Facebook marketing
•
2 likes•617 views
Facebook Marketing Workshop - Become a social media manager - for Queensland residents you may be eligible to receive government funding, to become a social media manager.
Recommended
More Related Content
Viewers also liked
Viewers also liked (7)
Similar to Facebook marketing
Similar to Facebook marketing (20)
More from Leanne Peard
More from Leanne Peard (20)
Recently uploaded
Recently uploaded (15)
Facebook marketing
- 2. Logins – let me know $85 Membership – hacked Goto meeting – fingers crossed Video to navigate the learning platform Facebook page – questions concerns in general
- 4. Who has Facebook on their mobile? What do you use Facebook for?
- 5. • 751 million people access Facebook from their mobile device daily – ¾ • 3rd Largest country in the world • Every 20mins, 1 million links are shared, 2 million friend requests, 3 million messages • 2nd largest website online
- 6. • Fear… of negative comments • Very noisy, How do you stand out? • Who is my target market? • Newsfeed is the unique from other social media platforms – edgerank Only 30% of Businesses are online using Facebook.
- 7. Australian Facebook users 15 million = 62.5% of the entire population Average number of friends F – 166 M - 145
- 8. Australian Facebook Statistics 3. The 14 million Australians on Facebook make it our top social media site. 4. 6,600,000 (47%) of Australian Facebookers are men. 5. 7,500,000 (53%) of Australian Facebookers are women. 6. There are 1,900,000 Australian women aged 25-34 on Facebook, the largest demographic by age and gender. 7. There are 410,000 Australian men aged 65+ on Facebook, the smallest demographic by age and gender.
- 10. $20,000 in 6 months from Facebook Sales – Chris Bridger Clean meal eating plan $50 ads = $3800 in business – Bradley Rootsey Zenaco Commercial Cleaning 4 new clients a month – 3 months coaching – Yolanda Cerr, Kiss with style
- 13. • Customer Service • Branding • Leads and Sales • Expert or Go to Guru Exercise 1: Why?
- 14. Who?
- 15. Exercise: Create Your Avatar
- 16. What?
- 17. • Newsletter • Facebook Live videos • Tutorials • Ebooks • Free training • Free consulting • Pictures/Videos www.resellrightsweekly.com
- 18. • Facebook Timeline Real estate • Building a list • Content Creation – How to create a 3D image • Facebook ads and Live How to use Facebook!
- 20. • Pages • Groups • Ads • Facebook Live
- 21. Timeline Messenger Call to Action Services Build your fans Content – Competitions – boost posts – Ads Live Video (Chanel)
- 22. Click arrow to see a tutorial for this slide
- 26. Call to action button Tell us what you do for the client Business Name Great clear image/logo Website address Logo or Picture
- 27. Lets open up our Facebook business pages and check the following: • Time lime does it need improving yes/no • What is my call to action on the timeline • Do I have the services options? • Write down what services you can add to here.
- 28. Case Study – Oreo Fan Page
- 29. Case Study – Obermutten GR Gemeindeverwaltung
- 33. • Use Ads to direct traffic back • Join Groups • Like your completion and engage with their posts • Email signature • Website • Posters in the store • Your own groups
- 34. • List your competitors • Your target market groups • Buy swap and sell
- 38. Exercise - 15 minutes • Look at your timeline image – update yes/no • Look at your about us section – fill • Add at least one service to your page • Find 3 pages and 3 groups
- 39. Photos – Canva.com Use Videos Live Videos – on device Content
- 44. Build a list Customer Lifetime Value! 1 $50 50 weeks $2500 Email List is worth ROI on Marketing Saleable asset
- 45. Off Facebook Onto your list Market newsletter Own the clients
- 46. Facebook email signature Poster in store Get reviews Existing Face to Face clients
- 47. More sales
- 48. • Post planner $7 a month • Meet edgar • Hoot suite
- 59. Lets Go Live
- 60. Video Media You can add PresenterMedia video backgrounds or your own videos to this slide. To Make things easier you can use the PresenterMedia PowerPoint Add-In, which makes loading PresenterMedia videos into PowerPoint a Snap! Follow this link to learn more. Add Your Video! http://www.presentermedia.com/blog/20 12/06/addin_install/ Plug in for PowerPoint PC users only
- 61. Review Who, What and Why? Timeline & Content Facebook Ads Target Audience Facebook Live
- 64. Become a social media manager Government Funded under the C3G & C3G Boost Course is $1800 - $85
Editor's Notes
- Brain dump White board, Facebook usage. Maybe
- http://quiip.com.au/44-must-know-social-media-statistics-for-january-2016/
- What is EdgeRank? EdgeRank is the Facebook algorithm that decides which stories appear in each user's newsfeed. The algorithm hides boring stories, so if your story doesn't score well, no one will see it. The first thing someone sees when they log into Facebook is the newsfeed. This is a summary of what's been happening recently among their friends on Facebook. Every action their friends take is a potential newsfeed story. Facebook calls these actions "Edges." That means whenever a friend posts a status update, comments on another status update, tags a photo, joins a fan page, or RSVP's to an event it generates an "Edge," and a story about that Edge might show up in the user's personal newsfeed. It'd be completely overwhelming if the newsfeed showed all of the possible stories from your friends. So Facebook created an algorithm to predict how interesting each story will be to each user. Facebook calls this algorithm "EdgeRank" because it ranks the edges. Then they filter each user's newsfeed to only show the top-ranked stories for that particular user. You can monitor