The 2017 Amazon Virtual Summit, a three-day event, focused on optimizing product discoverability and increasing sales on Amazon through effective marketing strategies. Key topics included Amazon marketing services, PPC ad optimization, and using competitor data for targeted campaigns. Additionally, the event covered promotion tips and the importance of building an email list and connecting with influencers.

1. THE 2017
Amazon
VIRTUAL SUMMIT
Presented BY:

2. AMAZON SUMMIT LOGISTICS
11am PST / 2pm EST EACH DAY
3-DAY EVENT | 2/28, 3/1 & 3/2
ALL 3 DAYS ARE BEING RECORDED & SENT OUT
HAVE A QUESTION? SUBMIT IN CHAT BOX
MORE RESOURCES IN ‘HANDOUTS’ SECTION

3. AMAZON SUMMIT LAYOUT
Maximizing Your Amazon Product
Discoverability via Content Optimization
Price Wars: Overtaking Your
Competitors On Amazon
Finding More Traffic, Finding More Sales
DAY 3
DAY 2
DAY 1

4. Find More Traffic, Find More Sales
By: Jeff Cohen

5. 14+ Years
Experience in
e-Commerce
Former
Founder and
GM of
Textbooks.com
Executive
Team Member
of Seller Labs

6. Amazon Sellers - Software Developers
Over 15,000 Active
Amazon Sellers
Managed Over $7 Billion
Amazon Sales 2016
Started as Multi-Million
Dollar Amazon Sellers

7. Get More
Reviews!

8. Get More
Sales

9. Optimize
Your Listings

10. Manage PPC

11. Account
Analytics

12. What We Will Learn Today
● Amazon Marketing Services
● Optimizing Sponsored Product Ads
● Other Peoples Traffic
● Generating Promotions
● Q&A

13. Before We Start…

14. We Must Optimize

15. Already learned to
optimize for search

16. Poor Listings = Poor Search

17. Marketing Report
November 2015

18. Good Listings = Good
Search

19. Marketing Report
November 2015

20. If you don’t tell Amazon
what your product does,
it will never rank for that
term.

21. For Traffic, You Must
Optimize For Conversion

24. Top Ranking Product
Horrible Converting Text

25. Reviews Give You The
Answer

30. Increased Page
Conversion by 10 Points!
Not 10%, 10 Points

31. Quiz:
Are you using Amazon
Marketing Services?

32. Amazon Marketing
Services

34. Getting Started
1. Vendor Central or Vendor Express
2. Get a Purchase Order from Amazon
3. Start Developing Your AMS Ads

35. Own Top Real Estate

36. Advantages to AMS

37. Quiz:
Are you using Sponsored
Product Ads?

38. Traditional PPC Model
Auto Campaigns
(7-10 Days)
Move Good
Performers to Exact
Match
Optimize and Repeat

39. Auto Targeting
Anything Amazon Thinks
• Fruit cutter
• Pineapple slicer
• Apple slicer
• Kitchen gadgets

40. Match Type
Broad Phrase Exact
• Slicer for
cutting apples
• Apple cutter
• Red cutter for
slicing apples
• Red apple
slicer
• Plastic apple
slicer
• apple slicer
stainless steel
• Apple slicer
• Aple slicer
• 8 apple slicer
• An apple
slicer
Broad Phrase Exact

41. Traditional PPC Model
1. Cost money to experiment
2. Costs time to get the right keywords
3. Waiting for Amazon to tell you what
works

42. Auto Target Campaign
Limitations
1. You pay to learn what is good or bad
2. Costs time to get the right keywords
3. Contains ASIN’s
4. Takes a long time due to sales lag

43. Now You Can Run
Campaigns That Matter

44. How To:
1. Selected keywords that drive sales to
your product or your competitor
2. Create a phrase or broad campaign
3. Long tail keywords that otherwise would
not be included in your list

45. Use Competitors Data!

50. Case Study
Launch Amazon PPC bypass
the whole automatic targeting
hassle of finding converting
keywords, and see an overall
ACoS of 20-30% in the first
week! With a lot of the
keywords resulting in 3-10%
ACoS!
“I'm definitely a raging
fan, and I'll be sending
everyone I know that
wants to succeed in this
business straight to
scope as a must have!”

51. Case Study

52. Auto Targeted
Nov 15 – Feb 3

53. Manual Target
w/Scope Data
Feb 3 – Feb 23

54. Quiz:
Do you run facebook
ads?

55. Driving Traffic From
Facebook

56. Target Ads
1. Target based on interest
2. Target based on groups
3. Target based on demographics
4. Target based on previous purchases

57. Facebook Ads

58. Coupon Landing Page
1. Promote with a coupon
2. Capture an email address
3. Set a retargeting pixel
4. Build an email list

59. Tips for Campaigns

60. Tips for Promotions
1. No Promotion In Exchange for Reviews
2. Set Max Order Quantity
(max.sellerlabs.com – free tool)
3. Add interesting photos and compelling
copy

61. Connect w/Influencers
1. Video – gen.video, famebit, youtube
2. Bloggers
3. Instagram

62. Sellerlabs.com/summit
May 2 & 3
Atlanta, GA
Live Event for Professional Sellers

63. PPC Management
SellerLabs.com/Summit
Optimization & PPC
Landing Page