SlideShare a Scribd company logo
1 of 25
Measuring and Tracking Your Social Media Efforts Hall Web Services Photo credit: http://www.flickr.com/photos/cambiodefractal/503032254/
Who We Are Amanda O'Brien VP Marketing [email_address] ,[object Object],[object Object],[object Object],@Hall_Web @amanda_pants
Got Questions? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Social Networking
Your Social Media Success depends... ,[object Object],[object Object],[object Object],[object Object],No one size fits all here! Photo credit: http://www.flickr.com/photos/jeffhester/2434283985/
 
 
 
Why Measure Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/ppdigital/2327029777/sizes/l/
Where to start? ,[object Object],[object Object],[object Object],“ You’ve got to be very careful if you don’t know where you are going, because you may never get there.”
Getting started Setting objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Popularity – Reach - Volume ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy to Engage ,[object Object],[object Object],[object Object]
Conversion ,[object Object],[object Object],[object Object],[object Object]
Measurable Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROI of Social Media ROI is the measurement of the money in and the money out –  that’s it . What is the money in?  Your time. What is your billable worth per hour? Figure that out and keep track of how much time you spend on your social media efforts. What is the money out?  True conversions or sales. The act of someone getting off their duff and handing you some cash for your products and services because of your social media efforts.
Outcome ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Job opening Twitter campaign # Tweets # RT, @s Landing pg views # applicants & New hire
Free Measurement Tools 1. Google Analytics 2. Facebook Insights 3. Feedburner 4. Flickr
5. Twitter Search 6. Hootsuite 7. Blog/Wordpress analytics 8. Social Mention Free Measurement Tools
Free Measurement Tools 9. URL Shorteners with tracking and 301 directs bit.ly
Paid Measurement Tools  ,[object Object],[object Object],[object Object]
Don't ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Started! ,[object Object],[object Object],[object Object],[object Object],Follow Hall:  Hall_Web Follow Amanda:  amanda_pants KD Paine:  http://kdpaine.blogs.com/ Brian Solis - Engage

More Related Content

What's hot

Social Media Lead Generation [5 Steps]
Social Media Lead Generation [5 Steps]Social Media Lead Generation [5 Steps]
Social Media Lead Generation [5 Steps]
HubSpot
 
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...
Myles Anderson
 

What's hot (20)

Online reputation management
Online reputation managementOnline reputation management
Online reputation management
 
Social Media: It's Not Just About Facebook and Twitter
Social Media: It's Not Just About Facebook and TwitterSocial Media: It's Not Just About Facebook and Twitter
Social Media: It's Not Just About Facebook and Twitter
 
Social Media Lead Generation
Social Media Lead GenerationSocial Media Lead Generation
Social Media Lead Generation
 
Using Facebook for business fdma
Using Facebook for business fdmaUsing Facebook for business fdma
Using Facebook for business fdma
 
RM AMA 10-steps-presentation-2011-10-12
RM AMA 10-steps-presentation-2011-10-12RM AMA 10-steps-presentation-2011-10-12
RM AMA 10-steps-presentation-2011-10-12
 
Webinar - Powerful Strategies for #1 Google Rankings
Webinar - Powerful Strategies for #1 Google RankingsWebinar - Powerful Strategies for #1 Google Rankings
Webinar - Powerful Strategies for #1 Google Rankings
 
Online reputation management
Online reputation managementOnline reputation management
Online reputation management
 
Promote Yourself and Your Listings through Social Media
Promote Yourself and Your Listings through Social Media Promote Yourself and Your Listings through Social Media
Promote Yourself and Your Listings through Social Media
 
Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web
Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social WebMarketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web
Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web
 
Using LinkedIn For Business
Using LinkedIn For BusinessUsing LinkedIn For Business
Using LinkedIn For Business
 
Live Webinar- Financial Professionals and the Future of Social Media and Thou...
Live Webinar- Financial Professionals and the Future of Social Media and Thou...Live Webinar- Financial Professionals and the Future of Social Media and Thou...
Live Webinar- Financial Professionals and the Future of Social Media and Thou...
 
Linkedin marketing strategy
Linkedin marketing strategyLinkedin marketing strategy
Linkedin marketing strategy
 
Ten Social Media Trends and How to Apply Them to Your Business
Ten Social Media Trends and How to Apply Them to Your BusinessTen Social Media Trends and How to Apply Them to Your Business
Ten Social Media Trends and How to Apply Them to Your Business
 
Trends with Benefits - Social Media Update 2012
Trends with Benefits  - Social Media Update 2012Trends with Benefits  - Social Media Update 2012
Trends with Benefits - Social Media Update 2012
 
Integrating Social Media and Email
Integrating Social Media and EmailIntegrating Social Media and Email
Integrating Social Media and Email
 
Social Media Lead Generation [5 Steps]
Social Media Lead Generation [5 Steps]Social Media Lead Generation [5 Steps]
Social Media Lead Generation [5 Steps]
 
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...
 
