http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.

1. Mastering
in 30 minutes

2. Pay Per Click Advertising

3. Pay-Per-Click
Advertising
(PPC)
• Paid Listings
• Appear Right, Top &
Bottom
• Different Algorithms
• No Bearing On Search
Results

4. 1. Ad Channels
Where To Place Your Ads

5. Search Network

6. Search Partners

7. Display Network
Google Properties

8. 2. Campaign
Managing Your Ads

9. Your Account
• Same Email And
Password login used with
other Google Accounts
• Billing Information
• General Settings

10. Campaigns
• Settings on which parts of the Google
Network it belongs to
• One or more ad groups
• A daily budget and bidding settings
• Language, location, mobile and ad schedule targeting settings
• Other ad settings like a frequency cap, ad rotation, start/end
date and keyword
• matching options
• Ad extensions
• Some other settings for special campaigns (eg. Shopping and
Dynamic Search Ad
• campaigns)

11. Ad Groups
• One or More Ads
• Keywords
• Display Network Targeting
Methods
(eg. placements, topics, Interests,
demographics and remarketing)
• Mobile Bid Adjustment
• Special Campaign
Settings
(eg. Shopping and Dynamic
Search Ad campaigns)
• Ad Extensions

12. 3. Keyword Targeting
Search Results Your Ad May Appear

13. Building Keywords
• Think Like Your Customer
• Relevant Keywords
• Group By Theme
• Not too many, Not to few

14. Keyword Modifiers
Improving The ROI

15. 4. Language & Location
Who Should See Your Ads

16. Language Targeting
• Target 1 or More
• Write In The Same
Language You’re
Targeting
• No Translation
• Default Language
• Language People Type
https://support.google.com/adwords/answer/1722078

17. Location
• Location Of Interest
.com, .com.au, co.nz
Southport Plumber
User Settings
• Physical Location
IP Address
ISP Details
GPS, WI-Fi, Cell Tower
• Google Decides

18. Location Options
• Country
• Region / City /
Neighbourhood
• Airport / University
• Radius
• Exclude Locations

19. 5. Ad Formats
Design Your Ad

20. Text Ad
• Headline
25 characters
• Display URL
35 characters
• Description Line
35 characters per line
(70 character total)

21. Other Ad Types
Image Ad
Video Ad
Adwords For Video
Mobile Ads
Product Listing Ad

22. 6. Ad Extensions
Other Calls To Action

23. Location Extension
Show Location Details

24. Click To Call Extension
Clickable Phone Number on Mobile Device

25. Sitelinks Extension
Links To Pages In Your Website

26. Discontinued
• Seller Ratings
• Product
• Social
• Automatic Offer
• Review

27. 7. Quality Score
Reduce The Cost And Increase The ROI

28. Click Though Rate (CTR)
• Historical CTR for Keyword
• Historical CTR of Display URL’s in Ad Group
• Account Performance In Geographical Region
• Overall Account Performance

29. Relevance
• Relevance of the keyword to the ads in the ad group
• Relevance of the keyword and the ad to the search query

30. Landing Page Quality
• Relevant And Original
Content
• Transparency
• Ease Of Navigation
• Loading Time

31. Relevance
• Easier and cheaper for a keyword to enter the ad
auction
• Lower CPCs
• Lower first page bid estimates
• Lower top of page bid estimates
• Higher ad positions

32. 8. Remarketing
Stalking Your Customers Until The Buy

33. Standard Remarketing
Show ads to your past visitors as they browse Display
Network websites and use Display Network apps.

34. Dynamic Remarketing
Show dynamic ads to past
visitors with products and
services they viewed on
your website as they browse
Display Network websites
and use Display Network
apps.

35. Remarketing For Mobile Apps
Show ads to people who
have used your mobile app
or mobile website as they
use other mobile apps or
browse other mobile
websites.

36. Remarketing Lists For Search Ads
Show ads to your past
visitors as they do follow-up
searches for what they need
on Google, after leaving
your website

37. Video Remarketing
Show ads to people who
have interacted with your
videos or YouTube channel
as they use YouTube and
browse Display Network
videos, websites, and apps

38. 9. Resources
Becoming An Expert

39. Google AdWords Help Centre
Support.Google.com/Adwords
Loves Data Training For Google Certification
LovesData.com/Services/Training-Education
Google Ad Set Up And Management
PositiveBusinessOnline.com
$75 Coupon For Google Adwords
http://www.google.com/ads/adwords-coupon.html

40. Facebook
Facebook.com/PositiveBusinessOnline
Twitter
@positivebiz
LinkedIn
LinkedIn.com/in/nikcree
Website
PositiveBusinessOnline.com
Contact Details

41. PositiveBusinessOnline.com/
Mastering-Google-Adwords-In-30-
Minutes
or
http://wp.me/p5muuz-1MN
Presentation Links