It is a known fact that you can’t improve what you can’t measure. One of the main advantages of digital marketing over traditional marketing is the power to measure and assign a numerical value on each step of the process… But what metrics you should measure? Here are 7 top Digital Marketing Metrics that you shouldn't be leaving.

1. Top 7 Digital Marketing
Metrics
...Worth Losing Your Sleep Over

2. Traffic Metrics
1. Monthly Unique Visitors
2. Search Engine Organic Traffic
3. Referral Traffic
4. Returning Visitors

3. Conversion Metrics
1. Visitors to Leads % (and CPL – Cost Per
Lead)
2. Leads to Customers Conversion % (and
CPA – Cost per Acquisition)
3. Customers to Repeat Customers % (and
LTV – Life Time Value of a customer)

4. 1. Monthly Unique Visitors
● ‘Monthly unique visitors’ is a better metric to
measure than hits or page views because
the latter is usually used when the main
business model is selling display advertising.
● If you got more visitors this month than the
previous month, it means you are doing
something right.

5. 2. Search Engine (Organic) Traffic
● If you are doing inbound marketing to get
new customers, you should expect at least
50% or more visitors coming from the search
engines.
● For most of the bloggers, search engines
have the lion’s share of visitors.

6. 3. Referral Traffic
● Referral Traffic directly influences the traffic
coming from the search engines.
● Direct traffic through URL type-ins also
increase with referral traffic because when
your website becomes popular, people start
coming to your site directly just like you visit
Google.com.

7. 4. Returning Visitors
● Returning visitors is not just a traffic metric
but an engagement metric.
● If you are doing inbound marketing and your
% of returning visitors are increasing then
there is a good chance that a % of these
returning visitors will convert into leads and
customers.

8. 5. Visitors to Leads %
● Converting visitors into leads (or
subscribers) is one of the main
responsibilities of a digital marketer.
● CPL (Cost per lead) metric - This is an
important number related to lead conversion
ratio which helps us determine the
profitability of a campaign.

9. 6. Leads to Customers %
● There is no use of having leads / email
subscribers if they do not become your
customers.
● CPA or cost per acquisition is the cost of
acquiring a new customer on the front end.

10. 7. Customers to Repeat Customers
● The usual saying goes like this: “It is 10
times easier to convince an existing
customer to buy your stuff than try to get a
new customer”.
● If 100 people buy the front end product, 10
may end up buying the up-sell.

11. Conclusion
● These 7 metrics are limited to the marketing
and especially digital marketing section.
● Of course there are other metrics that are
even more important but does not come
under digital marketing.
● Visit DigitalDeepak.com for more digital
marketing tips!