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Mastering Google Adwords In 30 Minutes
The document provides a comprehensive guide to mastering pay-per-click (PPC) advertising within 30 minutes, detailing ad channels, campaign management, keyword targeting, ad formats, ad extensions, and quality scoring. It also covers remarketing strategies and offers resources to become an expert in Google AdWords. The content emphasizes the importance of relevant keywords, targeting settings, and improving return on investment (ROI).
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Mastering Google Adwords In 30 Minutes
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- 2. Pay Per ClickAdvertising
- 3. Pay-Per-Click Advertising (PPC) • Paid Listings •Appear Right, Top & Bottom • Different Algorithms • No Bearing On Search Results
- 4. 1. Ad Channels WhereTo Place Your Ads
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- 9. Your Account • SameEmail And Password login used with other Google Accounts • Billing Information • General Settings
- 10. Campaigns • Settings onwhich parts of the Google Network it belongs to • One or more ad groups • A daily budget and bidding settings • Language, location, mobile and ad schedule targeting settings • Other ad settings like a frequency cap, ad rotation, start/end date and keyword • matching options • Ad extensions • Some other settings for special campaigns (eg. Shopping and Dynamic Search Ad • campaigns)
- 11. Ad Groups • Oneor More Ads • Keywords • Display Network Targeting Methods (eg. placements, topics, Interests, demographics and remarketing) • Mobile Bid Adjustment • Special Campaign Settings (eg. Shopping and Dynamic Search Ad campaigns) • Ad Extensions
- 12. 3. Keyword Targeting SearchResults Your Ad May Appear
- 13. Building Keywords • ThinkLike Your Customer • Relevant Keywords • Group By Theme • Not too many, Not to few
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- 15. 4. Language &Location Who Should See Your Ads
- 16. Language Targeting • Target1 or More • Write In The Same Language You’re Targeting • No Translation • Default Language • Language People Type https://support.google.com/adwords/answer/1722078
- 17. Location • Location OfInterest .com, .com.au, co.nz Southport Plumber User Settings • Physical Location IP Address ISP Details GPS, WI-Fi, Cell Tower • Google Decides
- 18. Location Options • Country •Region / City / Neighbourhood • Airport / University • Radius • Exclude Locations
- 19. 5. Ad Formats DesignYour Ad
- 20. Text Ad • Headline 25characters • Display URL 35 characters • Description Line 35 characters per line (70 character total)
- 21. Other Ad Types ImageAd Video Ad Adwords For Video Mobile Ads Product Listing Ad
- 22. 6. Ad Extensions OtherCalls To Action
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- 24. Click To CallExtension Clickable Phone Number on Mobile Device
- 25. Sitelinks Extension Links ToPages In Your Website
- 26. Discontinued • Seller Ratings •Product • Social • Automatic Offer • Review
- 27. 7. Quality Score ReduceThe Cost And Increase The ROI
- 28. Click Though Rate(CTR) • Historical CTR for Keyword • Historical CTR of Display URL’s in Ad Group • Account Performance In Geographical Region • Overall Account Performance
- 29. Relevance • Relevance ofthe keyword to the ads in the ad group • Relevance of the keyword and the ad to the search query
- 30. Landing Page Quality •Relevant And Original Content • Transparency • Ease Of Navigation • Loading Time
- 31. Relevance • Easier andcheaper for a keyword to enter the ad auction • Lower CPCs • Lower first page bid estimates • Lower top of page bid estimates • Higher ad positions
- 32. 8. Remarketing Stalking YourCustomers Until The Buy
- 33. Standard Remarketing Show adsto your past visitors as they browse Display Network websites and use Display Network apps.
- 34. Dynamic Remarketing Show dynamicads to past visitors with products and services they viewed on your website as they browse Display Network websites and use Display Network apps.
- 35. Remarketing For MobileApps Show ads to people who have used your mobile app or mobile website as they use other mobile apps or browse other mobile websites.
- 36. Remarketing Lists ForSearch Ads Show ads to your past visitors as they do follow-up searches for what they need on Google, after leaving your website
- 37. Video Remarketing Show adsto people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps
- 38. 9. Resources Becoming AnExpert
- 39. Google AdWords HelpCentre Support.Google.com/Adwords Loves Data Training For Google Certification LovesData.com/Services/Training-Education Google Ad Set Up And Management PositiveBusinessOnline.com $75 Coupon For Google Adwords http://www.google.com/ads/adwords-coupon.html
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