2019 plans to be an explosive year for influencer marketing. If executed correctly, an influencer marketing campaign can be an unstoppable force. And like everything else in this industry, influencer marketing is constantly changing. Watch our latest webinar below to learn the 7 Tips for Influencer Marketing in 2019.
Today, it is reported that 81% of consumers make purchase decisions based on what they have seen on social media. So, to capitalize on this market potential and remain competitive in such a fragmented world, it’s good to be aware of new trends in influencer marketing and decide how to integrate these trends into your campaigns – and larger efforts.
In 2019 we expect to see a greater emphasis on micro-influencers, the rise of always-on influencer campaigns, and a demand for greater transparency from influencers as well as much, much more. And with the new year, this presents a whole new opportunity to achieve success through influencer marketing, and to improve campaigns from the year before.
In our inaugural 30-minutes webinar 7 Tips for Influencer Marketing in 2019, hear from Daniel Schotland, digital advertising expert and COO of Linqia, and discover how-to take advantage of this growing space just like a master.
In this webinar, you will learn how to:
• Leverage influencer content beyond the influencer’s own social media feeds
• Ensure your impressions are authentic
• Create a turnkey campaign that delivers the best performing results
Getting Started with Influencer Marketing - Pubcon 2019Brent Csutoras
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
Trick or Treat!
Your eCommerce Halloween Guide
5 eCommerce Halloween Tips for Big Sales!
Why is Halloween so important for your eCommerce business?
40% of holiday shopping is done by the end of October!
The ghosts have prepared their shops for Halloween! Have you?
In last year’s 4th quarter, eCommerce sales topped 79 billion dollars!! Make sure to follow the steps in this eCommerce Halloween guide, to have a successful Holiday period!
Be sure to check us out for more guides and marketing tools!
Site: http://www.StoreYa.com
Blog: http://blog.storeya.com/
7 teps to Succeed on Social Media for JewelersLikeable Local
In today's world, jewelry businesses come up against seemingly insurmountable obstacles. With social media, there are affordable, effective methods to advertise your jewelry business.
At MarketingSherpa Summit 2016, marketers came together from across the world to discuss and discover what works in digital marketing. With topics featuring Email & Mobile, Content & Social and Digital & Data, brand-side marketers and industry experts took the stage to share their case studies, insights and actionable takeaways.
Daniel Burstein, Courtney Eckerle and Shelby Dorsey — all from the MarketingSherpa Editorial Team — will discuss the most inspirational and actionable lessons from this year's event.
They'll cover the top takeaways from Summit to help you:
∙ Use social media and email to engage your customers
∙ Produce content within your everyday company cycle
∙ Cement a customer-centric strategy
∙ Use testing to improve and optimize
∙ Act on data to improve marketing performance
Go to www.cfnps.org for information about upcoming events. Videos are not only a valuable way to showcase your organization. They also can be used to direct traffic to your website, thanks to YouTube features such as commenting, rating, and sharing. In addition, you can use YouTube to track and shape your message as your outreach campaign develops. In this way, your YouTube videos become an integral part of your social marketing strategy.
In this session we will cover the following:
• Incorporating Insight Statistics and other YouTube ratings and user comments to shape your communications strategy
• Linking your YouTube video to other networking sites like Facebook
• Adding keyword tags to your YouTube channel
• Using Call-to-action overlays on your videos to drive campaigns
• Including the Google Checkout “Donate” button in your video.
Getting Started with Influencer Marketing - Pubcon 2019Brent Csutoras
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
Trick or Treat!
Your eCommerce Halloween Guide
5 eCommerce Halloween Tips for Big Sales!
Why is Halloween so important for your eCommerce business?
40% of holiday shopping is done by the end of October!
The ghosts have prepared their shops for Halloween! Have you?
In last year’s 4th quarter, eCommerce sales topped 79 billion dollars!! Make sure to follow the steps in this eCommerce Halloween guide, to have a successful Holiday period!
Be sure to check us out for more guides and marketing tools!