Fancy Foods Show Part 2 Lizzy Caston
Fancy Foods Show Part 2 Lizzy CastonFancy Foods Show Part 2 Lizzy Caston
Fancy Foods Show Part 2 Lizzy Caston
 
How to Create a Content Marketing Tactical Plan for LinkedIn
How to Create a Content Marketing Tactical Plan for LinkedInHow to Create a Content Marketing Tactical Plan for LinkedIn
How to Create a Content Marketing Tactical Plan for LinkedIn
 
Why Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWhy Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media Efforts
 

Viewers also liked

Farmshed ROI. HPW 690
Farmshed ROI. HPW 690Farmshed ROI. HPW 690
Farmshed ROI. HPW 690
mtjensen2
 
How to Create a Successful Viral Campaign
How to Create a Successful Viral CampaignHow to Create a Successful Viral Campaign
How to Create a Successful Viral Campaign
Chris Parks
 

Viewers also liked (16)

Successfully Monitoring And Measuring Social Media Campaigns
Successfully Monitoring And Measuring Social Media CampaignsSuccessfully Monitoring And Measuring Social Media Campaigns
Successfully Monitoring And Measuring Social Media Campaigns
 
Digital Marketing - Content types
Digital Marketing - Content typesDigital Marketing - Content types
Digital Marketing - Content types
 
Integration with MAPs business case
Integration with MAPs business caseIntegration with MAPs business case
Integration with MAPs business case
 
Guia afii daniela galán pavón
Guia afii daniela galán pavónGuia afii daniela galán pavón
Guia afii daniela galán pavón
 
Farmshed ROI. HPW 690
Farmshed ROI. HPW 690Farmshed ROI. HPW 690
Farmshed ROI. HPW 690
 
How do I create a viral campaign?
How do I create a viral campaign?How do I create a viral campaign?
How do I create a viral campaign?
 
How to Create a Successful Viral Campaign
How to Create a Successful Viral CampaignHow to Create a Successful Viral Campaign
How to Create a Successful Viral Campaign
 
Viral Campaign
Viral CampaignViral Campaign
Viral Campaign
 
Search Engine Marketing 101
Search Engine Marketing 101Search Engine Marketing 101
Search Engine Marketing 101
 
Online Communication Lesson 6 A
Online Communication Lesson 6 AOnline Communication Lesson 6 A
Online Communication Lesson 6 A
 
Google vs. bing
Google vs. bingGoogle vs. bing
Google vs. bing
 
Digital Guide - 10 Reasons To Have A Content Marketing Strategy by Wayne Chen
Digital Guide - 10 Reasons To Have A Content Marketing Strategy by Wayne ChenDigital Guide - 10 Reasons To Have A Content Marketing Strategy by Wayne Chen
Digital Guide - 10 Reasons To Have A Content Marketing Strategy by Wayne Chen
 
Digital CRM
Digital CRMDigital CRM
Digital CRM
 
LogicClassroom SEM 101
LogicClassroom SEM 101LogicClassroom SEM 101
LogicClassroom SEM 101
 
Food and Beverage trends in China and ASEAN markets by Innova Market Insights
Food and Beverage trends in China and ASEAN markets by Innova Market Insights Food and Beverage trends in China and ASEAN markets by Innova Market Insights
Food and Beverage trends in China and ASEAN markets by Innova Market Insights
 
Assignment on landscape designing
Assignment on   landscape designingAssignment on   landscape designing
Assignment on landscape designing
 

Similar to Measuring and Tracking Your Social Media Efforts

How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
Grow Socially, Inc.
 
Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing Show
Diane Rayfield
 
Search Marketing and Social Media Introduction
Search Marketing and Social Media IntroductionSearch Marketing and Social Media Introduction
Search Marketing and Social Media Introduction
Happy Marketer
 
Social Media analytics
Social Media analyticsSocial Media analytics
Social Media analytics
Jake Aull
 
GSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationGSU Audience Analysis & Segmentation
GSU Audience Analysis & Segmentation
Jake Aull
 

Similar to Measuring and Tracking Your Social Media Efforts (20)

Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social Media
 
Pillars of Social Media
Pillars of Social MediaPillars of Social Media
Pillars of Social Media
 
Social Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comSocial Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.com
 
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
 
Revitilize Your Business With Social Media
Revitilize Your Business With Social MediaRevitilize Your Business With Social Media
Revitilize Your Business With Social Media
 
Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing Show
 
Social Media Marketing Presentation
Social Media Marketing PresentationSocial Media Marketing Presentation
Social Media Marketing Presentation
 
Develop a Social Media SEO Strategy
Develop a Social Media SEO StrategyDevelop a Social Media SEO Strategy
Develop a Social Media SEO Strategy
 
Search Marketing and Social Media Introduction
Search Marketing and Social Media IntroductionSearch Marketing and Social Media Introduction
Search Marketing and Social Media Introduction
 
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesCoverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
 
Demystifying Social Media for Business
Demystifying Social Media for BusinessDemystifying Social Media for Business
Demystifying Social Media for Business
 
Social media b2 b
Social media b2 bSocial media b2 b
Social media b2 b
 
Getting Digital Webinar 3: Tracking Impact
Getting Digital Webinar 3: Tracking ImpactGetting Digital Webinar 3: Tracking Impact
Getting Digital Webinar 3: Tracking Impact
 
