Amazon Marketing Services – The New Frontier
Optimizing Your Sponsored Product Ads
Leveraging Other People’s Traffic
Creating Promotions that Convert
Live Walk-Through and Open Q&A
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
How to Protect Your Brand Name & Amazon Product ListingsTinuiti
This document provides information on how brands can protect themselves on Amazon from unauthorized sellers. It discusses Amazon's role in brand protection and how they will only enforce trademarks and copyrights that are registered. It also covers how to handle trademark and copyright infringements by looking for suspicious listings and images/text not uploaded by the brand. The document reviews Amazon's MAP enforcement and strategies brands can take like restricting distributors, adding serial numbers, and being proactive rather than reactive.
How to Successfully Protect Your Brand on The Amazon MarketplaceTinuiti
Former member of the Amazon Seller Services Team, Pat Petriello, and Director of marketing at Market Track, Ryne Misso, will be diving into how brand manufacturers can effectively protect their brands on the Amazon Marketplace.
Amazon marketplace optimization unpacking the strategic levers that drive m...Miva
The Amazon Marketplace is a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can scale their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and marketing programs.
Maximizing Your Amazon Product Discoverability Via Content OptimizationTinuiti
Tune in as Pat Petriello, Former member of the Amazon Seller Services Team, dives into actionable steps you can take to improve your content & convert more consumers.
Amazon Marketing Services – The New Frontier
Optimizing Your Sponsored Product Ads
Leveraging Other People’s Traffic
Creating Promotions that Convert
Live Walk-Through and Open Q&A
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
How to Protect Your Brand Name & Amazon Product ListingsTinuiti
This document provides information on how brands can protect themselves on Amazon from unauthorized sellers. It discusses Amazon's role in brand protection and how they will only enforce trademarks and copyrights that are registered. It also covers how to handle trademark and copyright infringements by looking for suspicious listings and images/text not uploaded by the brand. The document reviews Amazon's MAP enforcement and strategies brands can take like restricting distributors, adding serial numbers, and being proactive rather than reactive.
How to Successfully Protect Your Brand on The Amazon MarketplaceTinuiti
Former member of the Amazon Seller Services Team, Pat Petriello, and Director of marketing at Market Track, Ryne Misso, will be diving into how brand manufacturers can effectively protect their brands on the Amazon Marketplace.
Amazon marketplace optimization unpacking the strategic levers that drive m...Miva
The Amazon Marketplace is a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can scale their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and marketing programs.
Maximizing Your Amazon Product Discoverability Via Content OptimizationTinuiti
Tune in as Pat Petriello, Former member of the Amazon Seller Services Team, dives into actionable steps you can take to improve your content & convert more consumers.
My presentation on how to make money with Amazon SEO for The Charlotte SEO Meetup in April 2015. It was a pleasure to be back and see some old friends. This presentation gives the gist of what we talked about and my successes so far in FBA.
Teikametrics & CPC Strategy - Assessing Your Fulfillment by Amazon StrategyTinuiti
Alasdair McLean-Foreman is the CEO of Teikametrics, a Boston-based company with 25 employees that provides data-driven software solutions to optimize Amazon FBA retailers. The document outlines seven secrets or best practices for FBA retailers: 1) Think like a trader by outsourcing operations and focusing on trading, 2) Follow a gross margin blueprint to maximize profits, 3) Own your numbers by daily monitoring key metrics, 4) Find ways to beat Amazon at its own game using data, 5) Leverage your own competitive advantages, 6) Manage investments by zooming out to see overall performance and zooming in on specific groups or SKUs, and 7) Build a competitive team culture. The document
Cpc Strategy & Amazon on the New Sponsored Products UpdatesJon Gregoire
1. The document discusses new features of Amazon Sponsored Products including negative keywords, advanced match types, and bulk operations.
2. Negative keywords allow sellers to exclude low-performing search terms from ads. Advanced match types (broad, phrase, exact) control how closely customer search queries must match keywords. Bulk operations allows uploading many campaigns, ads, or keywords at once in a CSV file.
3. The presentation provides examples and use cases for how sellers can test each new feature to improve campaign performance and spend efficiency.