Site: http://www.StoreYa.com
Blog: http://blog.storeya.com/
7 teps to Succeed on Social Media for JewelersLikeable Local
In today's world, jewelry businesses come up against seemingly insurmountable obstacles. With social media, there are affordable, effective methods to advertise your jewelry business.
At MarketingSherpa Summit 2016, marketers came together from across the world to discuss and discover what works in digital marketing. With topics featuring Email & Mobile, Content & Social and Digital & Data, brand-side marketers and industry experts took the stage to share their case studies, insights and actionable takeaways.
Daniel Burstein, Courtney Eckerle and Shelby Dorsey — all from the MarketingSherpa Editorial Team — will discuss the most inspirational and actionable lessons from this year's event.
They'll cover the top takeaways from Summit to help you:
∙ Use social media and email to engage your customers
∙ Produce content within your everyday company cycle
∙ Cement a customer-centric strategy
∙ Use testing to improve and optimize
∙ Act on data to improve marketing performance
Go to www.cfnps.org for information about upcoming events. Videos are not only a valuable way to showcase your organization. They also can be used to direct traffic to your website, thanks to YouTube features such as commenting, rating, and sharing. In addition, you can use YouTube to track and shape your message as your outreach campaign develops. In this way, your YouTube videos become an integral part of your social marketing strategy.
In this session we will cover the following:
• Incorporating Insight Statistics and other YouTube ratings and user comments to shape your communications strategy
• Linking your YouTube video to other networking sites like Facebook
• Adding keyword tags to your YouTube channel
• Using Call-to-action overlays on your videos to drive campaigns
• Including the Google Checkout “Donate” button in your video.
MtoM and TapInfluence Presentation for M2Moms ConferenceChristine Wilson
Are You Doing Influencer Marketing All Wrong? Learn how to do it right and how to track real metrics to measure your ROI and influence. From technology leader TapInfluence and marketing to moms experts MtoM Consulting.
5 Hacks to Turn Negativity Online Into Rave ReviewsLikeable Local
Negativity online, the bane of any small business’ online presence, is a terrifying prospect to overcome. However, once disaster strikes all is not lost. Luckily there are a number of tricks to remember when dealing with negativity. Keep calm and tune into this free webinar with Dave Kerpen, CEO of Likeable Local, and Patrick Ambron, CEO of BrandYourself, as they take you through integral survival tips to staying positive.
You want to add influencer marketing to your marketing strategy but still not getting a green light from your boss? Here are 6 points you should pitch in order to have your boss on your side.
Ace the Event! How to Leverage Eventbrite for University EventsEventbrite
Whether you’re in charge of planning an annual conference, an alumni fundraising gala or a series of activities for your students, the success of your event(s) is going to depend heavily on the tools you use. With so many online platforms at your disposal it’s important to focus your efforts and take full advantage of the right ones for YOU.
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hingsitecmy
SITEC E-COMMERCE CLASS 202 IS VISUAL CONTENT STRATEGY
Visual content is everything we see, read, interact with on the internet. In fact, visual content is the visual piece of the world wide web we consume everyday. These type of visual contents can be photos from our friends/ family/ brands, .Gifs, Slideshows, infographics, gifographics, interactive media, videos, ebooks, memes or even visual ads.
If we say it in more simple words, that visual content is content based on images rather than on text.
Company : Meekco Asia
Guest Speaker : Kah Hing
With an astounding 1.49 billion monthly active users, Facebook continues to be the dominate social media platform. In fact, 72% of all online adults visit Facebook once per month, with 65% of users visiting the site daily!
There is no doubt that Facebook provides a fantastic opportunity for associations to connect and engage with their members. But, with the rules constantly changing, it can be difficult to keep those members engaged and capitalize on the power of the social media giant.
During this webinar, digital marketing strategist and social media expert Julia Campbell will show you 20 ways to supercharge your Facebook marketing efforts.
PowerPoint slides from Social Media Track 101 portion of the Grow Revenue: Get Online and Boost Sales Restaurant Education Series event hosted by the Ohio Restaurant Association for their members.
