital media agency for sustainable brands. Our company specializes in branding strategy; web design, and social media marketing. We have over 10 years experience with clients in the Natural Products, Clean Tech, Education, Non-Profit, Government, Events, and Transportation industries. We are located in Marin County, North of San Francisco.
This is a presentation that Greater Halifax Partnership's Maria McGowan delivered to member of the Downtown Halifax Business Commission on March 29, 2011
The document discusses measuring and tracking social media efforts. It recommends setting measurable objectives and goals, determining key metrics to track like reach, engagement, conversions, and ROI. Free and paid tools are listed that can help with measurement, and common pitfalls to avoid are noted, like not having a strategy or getting lost in data without analyzing outcomes. The takeaway is that social media success depends on commitment, speaking to the right audiences, listening and responding, and regularly measuring progress against goals.
Measuring and Tracking Your Social Media EffortsHall_
The document discusses measuring and tracking social media efforts. It recommends setting measurable objectives and goals, determining key metrics to track like reach, engagement, conversions, and ROI. Free and paid tools are listed that can help with measurement, and common pitfalls to avoid are noted, like not having a strategy or getting lost in data without analyzing outcomes. The takeaway is that social media success depends on commitment, speaking to the right audiences, listening and responding, and regularly measuring progress against goals.
smAlbany 2013 5 ways to get more leads mannix marketingLiberteks
This document outlines 5 top ways to get more leads and sales: 1) blogging, 2) giveaways, 3) advertising, 4) email marketing, and 5) nurturing and social engagement. It provides tips for each method such as writing interesting blog posts, running contests on social media to collect email addresses, using targeted display ads, sending promotional emails with offers, and engaging with leads on social media to convert them to sales. The overall message is that developing quality content and staying in regular contact with potential customers through various channels can help grow a business.
Digital Marketing for Childcare Providersevision12804
Digital marketing strategies can help child care providers grow their business. Websites are important for promotion, proof of experience, visibility and usability for parents. Social media like Facebook, Pinterest, and YouTube can also help with promotion while engaging parents. When using these tools, privacy of children must be maintained. Free website builders and social media are recommended to set up an online presence effectively on a budget.
Similar to Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site marketing (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
3. I. Facebook & The Shopper
Journey
II. Key Facebook stats
III. Facebook psychology
IV. On-site marketing best
practices for Facebook
V. BONUS
VI. Summary/Q&A/Review
Agenda
4. AddShoppers
AddShoppers helps track and optimize the
Shopper Journey for over 10,000 brands
worldwide including Hanes, NCR, Everlast,
Internet Retailer Magazine, and The
Economist.
● Co-founded by former online retailers in
Charlotte, NC 4 years ago
○ @ChadLedford & @West
● 20+ team members and growing!
● When we’re not helping brands increase
their average revenue per visitor, we
enjoy:
○ Pub Trivia
○ Friday Office Brunch
○ Charlotte Hornets Basketball
7. 1.09 billion
Daily Active Users
989 million
Daily Active Users (Mobile)
~50%
Of people in the US use
Facebook every day
200
Median number of friends per
Facebook user
Source: Facebook and Pew Research
8. 68% of people trust
Facebook
Facebook is the most trusted online
platform for product/service
recommendations
Friends and family
recommendations impact
86% of purchases
Much higher than the next highest group.
(professionals at 58%)
Source: Social Media Link
9. 73.4%
Percent of all social revenue is
driven by Facebook (#1)
21.9%
More traffic driven by Facebook
to eCommerce sites in 2015
24.5%
Of all sharing goes
to Facebook (#2)
$0.80
Average value of
a Facebook share
From our 2015 On-Site Marketing Breakdown - shop.pe/2em8v
Data From Our Network
21. The Basics
Focus on Shares
Shares are 340% more valuable than
Likes.
Include Social Proof
Higher Share (or Like) numbers help
drive MORE shares (and conversions).
23. How It Works
Drive Traffic To A Giveaway
Registration: Capture Leads
Integrate Facebook Sharing
For Maximum Reach
1
2
3
24. Case Study: Silver Jeans Increased Sharing
4,650% and Email Captures 225% with a
Social Contest.
+4,650%
+1,900% +225%
Sharing Social Referral Traffic Email Subscribers
25. Step 1: Drive Traffic
Here’s how Silver Jeans kickstarted the
promotion:
● Bottom bar on their site using the
AddShoppers Behavioral Targeting App.
● Emailed their customer list
● Promoted the giveaway via social media
28. Step 3: Share
Now, the fun begins!
Using the Contests & Giveaways App,
participants shared products to create their
wishlist.
We also implemented a Trending Wall to
facilitate sharing and discovery.
30. Why Offer Facebook Login?
Capture more rich data
Boost email capture rates
Increase checkout conversion
rates
1
2
3
Welcome!
Connect with Facebook
for free shipping
| Connect
No Thanks
* Facebook accounts for 57% of all social
logins (Google is #2 at 33%).
32. Why Incentivize Facebook Sharing?
Increase sharing by 191%
(average) or more.
Increase conversion rates
(how?)
Reduce coupon searching & cart
abandonment (plus improved
margins)
1
2
3
33. Case Study: Miracle Noodle
+1,994% +2,127%
Sharing Social Referral Traffic
+826%
Social Revenue
* Around 40 - 50% of these increases came from Facebook alone.
35. Why referral
marketing on
Facebook?
● 85%+ of all social revenue from
Refer-a-Friend comes from
Facebook
● Referred customers are 25% more
profitable & 18% more loyal
● 50% of people are more likely to
give a referral if offered a direct
incentive. (Study from Software
Advice)
36. Create a strong offer (know
your CLV)
Kickstart your program
aggressively. This is key!
Continue marketing your referral
program post launch
1
2
3
How To Integrate Refer-a-Friend
On average, we see 35 sales for every
100 shares via Refer-a-Friend.
40. Tap into the natural desire to
share. (30% of all sharing
happens post-purchase)
Facebook accounts for 75% of
all Purchase Sharing revenue
Shares from purchases
convert well above average
1
2
3
Why Purchase Sharing?
Pro Tip: Combine with Social Rewards to
increase sharing + loyalty.
41. Case Study: Romulus Marketing
Romulus Marketing integrated
Purchase Sharing and converted traffic
coming from those shares at 29.6%!
42. Case Study: Vapor 4 Life
Purchase Sharing + Social Rewards
+993%
+237%
Sharing Social Revenue
44. Cohort targeting captures 29% more emails
1:1 personalization drives 9%+ more sales
1
2
How Can Facebook Improve
Your Behavioral Targeting?
Pro Tip: Facebook Login helps you capture data for
personalization, plus improve conversion rates
1:1 personalization has been tested to
capture up to 600% more emails3
45. Behavioral Targeting Examples
Using Facebook data for personalization
Facebook exclusive
offer!
Connect with Facebook to join our
newsletter and get $10 off your
first purchase:
Happy Birthday Mike!
On your special day, we’d like to
offer you $25 towards any purchase
of $100 or more:
No Thanks
Yes, I’d Like $25| Connect
No Thanks
Cohort Targeting 1:1 Personalization
46. Case Study: Old Time Candy
Using 1:1 personalization, they were able to
dramatically increase conversion rates for both email
captures and checkouts.
644%
Increase in conversion rate
for email captures
15.7%
Higher conversion rate
to purchases
67. Want to learn more about AddShoppers? Join an
upcoming live demo:
AddShoppers.com/Live-Demo
Thanks for joining us!
peter@addshoppers.com
@TheBigCatSays