This document outlines best strategies for selling on Amazon. It discusses listing products on Amazon, including listing new products and adding to existing listings. It also covers bulk listing of products and automated listing. Pricing strategy is also an important factor, as sellers need to offer competitive pricing to get sales. The conclusion recommends listing a large number and variety of products, using drop shipping, employing correct pricing strategy, and leveraging product listing automation tools.
This document summarizes how to sell items on Amazon Marketplace. It describes the two types of seller accounts - Professional and Individual. Professional sellers must sell over 40 items per month and pay a monthly fee, while Individual sellers sell fewer items and pay per sale. The document outlines the four step sales process of listing items, receiving orders, shipping items, and receiving payment. It also lists some popular product categories and provides additional resources for sellers.
Day 1: How to Execute a Profitable FBA StrategyTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
Ask an Expert: What Amazon Vendors Need to Know About A+ ContentTinuiti
Pitch your questions to CPC Strategy’s very own Lead Marketplace Channel Analyst, David Cooley, & former Head of Amazon Vendor Management, Carina McLeod. They will look to answer any of your questions around A+ Detail pages & best strategies for optimization.
Amazon Sponsored Products: An Introduction to Advertising for SellersBobsled Marketing
Amazon's advertising platform for sellers can be an extremely effective way to drive customers to your product listings. By targeting specific keywords and search terms, you can target shoppers who have expressed an interest in your product. Or... your competitor's product!
This document provides information on selling products on Amazon as a new merchant. It outlines the steps to set up a merchant account including filling out the seller profile and listing products. Key aspects discussed are using tools like the "Add Product" tool to list items with compelling titles, images, and descriptions to increase visibility. The document emphasizes building reputation through high customer satisfaction, optimizing to win the "Buy Box," and using Amazon services like Fulfillment by Amazon (FBA) and Sponsored Products. It also covers feedback mechanisms and resolving issues to improve the seller's reputation over time.
Amazon is a massive online retailer that sells both directly from Amazon.com and through third-party sellers on Amazon Marketplace. It has become a leader in e-commerce and cloud computing. There are two main programs for sellers - Amazon Vendor Central which is invite-only for manufacturers/wholesalers to sell directly to Amazon in bulk, and Amazon Seller Central which allows individual sellers and retailers to sell new or used products on Marketplace and choose between Fulfillment by Amazon (FBA) where Amazon handles shipping/customer service or Fulfillment by Merchant (FBM) where the seller manages these functions. Private label selling of branded products under FBA is a popular business model on Amazon.
Accelerating Amazon Sales Strategy for Q4 2015: Day 2Jon Gregoire
- The document discusses strategies for Amazon sellers to optimize their listings and operations for the high sales volume of the 4th quarter holiday season. It provides sales data from Q3 and Q4 2014 showing a 35% increase between the quarters.
- Key recommendations include sending inventory early to avoid stockouts, using Fulfillment by Amazon to handle increased demand, and increasing prices slightly since shoppers are less price sensitive during the holidays. Pricing strategies are provided as an example.
- Additional tips include optimizing product listings, using sponsored ads, and delighting customers through good service to drive sales and avoid issues that could lead to negative reviews.
Whether you've already listed some products on Amazon as a Seller, or if you're still unsure if it's the right move for your brand - this presentation shows you what it takes to be successful on Amazon.
Amazon optimization, pros and cons of selling on Amazon, and more concepts are discussed in detail.
A great guide to selling on Amazon, with 4 key strategies for being a successful Amazon FBA Seller.
Ask an Expert: How to Police Your Brand on AmazonTinuiti
For years now, brands have continuously knocked on Amazon’s door to ask them to enforce punishment on unauthorized re-sellers for their violations, yet Amazon still remains locked behind closed doors, therefore causing these infringements & MAP pricing violations to go unnoticed.
For companies that are not yet selling on Amazon, this video will tell you everything you need to understand before you take the first step. Includes ideas on how Xport can help with the set-up and ongoing sales work.
In this 60-minute course for sellers who have access to Vendor Central/AMS, CPC Strategy’s Marketplace Channel Analyst, David Cooley, will dive into how to leverage AMS & strategies behind the 3 ad types.