your edgerank by the REACH of your posts… Affinity Score Affinity Score means how "connected" a particular user is to the Edge. For example, I'm friends with my brother on Facebook. In addition, I write frequently on his wall, and we have fifty mutual friends. I have a very high affinity score with my brother, so Facebook knows I'll probably want to see his status updates. Facebook calculates affinity score by looking at explicit actions that users take, and factoring in 1) the strength of the action, 2) how close the person who took the action was to you, and 3) how long ago they took the action. Explicit actions include clicking, liking, commenting, tagging, sharing, and friending. Each of these interactions has a different weight that reflects the effort required for the action--more effort from the user demonstrates more interest in the content. Commenting on something is worth more than merely liking it, which is worth more than merely clicking on it. Passively viewing a status update in your newsfeed does not count toward affinity score unless you interact with it. Affinity score measures not only my actions, but also my friends' actions, and their friends' actions. For example, if I commented on a fan page, it's worth more than if my friend commented, which is worth more than if a friend of a friend commented. Not all friends' actions are treated equally. If I click on someone's status updates and write on their wall regularly, that person's actions influence my affinity score significantly more than another friend who I tend to ignore. Lastly, if I used to interact with someone a lot, but less so now, then their influence will start to wane. Technically, Facebook is just multiplying each action by 1/x, where x is the time since the action happened. Affinity score is one-way. My brother has a different affinity score to me than I have to him. If I write on my brother's wall, Facebook knows I care about my brother, but doesn't know if my brother cares about me. This may sound confusing, but it's mostly common sense. Edge Weight Each category of edges has a different default weight. In plain English, this means that comments are worth more than likes. Every action that a user takes creates an edge, and each of those edges, except for clicks, creates a potential story. By default, you are more likely to see a story in your newsfeed about me commenting on a fan page than a story about me liking a fan page. Facebook changes the edge weights to reflect which type of stories they think user will find most engaging. For example, photos and videos have a higher weight than links. Conceivably, this could be adjusted on a per-user level--if Sam tends to comment on photos, and Michelle comments on links, then Sam will have a higher Edge weight for photos and Michelle will have a higher Edge weight for links. It's not clear if Facebook does this or not. As a sidenote, Facebook may actually rank the act of commenting, liking, visiting a fan page, or even fanning a page differently depending on the source. For example, becoming a fan via an ad may have a lower Edge score than becoming a fan by searching for the fan page and then becoming a fan. This makes intuitive sense--the one user is hunting for the page and generally will care more about page stories than someone who had an ad thrust in their face. There is no conclusive proof of this though. New Facebook features generally have a high Edge weight in order to promote the feature to users. For example, when Facebook Places rolled out, check-ins had a very high default weight for a few months and your newsfeed was probably inundated with stories like "John checked into Old Navy." Generally, after a few weeks or months Facebook dials the new feature back to a more reasonable weight. Time Decay As a story gets older, it loses points because it's "old news." EdgeRank is a running score--not a one-time score. When a user logs into Facebook, their newsfeed is populated with edges that have the highest score at that very moment in time. Your status update will only hit the newsfeed if it has a higher score--at that moment in time--than the other possible newsfeed stories. Facebook is just multiplying the story by 1/x, where x is the time since the action happened. This may be a linear decay function, or it may be exponential--it's not clear. Additionally, Facebook seems to be adjusting this time-decay factor based on 1) how long since the user last logged into Facebook, and 2) how frequently the user logs into Facebook. It's not clear how exactly this works, but my experiments have shown time-decay changes if I log into Facebook more.
- Facebook Marketing is the best marketing platform, When placing an add in facebook you can really identify Who you are wanting to see the add, In order to do this you first need to know Who you are marketing to? Is is mary
- What websites do they like or visit, who has your client before you? Who do they already trust?
- Exercise 3: What Content plan are you going to create and What marketing objectives are you going to use?
- www.resellrightsweekly.com
- http://oursocialtimes.com/5-outstanding-facebook-marketing-case-studies/ http://www.socialmediaexaminer.com/create-an-effective-facebook-ad-campaign/ https://www.facebook.com/ads/audience-insights/people?act=10207556339321566&age=18-&country=US
- What are you seeing on facebook?
- Advantage, Free and easy to setup Disadvantage – can be hard to start building a fan base
- Lets open up our facebook business pages and check the following: Timelime does it need improving yes/no What is my call to action on the timeline Do I have the services options? Write down what services you can add to here.
