Learn how to utilize Facebook for your funeral home or cemetery to increase brand awareness, reach your community and even generate leads!

6. Facebook Success
Branding
Engaging Content
Growth Ads
Boosted Posts
Top of Mind Awareness
Targeting
Email Marketing

7. Why Facebook?
Change
Funnel Strategy
• Grow your audience
• Engage to build loyalty and reach
• Target Your Messaging
• Convert Your Leads (Your Secret Marketing Weapon)
Making it easy
Free Stuff & Questions

8. Boulder, CO

9. Happy Birthday!

10. 100+ United States Patents

11. Marketing Automation
for Funeral Homes &

16. Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert
your leads

17. Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert
your leads

18. Facebook Ads

19. Create Campaign

20. Target Your Audience

21. Add Graphics

22. Add Your Copy
Positive CTA
Local

23. Budget & Reach

24. Watch Results Closely

25. The Game is Changing!
• Watch out for fake likes!
• Fans are less important
• Trends: custom audiences, niche
targeting, boosting
Page Likes

26. Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert
your leads

45. The Game is Changing!
• Video becoming more important
• News and updates
• Overly promotional links earn penalties
• Avoid link-bait
Facebook Posting

46. Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert
your leads

50. Audience
Targeting
Budget
Reach
BOOST Your Post

51. The Game is Changing!
• Targeting is critical!
• Advanced targeting:
– Demographics
– Website visitors
– Customers (via email addresses)
Boosted post

53. Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert
your leads

56. Move down the funnel

57.  Informational Guide or eBook
 Webinar
 Service Discounts
 Promotional Giveaways
 T-shirts, Calendars and more!
Sweeten the Pot

61. Trigge
r
Here’s the offer
Week 2 Testimonials
Week 1 Benefits: “Did you know…
Week 3 Next steps & CTA
“When can I call?Week 4
Drip Marketing Email Campaign

64. The Game is Changing!
• Get their attention
• Good subject line
• Value-added content
• Calls to Action
• Mobile responsive
email

66. Responsive Design

67. Social Media Email
Marketing Automation

68. Social Media Email
Marketing Automation
The Copilot

69. 5

70. Why Facebook?
Change
Funnel Strategy
• Grow your audience
• Engage to build loyalty and reach
• Target Your Messaging
• Convert Your Leads (Your Secret Marketing Weapon)
Making it easy
Increase your revenue
Free Stuff & Questions

72. 1. Full Presentation
2. Facebook Ad Tutorial
3. 5 Custom Posts!
4. First to Market Advantage