Selling on Amazon in 2015: High-Level Strategies for Professional Marketplace...semrush_webinars
As a key battleground in the retail search space, the Amazon Marketplace is the premier destination for high-intent consumer queries. Amazon has proven to be a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can improve their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and search advertising programs.
FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.
Amazon Virtual Summit - Preparing for Q4Jeffrey Cohen
The document summarizes strategies for Amazon sellers to prepare for success in the fourth quarter of 2016. It discusses optimizing product listings through improved titles, keywords, images and pricing; managing inventory levels and storage fees; generating product reviews to build trust; and using sponsored ads. Key dates are provided for inventory shipping deadlines and Amazon policy changes taking effect in October and November that will impact fees.
An increasing number of Residential markets are showing signs of slowing, shifting. That means fewer transactions for an increasing number of agents. What you do now will determine your next five years. The time to act is now. In this webinar, you will learn:
The 3 Myths That Will Cost You Money
The 3 Ingredients for a PERFECT Marketing Plan
The 3 Things You Should Know About the Coming Shift
My presentation on how to make money with Amazon SEO for The Charlotte SEO Meetup in April 2015. It was a pleasure to be back and see some old friends. This presentation gives the gist of what we talked about and my successes so far in FBA.
Teikametrics & CPC Strategy - Assessing Your Fulfillment by Amazon StrategyTinuiti
Alasdair McLean-Foreman is the CEO of Teikametrics, a Boston-based company with 25 employees that provides data-driven software solutions to optimize Amazon FBA retailers. The document outlines seven secrets or best practices for FBA retailers: 1) Think like a trader by outsourcing operations and focusing on trading, 2) Follow a gross margin blueprint to maximize profits, 3) Own your numbers by daily monitoring key metrics, 4) Find ways to beat Amazon at its own game using data, 5) Leverage your own competitive advantages, 6) Manage investments by zooming out to see overall performance and zooming in on specific groups or SKUs, and 7) Build a competitive team culture. The document
Cpc Strategy & Amazon on the New Sponsored Products UpdatesJon Gregoire
1. The document discusses new features of Amazon Sponsored Products including negative keywords, advanced match types, and bulk operations.
2. Negative keywords allow sellers to exclude low-performing search terms from ads. Advanced match types (broad, phrase, exact) control how closely customer search queries must match keywords. Bulk operations allows uploading many campaigns, ads, or keywords at once in a CSV file.
3. The presentation provides examples and use cases for how sellers can test each new feature to improve campaign performance and spend efficiency.
This document outlines best strategies for selling on Amazon. It discusses listing products on Amazon, including listing new products and adding to existing listings. It also covers bulk listing of products and automated listing. Pricing strategy is also an important factor, as sellers need to offer competitive pricing to get sales. The conclusion recommends listing a large number and variety of products, using drop shipping, employing correct pricing strategy, and leveraging product listing automation tools.
This document summarizes how to sell items on Amazon Marketplace. It describes the two types of seller accounts - Professional and Individual. Professional sellers must sell over 40 items per month and pay a monthly fee, while Individual sellers sell fewer items and pay per sale. The document outlines the four step sales process of listing items, receiving orders, shipping items, and receiving payment. It also lists some popular product categories and provides additional resources for sellers.
Day 1: How to Execute a Profitable FBA StrategyTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
Ask an Expert: What Amazon Vendors Need to Know About A+ ContentTinuiti
Pitch your questions to CPC Strategy’s very own Lead Marketplace Channel Analyst, David Cooley, & former Head of Amazon Vendor Management, Carina McLeod. They will look to answer any of your questions around A+ Detail pages & best strategies for optimization.
Amazon Sponsored Products: An Introduction to Advertising for SellersBobsled Marketing
Amazon's advertising platform for sellers can be an extremely effective way to drive customers to your product listings. By targeting specific keywords and search terms, you can target shoppers who have expressed an interest in your product. Or... your competitor's product!
This document provides information on selling products on Amazon as a new merchant. It outlines the steps to set up a merchant account including filling out the seller profile and listing products. Key aspects discussed are using tools like the "Add Product" tool to list items with compelling titles, images, and descriptions to increase visibility. The document emphasizes building reputation through high customer satisfaction, optimizing to win the "Buy Box," and using Amazon services like Fulfillment by Amazon (FBA) and Sponsored Products. It also covers feedback mechanisms and resolving issues to improve the seller's reputation over time.