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptJay Baer
Exclusive free excerpt of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book by Jay Baer. The difference between helping and selling is only two letters, but those two letters make all the difference. What if your marketing was so useful, people would pay for it?
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
MtoM and TapInfluence Presentation for M2Moms ConferenceChristine Wilson
Are You Doing Influencer Marketing All Wrong? Learn how to do it right and how to track real metrics to measure your ROI and influence. From technology leader TapInfluence and marketing to moms experts MtoM Consulting.
5 Hacks to Turn Negativity Online Into Rave ReviewsLikeable Local
Negativity online, the bane of any small business’ online presence, is a terrifying prospect to overcome. However, once disaster strikes all is not lost. Luckily there are a number of tricks to remember when dealing with negativity. Keep calm and tune into this free webinar with Dave Kerpen, CEO of Likeable Local, and Patrick Ambron, CEO of BrandYourself, as they take you through integral survival tips to staying positive.
You want to add influencer marketing to your marketing strategy but still not getting a green light from your boss? Here are 6 points you should pitch in order to have your boss on your side.
Ace the Event! How to Leverage Eventbrite for University EventsEventbrite
Whether you’re in charge of planning an annual conference, an alumni fundraising gala or a series of activities for your students, the success of your event(s) is going to depend heavily on the tools you use. With so many online platforms at your disposal it’s important to focus your efforts and take full advantage of the right ones for YOU.
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hingsitecmy
SITEC E-COMMERCE CLASS 202 IS VISUAL CONTENT STRATEGY
Visual content is everything we see, read, interact with on the internet. In fact, visual content is the visual piece of the world wide web we consume everyday. These type of visual contents can be photos from our friends/ family/ brands, .Gifs, Slideshows, infographics, gifographics, interactive media, videos, ebooks, memes or even visual ads.
If we say it in more simple words, that visual content is content based on images rather than on text.
Company : Meekco Asia
Guest Speaker : Kah Hing
With an astounding 1.49 billion monthly active users, Facebook continues to be the dominate social media platform. In fact, 72% of all online adults visit Facebook once per month, with 65% of users visiting the site daily!
There is no doubt that Facebook provides a fantastic opportunity for associations to connect and engage with their members. But, with the rules constantly changing, it can be difficult to keep those members engaged and capitalize on the power of the social media giant.
During this webinar, digital marketing strategist and social media expert Julia Campbell will show you 20 ways to supercharge your Facebook marketing efforts.
PowerPoint slides from Social Media Track 101 portion of the Grow Revenue: Get Online and Boost Sales Restaurant Education Series event hosted by the Ohio Restaurant Association for their members.
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptJay Baer
Exclusive free excerpt of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book by Jay Baer. The difference between helping and selling is only two letters, but those two letters make all the difference. What if your marketing was so useful, people would pay for it?
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
KEYNOTE: Swipe. Click. Binge. Repeat. What Happens When Performance Marketing...Hanapin Marketing
With more content available than ever before, consumers are inundated with choices for how and where they spend their time. But this unlimited content presents a challenge for marketers: consumer attention is now fractured across different sites, apps, devices, and platforms. By using the latest in research, JD will reveal how marketers can break through the noise and find growth in a digitally distracted world.
Swipe. Click. Binge. Repeat. What Happens When Performance Marketing Isn't En...JD Prater
With more content available than ever before, consumers are inundated with choices for how and where they spend their time. But this unlimited content presents a challenge for marketers: consumer attention is now fractured across different sites, apps, devices, and platforms. By using the latest in research, JD will reveal how marketers can break through the noise and find growth in a digitally distracted world.
Presentation with my POV on the critical elements necessary for successful B2B marketing.
1. Know your customer journey
2. Always be helping
3. Create marketing so good people would pay for it
4. Promote the power trio
5. Simmer your leads
6. Get in bed with Sales
7. Cultivate continuous improvement culture
8. Build products that sell themselves
How to Overcome the 3 Most Common Content Marketing Barriers to Increase Traf...MarketingSherpa
"Our customers … are really the best ambassadors …We want to make sure that we’re connecting with those people when they’re engaging in conversations online and make sure that we’re supporting them.”
