The document discusses measuring and tracking social media efforts. It recommends setting measurable objectives and goals, determining key metrics to track like reach, engagement, conversions, and ROI. Free and paid tools are listed that can help with measurement, and common pitfalls to avoid are noted, like not having a strategy or getting lost in data without analyzing outcomes. The takeaway is that social media success depends on commitment, speaking to the right audiences, listening and responding, and regularly measuring progress against goals.

1. Measuring and Tracking Your Social Media Efforts Hall Web Services Photo credit: http://www.flickr.com/photos/cambiodefractal/503032254/

17. ROI of Social Media ROI is the measurement of the money in and the money out – that’s it . What is the money in? Your time. What is your billable worth per hour? Figure that out and keep track of how much time you spend on your social media efforts. What is the money out? True conversions or sales. The act of someone getting off their duff and handing you some cash for your products and services because of your social media efforts.

19. Free Measurement Tools 1. Google Analytics 2. Facebook Insights 3. Feedburner 4. Flickr

20. 5. Twitter Search 6. Hootsuite 7. Blog/Wordpress analytics 8. Social Mention Free Measurement Tools

21. Free Measurement Tools 9. URL Shorteners with tracking and 301 directs bit.ly