Amazon is a massive online retailer that sells both directly from Amazon.com and through third-party sellers on Amazon Marketplace. It has become a leader in e-commerce and cloud computing. There are two main programs for sellers - Amazon Vendor Central which is invite-only for manufacturers/wholesalers to sell directly to Amazon in bulk, and Amazon Seller Central which allows individual sellers and retailers to sell new or used products on Marketplace and choose between Fulfillment by Amazon (FBA) where Amazon handles shipping/customer service or Fulfillment by Merchant (FBM) where the seller manages these functions. Private label selling of branded products under FBA is a popular business model on Amazon.
Accelerating Amazon Sales Strategy for Q4 2015: Day 2Jon Gregoire
- The document discusses strategies for Amazon sellers to optimize their listings and operations for the high sales volume of the 4th quarter holiday season. It provides sales data from Q3 and Q4 2014 showing a 35% increase between the quarters.
- Key recommendations include sending inventory early to avoid stockouts, using Fulfillment by Amazon to handle increased demand, and increasing prices slightly since shoppers are less price sensitive during the holidays. Pricing strategies are provided as an example.
- Additional tips include optimizing product listings, using sponsored ads, and delighting customers through good service to drive sales and avoid issues that could lead to negative reviews.
Whether you've already listed some products on Amazon as a Seller, or if you're still unsure if it's the right move for your brand - this presentation shows you what it takes to be successful on Amazon.
Amazon optimization, pros and cons of selling on Amazon, and more concepts are discussed in detail.
A great guide to selling on Amazon, with 4 key strategies for being a successful Amazon FBA Seller.
Ask an Expert: How to Police Your Brand on AmazonTinuiti
For years now, brands have continuously knocked on Amazon’s door to ask them to enforce punishment on unauthorized re-sellers for their violations, yet Amazon still remains locked behind closed doors, therefore causing these infringements & MAP pricing violations to go unnoticed.
For companies that are not yet selling on Amazon, this video will tell you everything you need to understand before you take the first step. Includes ideas on how Xport can help with the set-up and ongoing sales work.
In this 60-minute course for sellers who have access to Vendor Central/AMS, CPC Strategy’s Marketplace Channel Analyst, David Cooley, will dive into how to leverage AMS & strategies behind the 3 ad types.
Selling on Amazon in 2015: High-Level Strategies for Professional Marketplace...semrush_webinars
As a key battleground in the retail search space, the Amazon Marketplace is the premier destination for high-intent consumer queries. Amazon has proven to be a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can improve their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and search advertising programs.
FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.
Amazon Virtual Summit - Preparing for Q4Jeffrey Cohen
The document summarizes strategies for Amazon sellers to prepare for success in the fourth quarter of 2016. It discusses optimizing product listings through improved titles, keywords, images and pricing; managing inventory levels and storage fees; generating product reviews to build trust; and using sponsored ads. Key dates are provided for inventory shipping deadlines and Amazon policy changes taking effect in October and November that will impact fees.
An increasing number of Residential markets are showing signs of slowing, shifting. That means fewer transactions for an increasing number of agents. What you do now will determine your next five years. The time to act is now. In this webinar, you will learn:
The 3 Myths That Will Cost You Money
The 3 Ingredients for a PERFECT Marketing Plan
The 3 Things You Should Know About the Coming Shift
An article which was published in Harvard business Reviews and was introduced by Nirmalaya Kumar
Presentaions contains different strategies, suggestions as well as different case studies of successful bussiness to fight with respect to low cost bussiness as there main key success factors
Navigating the Amazon Jungle: Everything You Need to Know to Sell, List, and ...Elite SEM Inc
YOU’VE SEEN THE STATS everywhere you look:
- 72% of people used Amazon when finding products and information before making a purchase in 2017
- 43% of all retail sales in the US were made through Amazon
- Amazon has the second-fastest-growing digital ad business of any publisher in the US
It’s time to start getting serious about the retail behemoth if you haven’t yet. Join SEM and Shopping & Feed experts from Elite SEM, Matt Devinney and Joe Minz, and Brian Roizen from listings and integration platform Feedonomics, to learn:
- What and how to sell on Amazon (hint: it’s not “ALL THE PRODUCTS!”)