– Shannon Hughes, Senior Director of Marketing, Udemy
MarketingSherpa reporters interview more than 250 marketers every year to find out what really works across marketing channels. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how leading brands connect with their customers using content marketing as part of a multichannel strategy based on lessons from:
Udemy’s 43% increase in mentions across social media channels
IBM’s 291% increase in social referral traffic
River Pools & Spas’ 80% conversion rate
MarketingExperiments’ 232% increase in blog traffic
And many more B-to-B and B-to-C case studies
Influencers vs Advocates: What's the difference?Rustin Banks
Research shows that both Advocacy and Influencer Marketing strategies are important to growing a business. With convincing arguments for both, how do you figure out which approach is right for your brand?
During the webcast, you'll hear about:
-Important differences between influencer and advocacy marketing
-Motivations for each strategy and the potential impact on your target audience
-Business implications between the strategies and the pros and cons for each
-Best practices on how to create, manage, and measure your strategy
Learn which approach will have the most impact on increasing word-of-mouth and growing your business.
The State of Influencer Marketing CMO Summit April 2016Lyle Stevens
Americans spend 1.7 hours per day on social networks, which is more time than email and search engines combined. As a result, we’ve become a society whose purchase behavior is heavily influenced by those we choose to connect with online. We’re also a society suffering from ad fatigue, fraud and blockers. When people get overwhelmed, they tend to revert back to the things they trust, like human relationships. In the context of marketing, this gives influencer marketing a major advantage over other digital advertising methods.
Until recently, influencer marketing was challenged with achieving the scale and automation necessary to meet marketers' objectives. In this workshop, Stevens will explore new tactics and technologies that have emerged to enable businesses to move the needle in meaningful ways with all flavors of influencer marketing.
3 key take aways:
1. How influencer marketing has evolved to deliver results at scale
2. When and how to leverage different types of influencers
3. The tactics and technologies available to help
Linqia how celestial seasonings tea runs influencer marketingLinqia
Influencer marketing isn’t just a trend, according to Altimeter Research it is now “an integral part of any digital media plan”. Marketers are spending more and more on influencer marketing, but it’s hard to sometimes know if you’re setting up and leveraging influencer in the right way.
Watch our new webinar featuring Yolanda Youts, Director – Shopper Marketing & Insights at Hain Celestial, as she discusses why she first used influencer marketing and the results she’s now seeing, with Linqia’s Director of Marketing, Alicia Mickelsen. Yolanda will walk through a few case studies, chat about lessons learned that you can implement at your own organization, and explain why an always-on influencer strategy is essential.
Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...Peter Messmer
Day 2: Using Facebook to Power Dynamic On-Site Marketing
* Why and how to treat your Facebook traffic differently
* How to use data from Facebook to power personalization
* How to use your existing audience to drive new leads on Facebook
Leveraging Facebook's Advertising Objectives to Increase Your Conversionsneedls
Understanding your advertising goals is a crucial step in creative an effective campaign. The right objective = more conversions.
In this training, we’ll be analyzing the various advertising objectives Facebook offers and showing you which ones work the best to get you more conversions.
In this presentation, we cover:
- Why 95% of marketers say that Facebook is the best platform the advertise on.
- How to get the most out of your advertising campaign, regardless of your industry.
- Awareness, Consideration, Conversions: What each of these overarching objectives really mean and how they can work to increase your business.
- The importance of campaign strategy and how it should align with your business goal.
- Quit showing ads to people who have no intention of buying: Most ad spend is wasted on showing campaigns to the wrong people; but it doesn't have to be that way.
- Brand awareness and direct response marketing: how these two strategies can work together to get you a great ROI.
If you're ready to turn more of your advertising dollars into higher profits for your business, and get one step closer to mastering the minefield of social media advertising, then you’ll want to check out this awesome free resource!
