Earthsite is a boutique digital media agency for sustainable brands. Our company specializes in branding strategy; web design, and social media marketing. We have over 10 years experience with clients in the Natural Products, Clean Tech, Education, Non-Profit, Government, Events, and Transportation industries. We are located in Marin County, North of San Francisco.
2. Earthsite is a boutique digital media agency
for sustainable brands. Our company
specializes in branding strategy; web design,
and social media marketing.Β
We have over 10 years experience with clients
in the Natural Products, Clean Tech,
Education, Non-Profit, Government, Events,
and Transportation industries. We are located
in Marin County, North of San Francisco.
Company Overview
3. Stacie Shepp
Green MBA
Business Development
Social Media Strategist
Joey Shepp
Green MBA
Principal
Chief Strategist
Lillian Dignan
Project Manager
Web Developer
Copywriter
Ashwani Dher
Senior Web Developer
Lisa Winter
Senior Designer
Ryan Milani
Green MBA
SEO/SEM Specialist
Earthsite Team
15. E-commerce
βοβ― Full Featured Shopping Cart
βοβ― Detailed Product Information
βοβ― Shipping/Payment Options
βοβ― Coupons and Discounts
βοβ― Customer Records
βοβ― Automated Emails
βοβ― Owned or Service Models
20. Service Models
β’β― Phone or Onsite
β’β― Strategic Consulting
β’β― Monthly Retainer
β’β― Supported Management
β’β― Full-Service Management
β’β― Life of Campaign
β’β― New product launches,
events and social media/
press releases
21. Social Media Strategy
βοβ― Discovery and Assessment
βοβ― Establish Objectives
βοβ― Competitive Analysis
βοβ― Campaign Creative Design
βοβ― Content Production Strategy
βοβ― Social Sharing Strategy
βοβ― Establish Metrics Baselines
βοβ― Technology Recommendations
22. Content Production
βοβ― Development of content
production strategy including
key sources, topics, and
policy
βοβ― Tracking and sharing relevant
news
βοβ― Daily micro-blogging through
Facebook, Twitter, Pinterest,
Google +, Linkedin, etc.
βοβ― Weekly blogging about
company news and updates
23. Metrics and Reporting
βοβ― Identification of key
reporting metrics
βοβ― Integration of monitoring
tools including Google
Analytics and Facebook
Insights
βοβ― Monthly analysis and
recommendations based on
key metrics
24. Facebook Brand Pages
βοβ― Strategy and Integration of
Facebook Timeline
βοβ― Daily posting of content
and responding to
community
βοβ― Analysis/Optimization of
Facebook Insights social
metrics
25. Twitter Management
βοβ― Strategy and Integration
βοβ― Daily micro-blogging
βοβ― Engage influencers
βοβ― Follower and Link
Monitoring
26. More Social Media
βοβ― We utilize the networks best
suited for the clientβs needs,
includingβ¦
βοβ― Pinterest, LinkedIn, Google+,
Youtube, Flickr, Vimeo and
more!
27. Social Media Campaign
βοβ― Non-GMO Month
βοβ― Take Action Guide
βοβ― Four-part WholeSoy Blog on
GMOs
βοβ― Blogger Outreach
βοβ― Holiday Recipes Chefs
βοβ― Recipes Directory: over 30
recipes submitted by top
vegan chefs
βοβ― New Product Announcements
βοβ― Samples sent to VIP Chefs for
reviews and recipes
βοβ― Blog announcements
βοβ― Social Media Teasers
Case Study: WholeSoy Yogurt Various
28. Product Launch Campaigns
Website
βοβ― Greek Yogurt Product Details
βοβ― Blog Announcements
Blogger Press Outreach
βοβ― Copywriting and editing of
press release
βοβ― Press Release Distribution
through online service
increasing website SEO
βοβ― Outreach to over 100 Food,
Dairy and Organic Bloggers
βοβ― Outreach to over 30 Dairy, Food,
Organic Publications
Facebook Sweepstakes
βοβ― (continued on next slide)
Case Study: Wallaby Organic Greek Yogurt
29. Social Media Contests
βοβ― 2,000+ Sweepstakes Entries
(Emails)
βοβ― 1,500 New Facebook Likes
βοβ― Over 3,000 Average Reached
Per Day
βοβ― Over 1,000,000 Reached in
Total Campaign
Case Study: Wallaby OMGβ¦Oh My Greek! Sweepstakes
Development and management of Social
Media contests, encouraging participation with
customer communities.
30. Electronic Press Kits
βοβ― Press Release Development
and Distribution
βοβ― Company and Product
Fact Sheets
βοβ― Product Sell Sheets
βοβ― High Resolution Product
Images and Company Logo
βοβ― Recent Press Articles
βοβ― Press/Media Contacts
31. Blogger/Press Outreach
βοβ― Copywriting Social Media and
Press Releases
βοβ― Targeted Blogger/Press
Contact List Building
βοβ― Product sample and coupon
offers
βοβ― Develop newsworthy industry
announcements
βοβ― Leverage extensive Earthsite
network
βI will definitely be on the lookout for
this product in stores in the near
future. If you like Greek yogurt, I can
give this one my full
recommendation.β
33. Campaign Microsites
βοβ― Development of sub-branded
microsites for collection of
leads or driving specific
marketing objectives.
βοβ― Case Study: Real Goods Solar
ZeroDownSolarOffer.com
βοβ― Generated 317 leads in 2
months (leads worth $500+)
34. Online Advertising
βοβ― Full management of online
advertising campaigns
including Google Keyword Ads
and Facebook Ads, Cost per
Click (CPC) Campaigns
βοβ― Great way to ramp up social
media efforts for short term
goals
βοβ― Advertising budget separate
35. Video Production
βοβ― Production of Internet Videos
βοβ― Video editing/post-production
βοβ― Converting/Uploading/Tagging
Videos and distribution via
Podcasting and Social Media
βοβ― Case Study: Green Festival TV
βοβ― 100βs of speaker videos produced
over a 5 year period
βοβ― Full iTunes audio and video podcasts
36. Training and Support
βοβ― Onsite and Webinar
training sessions
βοβ― Train client and key
stakeholders on Social
Media strategy, best-
practices
βοβ― Custom strategies
βοβ― Extensive experience
training/speaking
JoeyShepp.com/Speaking