- Fulfillment options, challenges, and recommendations
- How to get and optimize listings
- Advertising options: sponsored product ads, headline search ads, and product display ads
- Context for all the jargon you’ve probably heard like FBM, ASIN, ACoS, AMS, and more
How a Classic American Snack Brand Unlocked its Amazon Potential- Utz Quality...Dina Podnar
Before partnering with Marketplace Strategy (MPS), Amazon was a small fraction of business for Utz Quality Foods, a near-century-old snack brand. In this webinar, representatives from Utz and MPS walkthrough the company’s journey past many roadblocks, leading to success on the channel.
Dave Colgan (Utz) and Sam Jennings (MPS) discuss the specific nuances of Amazon that made growth a challenge, and how the brand achieved present-day success.
Difference between list price and sale price of residential real estate, two different ways to price a property (at value, or at a price that will entice and excite buyers); three list price strategies (sellers like to price above fair market value, agents tend to price homes at fair market value, buyers like homes listed below fair market value); how to persuade sellers to choose the right strategy by encouraging them to work backwards from the end of the sale all the way towards the initial list price. Select the path that will get you where you're trying to go. Scripts to help sellers understand and acknowledge what is needed to get buyers interested in their home.
This document contains summaries of three articles on the topic of scarcity and pricing power:
1. It summarizes an article about a Starbucks location that enjoys pricing power due to its scarce prime location at a Washington DC metro station. High prices are due to both scarcity and the large rent paid for the location.
2. It summarizes Ricardo's theory of rent, which argues that bargaining power comes from scarcity of land and shifts between landowners and buyers based on availability of resources and regulations.
3. It summarizes ways that companies can exploit scarcity through various pricing strategies like differential pricing targeted at individuals or groups, and tricks to make customers self-incriminate as less price sensitive.
How to Make the Most Profitable Pricing Plan for Your Subscription BusinessKissmetrics on SlideShare
3. We’ll cover...1 How to get your SaaS pricing right2 Q&A3 Demo time!
4. HOW DID YOU PICK YOUR Price?
5. Most people just guess.
6. What should we charge each month? If we charge $10/month and get 100,000 customers, that’s like $1,000,000 each year!
7. Picking the wrong price can shut you down
8. IT’S ALL ABOUT THESubscriptions
9. Single-purchase software is DEAD
10. Even Microsoft and Adobe are jumping in
11. Why is subscription so profitable? 1 Only need to acquire a customer once 2 Higher customer lifetime value 3 Lower price points 4 Stable cash flow
12. What about the actual prices?
13. ALWAYSAnchor
14. People are not calculators We do not perceive ABSOLUTE value, only RELATIVE value.
15. To judge a price, we make a comparison
16. How do we encourage the right comparison?1 Pick the right product category2 Offer a more expensive product
17. 1. Pick the right product category We compare products by putting them into similar categories.
18. If you’re an ecommerce platform...
19. If you say you’re a project management app...
20. If your category sucks, build a new one
21. Learn how to POSITION your product
22. 2. Offer a more expensive product
23. The Williams-Sonoma bread machine = no sales $279
24. 2 bread machines = mucho sales $279 $429
25. Offer at least two prices
26. STRUCTURING YOUR Plans
27. Let’s recap1 Subscription = win2 Anchor our prices with the right category and include more expensive plans
28. But what do we include in our plans?
29. SHOULD WE DOFreemium?
30. Freemium needs scale
31. If you’re B2B or niche, be careful with freemium Very few people will upgrade, you’ll need MILLIONS of users to hit the $100 million revenue mark.
32. Freemium is much easier with mass market
33. Freemium users take forever to upgrade You’ll need customer analytics to figure out which marketing leads to sales.
34. Don’t be too generous with your freemium plan
35. HOW TO BREAK UPFeatures
36. Target features for different customer types Basic users don’t need advanced features. Advanced users do and they’re willing to pay for them.
