The document provides an overview of Pitney Bowes' integrated marketing and rebranding effort to reinvent itself as a more relevant provider of business solutions beyond postage meters. It discusses brand research that identified a need to change perceptions, the objectives of elevating relevance and driving growth, and the branding strategy and multi-channel campaign that was implemented, including advertising, events, and evolving messaging over time. The results exceeded objectives with increases in media coverage, awareness, understanding, and perception of the company among senior executives.