Social Media analytics
Social Media analyticsSocial Media analytics
Social Media analytics
 
GSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationGSU Audience Analysis & Segmentation
GSU Audience Analysis & Segmentation
 
Social Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesSocial Media Metrics (analytics) slides
Social Media Metrics (analytics) slides
 
Social Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’sSocial Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’s
 
2 griffith week6-social_mediapart_2_april12th
2 griffith week6-social_mediapart_2_april12th2 griffith week6-social_mediapart_2_april12th
2 griffith week6-social_mediapart_2_april12th
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before Tactics
 

More from Hall_

How to Best Manage and Grow Your Website for Lead Generation
How to Best Manage and Grow Your Website for Lead GenerationHow to Best Manage and Grow Your Website for Lead Generation
How to Best Manage and Grow Your Website for Lead Generation
Hall_
 
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social MediaTake Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Hall_
 
Introduction wordpress
Introduction wordpressIntroduction wordpress
Introduction wordpress
Hall_
 
Take Control of Your Website: Putting Wordpress to Work for You
Take Control of Your Website:  Putting Wordpress to Work for You Take Control of Your Website:  Putting Wordpress to Work for You
Take Control of Your Website: Putting Wordpress to Work for You
Hall_
 
An Insiders Guide to Social Media
An Insiders Guide to Social Media An Insiders Guide to Social Media
An Insiders Guide to Social Media
Hall_
 

More from Hall_ (20)

Business to Business Social Media
Business to Business Social MediaBusiness to Business Social Media
Business to Business Social Media
 
Coming Up with Good Blog Topics
Coming Up with Good Blog TopicsComing Up with Good Blog Topics
Coming Up with Good Blog Topics
 
6 Commone SEO Mistakes on Business Websites
6 Commone SEO Mistakes on Business Websites6 Commone SEO Mistakes on Business Websites
6 Commone SEO Mistakes on Business Websites
 
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
 
Ready, Set, Go Mobile!
Ready, Set, Go Mobile!Ready, Set, Go Mobile!
Ready, Set, Go Mobile!
 
How to Best Manage and Grow Your Website for Lead Generation
How to Best Manage and Grow Your Website for Lead GenerationHow to Best Manage and Grow Your Website for Lead Generation
How to Best Manage and Grow Your Website for Lead Generation
 
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social MediaTake Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
 
Is Your Website Ready to go Mobile?
Is Your Website Ready to go Mobile?Is Your Website Ready to go Mobile?
Is Your Website Ready to go Mobile?
 
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsSEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
 
5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTube5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTube
 
Optimize the Most Important Pages on Your Website
Optimize the Most Important Pages on Your WebsiteOptimize the Most Important Pages on Your Website
Optimize the Most Important Pages on Your Website
 
Social Media for Nonbelievers
Social Media for Nonbelievers Social Media for Nonbelievers
Social Media for Nonbelievers
 
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
 
Get More Return by Blogging Better
Get More Return by Blogging BetterGet More Return by Blogging Better
Get More Return by Blogging Better
 
Generating Leads From Your Website
Generating Leads From Your WebsiteGenerating Leads From Your Website
Generating Leads From Your Website
 
What's a Web Strategy and Why Do I Need One?
What's a Web Strategy and Why Do I Need One? What's a Web Strategy and Why Do I Need One?
What's a Web Strategy and Why Do I Need One?
 
Introduction wordpress
Introduction wordpressIntroduction wordpress
Introduction wordpress
 
Driving web-traffic
Driving web-trafficDriving web-traffic
Driving web-traffic
 
Take Control of Your Website: Putting Wordpress to Work for You
Take Control of Your Website:  Putting Wordpress to Work for You Take Control of Your Website:  Putting Wordpress to Work for You
Take Control of Your Website: Putting Wordpress to Work for You
 
An Insiders Guide to Social Media
An Insiders Guide to Social Media An Insiders Guide to Social Media
An Insiders Guide to Social Media
 

Measuring and Tracking Your Social Media Efforts

  • 1. Measuring and Tracking Your Social Media Efforts Hall Web Services Photo credit: http://www.flickr.com/photos/cambiodefractal/503032254/
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.  
  • 7.  
  • 8.  
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. ROI of Social Media ROI is the measurement of the money in and the money out – that’s it . What is the money in? Your time. What is your billable worth per hour? Figure that out and keep track of how much time you spend on your social media efforts. What is the money out? True conversions or sales. The act of someone getting off their duff and handing you some cash for your products and services because of your social media efforts.
  • 18.
  • 19. Free Measurement Tools 1. Google Analytics 2. Facebook Insights 3. Feedburner 4. Flickr
  • 20. 5. Twitter Search 6. Hootsuite 7. Blog/Wordpress analytics 8. Social Mention Free Measurement Tools
  • 21. Free Measurement Tools 9. URL Shorteners with tracking and 301 directs bit.ly
  • 22.
  • 23.
  • 24.
  • 25.