37. Find the features that separate your customers
38. Reach out and talk to your customers.
39. Name your plans correctly Make it easy for different customer types to find their ideal plan.
40. Start with 3 plans (most pick the middle one)
41. Even if you have more, hide them
42. Only show the differences in your plans
43. HOW TO TRACK PRICE Changes
44. A/B testing tools only measure the next step Great for testing copy, photos, and layouts. Terrible for bigger tests like pricing.
45. Measuring impact of new prices takes months
46. Use an A/B testing tool OR
47. Hook it up to KISSmetrics for long term tracking
Sales meeting slides reviewing the following topics: 1. Escalation Clauses when you find yourself competing with multiple offers, 2. 2014 Profile of Home Buyers and Sellers from NAR, 3. Holiday Speak - get ready to impress this holiday season.
The 3 big trends in pricing that are transforming UK practices - Sage at Acco...Sageukofficial
The accountancy profession is changing… FAST. Some firms will be left behind, whilst the most forward-thinking accountants will reap BIG REWARDS from change. Which one will you be?
Best-selling author, Mark Wickersham FCA will share with you the results of the largest pricing survey carried out in the profession. During this presentation you will get a roadmap to follow that will ensure you also reap big rewards from these trends.
Amazon Essentials: How to Get Your Business Amazon-ReadyChannelAdvisor
There has been a lot of chatter about Amazon’s impending arrival to Australia. We know from overseas experience that Amazon has the ability to completely revolutionise the consumer experience and shift the retail landscape. Amazon’s arrival presents a unique opportunity for the e-commerce industry; and for merchants to truly get the most of what Amazon has to offer, preparation is essential and timing is everything.
The document discusses various factors that influence pricing decisions. It explains that pricing is important for both economic allocation of resources and business revenue/profits. Pricing objectives can be profit-oriented like profit maximization, or sales-oriented like market share. Price is determined by demand and supply forces in the market. Other factors like production costs, competition, the product lifecycle stage, distribution channels, promotions, customer demands, and quality perceptions also impact price.
Randy Aimone discusses why 90% of american businesses don't maximize their income strategies due to poor pricing strategies.
We discuss more profitable pricing,
Monopolistic competition is an imperfect market structure with many sellers producing differentiated products. Edward Chamberlin is considered the founder of the theory of monopolistic competition. Key characteristics include product differentiation, free entry and exit, and firms having some control over pricing. Examples include fast food, clothing, and hairstylists. In the short run, firms maximize profits by producing where marginal revenue equals marginal cost. In the long run, entry by other firms shifts demand, so firms can no longer price above average costs and earn pure economic profits.
In this slideshow, I discuss how to buy products on Amazon for resale back onto Amazon. Learn how to profit off the constantly changing Amazon marketplace and do it without having your selling privileges suspended OR getting stuck with tons of product you can't sell.
Gaining Control in the Never-Ending Battle Against Resellers: Amazon Vendor S...Dina Podnar
Learn about the newest ways third parties meddle with your Amazon listings to steal sales & how to minimize their impact on your brand.
Topics we cover in this webinar:
- The latest tricks being employed by resellers to steal sales
- The damage that can be inflicted by resellers
- The most efficient paths towards addressing reseller issues
- Strategies to slow down resellers from returning
- Big-picture initiatives to shut down resellers for good
This document discusses price negotiation between buyers and sellers in business-to-consumer markets. It provides an economic model of how negotiated prices are determined based on a buyer's reservation price and a seller's reservation price. The size of the "pie" or total surplus from a transaction depends on factors that influence these reservation prices such as costs for the seller and willingness to pay for the buyer. An empirical study of car transactions finds that buyers who are older, female, or from less educated or wealthy demographic groups have less bargaining power than other buyers. Seller bargaining power decreases with more competition or higher inventory levels.
This document discusses Amazon business models and fees. It outlines five Amazon business models: 1) Private Label (PL), 2) Wholesale (WS), 3) Online Arbitrage (OA), 4) Drop Shipping (DS), and 5) Retail Arbitrage (RA). It also describes various Amazon fees including monthly subscription fees, referral fees, FBA fees, transportation fees, storage fees, and return fees. Criteria for identifying potential wholesale products are provided, such as buy box, daily/monthly sales, reviews, rating, and weight. Steps for wholesaling include brand and product hunting, contacting sellers, and ordering and prepping for Amazon.