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
Digital influencers have 12x more impact when they post social proof of brands and their products. Social proof is the primary cause of 50% of purchases made by consumers, because it gives them the proof they need to feel confident making a purchase (McKinsey).
Does your brand know who your brand advocates are, how to leverage them to extend your brand's reach, and how to increase sales with their power of influence? Get the answers to these questions and many more from Ambassadors: Your Brand's New Social Network. WOMMA and ReadyPulse share their insights on how opt-in brand ambassador programs are changing the way brands engage, interact, and activate their best customers as part of a customer centric marketing strategy.
This Presentation Covers:
- Why brand advocacy is crucial for your 2015 marketing strategy
- What qualities to look for when recruiting the best brand advocates for your brand ambassador program
- How to create an online branded community to increase brand authenticity, trust, and loyalty
- How to measure the effectiveness of your ambassadors to determine your most influential advocates
- How to leverage your best advocates in your marketing to drive more engagement, conversions, and revenue
Inbound Marketers Depend on their Wits not WalletsKieran Flanagan
Inbound marketers are different from your typical marketer. They don't just rely on having the biggest budget to beat their competitors. They're able to set the right goals at the right time. They experiment to find creative solutions to hit those goals and they are very data driven.
See more at www.insivia.com.
These days, with so much competition in the digital marketplace, it’s important to have effective PPC and advertising campaigns that are planned and executed well. So many businesses just hemorrhage out cash without seeing the results they want.
In this seminar, Insivia founder and CEO Andy Halko explains how you can improve ROI from PPC and paid advertising. You will learn how how the bidding process works, what a quality score is and why it impacts your PPC, and how to create retargeting ads that drive conversions.
This document was used during a webinar by Pinfluencer. We covered Best Practices for Contests and Sweepstakes in Pinterest, as well as some important data about Pinterest itself. To view a video recording of the webinar, visit:
This presentation outlines facts / figures involved with the power of marketing your business online. Connected Cafe can take care of everything you need, so you can concentrate on running your business.
Similar to Linqia 7 tips for influencer marketing in 2019 (20)
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. In this webinar, you will learn…
Tip 1: Make Performance a Must Have
Tip 2: Bigger is Not Always Better
Tip 3: Adopt a Test, Measure, Learn Mindset
Tip 4: Use Influencer to Supercharge Your Paid Media
Strategy
Tip 7: Don’t Forget Shopper
Tip 5: Ensure Your Traffic is Authentic
Tip 6: Always On Wins the Race
3. GUARANTEED
RESULTS
The Linqia Performance Platform
Linqia automates the discovery and engagement of the right set of influencers, qualifies their content for optimal performance
across all media, and delivers guaranteed results backed by 3rd party measurement and attribution
SELF-
LEARNING
PLATFORM
4. Influencer marketing isn’t just a trendy buzzword…
Influencers have more impact on
consumer’s purchasing decisions
than a regular recommendation
Of millennial consumers value peer
endorsement over celebrity
endorsement
Influencer marketing is estimated to
grow exponentially by 2020
70%4X $10B
12. ACTION
Sales
Coupon redemption
Time on site, bounce rate
Video view rate
AUDIENCE
Organic social followers
Unique monthly visitors
ENGAGEMENT
Number of comments, likes, shares
Sentiment analysis
TRAFFIC
Clicks to brand site
CONTENT
Quality & authenticity
Volume & diversity (cross channel)