- Tell me what you see on that page? Discuss on your table Loads of videos Consistent – views? Ratio of engagement to the number of fans? Tagging Hash tags
- Tell me what you see on that page? Discuss on your table Loads of videos Consistent – views? Ratio of engagement to the number of fans? Tagging Hash tags Graubünden is a charming Swiss village with 76 residents, a hotel and until recently, not many visitors. To help boost tourism in the area, they launched an innovative Facebook campaign that offered a personal touch. “We realized that there are many Facebook fans who click the Like button, but who never gain any real connection to the brand.” To do this, they posted a photo of every Facebook fan to the village noticeboard. It didn’t take long to fill the board, but residents remained true to their promise and began displaying profile pictures on buildings all over the village. The Facebook Page now has over 45,000 Facebook fans and visits to the Graubünden tourism website have increased by 250%.
- http://oursocialtimes.com/5-outstanding-facebook-marketing-case-studies/ https://www.facebook.com/cilpaints Research showed that while men are usually involved in the purchase and labour of painting, they’re not overly enthused by the planning process. To help remedy this CIL, a Canadian paint company, created a Facebook app and invited people to create more ‘manly’ paint colour names. Notable examples include ‘beer foam’; ‘razor burn’; ‘hockey puck’; and ‘pansy violet’. Over a 45-day period and on a small budget, the campaign generated well over $1,000,000 in earned media exposure, 100 million online impressions and most importantly, a 10% increase in sales. There were: Over 15,000 paint chip names created Over 20,000 unique users And the average user spent 10 minutes using the app
- Make time to connect and talk to the group, answer questions, follow the competition. When you do this you are putting your brand out amongst the mix of their fans.
- Photos should have your logo or website on them – what apps can we use to make this easier? Have you used the 3d pana on the iphone Use pre recorded videos 3 mins tell them whats in the video, teach them, call to action Facebook Lives Your content should be unusual images, catchy, engage the audience.
- Google docs, excel, mail chimp, You must know your or your clients lifetime value of their client in order to show them the ROI on their facebook marketing.. What is your ROI?
- Only 30% of the market is using these tools
- Already have a list you can upload and then place adds in front of them. You can outsource and data mine (only a few times) a list of your target market e.g. Personal trainers in Queensland/Cairns email, phone number and business name including facebook page. Upload this to facebook and then place your add in front of them. Put pixel code on your website, so when you drive traffic back to the site you can then repurpose the add or another add directly to those that visited the site, however may not have given you an email address
- Boosting a post sends that Boosting a post sends that post from your Page's wall to other people who may be interested in it, based on your targeting. Creating an ad is similar except that you can send posts to people's newsfeeds that encourage them to Like your Page, go to your website, or interact with one of your posts just like a boosted post. Facebook Blueprint is a great introduction to creating ads: https://www.facebook.com/blueprint/?ref=u2u You can learn how to create an ad here: https://www.facebook.com/help/633662000000451/?ref=u2u You can learn about the different placements you can choose from for your ads here: https://www.facebook.com/help/407108559393196/?ref=u2u You can also get very specific with your targeting options: https://www.facebook.com/business/help/433385333434831/?ref=u2u How much it costs to advertise depends entirely on the amount of money you'd like to spend. You can learn about the cost of advertising here: https://www.facebook.com/help/214319341922580/?ref=u2u Additionally, here are some resources to help you get started: https://www.facebook.com/about/ads/?ref=u2u https://www.facebook.com/advertising/?ref=u2u https://www.facebook.com/business/products/ads/?ref=u2u https://www.facebook.com/business/ads-guide/?ref=u2u https://www.facebook.com/business/learn/?ref=u2u You might also want to check out these 10 Answers to FAQS, voted most useful by the community! → http://on.fb.me/1VaVR6bost fromyour pages wall to other people who may be
- Raise Brand awareness Generate Leads Increase local sales Drive Online Sales Promote your app Get traffic to signup/video views
- https://www.facebook.com/business/help/633662000000451
- Facebook Audience Facebook target marketing Types of Ads
- Brain storm
- Conclusion Facebook isn’t just powerful. It’s flexible. No matter what type of company you run, it has enough different marketing options that you can tailor your marketing efforts to fit your company, your budget, and your time constraints. Yes, it can take some time to get to know all of its features, but it’s worth it. Facebook still is growing at a rapid pace, and every day it becomes a more indispensable part of social media marketing. It’s also important to strike while the iron is hot. For the moment, companies that are savvy about Facebook marketing still enjoy an early-adopter advantage. Once more traditional marketers start transitioning into the space, competition will increase, advertising prices will rise, and users will become much pickier. If Facebook is not a current part of your marketing campaign, it should be. Set aside some time to tinker around, start a few test campaigns, and see what happens. Like anything, it takes practice to get good at it. My advice: get started now.