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
The document outlines an agenda for a two-day commerce summit focused on retail and Amazon success. Day one will cover topics like bottom of funnel conversion strategies and finding new top of funnel opportunities. Day two focuses on Amazon specifically, with sessions on bottom of funnel conversion tactics for 2023, adapting strategies from 2020 for 2023, and mastering omnichannel display and video. The summit aims to provide brands with strategies and tactics for success through every part of the sales funnel.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
The document outlines an agenda for a two-day commerce summit. Day 1 focuses on retail and includes sessions on bottom of funnel conversion, finding the new top of funnel through various media channels, and driving middle funnel consideration through shoppable and display advertising. Day 2 focuses on Amazon and includes sessions on strategies for 2023, omnichannel display and video on Amazon, and driving external traffic to Amazon. The summit aims to provide strategies and insights for retail and commerce success across the entire customer journey.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The document outlines an agenda for The Commerce Summit, which is a two-day online event focused on retail and Amazon success. Day 1 covers retail topics like bottom and middle funnel conversion strategies. Day 2 shifts to Amazon topics such as mastering display and video ads. Session 2 from Day 1 discusses how the "Third Wave" of retail media is emerging and opportunities for brands to capitalize on this new top of the funnel opportunity through platforms like in-store media.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
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5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
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Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
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The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
The document discusses five big bets or predictions for the marketing industry in 2023. These include: 1) social media becoming less important while video increases in popularity, 2) aftereffects of the retail media boom, 3) marketers getting a two-year break from challenges but still facing issues, 4) an ad-based Netflix opening up more streaming opportunities, and 5) culture revolutionaries emerging from unexpected places. The presentation provides a 15-minute breakdown of these bets to help marketers with their 2023 strategies in a short time period.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
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2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
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2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
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2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
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2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
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2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
The document describes an upcoming webinar series with panels on digital marketing challenges brands will face in 2023. The first day will address preparing for next year, diversifying online presence, and using data amid signal loss. The second day covers social media performance with changing content, reaching new customers, and maximizing budget ROI. A Q&A session with marketing experts will discuss the biggest challenges being inflation and consumer preference shifts, as well as building omni-channel brand awareness. Attendees are encouraged to submit questions and stay updated on future content.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
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1. 1
Click to edit Master subtitle style
THE 2017
Amazon
VIRTUAL SUMMIT
Presented BY:
2. 2
AMAZON SUMMIT LOGISTICS
11am PST / 2pm EST EACH
DAY
3-DAY EVENT | 2/28, 3/1 & 3/2
ALL 3 DAYS ARE BEING RECORDED & SENT
OUT
HAVE A QUESTION? SUBMIT IN CHAT
BOX
MORE RESOURCES IN ‘HANDOUTS’
SECTION
3. 3
AMAZON SUMMIT LOGISTICS
Maximizing Your Amazon Product
Discoverability via Content Optimization
Price Wars: Overtaking Your
Competitors On Amazon
Finding More Traffic, Finding More Sales
DAY 3
DAY 2
DAY 1
7. THE BUY BOX
Key Questions to Consider
• Is your Product Prime Eligible?
• What is your Landed Price?
• Are you exceeding Amazon’s target for Seller performance?
• How fast are your hipping times relative to your customer base?
• Are your products consistently in stock and in quantities that ensure demand will be met?
8. WHY SELLERS SHOULD CARE ABOUT
THE BUY BOX
82% of Amazon website sales today go through the Buy Box,
and this number greatly increases with Amazon mobile sales
28. 28
THE PRISONER’S DILEMMA
• You and another person were both arrested for something you did
• Each one is in solitary confinement with no means of communicating with the other
• The prosecutors offer each one of you a bargain. Each prisoner is given the opportunity
either to: betray and testify that the other committed the crime, or to cooperate with the
other by remaining silent.