PURCHASE
INTENT
CONSIDERATION
INTEREST
AWARENESS
Where Micro Really Counts
13. CASE
STUDY
+140% +300% +5%
Amazing Results Delivered for Gerber
Total Impressions Total Engagements Total National Sales Lift
Delivery Goal Delivery Goal Delivery Goal
$10.00
$90.00
$11.00
100
260
150
Sales
14. CASE
STUDY
+32% +20% +37%
Driving Brand Lift for Three Olives
Aided Brand Awareness
Flavor Vodka
Opinion/Favoribility
Flavor Vodka
Purchase Intent
Flavor Vodka
+
16. What Does That Mean?
Extract insights at every stage of your program
Learn from influencer’s nuanced audiences
Bake measurement into every
aspect of the program
17. Q1 Q2 Q3
Use Every Activation as an Opportunity to Optimize
Test which influencers work best Test which content performs the
best
Test which distribution channels are
most impactful
18. Retail Sales Lift Mobile ProximityBrand Lift & Purchase Intent TV Tune-in
Understand True Business Impact
20. Establish a Qualification Process
Tip 4: Use Influencer to Supercharge Your Paid Media Strategy
Create multiple ad variations
1
Test ads against different audiences
2
Identify the perfect audience + ad pairing
3
21. Programmatic
Display + Video Ads
Paid Social
Social Ads
Distribute your perfect matches to drive efficiency across all mediums
4
Tip 4: Use Influencer to Supercharge Your Paid Media Strategy
22. CASE
STUDY
Making GOODFOODS content great
Facebook Paid Social
Cost Per Engagement
Instagram Paid Social
Engagement Rate
Native Ads
Conversion Rate
LINQIA CONTENT CREATORS
BRAND CREATED CONTENT
$0.02
$0.11
$0.26
$0.45
$0.22
$0.08
3x
BETTER
2x
BETTER
22x
BETTER
23. Think about how much you are
spending today…
Brand Created Content Linqia Influencer Content
SPEND
ENGAGEMENT
CPE
$200,000
154,000
$1.30
462,000
$200,000
$0.43
FACEBOOK PAID SOCIAL CAMPAIGN
You could save over
$133,000
25. “As many as 15% of Twitter’s 'users' may be
fake, and up to 60M Facebook accounts
could be automated, or bots.”
SOURCE | “Influencer marketing fraud—how big a problem is it?” 2018, The Drum News
Tip 5: Ensure Traffic is Authentic
26. Tip 5: Ensure Traffic is Authentic
Suzanne
New York, NY
Single, 0 Kids
$100K+ Income
Bachelor’s Degree
Lifestyle
Beauty
Home
Fashion
Travel
Professional
Entertaining Pets
Reach:
62K
Interests:
27. Use third party verification
Tip 5: Ensure Traffic is Authentic
MOAT monitors IVT, engagement, and content effectiveness
trends from a pixel placed on all influencers’ blogs
Instascreener helps ensure the influencers you select for a
program have verified follower and engagement counts
32. 83%
Of moms trust blogs the
most when researching
products online
Millennial Moms Are Concerned Consumers,
Consulting More Online Channels Before Purchase
State social media was a
key influence when
buying products
Of moms are more likely to
purchase a product if an
influencer recommends it
(vs. 53%)
SOURCE Trybe. “Millennial Mom Trends That Will Help Your Brand Thrive.” March, 2017.
78% 48%
33. Impact purchasing decisions through
authentic influencer-generated content
Tip 7: Don’t Forget Shopper
“I scrubbed with hot water, looked for a variety of
sponges or products, but finally just
purchased Viva® Vantage® towels and Clorox®
Cleanup Cleaner + Bleach and I literally watched all
of the stains disappear!”
“I love how easy it is to grab a pack of belVita
Breakfast Biscuits while I am on the go, chasing my
little man around the house, or better yet, when I’m
rushing off to take my oldest to school.”
“I sent my husband to do a quick Target trip for
me to pick up these Mini Babybel cheeses.
They’re a household item for lunches and the
whole family loves to snack on them too!”
36. Don’t Forget…
Tip 1: Make Performance a Must Have
Tip 2: Bigger is Not Always Better
Tip 3: Adopt a Test, Measure, Learn Mindset
Tip 4: Use Influencer to Supercharge Your Paid Media
Strategy
Tip 7: Don’t Forget Shopper
Tip 5: Ensure Your Traffic is Authentic
Tip 6: Always On Wins the Race
37. Have more questions? Reach out to us at hello@linqia.com
Thanks for listening! Questions?