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The Most Powerful Facebook Advertising Strategies & Features of 2016

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We understand it’s difficult to keep up with all the new iterations which is why we’re bringing in 3 members of CPC Strategy’s Facebook Advertising Team to dive into the most prominent Facebook ad features that you need to be using for 2017.

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STAYING AHEAD IN 2017 Most Powerful Facebook Adverti Strategies & Features of 2016
Event Logistics • Submit Questions In the Chat Box to the Right • Session Recording Will Be Sent 12/16/16 • More Resources In the Handouts Section to the Right • Poll Questions Throughout Presentation Event Coordinators Nick Cotter Marketing Operations Coordinator Casey Edwards Social Marketing Manager
OVERVIEW • Founded in 2007 • Recognized as an Official Google Shopping Partner • 350+ Active Retail Clients • Top 50 fastest growing company in San Diego 4 years • Recognized as one of the Top 10 best places to work in SD CLIENTS SOLUTIONS • Retail-focused Paid Search (PPC) • Google Shopping Management • Shopping Channel Management • Amazon Sales Acceleration • Facebook Advertising Management About CPC Strategy
Today’s Event Speakers Sarah Rogers Manager, Performance Social Ryan Bates Digital Production Coordinator
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Course Overview Facebook’s Growth Facebook Audience Targeting Capabilities Split Testing Capabilities Optimization Options
Facebook’s Growth
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Facebook Audience Targeting Capabilities
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com The Top 11 Targeting Methods of Facebook All Website Visitors Specific Web Pages (Targeting and Excluding) Email List Segments or Tags (Targeting or Excluding) Time on Site Engagement on Facebook Lookalike Audiences Fans Friends of Fans Layering Behaviors Interests Demographics
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Facebook Pixel Data
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting All Website Visitors
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting Specific Web Pages (Targeting and Excluding)
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting Email List Segments or Tags (Targeting or Excluding)
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting Time on Site
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting People who have engaged with Facebook
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting Lookalike Audiences
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting Fans
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting Friends of Fans Layering
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting Behaviors
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting Interests
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Targeting More Demographics
Split Testing Capabilities
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com How It Works
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Testing Capabilities
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Audience Split
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Optimization Split
Optimization Options
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Facebook Automated Rules
Questions for the Experts? Submit your questions in the chat box on the right www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com cpcstrategy.com/facebook-advertising-management Schedule A Free 60 min. Audit

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