29. 29
THE PRISONER’S DILEMMA
• If both you and the other person remain silent,
you each get 1 year in prison
YOU
OTHER PERSON
Silent
Silent 1 year, 1 year
Betray
Betray
5 years, Free
Free , 5 years
• If the other person betray you and you don’t,
he goes free and you spend five years in
prison
• If you betray and the other person doesn’t,
you go free and he spends five years in
prison
3 year , 3 year• If both of you betray, each one will get 3 years in
prison
30. 30
THE AMAZON SELLER’S DILEMMA
• You and another Amazon seller are selling a profitable product
• You have no way to communicate with the other sellers
31. 31
THE AMAZON SELLER’S DILEMMA
• If you both cooperate and keep prices high,
you each make $10 million in profit
YOU
COMPETITOR
Keep price high
Keep price
high
$10M , $10M
Cut price
Cut price
$2M , $13M
$13M , $2M
• If you lower prices and your competitor
doesn’t, you make $13 million in profit and
your competitor only makes $2 million
• If your competitor lowers prices and you don’t,
your competitor makes $13 million and you
make $2 million
$5M , $5M• If you both compete and lower prices,
you each make $5 million in profit
32. 32
HOW TO AVOID PRICE WARS?
1. Be patient
2. Know your competitors
3. Be a market leader
36. 36
Click to edit Master subtitle style
Day 3 | March 2nd | 11am PST/2pm EST
Finding More Traffic, Finding More Sales
Topics Discussed:
• Amazon Marketing Services – The New Frontier
• Optimizing Your Sponsored Product Ads
• Leveraging Other People’s Traffic
• Creating Promotions that Convert
• Live Walk-Through and Open Q&A
1. Talk about the growth of mobile and that on mobile this % is actually higher “Amazon said that mobile orders on Thanksgiving topped Cyber Monday last year”2. Talk about Private Label – each brand owns 100% of the buy box
1. Talk about the growth of mobile and that on mobile this % is actually higher “Amazon said that mobile orders on Thanksgiving topped Cyber Monday last year”2. Talk about Private Label – each brand owns 100% of the buy box
Let’s get rid of some myths. First myth above
No magic numberDepends on different sellers metrics (yours and your competitors). Depends on your competitor objectives
Let’s get rid of some myths. First myth above
No magic numberDepends on different sellers metrics (yours and your competitors). Depends on your competitor objectives
Amazon wins 70% of the time they are competing on the buy box
Talk about the difference
Talk about the difference
Talk about the difference
Let’s start with a tiny price war – it didn’t last long (17 min), and had minimal impact on the pricing (0.02%). Nevertheless, we can see a short race to the lower price, and strong correlation between the moves of these two competitors.
In this example, we’re talking about a much longer price war almost 24 hours), with substantial impact on the market price (24%). The interesting part here, is that the pace of the race to the bottom changes at some point, deepening the decrease in prices.
Another interesting example. Here we can see three competitors involved in the war. Once again, we can see that each war can be somewhat different than the other. On that note, it’s interesting to see that the seller reflected in red, is involved in the war – but in a different pace compared to the other two.
Talk about the difference
Talk about the difference
By tracking your competitors’ moves over time, you can try to vaguely predict their responsiveness to the price changes occurring in the market, specifically yours. In this case we can see that while two competitors are repricing their listing on a frequent basis, the third seller (gray), isn’t moving. Should that have been the only seller in the arena except us, we could have made much use of such information. On one hand – we know we can cut their price without initiating a price war; on the other we know that there’s no option to initiate a “reverse price war” – a concept we’ll shortly discuss, driving market prices upwards.
By tracking your competitors’ moves over time, you can try to vaguely predict their responsiveness to the price changes occurring in the market, specifically yours. In this case we can see that while two competitors are repricing their listing on a frequent basis, the third seller (gray), isn’t moving. Should that have been the only seller in the arena except us, we could have made much use of such information. On one hand – we know we can cut their price without initiating a price war; on the other we know that there’s no option to initiate a “reverse price war” – a concept we’ll shortly discuss, driving market prices upwards.
We’ve mentioned the concept of “reverse price wars” several slides ago, where prices go dynamically upwards rather then downwards. In this example, we can see two declining price wars followed by two inclining ones.
This is one of the most important repricing aspects, due to today's market dynamics. Without having a reverse price war initiator in place, most chances that we’ll meet our floor prices in no time. In this case, the reverse price war was carried out gradually, along time. Another approach we employ, is to generate a sharp price during off-hours, in the hope of driving the market upwards. Of course, it may sometimes work and at other times not.